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Borough in Union County, New Jersey, US

Roselle (/r//oʊ/'/z//ɛ//l/ row ZELL) is a borough located in Union County in the U. S. state of New Jersey. As of the 2020 United States census, the borough's population was 22,695,

On January 19, 1883, the world's first electric lighting system employing overhead wires began service in Roselle. It had been built by Thomas Edison to demonstrate that an entire community could be illuminated by electricity. This success encouraged the installation of electric lighting in numerous other villages and cities. The First Presbyterian Church, located on the corner of West 5th Avenue and Chestnut Street, was the first church in the United States to be lit by electricity, and the second in the world after the City Temple church in London. Roselle was incorporated on December 20, 1894, at the height of the Boroughitis phenomenon sweeping through New Jersey at the time, based on the results of a referendum held two days earlier, from portions of Linden. Roselle's name is derived from the Roselle Land Improvement Company, which was created in 1866 to lay out a community around the Mulford Station on the Central Railroad of New Jersey. The name "Roselle" is said to have been based on the company's founder, John Conklin Rose or from John Pierre Roselle, a friend of the railroad's president.

According to the United States Census Bureau, the borough had a total area of 2.65 square miles (6.86 km2), including 2.64 square miles (6.82 km2) of land and 0.01 square miles (0.03 km2) of water (0.49%). The borough is bordered by the Union County municipalities of Roselle Park to the north, Linden to the south and Cranford to the west and Elizabeth, along the edges of Warinanco Park, to the east. Morses Creek runs through the borough.

+Roselle borough, New Jersey – Racial and ethnic compositionNote: the US Census treats Hispanic/Latino as an ethnic category. This table excludes Latinos from the racial categories and assigns them to a separate category. Hispanics/Latinos may be of any race. Race / Ethnicity (NH = Non Hispanic)Pop 2000Pop 2010Pop 2020% 2000% 2010% 2020White alone (NH)5,6743,3892,47426.67%16.07%10.90%Black or African American alone (NH)10,66911,14810,80050.15%52.87%47.59%Native American or Alaska Native alone (NH)4625370.22%0.12%0.16%Asian alone (NH)5734645802.69%2.20%2.56%Pacific Islander alone (NH)12070.06%0.00%0.03%Some Other Race alone (NH)951122220.45%0.53%0.98%Mixed Race or Multi Racial (NH)5643036752.65%1.44%2.97%Hispanic or Latino (any race)3,6415,6447,90017.11%26.77%34.81%Total21,27421,08522,695100.00%100.00%100.00%

The 2010 United States census counted 21,085 people, 7,407 households, and 5,096 families in the borough. The population density was 7,953.5 per square mile (3,070.9/km2). There were 7,939 housing units at an average density of 2,994.7 per square mile (1,156.3/km2). The racial makeup was 29.59% (6,240) White, 55.06% (11,610) Black or African American, 0.31% (65) Native American, 2.23% (471) Asian, 0.02% (5) Pacific Islander, 9.63% (2,030) from other races, and 3.15% (664) from two or more races. Hispanic or Latino of any race were 26.77% (5,644) of the population.

The Roselle House Music Festival is held each July in Warinanco Park, sponsored by the borough council, the Union County Board of County Commissioners and commercial brand sponsors.

Warinanco Park is a Union County park created in 1920 that covers in Roselle and Elizabeth.

Roselle is governed under the borough form of New Jersey municipal government, which is used in 218 municipalities of the 564 statewide, making it the most common form of government in New Jersey. The governing body is composed of the mayor and the borough council, with all positions elected on a partisan basis as part of the November general election. The mayor is elected directly by the voters to a four year term of office. The borough council is composed of six members elected to serve three year terms on a staggered basis, with two seats coming up for election each year in a three year cycle. Roselle is divided into five election districts, referred to as wards. One councilperson is elected from each of the five wards, and one councilperson is elected from the borough at large. Roselle is one of only two boroughs statewide that use wards (the other is Roselle Park). The borough form of government used by Roselle is a "weak mayor / strong council" government in which council members act as the legislative body with the mayor presiding at meetings and voting only in the event of a tie. The mayor can veto ordinances subject to an override by a two thirds majority vote of the council. The mayor makes committee and liaison assignments for council members, and most appointments are made by the mayor with the advice and consent of the council. A borough administrator, appointed by the borough council, oversees the day to day operations of the municipal government. as of 2024, the mayor of the Borough of Roselle is Democrat Donald Shaw, whose term of office ends on December 31, 2027. Members of the Roselle Borough Council are Council President Cindy Thomas (Ward 4; D, 2025), Brandon Bernier (Ward 2; D, 2024), John Fortuna (Ward 5; D, 2024), Cynthia Johnson (Ward 3; D, 2026), Isabel Sousa (Ward 1; D, 2026), and Denise Wilkerson (Council at Large; D, 2025). In January 2020, the borough council appointed Isabel Sousa to fill the First Ward seat expiring in December 2020 that had been held by Denise Wilkerson until she resigned from office to take a seat as the at large councilmember. Council President Kim Shaw was named to serve as acting mayor in March 2015, after Jamel Holley was named to fill a vacant seat in the New Jersey General Assembly. She served until Dansereau was sworn in on March 11, 2015, making her the first woman to serve as mayor in borough history. In April 2015, the borough council, based on nominations submitted by the Democratic municipal committee, chose Samuel Bishop to fill the vacant seat in the 5th Ward of Roy Locke, while Reginald W. Atkins was chosen to fill the at large seat vacated by Christine Dansereau when she was sworn in as mayor. Locke had resigned from office in February 2015, under pressure from then mayor Jamal Holley who cited Locke's frequent absences from council meetings, which Locke attributed to conflicting work and personal responsibilities.

Roselle is located in the 10th Congressional District and is part of New Jersey's 20th state legislative district.

As of March 2011, there were a total of 11,743 registered voters in Roselle, of which 7,127 (60.7% vs. 41.8% countywide) were registered as Democrats, 526 (4.5% vs. 15.3%) were registered as Republicans and 4,087 (34.8% vs. 42.9%) were registered as Unaffiliated. There were 3 voters registered as Libertarians or Greens. Among the borough's 2010 Census population, 55.7% (vs. 53.3% in Union County) were registered to vote, including 72.8% of those ages 18 and over (vs. 70.6% countywide). In the 2012 presidential election, Democrat Barack Obama received 8,034 votes (88.8% vs. 66.0% countywide), ahead of Republican Mitt Romney with 875 votes (9.7% vs. 32.3%) and other candidates with 53 votes (0.6% vs. 0.8%), among the 9,043 ballots cast by the borough's 12,694 registered voters, for a turnout of 71.2% (vs. 68.8% in Union County). In the 2008 presidential election, Democrat Barack Obama received 8,055 votes (85.4% vs. 63.1% countywide), ahead of Republican John McCain with 1,262 votes (13.4% vs. 35.2%) and other candidates with 52 votes (0.6% vs. 0.9%), among the 9,428 ballots cast by the borough's 12,533 registered voters, for a turnout of 75.2% (vs. 74.7% in Union County). In the 2004 presidential election, Democrat John Kerry received 6,325 votes (79.4% vs. 58.3% countywide), ahead of Republican George W. Bush with 1,564 votes (19.6% vs. 40.3%) and other candidates with 40 votes (0.5% vs. 0.7%), among the 7,971 ballots cast by the borough's 11,609 registered voters, for a turnout of 68.7% (vs. 72.3% in the whole county). In the 2013 gubernatorial election, Democrat Barbara Buono received 71.3% of the vote (2,882 cast), ahead of Republican Chris Christie with 27.6% (1,115 votes), and other candidates with 1.1% (44 votes), among the 4,283 ballots cast by the borough's 12,460 registered voters (242 ballots were spoiled), for a turnout of 34.4%. In the 2009 gubernatorial election, Democrat Jon Corzine received 3,816 ballots cast (77.3% vs. 50.6% countywide), ahead of Republican Chris Christie with 866 votes (17.5% vs. 41.7%), Independent Chris Daggett with 170 votes (3.4% vs. 5.9%) and other candidates with 35 votes (0.7% vs. 0.8%), among the 4,939 ballots cast by the borough's 12,148 registered voters, yielding a 40.7% turnout (vs. 46.5% in the county).

as of 2010, the borough had a total of 49.96 mile (80 km) of roadways, of which 40.32 mile (65 km) were maintained by the municipality, 8.60 mile (14 km) by Union County and 1.04 mile (2 km) by the New Jersey Department of Transportation. New Jersey Route 27 is the most significant highway in Roselle. It forms the borough's southeastern border with Linden.

NJ Transit provides bus service to the Port Authority Bus Terminal in New York City on the 112 and 115 routes, to Newark on the 59, 62 and 94 routes, with local service available on the 56 and 57. Conrail's freight only Lehigh Line passes through the community along the tracks of the former Lehigh Valley Railroad. The town once shared a passenger station with Roselle Park on the mainline of the Central Railroad of New Jersey. That line is abandoned. The Staten Island Railway passed through the community before being dormant for years. It was reactivated by the Morristown & Erie Railway, but Morristown & Erie did not renew their option and their 10 year lease ceased as of May 15, 2012. Newark Liberty International Airport is approximately from Roselle.