Жабық британдық сәнде үйі – Frost French тарихы

Defunct British fashion label

Frost French was a British fashion label established in 1999 and run by the British movie actress Sadie Frost and Jemima French.

Frost French was created by Sadie Frost and Jemima French, who have been friends since they were fifteen. The fashion label began in London as a design based studio in 1999. During the London fashion week in 2003, they named their show the "Frost French Tea Party" at Regent's Park Open Air Theatre. After the exhibition ended, they hosted an afternoon tea party in collaboration with the Tea Council of Great Britain. In 2004, they won the Elle Style Award for "Best British Designer". In 2006, Frost and French appeared as guest judges on Project Catwalk's season 1, episode 2. In September 2007, Frost French opened a boutique store in Islington, London. The fashion label fell into administration due to £4.2 million worth of debt in 2008 until John Jaokim, a Norwegian film producer and a property investor, bailed out Frost French by investing in the company. John Jaokim joined the board of directors after helping the fashion label financially. In 2009, they sought help from sales agents to reposition their brand and improve product distribution. Although Frost French recovered in 2008, the company continued to face troubles in 2010 as they suffered a £500,000 loss. Also, John Jaokim and Dominic McVey had resigned, as directors, leaving only Frost and French. Their Spring/Summer 2011 collection was discontinued. As a result, all of Frost French's stores in Islington and Soho had closed down. After the company disappeared, Frost and French continued to design lingerie, swimwear, and nightwear for the company's sister brands Floozie and Iris & Edie. Early in 2014, the owners gave an official statement of Frost French's plans to relaunch the company. The fashion label said that the relaunch would happen around September 2014 with the first design meeting being held in February 2014.

Frost French described their products as: "classical with a twist of pop." According to the designers, their clothing appeals to the likes of a youthful London girl. They have collaborated with Peugeot, GHD, 17 Cosmetics, and Olay in a variety of projects. They also had a contract with Liptons and they sold lipstick stained teacups, which was an activity for their 'drink gorgeous' campaign.