KCWE

CW affiliate in Kansas City, Missouri

KCWE (channel 29) is a television station in Kansas City, Missouri, United States, affiliated with The CW. It is owned by Hearst Television alongside ABC affiliate KMBC TV (channel 9). The two stations share studios on Winchester Avenue in the Ridge Winchester section of Kansas City, Missouri; KCWE's transmitter is located in the city's Blue Valley section. Originally proposed for channel 32, channel 29 went on the air in September 1996 as KCWB, Kansas City's first local affiliate of The WB. It was owned by a group of Kansas City and television investors, who subcontracted its operation to KMBC TV under a local marketing agreement. KMBC and KCWB split over the air rights to Kansas City Royals baseball from 1996 to 2002. KCWB lost the WB affiliation in March 1998 after a group deal saw it move to KSMO TV (channel 62). The station then picked up UPN, which had gone without local coverage for two months, and changed its call sign to KCWE. In 2006, Hearst purchased KCWE outright, and the station became the local affiliate for The CW, formed when the UPN and WB networks merged. The station introduced morning and evening newscasts from KMBC TV in 2008 and 2010, respectively.

What became KCWE first came into view in 1986 when applicants filed for channel 32. Thaddeus Bishop was the first to file in October, and by the deadline in December, 15 groups had applied. One of the applicants in the field was KZKC (channel 62), which filed to investigate the possibility of moving to a lower channel number. KZKC was one of the fourteen applicants to be designated for comparative hearing by the Federal Communications Commission (FCC) in April 1987. FCC administrative law judge Joseph P. Gonzalez issued an initial decision among six remaining applicants in March 1990. He dismissed KZKC and another applicant, Mid Continent Communications, over failure to provide significant coverage. Channel 32 Broadcasting Company and T. V. 32, Inc. were the finalists, and T. V. 32, Inc.—controlled by Robert P. Liepold—won on the basis of its proposal to cover more people. The FCC review board upheld the decision in December. Running out of money and time, Liepold put the permit on the market in 1995. After 50 potential investors turned down the prospect of financing the station's construction, the leading buyer was Quincy Jones Entertainment, a partnership with David Salzman that already owned WNOL TV in New Orleans. Most industry sources speculated that one of Kansas City's existing stations would program channel 32 under a local marketing agreement, with Hearst Corporation–owned KMBC TV (channel 9) particularly mentioned, and that it would affiliate with The WB, a new network whose programs were only seen on cable in the Kansas City market. After changing from channel 32 to channel 29, the station signed on as KCWB on September 14, 1996. It originated from KMBC TV's studios in the Lyric Theatre building at 11th Street and Central Avenue, and its program schedule consisted of WB network and syndicated shows. A month after launching, KMBC and KCWB obtained rights to Kansas City Royals baseball in a 50 game agreement sublicensed from Fox Sports Rocky Mountain; 35 games were slated for airing on channel 29.

KCWB had been on the air less than a year when Sinclair Broadcast Group, owner of Kansas City UPN affiliate KSMO TV (channel 62), signed a long term affiliation agreement with Time Warner in July 1997, under which the group committed five of its UPN affiliated stations to The WB in 1998, with a sixth independent station to join in 1999. KSMO TV was not among the defecting stations and was one of six Sinclair controlled outlets that would remain with UPN; however, the high profile move by Sinclair to move five stations from UPN to The WB, its direct competitor, led to a legal dispute between the companies. UPN sued Sinclair, alleging it had breached its affiliation contract by exiting it early. At the end of December, Sinclair announced that KSMO would exit the network when its affiliation agreement ended on January 16, 1998; even as reports surfaced of renewed talks between Sinclair and UPN, KSMO became independent. UPN was left without a Kansas City affiliate for more than a month, but by late February, all signs pointed to KCWB taking on the UPN affiliation as KSMO negotiated with The WB. KCWB beat out KMCI TV (channel 38) for the UPN affiliation, setting up a switch on March 30, 1998; Kids' WB did not immediately move from channel 29 because of a pre existing commitment by channel 62 to air Fox Kids, with those blocks instead swapping stations later in the year. To reflect the change of affiliation, KCWB changed its call sign to KCWE. Liepold and Thomas B. Jones sold their stock in KCWE to Sonia and David Salzman in 1999. The station's relationship with the Royals ended after the 2002 season ahead of the team starting the Royals Sports Television Network and sublicensing games to KMCI TV in 2003; the team's poor on field performance had caused ratings to decline. Hearst Argyle Television continued to operate KCWE for its original ownership, which agreed to sell it to Hearst Argyle in 2005 for $10.96 million. The transaction received FCC approval on August 15, 2006. This created Kansas City's third outright duopoly alongside KSHB–KMCI and KCTV–KSMO.

On January 24, 2006, The WB and UPN announced their merger into The CW, effective that September. KCWE beat out KMCI and KSMO, the latter of which decided the new network would not fit its business plan, and agreed to affiliate with The CW in early March. In 2007, KMBC and KCWE moved from the downtown studios into a facility at the Winchester Business Center (located at 6455 Winchester Avenue, near Swope Park) in southeastern Kansas City, Missouri. The facility, five years in the planning and under construction since 2005, enabled the KMBC–KCWE operation to operate more efficiently. Prior to the relocation, offices spilled out from the Lyric into an annex across the street.

On February 6, 2010, Hearst Television announced a broadcasting agreement with the Kansas City Wizards of Major League Soccer, with KCWE securing the local broadcast television rights to regular season matches that were not broadcast nationally beginning with the team's 2010 season. The team rebranded as Sporting Kansas City the next season. KMCI TV took over the local television rights to the club beginning with the team's 2014 season.

KCWE signed on its digital signal on UHF channel 31 on May 1, 2002. The station shut down its analog signal on December 15, 2008—two months before the originally scheduled date of February 17, 2009, for full power stations to transition from analog to digital broadcasts—in order to accommodate the move of KMBC TV's digital signal to channel 29. The station's digital signal remained on its pre transition UHF channel 31, using virtual channel 29.