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Mendocino (Spanish for "of Mendoza") is an unincorporated community in Mendocino County, California, United States. The name comes from Cape Mendocino 85 mile (137 km) to the north, named by early Spanish navigators in honor of Antonio de Mendoza, Viceroy of New Spain. Despite its small size, the town's scenic location on a headland surrounded by the Pacific Ocean has made it extremely popular as an artists' colony and with vacationers. Mendocino is located 10 mile (16 km) south of Fort Bragg at an elevation of 154 feet (47 m). Mendocino itself was founded in 1852 as a logging community for what became the Mendocino Lumber Company, and was originally named "Meiggsville" after Meiggs. The town was also known as "Big River"
In 2021, there was a water shortage which forced businesses to transport their own drinking water.

California State Route 1 (Shoreline Highway) runs along the eastern edge of the downtown area; it leads north 10 mile (16 km) to Fort Bragg and south 29 mile (47 km) to Manchester. Comptche Ukiah Road departs east from Route 1 just south of the town, leading across the California Coast Ranges 14 mile (23 km) to Comptche, and 44 mile (71 km) to Ukiah, the Mendocino county seat. The Big River forms the southern edge of the community and joins the Pacific Ocean at Big River Beach within Mendocino Headlands State Park, a quarter mile south of the center of town. The Census Bureau definition of the area may not precisely correspond to the local understanding of the community. According to the United States Census Bureau, the Mendocino CDP has a total area of 3.0 square miles (8 km2), of which 2.3 square miles (6 km2) are land and 0.8 square miles (2 km2), or 25.56%, are water.

Mendocino has a cool summer Maritime Mediterranean climate. Summers are characterized by frequent fog and highs mostly in the upper sixties and lows in the fifties. Winters rarely, if ever, see frost or snow, due to close proximity to the Pacific Ocean. Mendocino averages about of rain per year, concentrated mainly in fall, winter, spring, and early summer. This region experiences warm (but not hot) and dry summers, with no average monthly temperatures above According to the Köppen Climate Classification system, Mendocino has a warm summer Mediterranean climate, abbreviated "Csb" on climate maps.

At the 2010 census Mendocino had a population of 894. The population density was The racial makeup of Mendocino was 834 (93.3%) White, 5 (0.6%) African American, 8 (0.9%) Native American, 13 (1.5%) Asian, 1 (0.1%) Pacific Islander, 6 (0.7%) from other races, and 27 (3.0%) from two or more races. Hispanic or Latino of any race were 42 people (4.7%). The census reported that 830 people (92.8% of the population) lived in households, 64 (7.2%) lived in non institutionalized group quarters, and no one was institutionalized. There were 447 households, 62 (13.9%) had children under the age of 18 living in them, 177 (39.6%) were opposite sex married couples living together, 22 (4.9%) had a female householder with no husband present, 15 (3.4%) had a male householder with no wife present. There were 29 (6.5%) unmarried opposite sex partnerships, and 6 (1.3%) same sex married couples or partnerships. 178 households (39.8%) were one person and 83 (18.6%) had someone living alone who was 65 or older. The average household size was 1.86. There were 214 families (47.9% of households); the average family size was 2.41. The age distribution was 93 people (10.4%) under the age of 18, 58 people (6.5%) aged 18 to 24, 166 people (18.6%) aged 25 to 44, 333 people (37.2%) aged 45 to 64, and 244 people (27.3%) who were 65 or older. The median age was 56.1 years. For every 100 females, there were 89.8 males. For every 100 females age 18 and over, there were 83.7 males. There were 617 housing units at an average density of 83.1 per square mile, of the occupied units 271 (60.6%) were owner occupied and 176 (39.4%) were rented. The homeowner vacancy rate was 3.9%; the rental vacancy rate was 9.2%. 520 people (58.2% of the population) lived in owner occupied housing units and 310 people (34.7%) lived in rental housing units.

At the 2000 census there were 824 people, 424 households, and 220 families in the CDP. The population density was There were 549 housing units at an average density of The racial makeup of the CDP was 95.51% White, 0.36% Native American, 1.09% Asian, 0.73% from other races, and 2.31% from two or more races. Hispanic or Latino of any race were 2.79%. Of the 424 households 18.4% had children under the age of 18 living with them, 43.2% were married couples living together, 6.8% had a female householder with no husband present, and 47.9% were non families. 38.0% of households were one person and 15.6% were one person aged 65 or older. The average household size was 1.94 and the average family size was 2.51. The age distribution was 15.5% under the age of 18, 3.5% from 18 to 24, 20.6% from 25 to 44, 38.0% from 45 to 64, and 22.3% 65 or older. The median age was 51 years. For every 100 females, there were 78.0 males. For every 100 females age 18 and over, there were 75.3 males. The median household income was $44,107 and the median family income was $59,167. Males had a median income of $41,667 versus $29,875 for females. The per capita income for the CDP was $29,348. About 6.3% of families and 13.3% of the population were below the poverty line, including 7.3% of those under age 18 and 17.8% of those age 65 or over.

Mendocino is home to a large number of hotels and bed and breakfasts. It has a downtown commercial district facing the ocean, with a number of art galleries, retail shops, lodging and restaurants. Mendocino is one of the many small California towns facing severe water scarcity. Many of the region's wells, the town's primary water source, have run dry, so water is being brought in by truck at a cost of 20 to 45 cents per gallon. There are concerns that towns and cities in the county will stop selling water to Mendocino altogether: Fort Bragg, a city 10 mile (16 km) to the north, took this step in July 2021 because of concerns about their own water shortage.

After the Mendocino Art Center was formed in 1959, Mendocino experienced a forty year art renaissance, led by artist and real estate developer Bill Zacha. Most of the town was added to the National Register of Historic Places in 1971 as the Mendocino and Headlands Historic District. Mendocino Presbyterian Church on Main Street, dedicated on July 5, 1868, is one of the oldest continuously used Protestant churches in California, and is designated as California Historical Landmark #714. In addition, the Temple of Kwan Tai on Albion Street, California Historical Landmark #927, may be as old as 1854 and is one of the oldest Chinese houses of worship in California. Since 1987, Mendocino has been the site of the Mendocino Music Festival, a classically based but musically diverse series of concerts that is held annually in a huge circus type performance tent on the town's Main Street in the Mendocino Headlands State Park. The Kelley House Museum has a cannon from the Frolic. The Mendocino Film Festival was first held in May 2006. As the area is a haven for artists, the festival honors them with a special "artist category", in addition to the documentary, feature and short film categories.

In the state legislature, Mendocino is in , and
Federally, Mendocino is in .

Friendship Park, a municipal sports playing field, was constructed by local volunteers and opened in April 1993.

Mendocino is in the Mendocino Unified School District.

Many films and movies have been filmed in and around Mendocino and Mendocino County, including Dying Young, The Russians Are Coming; Overboard; The Dunwich Horror; The Karate Kid Part III; Dead & Buried; Forever Young; Same Time Next Year; Racing with the Moon; Pontiac Moon; and The Majestic. Mendocino was depicted as turn of the 20th century Monterey in the James Dean classic East of Eden, and it served as a New England resort town in Summer of '42 (the latter film featuring numerous local Mendocino High School students as extras). The Sir Douglas Quintet had a number 27 hit with their song "Mendocino" (from the album of the same name) in early 1969. The singers Kate & Anna McGarrigle wrote and sang the 1976 song "Talk to Me of Mendocino" about someone returning to the happiness of the town after unhappy experiences in New York. The TV series Murder, She Wrote has had perhaps the largest impact on the community. Murder, She Wrote was set in the fictional town of Cabot Cove, Maine. Nine episodes of the 264 episode program were filmed in Mendocino, while exterior shots throughout Mendocino were used in the remaining episodes. The program was broadcast for 12 seasons, from September 1984 until May 1996 on CBS. Local residents looked forward to the yearly filming, as over a hundred and fifty were chosen to play background parts. A lucky few were cast for speaking roles. Poet, playwright and actor Lawrence Bullock cites being cast in a speaking role as a "Townsperson" in the episode "Indian Giver" as giving him eligibility to join the Screen Actors' Guild. Locals, including Linda Pack and James Henderson, were also cast in speaking roles. The residence of the main character Jessica Fletcher was an actual home in Mendocino and is now a bed and breakfast under the name "Blair House." While scenes for Murder, She Wrote were being filmed in Mendocino, residents say that it was common to see Angela Lansbury, who played Jessica Fletcher, stop to speak with a toddler, or for Tom Bosley to sign his autograph on a Glad Bag box presented by a shopper stepping out of the local grocery store. Murder, She Wrote also brought in more money to the town due to increased tourism — by some estimates, around $2,000,000. The local high school band appeared in one of the episodes and received enough money from the appearance to go on a band trip. Cliffs of Mendocino, a musical arrangement composed by Alan Lee Silva that is designed for developing middle and high school bands, was also inspired by and named after the community.

Mendocino is a sister city with Miasa, Japan, a relationship formed due to the friendship of Mendocino artist Bill Zacha and Japanese artist Tōshi Yoshida that was formalized in 1980. Every other year, Miasa students visit Mendocino middle school students.