Канадтық медиа сардары: Эмбер МакАртур өмірі мен мансабы

Amber Dawn MacArthur (born 27 June 1976) is a Canadian television and netcasting personality, bestselling author of two books, and keynote speaker. MacArthur (aka Amber Mac) is the former co host of BNN's App Central and Bloomberg Brink, G4TechTV's Call for Help, and TWiT's The Social Hour (successor to net@night/Inside the Net). She was the most followed Canadian television personality on Twitter in 2008. In 2018, she was named DMZ's 30 inspirational women making a difference in tech. She is now the co host of the 2018 AI podcast series, The AI Effect where she interviews notable guests such as Prime Minister Trudeau and Mayor John Tory. Amber is President of a digital media company called AmberMac Media, Inc.

MacArthur used to produce and co host her own video podcast, commandN, and has also hosted on Torrent and Gadgets and Gizmos for G4techTV Canada. MacArthur worked for over a year for Citytv's CityNews and CP24, and she had returned to the now CTV owned CP24 as New Media Specialist and was the host of Webnation. She previously hosted and produced a show for Xbox called "Girls Go Geek" alongside her brother Jeff MacArthur and Christopher Dick that features women in technology.

MacArthur is originally from Charlottetown, Prince Edward Island, and lives in Toronto. She received an undergraduate degree in English from Dalhousie University, and studied journalism at the University of King's College in Halifax, Nova Scotia. She and Christopher Dick have one son.

MacArthur worked for Microsoft for two years as a web strategist, as a web designer at Razorfish in San Francisco, and as a judge at the Webby Awards 2000. She was also Director of Web Marketing at HigherMarkets, "where she managed corporate branding initiatives, software usability and online course development." In 2007, she co founded a media company MGImedia Communications Inc. with her brother Jeff.

Upon graduation, MacArthur worked in her hometown of Charlottetown at CBC Television, as an associate reporter from April to July 1999, and the San Francisco radio station KQED. that she was leaving her position at G4techTV and would no longer appear on Call For Help, Torrent, or Gadgets and Gizmos. In mid September, she joined Citytv, CP24 in Toronto with the title "New Media Specialist", to report on "new media and interactive trends" for CityNews International. She first appeared on the station's nightly newscast, CityNews at Six, commenting in another reporter's story on 9/11 conspiracy theories propagated through the Internet. Segments since have ranged from former sex trade workers blogging the Robert Pickton trial, to a Toronto Transit Commission/Google Maps mashup. In January 2007, the CHUM Television produced program quickly became Webnation. She resigned in October to go for freelance projects, feeling she was being asked to target too old an audience, and wanted to pursue two projects in the United States. They convinced her to stick around for two more months, after Rogers Communications promised her show would be weekly on the Citytv network and on G4techTV Canada, (CTV's parent company; CTVglobemedia bought out CHUM Limited in June 2007, with the exception of the Citytv network, which was sold to Rogers.) She was informed on 4 January 2008 that the budget was not there for the program. Just before the announcement, the program was named the "Top New Podcast Award for 2007" by iTunes. Citytv began airing The Lab with Leo Laporte around this time. CP24 has since made some reorganization to the anchors/reporters as a result of the change in ownership of CP24's former parent company; CHUM Limited. For a time, after David Onley was named Lieutenant Governor of Ontario, MacArthur hosted Home Page; Jee Yun Lee replaced her when MacArthur resigned. MacArthur's Webnation replaced HomePage on the CP24 schedule 14 October 2009. Over the years, she has been a technology guest on CBC Newsworld, CBC Radio, Global TV, CTV Montreal, MTV Live, MuchMoreMusic, Life Network, and CFRB. Through October 2006, she worked on a podcast with Call for Help co host Leo Laporte called Inside the Net, which then morphed into net@night, and then The Social Hour with Sarah Lane, a Friday lunch time live broadcast. The show was available as part of the TWIT. tv network before it was retired from the Twit network in October 2014. MacArthur describes how various types of technology work on the Canadian Broadcasting Corporation radio show/podcast Spark.

Since summer of 2006, she has written a monthly "Web Trends" column for The Calgary Sun Urbane Magazine. She has been quoted by major Canadian newspapers, when they need a tech expert. Now Magazine declared her the "Best geek personality", 2006.