Филиппинская телерадиокомпания IBC: История и развитие

Philippine based media company

Intercontinental Broadcasting Corporation (IBC) is a Philippine free to air television and radio network based in Quezon City. It is a state broadcaster owned by the Government Communications Group under the Presidential Communications Office (PCO). IBC is also commonly referred to as "The Kaibigan Network", the Filipino term for "friend", which was introduced in 2019. IBC, along with government owned media companies People's Television Network and the Presidential Broadcast Service Bureau of Broadcast Services, form the media arm of the PCO and it is designated as a secondary state broadcaster that primarily broadcasts education, culture, arts and sports programming. Its studios, offices and broadcast facilities are located at the IBC Compound, Lot 3 B, Capitol Hills Drive cor. Zuzuarregui Street, Barangay Matandang Balara, Diliman, Quezon City.

Inter Island Broadcasting Corporation was established on October 1, 1959, when DZTV Channel 13 in Manila aired its test broadcast. On March 1, 1960, at 6:30 pm, DZTV TV 13 was finally launched and it became as the third television station in the country after the monopoly of DZAQ TV of ABS and DZXL TV of CBN owned by the Lopez family's Bolinao Electronics Corporation (now ABS CBN Corporation). Its original location was at the corner of P. Guevara St. (formerly Little Baguio) in San Juan from 1960 to 1978. American businessman Dick Baldwin was the station's first owner and programming consisted of mostly foreign programs from American television network CBS and a few local shows. Andrés Soriano, Sr. of San Miguel Corporation acquired the network in 1962. Soriano was also the majority owner of the Radio Mindanao Network (RMN) and The Philippine Herald newspaper. Soriano's combined media interests formed the first tri media organization in the Philippines. ABS CBN veteran Ben Aniceto became the station manager of DZTV Channel 13 from 1973 to 1976.

On February 1, 1975, the network was acquired by Roberto Benedicto (who also owned Radio Philippines Network and Banahaw Broadcasting Corporation) from the Soriano group due to a constitutional limitation prohibiting the ownership of media by non Filipinos or by corporations not 100% Filipino owned. Using the new income generated from its programs, the network built and finally moved to its present home at the modern Broadcast City, together with its sister networks RPN and BBC in July 1978. When it became a state channel, a new logo debuted featuring IBC and 13 on separate circles, a revamp of an earlier logo which debuted in 1978–79. The new slogan "Basta Pinoy sa Trese" was in a circle to commemorate the People Power Revolution. President Aquino turned over IBC and RPN to the Government Communications Group and, through an executive order, awarded BBC's Channel 2 frequency to ABS CBN. When BBC closed down on March 20, 1986, both the IBC and RPN absorbed the majority of its displaced employees, which led to the doubling of the network's expenses, and a three fold increase in the cost of programming. Line produced shows and co production ventures with some big film companies like Viva, Regal, and Seiko were favored, aside from their station produced programs. In 1987, IBC rebranded and adopted a new slogan, "Life Begins at 13", noted for the butterfly logo in the form of the letter E and the number 13. By this time, IBC was struggling to cope with the increased competition from the other networks, particularly from ABS CBN, which rose to number 1 by 1988. IBC's top rated shows were stolen by rival networks; however, it scored a victory when it acquired the program Loveli Ness, starring Alma Moreno, from ABS CBN in 1988. However, the cost of programs, talent fees and TV rights increased, until IBC could no longer afford to produce its own shows, save for its news and current affairs programming and special events. In 1989, IBC once again adopted a new slogan, "Pusong Pinoy, Pusong Trese" (Heart of Filipino, Heart of Thirteen), in an attempt to recapture the network's former glory. Despite this, advertising support began to decrease, due to the sequestration, internal problems, and periodic management changes. However, the network once more made history when Nora Aunor signed with IBC as a network talent, and her program Superstar was relaunched that fall on IBC.

By 1990, IBC 13 was last in the ratings. In October of that year, Islands Broadcast Corporation, under the leadership of Alfonso Denoga and Gil Balaguer, took over the management and marketing of IBC 13. The network was rebranded as Islands TV 13 (pronounced on air as "Islands TV one three"). The new logo featured three triangles and was adorned by the slogan, "The Newest Network". In November 1990, IBC became a 100% government owned station by virtue of a compromise agreement between the PCGG and Roberto Benedicto. Popular programs that aired in this period of the network's history include Choudenshi Bioman and Hikari Sentai Maskman which came to IBC in July 1987 and June 1989, respectively.

In October 1992, Islands TV 13 was rebranded back to IBC. The management and marketing were returned to IBC's board of directors. The programming remained the same, in preparation for the launching of a new image for the station. On May 27, 1994, IBC launched its new slogan with a music video featuring Grace Nono. Despite limited resources, programming improved but the battle for audience share continued. Advertisers became more responsive to marketing efforts. The following year, IBC began to broadcast its programs via satellite nationwide. Soon after, IBC placed 4th in primetime ratings. In 1996, Vintage Enterprises transferred to IBC as part of the launching of Vintage Television (VTV), a primetime block that aired on IBC with PBA, Blow by Blow and other Vintage Sports produced programs after moving from another government owned station, People's Television Network (PTV). The block helped IBC 13 move to third place in the primetime ratings, mainly credited to the airing of the PBA games. At the same time, IBC installed a new Harris 60 kilowatt transmitter in San Francisco del Monte for clearer TV reception and began using the APSTAR 1 satellite to broaden its international reach. In 2000, Viva Entertainment's subsidiary Viva Television acquired Vintage Enterprises (including VTV on IBC block) and changed its name to Viva TV, a primetime sports and entertainment block on IBC which continued until 2002. Rehabilitation of the transmitter and other technical facilities was initiated for the network's flagship and provincial stations. On September 2, 2000, IBC was granted a 25 year legislative franchise extension under Republic Act 8954, albeit without President Joseph Estrada's signature; the bill lapsed into law after 30 days of inaction. That same year, IBC scored a major victory with the top rated Philippine franchise of Who Wants to Be a Millionaire?. On January 1, 2002, IBC launched its new logo and its new slogan "New Face, New Attitude" with a new station ID. However, in early 2003, Viva TV on IBC cancelled after Viva decided not to renew their blocktime agreement with IBC due to high blocktime costs and low ratings. The last Viva TV produced program to air on IBC was the grand finale of Star for a Night, on March 1, 2003. On December 12, 2003, IBC launched its new logo and its new slogan "Ang Bagong Pilipino" (The New Filipino) with a freestyle station ID. In late 2007, IBC signed on Makisig Network as a primetime blocktimer of IBC. However, Makisig Network's programs were not aired due to questions on the propriety of the terms and conditions of the agreement, which eventually expired in October 2008.

After four decades of serving the network's programing needs, IBC 13's studios and facilities were abandoned due to negligence and their network's mismanagement. Their cameras, lighting, props and other equipment were old and dilapidated. Budgets were cut and they could not afford to continue radio and television operations. Their programming and airtime had been lost after a network war in the late 1980s and 1990s and many employees lost their jobs. The network owed more than 800 million pesos worth of back wages to its employees, some of whom were very elderly or had worked in the network since the 1980s. as of 2016, IBC had 200 employees, 29 of which are talents or employed on a "contractual basis", particularly from the news, public affairs, and production. Management tried and failed to revive the ill fated network. There were several plans to sell and privatize IBC and RPN. TV network ABS CBN was planning to buy the network's blocktime to address signal problems and mimic the former's programming, but ABS CBN could not join the privatization bid due to ownership regulations. In 2011, IBC entered into a joint venture agreement with Prime Realty, an affiliate of R II Builders Group of Reghis Romero Jr. The agreement called for the development of 3.5 hectares of Broadcast City. With this joint venture agreement with a private business enterprise, the Aquino administration expressed its desire to privatize both RPN and IBC and retain the People's Television (PTV) as the sole government TV network. It was also announced that conglomerate San Miguel Corporation would join the government sponsored bidding for the privatization of RPN and IBC.

IBC signed a blocktime agreement with TV5's sports division Sports5 to air live sports coverage via its sports programming block AKTV. It was launched on June 5, 2011, with the AKTV Run held outside SM Mall of Asia in Bay City, Pasay. On the same day, IBC launched a new logo and slogan "Where the Action Is" to reflect the change. On April 11, 2013, MediaQuest Holdings chairman Manny Pangilinan announced that AKTV would not renew the blocktime agreement in May due to high costs, poor ratings, and doubts about IBC's future. In 2012, pursuant to AO No. 26, IBC handed over its archives to Film Development Council of the Philippines (FDCP) for restoration. IBC signed a memorandum of agreement with the Asian Television Content Corporation under Engr. Reynaldo Sanchez as the major blocktimer of the station. The TATC @ IBC primetime block with the newest programs premiered on June 2, 2014. However, on August 31, 2014, programs under the ATC @ IBC 13 block suddenly no longer aired on the network, possibly due to poor ratings and a lack of advertisers' support. PCOO Secretary Herminio Coloma, Jr. said in a Senate budget hearing for the PCOO last September 3, 2014, that the network would be fully privatized before President Aquino stepped down from office in 2016 and PTV 4 would be kept as the sole government TV network. The privatization process would be managed by the Governance Commission for Government Owned or Controlled Corporations through the Development Bank of the Philippines. Business tycoon Manny V. Pangilinan was one of the possible bidders for the privatization, thus involving TV5 in the situation (TV5 being a media company under PLDT's MediaQuest Holdings through ABC Development Corporation). Despite the expiration of the blocktime agreement in 2013 (AKTV), the network is still using IBC's Broadcast City facilities for sports events, including its 2014 FIBA Basketball World Cup coverage. However, MediaQuest also could not join the privatization bid due to ownership rules and regulations, given MediaQuest owns TV5 and AksyonTV (now One Sports). On June 2, 2015, the Philippine Crusader for Justice (PCJ), led by Joe Villanueva, filed a petition to the Supreme Court of the Philippines to nullify the joint venture agreement between IBC and Primestate/R II Builders for the development of 3.5 hectares of Broadcast City, after the Office of the Ombudsman found the contract to be disadvantageous to the government. The Ombudsman filed a graft case in 2013 against former IBC executives and Primestate. In January 2016, President Aquino, through the Governance Commission for Government Owned and Controlled Corporations (GCG), approved the planned privatization of IBC. The privatization terms meant the IBC would undergo public bidding with an estimated floor price of 10 billion pesos. The Development Bank of the Philippines would be the financial adviser for the privatization. Incoming PCOO secretary Martin Andanar forwarded the privatization plan to President Rodrigo Duterte's executive secretary Salvador Medialdea. Andanar would also coordinate with the GCG before the start of the bidding. The privatization process of IBC commenced in October 2016. As of December 2016, five entities had shown interest in joining the bidding. They were Ramon S. Ang of San Miguel Corporation, and the groups led by former IBC president (and current RMN president and chief executive officer) Eric Canoy, former Ilocos Sur governor Chavit Singson, energy tycoon and Udenna Corporation chairman Dennis Uy (who had recently expanded his business through his recent acquisition of ISM Communications Corporation), and Davao businessman William Lima. In March 2017, IBC operated on a low powered signal but it continued its broadcast on cable and satellite providers. In October 2017, IBC began its test broadcast on digital terrestrial television.

In late 2018, IBC began to revitalize its infrastructure and its programming after former DOT Undersecretary of Tourism Advocacy and Public Affairs Kat de Castro as president and chief executive officer of the network, replaced Manolito O. Cruz (who died on October 10 of the same year). By December of the same year, the network moved its studios and offices to a new building at the corner of Capitol Hills Drive and Zuzuarregui Street, Barangay Matandang Balara, Quezon City (a property beside Broadcast City) to make way for the redevelopment of the Broadcast City property into the Larossa Condominium project of Primehomes Real Estate Development Inc. IBC also upgraded its Roosevelt Avenue analog transmitter for the Mega Manila area. On February 11, 2019, IBC announced a major revamp of its programming, the first since the ATC@IBC block in 2014. It includes reruns of IBC's old entertainment and cultural shows, the introduction of documentary and current affairs programs airing on sister station People's Television Network, and other entertainment and sports content from SMAC Television Productions and ATC, among others. IBC also created two new slogans, "Iconic. Bold. Chill" and "Kaibigan Mo!" In March 2020, IBC announced the suspension of broadcasting their selected regular programs, due to then President Rodrigo Duterte implementing an enhanced community quarantine in Metro Manila and Luzon in response to the COVID 19 pandemic in the Philippines. The network regularly airs the PCOO produced briefing on the COVID 19 pandemic in the Philippines called Public Briefing: #LagingHandaPH. In May 2020, PCOO Secretary Martin Andanar announced that the network will be used for airing educational television programs by the Department of Education's DepEd TV programming block on analog free to air television. The test broadcasts aired from August 11 to August 21, 2020, and again from September 21 to September 25, 2020. Official broadcasts formally started on October 5, 2020, the starting date of classes in public schools throughout the country. However on June 2, 2022, DepEd TV stopped broadcasting on the network following the end of the school year. On December 2, 2021, the Presidential Communications Operations Office, IBC and TAP Digital Media Ventures Corporation announced a deal with the Maharlika Pilipinas Basketball League (MPBL) for IBC to air its games (2021 MPBL Invitational only, as the television coverage was transferred to One PH for the 2022 23 MPBL season). On March 18, 2022, IBC began to transmit its digital test broadcast on UHF Channel 17 (491.143 MHz) as its permanent frequency assigned by NTC. However, on September 1, 2022, IBC management announced that the network might cease operations in 2023 despite the ongoing efforts to improve programming, citing various reasons including financial difficulties. Retaining employees and the management of the said station demanded that the government give their funds which were supposed to be allocated for them in order to continue its television operations, and to finally give it to the retired employees and staff who were never paid since 2009 up to this day. The Department of Budget and Management has allotted 187,189,000 pesos from the 2023 National Budget for the network based on the General Appropriations Act of 2023 to continue its broadcast operations and to pay employees' salaries. On January 31, 2023, the House of Representatives renewed IBC's franchise for another 25 years, permitting the network to continue operating until 2050.