José Luis Sierra (footballer, born 1968)

Chilean football coach and former player (born 1968)
his son

José Luis "Coto" Sierra Pando (born 5 December 1968) is a Chilean football coach and former player. Playing in the midfield, he retired in 2009, and one year later he became the coach of his long time team Unión Española.

Sierra made his debut in professional soccer with Unión Española on November 1988 against the Universidad de Chile. After two solid campaigns with Unión Española, Sierra was transferred to Real Valladolid in Spain. However, during Sierra's short time in Spain, the team had economic problems which caused him to return to Unión Española. After more success he made his debut with the Chile national team. Sierra won the Copa Chile with Unión Española in 1992 and 1993.

After an unsuccessful stint in Brazil playing for São Paulo, he went on to spend three successful years with Colo Colo, which saw his team capture the championship in all three seasons. Currently Sierra has found his way back to Unión Española, making a stop in between to play with UANL Tigres in Mexico for one season. He captured the Golden Boot in Chile (awarded to the best professional football player in Chile) in 2004 and 2005. In 1997, it was widely rumoured that then Premier League side Everton manager Howard Kendall had made an approach to bring Sierra to Goodison Park. However, for unknown reasons, possibly relating to lack of sufficient capital, Kendall decided to pull the plug on the deal.

Sierra announced his retirement in December 2008 and accepted the position of manager with his beloved Unión Española. He will continue on the position until the end of the Clausura 2009 tournament.

Sierra was capped 53 times and scored eight goals for the Chile national team between 1991 and 2000. He played four games at the 1998 FIFA World Cup, scoring a goal on a free kick against Cameroon.

Scores and results list Chile's goal tally first. No Date Venue Opponent Score Result Competition 1. 31 March 1993 Estadio Carlos Dittborn, Arica, Chile 2–1 2–1 Friendly 2. 13 June 1993 Estadio Hernando Siles, La Paz, Bolivia 1–0 3–1 Friendly 3. 21 June 1993 Estadio Alejandro Serrano Aguilar, Cuenca, Ecuador 1–0 3–2 1993 Copa América 4. 31 May 1998 Stade Municipal Tropenas, Montélimar, France 2–2 3–2 Friendly 5. 23 June 1998 Stade de la Beaujoire, Nantes, France 1–0 1–1 1998 FIFA World Cup 6. 3 July 1999 Estadio Antonio Oddone Sarubbi, Ciudad del Este, Paraguay 2–0 3–0 1999 Copa América 7. 12 February 2000 Estadio Municipal de Valparaíso, Valparaíso, Chile 3–0 3–2 Copa Ciudad de Valparaíso 8. 22 March 2000 Estadio Nacional, Santiago, Chile 2–1 5–2 Friendly

Sierra started coaching in 2010 of Chilean club Unión Española and spent five years there. He won the 2013 Torneo Transición with them. Unión won the Apertura Tournament of 2013, after defeating Colo Colo 1–0 in the final match. In 2015, he became the coach of Colo Colo. In only one season, he won the 2015 Torneo Apertura title with and also led them into the 2015 Copa Chile. On July 22, 2016, he signed a one year contract with eight time Saudi champions Al Ittihad with an option to sign for another season. On 7 November 2021, Sierra was appointed as the manager of Saudi Arabian club Al Tai. On 20 October 2022, Sierra was appointed as manager of Al Wehda.

His parents, Domingo Sierra and Pilar Pando, are Spanish immigrants in Chile of Galician and Asturian origin, respectively. He studied in the Colegio Hispano Americano, which belongs to Spanish residents in Chile. His son of the same name, José Luis Jr., was a Chile international at under 20 level and his brother in law, Sebastián Miranda, is a football manager and former professional footballer in Chile and abroad. His nephew, Benjamín Sierra, who is also the nephew of Sebastián Miranda, plays at the Spanish Kings League.

He played in Chile on the national soccer team for nine years, from 1991 to 2000.