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The Star Brand is the name of a number of similar objects of power in the world of the Marvel Comics. The name "Star Brand" is also often adopted by the wielders of these objects. Three of these Star Brands have been prominently featured in series published by Marvel. The original Star Brand is a black star shaped tattoo like mark that first appeared in the comic book series Star Brand, published by Marvel Comics as a part of its New Universe imprint from 1986 to 1989. All of the other Star Brands are alternates of this original version. The Star Brand gave its bearer infinite, god like powers, limited only by the wielder's imagination. After the end of the series and the New Universe imprint, this specific Star Brand made appearances in Marvel's main shared universe, the Marvel Universe. The second Star Brand is a glowing glyph, shaped like the original Star Brand and giving identical powers. This Star Brand is featured in newuniversal, a series featuring a universe that is a reimagining of the original New Universe that began publication in 2006. This series was abandoned, the story never completed. The third Star Brand was introduced in 2013's Avengers Infinity and is the first to be native to Marvel's main continuity.

The Star Brand was created by Marvel Comics editor in chief Jim Shooter to be the flagship series of the New Universe line. Mark Gruenwald's notes from the meeting in which the New Universe concept was fleshed out indicate that the original title was "Will Power", and that the name "Star Brand" was taken from an unused concept by Archie Goodwin. The series was originally written by Shooter. The New Universe had no budget with which to hire big name talent, so it was to Shooter's surprise that John Romita, Jr. (a rising industry star) and Al Williamson (an esteemed comics veteran) volunteered to be the penciler and inker, respectively, of Star Brand. and Romita and Williamson left the series. Star Brand was taken down to bi monthly status, and consisted of fill in issues for the next half year. took over both the writing and breakdowns with issue #11. Shortly after, a meeting between Byrne, Mackie, and DP 7 writer Mark Gruenwald was held to come up with a plot device to raise interest in the New Universe. The idea of the Star Brand destroying Pittsburgh was devised at this meeting

Following the dissolution of the New Universe imprint, Mark Gruenwald, the writer of the New Universe title DP7, used the Star Brand and other New Universe characters some years later in Quasar. He later used them in the Starblast limited series and crossover which ended when The Stranger used the Star Brand to move the Earth of the New Universe into orbit around his labworld.

Writer Warren Ellis re imagined the New Universe and has since named it newuniversal, portraying Kenneth Connell as the Star Brand, originally from Optima Down, Oklahoma. The origin of the Star Brand is central to the entire New Universe re imagining. The Star Brand was supposedly artificially created by a long dead alien race as a tool that confers amazing powers to its wielder. The purpose of the Star Brand glyph (tattoo) is to help the transition of a world through the inevitable paradigm shift caused when it comes into contact with a web of strange matter, called "newuniversal structure", wherein normal physical laws operate differently. Specifically, the newuniversal web causes normal humans to become superhumans, or paranormals. Ken represents an average man whose life is drastically changed, which is one of the major themes in newuniversal. Ken's life is a relatively normal one where the most dangerous thing about it is that the city's sheriff hates him because he is dating his daughter, Madeline Felix. After a night out drinking Kenneth and Madeline fall asleep on a hillside. In the early hours of March 1, 2006, while they sleep, the White Event takes place, granting him the Star Brand glyph. Ken wakes to find Madeline dead beside him, burned to death when the White Event granted him the star brand. The energies were so strong that a symbol of the Star Brand had been scorched into the hillside around them, with Kenneth at its center. The events of the following few hours push him over the edge as they move far too quickly for him to handle. Ken spends the next two weeks in a deep depression, coming to terms with his new powers and supposed responsibilities. Believing that Madeline's death was caused by the fact that he was asleep and therefore unable to consciously control the energies of the Star Brand (not limiting the Star Brand with conscious control), he decides to "wake up" and deal with it.

A new Star Brand was introduced into the main Earth 616 continuity during the Marvel NOW! event, in Jonathan Hickman's Avengers vol. 5. College student Kevin Connor receives the brand from a flawed White Event, causing him to be selected rather than a qualified candidate. His sudden transformation results in the annihilation of his entire college, killing hundreds. The Avengers arrived at the area with Captain Universe and Nightmask to investigate the event. The Avengers fought against Nightmask and Star Brand which resulted in Nightmask and Star Brand destroying the living consciousness of Earth. Iron Man imprisoned them in the Sol's Hammer weapon. Alongside Ex Nihilo, Abyss, and Nightmask, Star Brand joins the Avengers when they leave Earth to fight the Builders. He and several other Avengers were captured, but with the encouragement of the Black Widow Star Brand proved instrumental in destroying the Builder fleet above the Kree homeworld of Hala. After the conclusion of the Builder conflict and the defeat of Thanos on Earth, Captain America decided to keep both Nightmask and Star Brand as members of the Avengers. In this version, the Star Brand is described as a "planetary defense mechanism", and Star Brands from other worlds eventually appear. Kevin Connor later becomes frenzied and attacks Ghost Rider in South Africa, mistakenly believing that the youth is seeking to unearth an ancient Celestial that was buried there many years ago. He is apparently killed by Ghost Rider's Penance Stare, leaving the Star Brand symbol burned into the ground. Starbrand next appeared in the six issue Starbrand & Nightmask comic by Greg Weisman and Domo Staton. In Jason Aaron's run on Avengers (2018), months after Kevin Connor's death, the Star Brand travel far from the planet Earth in response to the presence of a female human name Suzanne Selby. Suzanne once worked at a limestone plant in Kansas City for fifteen years until Roxxon closed it down and moved it to Madripoor. Out of work and several months pregnant, Suzanne and her boyfriend were recruited by space coyotes to work on grape harvests around the Shi'ar Galaxy. After she and her boyfriend became separated somewhere in the Reigarrt System, Suzanne was detained by the Shi'ar border patrol for being an illegal alien. No agencies on Earth were alerted by Suzanne's arrest, as relations between Earth and the Shi'ar Empire had become conflicted following an incident when the Shi'ar tried to assassinate the resurrected the Phoenix, so she was sentenced by the Shi'ar Intergalactic Court to spend the next three years in Ravenstarr Prison Galaxy, while her unborn child was sentenced to two years, pending birth. During transport to Ravenstarr, and as she was going into labor, Suzanne was given the power of the Starbrand. The empowerment caused Suzanne to destroy the prison cargo ship, sending her on a path of destruction as she tried to control her new powers. This incident and Suzanne's subsequent rampage caught the attention of both the Shi'ar Majestor Gladiator and three former Heralds of Galactus, who intended to investigate the new threat. At the request of Gladiator, the Avengers were alerted about the incident, and went off to Ravenstarr to investigate, soon discovering that it involved the Starbrand. The heroes came into conflict with the Heralds, who had set out to kill the new Starbrand. Suzanne was eventually cornered by Gladiator, but he was intercepted by the Avengers. The Avengers fended off Suzanne's would be killers, with Captain America and She Hulk helping deliver the baby. The stress from both the labor and the power of the Starbrand were too much for Suzanne, and she died during childbirth. Her last words were that no matter what happened, her baby should return to Earth. The Avengers returned to Earth with Suzanne's body and the newborn baby girl, who had inherited the Starbrand from her mother. The heroes would eventually dub the baby Brandy. During the "Heroes Reborn" storyline, Doctor Spectrum says he sent the Starbrand to the negative zone years ago. Later, Brandy found herself in an alternate reality and floating in the depths of space. She was eventually found by that reality's Rocket Raccoon and Groot, who brought her aboard their ship, the Mothership Guardian, much to Rocket's annoyance. He eventually relented, and, together, they raised Brandy. As she grew up, she learned how to use her powers and, when Rocket was hired to kill Doctor Spectrum and was losing the fight, Brandy was able to pass on her Star Brand to aid Rocket. It still wasn't enough, however, and Spectrum killed him. The Star Brand returned to Brandy, and she was left brokenhearted by Rocket's death. She then wanted to go to Earth to restore reality to its proper state and kill Spectrum, something that Groot tried to talk her out of. Suddenly, a Wakandan spaceship appeared looking for Brandy. Once on Earth, Brandy joined the Avengers. She and Avengers later confronted the Squadron Supreme when they tracked the Avengers to the hidden nation of Wakanda. Brandy fought Doctor Spectrum for killing Rocket and managed to melt his Power Prism until it was rendered useless, leaving Spectrum devastated, much to Brandy's delight. Brandy then aided her teammate Echo to defeat Power Princess and destroyed the source of the reality warp, President Coulson's Pandemonium Cube. With the Pandemonium Cube's destruction, Brandy was returned to Earth 616 but retained the natural aging she underwent while in Earth TRN852. Captain America and Captain Marvel later tell Brandy about her mother's history when they and the Deathloks with them were attacked by Black Skull and Ghost Goblin of the Multiversal Masters of Evil. Both villains gave Captain America and Captain Marvel a hard time. Brandy matures and uses her powers to repel the villains and nullify the explosion of the Noggin Bombs that Ghost Goblin left behind. When Captain America and Captain Marvel look at Brandy, she comments that they act like they haven't seen a girl before.

In Fantastic Four #572 (2009), one of "The Council", an interdimensional think tank and activist group composed entirely of parallel versions of Reed Richards, wields the Star Brand.

Alternate versions of Ken Connell and the Star Brand appear in Exiles during that series' "Worlds Tour" story arc. The issues depicting this story are #72–74 (January–March 2006). This story is set in a slightly different version of the New Universe (designated as Earth 15731), prior to the Pitt. It sees the Exiles join forces with D. P.7 and Ken Connell to prevent an alternate version of Proteus from taking control of Connell's body and the Star Brand itself.

In 1998–99 miniseries Avengers Forever, a version of Ken Connell appeared briefly as one of the Alternate Avengers fighting in The Destiny War.

In issue #5 of the DC Comics limited series Legends (March 1987), Guy Gardner battles a villain called "Sunspot", who is a parody of Ken Connell and thus, by proxy, of original Star Brand/New Universe creator Jim Shooter (Shooter had modeled many aspects of the Connell character on himself). Issued around the time of the downsizing of the New Universe line and Shooter's departure from Marvel, the scene in Legends depicts Sunspot/Connell/Shooter at one point exclaiming "I wield the ultimate power the power to create a New Universe! ", which was then followed by his accidentally shooting himself in the foot. This issue was pencilled by John Byrne, who shortly thereafter returned to Marvel to take over the writing of the Star Brand comic itself.

In prehistoric times, the Star Brand fell from space, killing all the dinosaurs, and selected its first bearer, a Tyrannosaurus who would go on to protect earth from threats.

Millions of years later in 1,000,000 B. C., the Star Brand chose a new host, a caveman named Vnn. He later came together with Agamotto, Lady Phoenix, Odin, and prehistoric versions of Black Panther, Ghost Rider, and Iron Fist. This group came together to fight a Celestial called the Fallen. The Stone Age Avengers defeated the Fallen and sealed it underground in what would become South Africa. In his backstory, Vnn and his lover Brrkk, another caveman like him, discovered the Star Brand after running from Deviants. When Brrkk died, Vnn found the corpse of the Tyrannosaurus that previously possessed the Star Brand. Vnn absorbed the Star Brand powers and used them to defeat the Deviants.

+TitleMaterial collectedPublished dateISBNStar Brand Classic Volume 1Star Brand #1 7December 2006Star Brand: New Universe Vol. 1Star Brand #1 10, Annual #1; Spitfire and The Troubleshooters #5May 2016Star Brand: New Universe Vol. 2Star Brand #11 19, The Pitt #1, Untold Tales of The New Universe: Star Brand #1August 2016Star Brand & Nightmask: Eternity's Children (Attend University)Star Brand & Nightmask #1 5July 2016