Placebo тобының "Pure Morning" әні туралы

1998 single by Placebo

"Pure Morning" is a song by British alternative rock band Placebo, released as the lead single from their second album, Without You I'm Nothing (1998), in August 1998. Along with "Nancy Boy", it is Placebo's highest charting single on the UK Singles Chart, peaking at number four. It was also successful in the United States, reaching number 19 on the Billboard Modern Rock Tracks chart. Elsewhere, the song reached the top 50 in Australia, Canada, Iceland, Ireland and New Zealand. In October 2017, the song was certified silver by the British Phonographic Industry (BPI).

"Pure Morning" was a last minute addition to Without You I'm Nothing, being recorded as the band prepared B sides for the album in May, under "Nancy Boy" producer Phil Vinall. After playing with a guitar loop, they decided to develop it into a full song. Brian Molko said the lyrics were written "off the top of my head", so he only noticed their significance after recording. Molko said that overall it was "a song about friendship", starting from the situation of "coming down when the rest of the world is waking up", such as when clubgoers get home as the sun rises and everyone else is going to work. The feeling of dislocation, "that point you feel like your life is the least sorted ever", would be solved by someone to "slip their arm around you and make slumber easier." Molko summed up as "All you really crave is for a friend to put their arms around you and make you feel better. That's the pure morning, when that happens."

The song was a staple of the band's setlist from 1998 through to 2005. After playing it on a number of shows during the band's stint on the Projekt Revolution tour of 2007, it was not performed between 2008 and 2016. In November 2013, in an interview, Brian Molko stated that although he still likes the music, the lyrics of the song nauseate him. In October 2016, the song returned to the setlist and has opened almost every Placebo live set since.

RegionDateFormat(s)Label(s)Ref. (Reference)United Kingdom3 August 1998CDElevator, Hut Records, Hut, Virgin Records, VirginUnited States5 October 1998Active rock radioHut, Virgin

"Pure Morning" has been featured often in British television advertisements. The song was included on the soundtrack to the film The Chumscrubber (2005). The song was covered by the project of Johnathon Sharp, Biotek, on their album Punishment for Decadence. The intro is featured in an episode of Daria, and it was also used in the Top Gear 2001 J. D. Power Survey, revealing the Lexus LS400.