Джереми Скотт: Америкалық сәнгердің өмір жолы мен шығармашылығы

American fashion designer (born 1975)

Jeremy Scott (born August 8, 1975) is an American fashion designer. He is the sole owner of his namesake label, and from October 2013 to March 2023 was the creative director of the fashion house Moschino. Since launching his brand in Paris in 1997, Scott has built a reputation as "pop culture's most irreverent designer", and "fashion's last rebel". As an early proponent of blending high fashion with street style, he creates designs often incorporating pop culture icons.

Scott was born in 1975 in Kansas City, Missouri. He grew up partly on a farm in Lowry City and partly in a suburb outside Kansas City. Jeremy was interested in fashion from an early age. At 14, he began studying French and took night courses in Japanese because he was determined to become a fashion designer. In high school, he drew fashion in his notebooks and was bullied because of his dressing style. He discovered runway fashion in Details, looking up to Jean Paul Gaultier, Martin Margiela, Thierry Mugler, and Franco Moschino as role models. In 1992, Scott moved to New York to study fashion design at Pratt Institute, one of the city's Art and Design colleges, where he wore sci fi inspired clothes, "1880s vs 1980s" outfits, and shredded and decaying clothes. Scott did an internship in the New York offices of Aeffe, the company that owns Moschino. His third collection, all in white, was a critical hit. It won awards and attracted Mario Testino, the editor of French Vogue, and Carlyne Cerf de Dudzeele, a French stylist, art director and photographer. (Twenty years later, the pair would collaborate again on Scott's Autumn/Winter 2016 campaign.) Björk was an early adopter, wearing an angel dress from the white show for her Homogenic world tour. Scott would provide costumes on several of her tours. In the same year, Scott made a show about 1980s decadence (sable, shoulder pads, big hair, gold lamé) as maybe the first designer to revive the eighties. The models' unbalanced heels were designed by Christian Louboutin. Opposing the prevalent minimalism, the show was panned by Vogue and others. Scott himself considers "the gold show" as the hardest moment of his career. His 1998 spring collection titled "Duty Free Glamour" featured flight attendant inspired looks and khaki jackets plastered with logos. Writing in The Times, the fashion critic Cathy Horyn pointed out the original use of the experience of a Midwesterner as a foil to jet set glamour. Scott first worked with Adidas in 2002 for the "!Signed" project, for which he created a silk jacquard with a motif of money scattered around with his own likeness replacing that of George Washington. The design was on the Adidas classic high top model, the Forum. The shoe was handmade in the Adidas factory in Scheinfeld, Germany. There were only 100 pairs made: 50 went to Scott and 50 went to Adidas. Scott would revisit the design with Money Wings 2.0 in Fall/Winter 2013. However, his best known Adidas collaboration came in 2008, when Adidas Originals launched Scott's collection of footwear and apparel that included JS Wings (winged high tops) and JS Bears (furry sneakers with teddy bear heads). With early co signs from rappers like Lil Wayne, Scott's footwear gained him mass appeal. His sneakers are considered "some of the most eye catching sneakers ever seen", making "an indisputable imprint on the shoe landscape". Over the years, his iconic wings adorned many different Adidas silhouettes. He also applied them to other objects for other clients, including Smart cars and baby prams. He collaborated with Swatch in 2011, creating three watch designs that were hailed as the return of Swatch to its "uber fun Eighties roots" with Scott's "pop aesthetic, fun twist and overstated form". Scott starred in the Adidas 2012 print and video campaign with Nicki Minaj, Sky Ferreira and 2NE1. Madonna's dancers in the 2012 Super Bowl halftime show wore Jeremy Scott track suits for Adidas Originals. In June 2012, Adidas decided that a pair of sneakers designed by Scott called the JS Roundhouse Mids would not be sold after the shoes were criticised for their bright yellow handcuffs which, as some believed, were "shackles" alluding to slavery. Scott denied that the shoes had anything to do with slavery, stating it was a reference to the children's toy My Pet Monster. For his Fall 2012 collection, Scott introduced 1990s nostalgia, with several computer references like a printed gloved hand cursor and '90s era Mac screenshots. He made a show closing homage to Lisa Frank with a vacuum formed plexiglass bustier encrusted in hundreds of Frank stickers. In February 2013, Scott plagiarized designs from Santa Cruz Skateboards. Santa Cruz and Scott reached a settlement whereby Scott ceased production of his collection. He debuted his first fragrance for Adidas on February 1, 2015, in a glass replica of his Adidas winged sneakers. In the 2016 film Suicide Squad, the character Harley Quinn wears high top heels from Jeremy Scott's 2014 collaboration with Adidas.

In October 2013 Scott became Moschino's creative director. After turning down several other offers, he chose the Italian label because it had a similarly irreverent approach, its founder Franco Moschino seeing fashion as a form of protest. He re told the fashion gags of Franco Moschino (rubbish bags, witty slogans, beefeater hats) through the eyes of an American (McDonald's handbags, popcorn dresses, nutrition label ballgowns, SpongeBob SquarePants fur coats). An example of his proceeding was a vis a vis jacket in McDonald's colors (ketchup red and bright yellow) with a matching quilted leather handbag bearing a golden "M" in the shape of a heart. In his 2015 manifesto in The Guardian, Scott described his approach to American consumer culture: "An image of Mickey Mouse is understood in Mumbai, Timbuktu and Los Angeles in the same way. It's a clear message even if you subvert it by, say, putting Mickey ears on an army helmet (as I did in 2007) A lot of my collections are informed by nostalgia." In fact, his fashion is often humorous: a 2016 show included a handbag that looked like a box of Marlboro Reds and bore the warning Fashion Kills. His Moschino Fall/Winter 2016 collection was inspired by the Florentine Bonfire of the Vanities of 1497. Dresses featured shards of mirrors, a fallen grand chandelier, and the innards of a destroyed grand piano. In a technical first, a few dresses were followed by trails of smoke on the runway because of integrated smoke machines inside them. At the same time, the Fall 2016 collection of his personal brand in New York included cartoony Max Headroom and rockabilly guitar prints, glitzy high heeled cowboy boots, and cow print denim. It was called "Cowboys and Poodles" after a vintage store on Melrose Avenue in Los Angeles that introduced the 1950s rockabilly culture to the 1980s punks. Scott created a TV commercial for the Moschino Barbie doll, which he wrote and art directed, based on toy commercials of the eighties and nineties. It attracted attention as the first Barbie commercial to feature a boy. Scott has been credited with reviving the Moschino brand, boosting its sales and turning it into a fan favorite. On 20th March 2023, he announced his exit from the Creative Director position at Moschino.

An important part of Scott's work has been outfitting show business celebrities such as Beyoncé, Rihanna, Lady Gaga, and Nicki Minaj. Some of them, like Katy Perry, Miley Cyrus, and CL, have collaborated with him so frequently that they have earned the nickname "the Jezza posse". Scott described his work with celebrities: "I understand the language of pop culture, and these people are totems of pop culture." Perry introduced his custom bustier on the cover of Rolling Stone. Rihanna wore Jeremy Scott denim bra top and circle skirt in the "We Found Love" music video. The retro futuristic stewardess frock worn by Britney Spears in her "Toxic" video was made by Scott. He designed Lady Gaga's outfit in "Paparazzi". At the 2016 Met Gala, his outfits were worn by Nicki Minaj and Demi Lovato. Scott dressed The Muppets' Miss Piggy for a photoshoot with Kermit the Frog as Andy Warhol. He has dressed Piggy on more than one occasion, including her front row appearance at his fashion show and for The Muppets world premiere. As the creative director for MTV Video Music Awards 2015, he redesigned the Moonman statuette. Scott has been called fashion's equivalent of Andy Warhol. The Vulgar: Fashion Redefined, a British exhibition themed around different concepts of vulgarity, included Scott's sweet wrapper themed dresses alongside Warhol's Souper Dress in the pop art centric "Too Popular" section.

Jeremy Scott: The People's Designer is a 2015 documentary film directed by Vlad Yudin detailing the life of Scott and his rise in the fashion industry. It was released on September 18, 2015. It features appearances by Katy Perry, Rihanna, Miley Cyrus, Rita Ora, Paris Hilton, ASAP Rocky and CL from 2NE1.

Scott won the ANDAM Fashion Award in 2000 and the Womenswear Designer of the Year award at the Annual Fashion Los Angeles Awards in 2015. He won the Venus de la Mode award for best new designer in 1998 and 1999 for his second and third collections and was nominated for Best Young Designer of 1999 by the Council of Fashion Designers of America. Scott was the featured Guest Designer at the 88th Pitti Uomo, Florence's premier bi annual menswear tradeshow. His Adidas sneakers were included in the Brooklyn Museum's "The Rise of Sneaker Culture" exhibit.

Jeremy's parents are Jim, an engineer, and Sandy, a teacher. Jeremy has two older siblings, Barbara, a lawyer, and James. Since he began designing, members of his family have attended almost every show. He is a vegetarian.