Maplin (retailer)

British electronics retailer

Maplin Electronics is the trading name of an online retailer of electronic goods in the United Kingdom and Ireland launched in 2019, using the brand of the former company Maplin Electronics Ltd., which operated from 1972 to 2018. The original Maplin company operated many retail shops and an extensive mail order service, online and by telephone; in June 2017, there were 217 Maplin stores. On 28 February 2018, Maplin went into administration and all stores permanently ceased trading in June that year. The brand of Maplin was acquired by a new company, Maplin Online Ltd., on 31 May 2019, later renamed Digital First Retail Ltd., still trading as Maplin. The new company sells similar products to Maplin Electronics Ltd, using the Maplin website, branding and trading name. No physical Maplin shops have been opened, and the legal obligations of Maplin Electronics Ltd, such as warranty support, were not assumed.

Maplin Electronic Supplies was established in 1972 as a mail order business by Roger Allen, Sandra Allen and Doug Simmons. The company started in a bedroom at the Allens' home in Rayleigh, Essex, after the two electronics enthusiasts were disappointed by the complexity and poor availability of existing electronic component suppliers. The trio placed an advertisement in an electronics magazine, after printing the company's first twenty eight page catalogue, which would be offered free to callers. Despite a slow start and dwindling profit in the first year, the company began to gain a reputation for first grade electronic components delivered exactly as shown in the catalogue by first class post.

The first store opened in Westcliff on Sea and the mail order department moved into the rooms above the shop. Sales received a boost when Maplin was invited to take prime advertising space in IPC electronics magazines after the latter received complaints against some of their existing advertisers. A second store opened in Hammersmith by the end of the year. The mail order side of the business had outgrown the space available above the store in Westcliff on Sea, and an ex dairy building in Hadleigh was purchased and established as Maplin's first warehouse. Maplin had already started designing electronic kits for hobbyists and musicians, with several synthesiser and organ projects being published in the first magazine, Electronics & Music Maker, and subsequently made available as kits. After the second store opened Electronics – the Maplin Magazine was launched and initially published every quarter, then monthly as more projects were designed. The concurrent boom in home computer ownership in the beginning of the 1980s, spawned by manufacturers such as Sinclair, Commodore International and Atari, created opportunities for Maplin. They produced home build project kits such as speech synthesisers, memory expansion cards, extension keyboards, cables, and connectors to plug into these computers. At the height of production of the home build kits Maplin's range was vast, with in house designed power amplifiers, radio kits, a weather station, and a full weather satellite receiving and display system and many others, as well as the Heathkit and Velleman ranges of kits. The catalogue, with its distinctive science fiction cover art by Rod Brown (in the style of Lionel Jeans), contained hundreds of application circuits and hundreds of thousands of copies were distributed each year.

In 1985, Maplin Professional Supplies was created to serve the expanding business market with a catalogue of products selected specifically for professionals and the business market. In 1989, a new National Distribution Centre was opened at Wombwell, South Yorkshire, and four years later a Far Eastern headquarters was established in Taiwan. By 1994, Maplin had a turnover of more than £29 million a year, and it was clear more help was needed to organise the business. In December 1994, Maplin was acquired by Saltire PLC.

Maplin Far East Operations was first established in 1992 when Maplin Electronics set up its first Far Eastern branch office in Taipei, Taiwan to strengthen buying power. The office was in charge of product sourcing, purchasing, inspecting, shipping and payment arrangement from Taiwan and was known as the Far East Operations Centre. The Hong Kong Office followed in 1995

In June 2001, Graphite Capital led the £41 million management buy out of Maplin.

In September 2004, Montagu Private Equity purchased 67% of Maplin from Graphite Capital at a cost of £244 million. In 2007, the company began to relocate its headquarters and distribution centre to a new facility at Brookfields Park, on the former Manvers Main Colliery, Rotherham, two miles from the old warehouse in Wombwell. Maplin discontinued the processing of orders outside of the United Kingdom and Ireland in January 2010. Later in 2010, Montagu said they were evaluating their options with Maplin, because the value of their investment has been realised. It was envisaged that when the market conditions were right, Maplin would float on the London Stock Exchange.

At the end of 2012, Maplin announced it was officially out of debt from its creditor Montagu Equity. Rutland typically focuses on restructuring opportunities, "special situation" investments. £5m of the capital was provided by Beringea from funds provided by Proven and Proven Growth and Income VCTs. In September 2015, Oliver Meakin was appointed as CEO, setting new strategy for home automation and App based technology. In January 2018, Graham Harris was appointed new CEO replacing Oliver Meakin. It was reported in February 2018 that the company was seeking a buyer, and attempted to enter into a "pre pack" administration deal as part of a sale.

Chief Executive Officer John Cleland took post of Maplin on 1 March 2013. The company was also looking to find vacant store outlets in key cities in which to expand. In 2013, Maplin planned to open travel stores in airports and railway stations, where it would offer a tailored product selection, such as travel adaptors, batteries, and laptop chargers.

Maplin sold a large selection of electrical and electronic equipment such as audio/visual devices, components, computer devices and peripherals, cables, television and satellite equipment, everyday electrical items such as batteries and light bulbs, power adaptors and solar energy panels. The company also sold MP3 players, portable televisions and satellite navigation equipment. The target market ranged from the general consumer to the more technical electronics hobbyist. In November 2012, former Maplin CEO John Cleland stated, "We want to double the range of products we sell online from 15,000 to 30,000 stock keeping units (SKU) in the next three years, in some cases we will work on fulfilling orders by delivering straight from the manufacturer to the customer".

Maplin announced on 28 February 2018 it had entered administration, after failing to find a buyer for the business. PricewaterhouseCoopers (PwC) were assigned to handle the affairs of Maplin Electronics closure from 28 February. On 10 March 2018, a video announcement was made to staff members via the internal social media platform "Fuse", informing them that PwC had failed to locate a buyer for some or all of the business and would begin the store closure programme, which was expected to take around three months to conclude. On 10 March 2018, PwC brought in insolvency and closure firm Hilco to manage the day to day affairs of the business, and to close the distribution centre, and both head offices at Brookfields, Rotherham and Churchill House, East London as well as making all staff redundant, some with as little as one day's notice. On 30 April 2018, Maplin closed their website. On 12 May 2018, operations in the centre at Brookfields were shut down after pushing all remaining stock reserves out to stores. By 25 June 2018, all official Maplin stores across the United Kingdom had closed their doors, with the Maplin company ceasing.

The brand of Maplin was acquired by a new company, Maplin Online Ltd., in June 2018. On 30 January 2019, the Maplin website was relaunched, selling a range of electronics, CCTV and computing supplies. The company was renamed Digital First Retail Ltd.—still trading as Maplin—on 31 May 2019. No physical Maplin shops were opened, and obligations of Maplin Electronics Ltd., such as warranty support, were not assumed.