Швед компаниясы Bergsala және Nintendo тарихы

Swedish distribution company

Bergsala AB is a Swedish distribution company based in Kungsbacka. It was established in 1976 and has operated as the agent and distributor of Nintendo products in the Nordic countries since 1981. Bergsala's administrative center and warehouse is in Kungsbacka, with local offices in Norway, Denmark, and Finland.

Bergsala was founded as a small electronics company by Owe Bergsten, Pierre Sandsten, and Lars Göran Larsson on 20 April 1976 in Kungsbacka, Sweden. While on a trip in Singapore in 1981, the business partner saw one of the early Game & Watch LCD game at an electronic store and purchased one for the flight home to Sweden, having heard that LCD games would likely become popular. Realizing its potential, Bergsten found it was Nintendo that made the game, and sent a telex message to Nintendo's Japanese headquarters, pretending to be a larger distributor and seeking to resell their Game & Watch products in Sweden. After several months, Nintendo agreed to sell him 250 units, but Bergsten found these difficult to sell, as at that point, the Swedish population did not show much interest in video games. Within the year, a colleague returned from Japan and showed Bergsten the new color based Game & Watch models. Bergsten decided to fly to Japan and speak to Nintendo directly about ordering these units. The trip had several mishaps that nearly caused the meeting not to happen, but by the end of the trip, Bergsten had secured the distribution rights to Nintendo products for Sweden. Initially he had purchased 30,000 units for Sweden but these sold slowly, until he found a watch distributor that saw the potential for the LCD games. By the start of 1982, Bergsten was selling 180,000 units a month. He made frequent trips back to Nintendo to obtain more orders including new versions of the Game & Watch hardware, and by January 1983, had sold over 1.7 million units in Sweden. Around that time, the Swedish market for games became saturated, and sales had significantly dropped. In December 2019, Bergsala, as well as other Bergsala Holding owned distributors, were combined with Bergsala Holding's developer and publisher Thunderful to create the Thunderful Group. Within the Thunderful Group, Bergsala became part of the Thunderful Distribution branch.