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Professional wrestling promotion

Jim Crockett (1909–1973) was a promoter of live events including professional wrestling, music concerts, plays, minor league baseball, and ice hockey. In 1931, he founded his own professional wrestling promotion, Jim Crockett Promotions. Although the business was always called Jim Crockett Promotions, it used a variety of pseudonyms as brand names for specific TV shows, newspaper and radio ads, and even on event tickets, themselves. Among those brand names that JCP created were "Championship Wrestling", "All Star Wrestling", "East Coast Wrestling", "Eastern States Championship Wrestling", "Mid Atlantic Championship Wrestling", "Mid Atlantic Championship Sports", "Wide World Wrestling", and "NWA Pro Wrestling", NWA World Wide Wrestling", and "NWA World Championship Wrestling" following its membership in the National Wrestling Alliance (NWA).

Crockett joined the National Wrestling Alliance (NWA) in 1952, and his "territory" covered Virginia, North Carolina and South Carolina. The name "Mid Atlantic Championship Wrestling" became JCP's primary brand name in print, radio, and other advertising (the name was also used for its main television programs). The business was incorporated in the 1950s.

Jim Crockett died in 1973. He left JCP to his family, with his eldest son, Jim Crockett, Jr., taking over as chief executive. Led by the younger Crockett and under the guidance of a new creative force—former wrestler turned match booker George Scott—the promotion moved away from generally featuring just tag teams, to primarily focusing on singles wrestling (although tag team matches continued to play a big part in the company). By the early 1970s, JCP had gradually phased out its multiple weekly television tapings in such cities as Charlotte, North Carolina, Greenville, South Carolina, and High Point, North Carolina, consolidating its production schedule into just one shoot (a Wednesday night videotaping at WRAL TV in Raleigh), and then syndicating the broadcast to several local TV stations throughout the Carolinas and Virginia. In 1981, JCP moved to the WPCQ TV studios in Charlotte (a station once owned by Ted Turner). The local shows hosted by announcers like Billy "Big Bill" Ward (from WBTV in Charlotte) and Charlie Harville (at WGHP in High Point) gave way to Mid Atlantic Championship Wrestling (known briefly in 1978 as Mid Atlantic Championship Sports). Mid Atlantic was hosted by Bob Caudle, (a longtime WRAL weatherman). Caudle was joined by a rotation of co hosts (everyone from Les Thatcher all the way to Dr. Tom Miller), before David Crockett (another son of Jim Crockett Sr.) became Bob's permanent co host/color commentary man (after ending a very brief career as a wrestler, himself). For a brief period, a secondary show, East Coast Wrestling, was taped at WRAL; it was basically a re packaged version of Mid Atlantic, and it was also announced by Billy "Big Bill" Ward. In 1975, JCP premiered a new, syndicated show, Wide World Wrestling (renamed World Wide Wrestling in 1978). The original host of this show was former Georgia Championship Wrestling announcer Ed Capral. Subsequent Wide World/World Wide announcers included Les Thatcher, George and Sandy Scott, and Dr. Tom Miller. It was also hosted by the team of Rich Landrum and Johnny Weaver. In 1978, JCP later added a short lived show, The Best of NWA Wrestling, which was taped at the WCCB studios in Charlotte (across the street from the now Bojangles' Coliseum, a regular venue for Mid Atlantic live events) and featured then active wrestler Johnny Weaver sitting down with top stars in a "coach's show" format (in which host and guest did running commentary over 16 millimeter film footage of matches from local arenas). Rich Landrum and David Crockett appeared on "Best Of", doing promo interviews for local arena shows.

JCP gradually began to expand, running shows in eastern Tennessee, parts of West Virginia, and even Savannah, Georgia. In the late 1970s and early 1980s, it ran regular shows in Cincinnati and Dayton, Ohio. Crockett and Scott also bought minority shares of Frank Tunney's Toronto based promotion, Maple Leaf Wrestling. Mid Atlantic Championship Wrestling also aired on a Buffalo, New York station, enabling the Tunney/Crockett/Scott enterprise to bring a full slate of shows to Ontario and upstate New York. In the 1980s, Crockett, Jr. began consolidating the Southern member promotions of the National Wrestling Alliance. Discarding the Mid Atlantic Championship Wrestling brand, he began promoting his events simply as NWA shows, although his promotion remained distinct from the larger NWA entity. In August 1980, Crockett, Jr. was elected president of the NWA, was collapsing under increasing competitive pressure from Vincent K. McMahon's World Wrestling Federation (WWF, now WWE)—itself a family owned territory promotion covering the northeastern U. S. — which was aggressively expanding into a nationwide promotion. Crockett had similar expansion goals, envisioning a united NWA through JCP's buyout of or merger with all of the NWA's regional promotions. Ted Turner, whose Atlanta television station WTCG would become distributed nationally via satellite starting in 1976, had realized the value of professional wrestling for cable television in the early 1970s. WTCG aired Georgia Championship Wrestling's programming on Saturday evenings, and wrestling provided his then fledgling enterprise (the future SuperStation WTBS) a source of cheap live entertainment which was well suited to the station's target demographics. Turner could run per inquiry advertisements (for products like Slim Whitman albums and Ginsu knives) and take part of the sales profits just by providing the big viewing audience delivered by pro wrestling's loyal fanbase (wrestling generally did not attract large ad revenues at that time, due to negative industry perceptions of its lower income target demographic). SuperStation TBS's parent company, Turner Broadcasting System, had asked Georgia Championship Wrestling to change its public brand name to World Championship Wrestling, helping fuel rumors that the Jim Barnett controlled company would go national itself; GCW acquiesced to the World Championship Wrestling name change in 1982. Meanwhile, by 1983, JCP went from recording its weekly shows in a television studio to shooting on location, in between matches at live arena events. After purchasing a mobile television production unit for $1 million, Crockett unveiled what became the NWA's dominant annual supercard, Starrcade. In 1984, McMahon's WWF purchased controlling interest in GCW from a number of its co owners (including Barnett and brothers Jack and Jerry Brisco), thus gaining control of GCW's flagship Saturday night time slot on TBS. This tactic—co opting the time slots of rival territories in their own "backyard"/local TV markets—was part of the WWF's national expansion strategy. To McMahon's surprise, however, the move backfired with TBS. When the WWF aired its first show on TBS on July 14, replacing World Championship Wrestling, viewer backlash was severe, as the show's Southern fans were incensed to see their beloved stars suddenly replaced—without advance notice—by an "invading force" of wrestlers from "up North", an event that has since become known in pro wrestling lore as Black Saturday. In response to the ensuing deluge of complaints, TBS granted an upstart promotion called Championship Wrestling from Georgia (backed by holdout GCW shareholder and NWA member Fred Ward and former GCW wrestler/booker Ole Anderson) an early Saturday morning time slot so that the local stars could still be seen. Championship Wrestling from Georgia's television show (which had the same name as the promotion itself), along with that of Bill Watts's Mid South Wrestling (to whom Turner had also granted a time slot), easily surpassed the ratings for the WWF broadcast, which only featured clips and wrestler promos instead of original matches. The steep decline in ratings for the Saturday evening WWF show, and viewers clamoring for GCW's return, began to make the WWF's move a money losing one. Eventually, McMahon cut his losses and sold the time slot to Crockett for $1 million. Although this gave Crockett vital national exposure, it also allowed McMahon to finance his own marquee wrestling event, WrestleMania. This chain of events was critical in Turner's eventual decision to purchase JCP and form World Championship Wrestling (WCW) in 1988. An extra sense of urgency was added to Crockett's national expansion ambitions when, after Frank Tunney's death, his nephew and successor Jack joined forces with the WWF. Crockett would now have to either find other willing partner promoters or buy them out if he wanted to run shows outside the Mid Atlantic territory. This period also marked Crockett's first attempt to create a national promotion; Crockett and other wrestling companies needed this opportunity after the WWF buyout of the Toronto territory occurred, as well as after the airing of the WWF program The War to Settle the Score on MTV to high ratings. Together with the Minneapolis based American Wrestling Association (AWA), Championship Wrestling from Georgia, and Memphis based Jarrett Promotions, JCP created Pro Wrestling USA. However, the organization fell apart in January 1986.

Crockett bought out Ole Anderson's Championship Wrestling from Georgia, on April 6, 1985, and was re elected NWA President. This was to help counter the WWF, after it became America's dominant wrestling business in the wake of WrestleMania. Crockett then purchased both Saturday evening TBS time slots from Vince McMahon and filled the time slot with two hours of original programming filmed in Ted Turner's Atlanta studios. The programming aired under the World Championship Wrestling banner, which had been adopted by GCW before its demise. The entire company was frequently referred to in the influential Pro Wrestling Illustrated and its sister publications by the WCW name or more commonly as "the World Championship area." As a result of the success World Championship Wrestling now had from acquiring the Saturday night time slots, Crockett (along with JCP booker Dusty Rhodes) was able to establish an annual summer arena tour, "The Great American Bash" starting with a single supercard in 1985 and expanding to the full tour in 1986. By 1987, Crockett was elected to a third term as NWA President, and gained control (either through purchase or working agreements) of the St. Louis Wrestling Club, Heart of America Sports Attractions (Bob Geigel's Central States brand), Championship Wrestling from Florida, and Bill Watts's Mid South Sports (which operated under the Mid South Wrestling, and later, upon expansion, Universal Wrestling Federation brand names). Despite Crockett now having six consolidated territories under his banner and leading the NWA, JCP and the NWA were still two separate entities, and Crockett—like all NWA promoters before and since—was simply licensing the NWA brand name, whose true value was as a credibility infusing, fan trusted brand name for wrestling championships. Still, Crockett had an iron clad grip on the NWA World Heavyweight Championship during his presidency; by this point, JCP's top contracted performer, Ric Flair, was locked in as the champion. Moreover, even though Flair was obligated to perform title defense matches in each territory against the territory's own chosen star/challenger, any title changes only occurred between other performers also contracted to Crockett, such as Dusty Rhodes and Ron Garvin. Crockett's rapid expansion had significant financial consequences for JCP. By December, the company had bought out the rival UWF; Crockett even moved many of his administrative employees from his Charlotte base to the UWF's former offices in Dallas. Jim Crockett, Jr. and Dusty Rhodes personally manned the Dallas office, leaving Jim, Jr.'s brother David Crockett in charge of the Charlotte operations. Bob Geigel, a former NWA President who bought his promotion back from Crockett in Febrtuary 1987 through a partnership, had also withdrawn from the NWA. JCP also began to run shows in new markets from coast to coast (often in less than sold out arenas), greatly increasing travel costs and other overhead. JCP's first pay per view endeavor, 1987's Starrcade, was scheduled in its traditional Thanksgiving slot, but ran into unexpected competition from the WWF's inaugural Survivor Series PPV, which was scheduled to air the same night. Not wanting to possibly lose to the WWF in a direct PPV competition, Crockett decided to move Starrcade's starting time to Thanksgiving afternoon instead of the evening. However, the WWF then threatened cable companies that if they chose to air Starrcade, they would not be offered future WWF PPVs, including that year's Survivor Series and the forthcoming WrestleMania IV. Since the WWF was the uncontested #1 PPV content provider in America at the time, only a handful of companies committed to air Starrcade, devastating the event's profitability. On the verge of bankruptcy, Crockett sold Jim Crockett Promotions to Ted Turner in November 1988, and the promotion was renamed the Universal Wrestling Corporation. Soon after, it was renamed again to World Championship Wrestling (WCW).

The eventual downfall of JCP, leading to its eventual sale to Ted Turner (and thereby the birth of WCW) can be attributed to several key factors. Magnum T. A. — one of JCP's top babyfaces, and the performer scheduled to become NWA World Heavyweight Champion at Starrcade 1986 — was severely injured in a car accident over two months before Starrcade (October 14), and could never wrestle again. So, JCP turned major "heel" Nikita Koloff, into a face on October 25, to take Magnum T. A. 's place while still being able to have a profitable build up to Starrcade's main event. JCP alienated loyal fans in the Carolinas by moving Starrcade '87 and the Bunkhouse Stampede to arenas in Chicago and New York City, respectively. JCP had no real history and market presence in either of these non southern metro areas, and its ability to drawing sellout crowds for arena shows in the Southeast eventually suffered, as some local fans vindictively withheld their support. Booking decisions also factored into the promotion's downfall. JCP flushed away a potentially profitable angle following the acquisition of Bill Watts's UWF by "burying" the UWF's talent. Instead of portraying them as competitive with JCP wrestlers, the UWF's wrestlers and championships were portrayed as second rate compared to those of JCP. Meanwhile, mid carder Ron Garvin beat perennial champion Ric Flair for the NWA world title. Although Garvin was booked to be a babyface, many fans did not find him credible enough to be a serious threat to Flair. JCP apparently neglected to monitor its own lavish spending as well. Crockett flew himself and his top performers around in an expensive private jet. In addition to the expense of Crockett's personal jet, there were other extravagant purchases such as the limousines provided for various wrestlers and regular business parties held by officials throughout JCP's regional offices. In addition, the large amount of capital needed to take a wrestling company on a national tour and Crockett's aggressive territorial acquisitions had seriously drained JCP's coffers. In purchasing the UWF, JCP also took responsibility for the UWF's large debt from TV contracts, etc. Compounding the issues that came with expansion was a lack of investing in the kind of marketing needed to make it successful. As mentioned, major cards such as Starrcade and the Bunkhouse Stampede did not draw as well when moved out of JCP's traditional territory. According to Rhodes, JCP failed to gain the national name recognition that McMahon achieved with the World Wrestling Federation. Rhodes also pointed out that with the WWF's success, McMahon was financially able to lure the top talent away from rival companies. Because of this, JCP offered many of its stars lucrative contracts paying them beyond their actual value to prevent them from leaving the company. Another factor was the fans' exasperation with the "Dusty Finish" (a type of "screwjob" finish named after Rhodes, who did not actually invent the concept, but used it frequently for matches at regular house shows and PPV/major cards, alike). Due to the heavy overuse of this end of match sequence, many JCP fans started to expect the swerve at any moment, whenever a popular wrestler (usually a face) appeared to win a title match and was about to be awarded the championship belt (or any similar situation), only to have the win overturned due to a technicality. As a result, attendance at live shows began to fall — even at venues where JCP had traditionally drawn well or extremely well. By 1988, JCP was on the verge of bankruptcy. Turner Broadcasting System ultimately rebranded the promotion World Championship Wrestling. In 1993, JCP ceased to exist.

On May 16, 2022, Ric Flair announced he would return to the ring for one last match under Jim Crockett Promotions, Ric Flair's Last Match on July 31, 2022. Shortly after Flair's announcement, David Crockett and Conrad Thompson of the Starrcast wrestling fan convention filed for U. S. trademarks on "Jim Crockett Promotions" and "JCP" with respect to wrestling events, news, and merchandise. During a media call promoting the pay per view, Thompson stated he will give his 50% percent of the U. S. trademarks of Jim Crockett Promotions to David Crockett on August 1, 2022, after the conclusion of the Starrcast weekend.

+World ChampionshipsRetiredNotesRevivedNWA World Heavyweight Championship –Currently activeNWA World Women's Championship –Currently activeNWA World Junior Heavyweight Championship1989Revived from 1995–2017Lightning One, Inc. reintroduced the championship in 2022NWA World Television Championship (Mid Atlantic version)1991Became the WCW World Television ChampionshipLightning One, Inc. introduced its own version in 2020NWA World Tag Team Championship (Mid Atlantic version)1991Became the WCW World Tag Team ChampionshipNational Wrestling Alliance, Inc. introduced its own version in 1992 and again in 1995NWA World Six Man Tag Team Championship1989Replaced with the WCW World Six Man Tag Team ChampionshipNWA New Jersey reintroduced the championship in 1998United States ChampionshipsRetiredNotesRevivedNWA United States Heavyweight Championship (Mid Atlantic version)1991Became the WCW United States Heavyweight ChampionshipWorld Wrestling Entertainment reintroduced the championship in 2003NWA United States Tag Team Championship (Mid Atlantic version)1991Became the WCW United States Tag Team ChampionshipLightning One, Inc. introduced its own version in 2022NWA United States Women's Championship1988RetiredDefunctNational ChampionshipsRetiredNotesRevivedNWA National Heavyweight Championship1987Unified with the NWA United States Heavyweight Championship (Mid Atlantic version)Pro Wrestling Organization LLC reintroduced the championship in 1997NWA National Television Championship1986Retired in favor of the NWA World Television Championship (Mid Atlantic version)DefunctNWA National Tag Team Championship1985Replaced with the NWA United States Tag Team Championship (Mid Atlantic version)Regional ChampionshipsRetiredNotesRevivedNWA Brass Knuckles Championship (Mid Atlantic version)1986RetiredDefunctNWA Mid Atlantic Heavyweight Championship1986Retired when JCP expanded out of the Mid AtlanticNWA Mid Atlantic Television Championship1984Became the NWA World Television Championship (Mid Atlantic version)NWA Mid Atlantic Tag Team Championship1984Retired when JCP expanded out of the Mid AtlanticRevived version promoted by the modern Mid Atlantic Championship Wrestling from 1999–2017NWA Western States Heritage Championship1989Retired when final champion Larry Zybysko returned to the American Wrestling AssociationDefunct