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The American television game show The Price Is Right has, since its 1972 relaunch, employed a number of models to showcase the prizes and items that are given away on the show. From 1972 to 2007, the group was referred to as "Barker's Beauties", in reference to Bob Barker, who hosted the show during that period.

The original Price Is Right also employed models. Usually, two models appeared per episode to model the prizes, much in the same tradition as the later incarnations. As is the case with the Carey era of the current version, the models were not referred to specifically by a nickname. June Ferguson and Toni Wallace were the regular models, staying with the program for its entire nine year run. Various other models either assisted Ferguson and Wallace, or appeared during their absences. Ann Macomber Cullen (wife of host Bill Cullen) appeared at times to model a prize, to Bill's surprise.

Over 25 women have appeared as models on The Price Is Right since the program's premiere. For the first three years, there were two models – Janice Pennington and Anitra Ford. Dian Parkinson joined Pennington and Ford permanently in 1975 after previously appearing only periodically. Ford left the program in 1976 and was later replaced by Holly Hallstrom who joined the cast in 1977. Pennington, Parkinson and Hallstrom appeared as the three main models on both the daytime and syndicated versions of the show from 1977–1990. Host Bob Barker had a direct hand in choosing the Barker's Beauties, which as of 2002 was the only personnel responsibility he had; in an interview with Larry King Live, he described his criteria for the role, including physical beauty and the ability to make the prizes stand out and look more attractive to the home viewer. (who would later go on to model for the Italian version of the show OK, Il Prezzo è Giusto! ), Janice Baker (formerly of the NBC version of Card Sharks), and the daytime show's first African American model (albeit temporary), future Dallas actress Pat Colbert. Hallstrom returned to the show in 1984. In December 1990, Pennington, Parkinson and Hallstrom were joined by the program's first permanent African American model, Kathleen Bradley, expanding the show's regular cast to include four models. After Nolin's departure that same year, Chantel Dubay was hired as the third model in 1996. Dubay left the show in 1999 and was replaced by Nikki Ziering. In 2000, Pennington and Bradley were dismissed from the program upon Pearson Television's takeover of the series. Their dismissals came after Barker's failed lawsuit against Hallstrom. Both Pennington and Bradley filed for wrongful termination and settled out of court for an undisclosed amount. In later interviews, Pennington stated that she held no ill will toward Barker, though she rarely spoke to him after she left the show. Though Bradley suggested that Barker had fired her and Pennington for their testimonies in the Hallstrom and Parkinson lawsuits, Barker noted in a 2002 interview that he was proud of Pennington for defending him in her depositions After Jordan's dismissal, The Price Is Right no longer featured the same model or group of models on a daily basis. In addition to several models who are more or less a permanent part of the cast, new models appeared every few weeks who sometimes eventually joined the rotation, or other times appeared for a single set of tapings. That procedure was changed in late 2008 as contracts expired.

In season 37 (September 2008), with Mike Richards now as executive producer, contracts were allowed to change and the show returned to five permanent models, originally from the rotation. The original rotation featured three models from the previous format in Rachel Reynolds, Gwendolyn Osborne Smith, and Brandi Sherwood. Two new models were added Amber Lancaster, and Manuela Arbeláez. The models are now referred as "The Price Is Right models" when making public appearances with Carey. As part of the change, starting in December 2009, the show's models are now listed in the show's full credit roll. Beginning with the 2010–11 season, the models wear microphones so they can be heard when they are talking with Carey or the contestant. On episodes with two models, the announcer serving as a third model for games that feature three models, although there was an emergency situation in early Season 52 tapings where only one model was available. Starting in 2012, the models assumed additional roles. Their roles expanded on the show's website, including model interviews to participating in their own "reality" web series, Male Model Search, where they served as judges (in 2012 and 2014). In a 2013 episode, they participated in an episode theme on April Fool's Day in which the models swapped roles with the host and announcer. In 2014, former Miss USA Shanna Moakler was one of the celebrity judges to select a new male model for the show, joining the show's regular models, owing to the traditional female demographic of daytime television. Other judges included the show's executive producer Mike Richards and the show's first male model Robert Scott Wilson. Currently, the show has six permanent models: Rachel Reynolds, Amber Lancaster, Manuela Arbeláez, James O'Halloran, Devin Goda and Alexis Gaube. Each episode features two or three models. Occasionally only one model is present when appearing alongside a guest personality from a program airing, produced, or distributed by Paramount Global, or taped in the studio. Some Season 52 episodes featured only one model (James) because of illness and travel logistics (not all models reside in Los Angeles).

The daytime models appeared on the 1970s syndicated nighttime version as well, with a few notable exceptions. Additional models besides Parkinson were also featured on the nighttime show, including Janice's sister Ann Pennington and a black model known only by her first name, Harriet. On the 1985 syndicated version, Pennington, Parkinson, and Hallstrom appeared throughout the run. However, on the 1994 syndicated version, an entirely separate cast of models was featured: Julie Lynn Cialini, Ferrari Farris, and Lisa Stahl Sullivan. Since the premiere of the CBS prime time series in 2002, there are often situations where four to seven models appear on each episode. All six of the regular daytime models participate, although not in every episode.

NameDebutDepartureNotes19841996Substitute model2008Second Hispanic model; participated in 2008 model search; joined cast during Brandi Sherwood's pregnancy. Janice Baker19831984Substitute model during Season 12. Was a card dealer on the 1978 81 version of Card Sharks (another Goodson Todman production).19902000First permanent African American model on the daytime show.200120022004200520032010Later appeared as a model on Deal or No Deal from March to September 2006.20052008Trish Dowley20032003Veteran producer.1996199920022003197219762021PresentWas a card dealer on the 2019 21 version of Card Sharks (as was the case with Janice Baker on the 1978 81 version)2018PresentThird permanent male model to be on the American version of the show; played in the NFL in 2012.20122019Substitute model, Cane Ashby on The Young and the Restless20052005First Hispanic model.20022003Later appeared as a model on Deal or No Deal from December 2005 to May 2009.2003200519771995Left in 1983, returned in 198420012003Later appeared as a model on Deal or No Deal from December 2005 to May 2009.2001200120012002200819951996Substitute model20072009199419952014PresentSecond permanent male model to be on the American version of the show; won the 2014 model search.20132021 Substitute model; Abby Newman on The Young and the Restless200520171975199319722000Longest serving model in the show's history2004200619831984Substitute model during season 12. Would later go on to model for the Italian version of the show OK, Il Prezzo è Giusto!2003Lead Price is Right model; Longest serving current model on the show; also the last remaining current model from the Bob Barker era20022009Dismissed February 23, 2010; later filed lawsuit against FremantleMedia/RTL Group and CBS.20092009Won model search contest200220082003200820122014First permanent male model to be on the American version of the show; won the 2012 model search.20052005First Asian American modelNikki Zeno20052005She was the second Latina Model to appear on the series, appearing in 10 episodes.19992002

In February 2006, supermodel Tyra Banks appeared as a guest model and assisted during two games. Since Drew Carey became host in 2007, celebrities and sports professionals have appeared during specific segments (especially Showcases themed around the subject) on many episodes to promote prizes related to their professions, including Wayne Newton, Lou Ferrigno, Reba McEntire, Jim Nantz, Heidi Newfield, the United States women's national soccer team, Chuck Finley, James Corden, Edwin Aldrin, Jr., Carl Edwards, Kit Hoover, John McCook, Natalie Morales, Jake Paul, Katie Stam, Blake Shelton, Bomshel, and WWE Divas Kelly Kelly and the Bella Twins. During season 37, manufacturers of products began offering their representatives to model the equipment, such as athletes signed to play with that brand's equipment or who represent a specific sports manufacturer, musicians under contract with the instrument's manufacturer or corporate representatives of another product or service. They have mostly appeared during One Bids but also during the Showcase. Carey will introduce the individual modeling the prize and their affiliation to the manufacturer or prize provider. In both 2009 and 2010, Kathy Kinney appeared on the April Fool's Day episodes, reprising her role as Mimi Bobeck from The Drew Carey Show. In 2009, she appeared as a model, and in 2010, she acted as the executive producer, with the show's models trading places with three male staffers. Occasionally, there is a crossover with other shows airing on, owned or distributed by CBS featuring actors of those shows modeling prizes. These crossovers have included The Late Late Show with Craig Ferguson, The Amazing Race, Survivor, Let's Make a Deal, The Bold and the Beautiful, and The Young and the Restless. Tiffany Coyne (from Let's Make a Deal) filled in as the fifth model on some episodes which aired in March 2011. Daniel Goddard (Cane Ashby from The Young and the Restless) frequently crosses over as a guest model, especially when a Showcase skit necessitates, and when needed, for "masculine" prizes (motorcycles, trucks, et al.). Goddard's use as a crossover model resulted in the show standardizing the use of a male model. In season 40 (2010), show model Rachel Reynolds and husband David Dellucci, a former Major League Baseball player, modeled wedding formal wear. The Mother's Day 2012 episode (May 11, 2012) featured special guests fitting with the theme. Florence Henderson and personal trainer Johannes Brugger (the show's first non crossover or product placement male guest model) appeared together. Also, the father and son combination of TNT NBA analyst Kenny Smith (a crossover with the CBS/Turner NCAA March Madness) and Malloy, the husband and son of show model Gwendolyn Osborne, appeared. And, as with Reynolds, they announced Gwendolyn's pregnancy. During selected spring 2014 episodes, ballroom dancer Cheryl Burke, Carey's partner in season 18 of Dancing with the Stars, appeared on episodes and modeled prizes. (That show was taped at Television City during the time.) Dream Car Week has also allowed automotive related models to be featured on the show. In 2019, Jay Leno appeared as a model for Dream Car Week, and in 2020, Kurt Busch appeared as the special guest model.

The announcer models prizes such as men's watches, suits, and other accessories, a practice that began with original announcer Johnny Olson and has continued with his three successors (Rod Roddy, Rich Fields, and George Gray), although with the addition of permanent male models to meet the show's traditional female demographic it has been greatly reduced. The announcer also appeared in Showcase skits, sometimes modeling the prizes or playing a character in a story line. Starting in 2010, on episodes where two models appear in games typically featuring three models, the announcer will assume the third model's role and often is paired with another model when describing prizes. Following a set change in 2011 featuring a video screen to the announcer's podium, some prizes, graphics for trips, or smaller items are displayed or modeled by the announcer from his podium.

In addition to the litigation suits, several other staff members have filed lawsuits against Barker and the program, alleging sexual harassment and wrongful termination. After Parkinson brought forth sexual harassment allegations against Barker, he called a press conference to admit a past consensual sexual relationship with her. All lawsuits, except for Hallstrom's, were settled out of court. Barker himself dropped his slander suit against Hallstrom, who countersued and received millions in settlement.

Two other Barker era models who were added in the 2000s and went through the host transition have also filed lawsuits, with lawsuits targeting Executive Producer Mike Richards and producer Adam Sandler (not to be confused with the film star) for inappropriate behavior on the set. Brandi Sherwood won her lawsuit against the show in November 2012, which pertained to the show terminating her while on maternity leave, and was awarded over $8,000,000 in damages, both punitive and personal.