CFMG-FM

Radio station in Edmonton, Alberta

CFMG FM (104.9 MHz) is a Canadian radio station, broadcasting from Edmonton, Alberta. Branded as 104.9 Virgin Radio, the station airs a Top 40/CHR format.

On February 4, 2011, CFMG flipped to Top 40/CHR as 104.9 Virgin Radio. The last song on "EZ Rock" was "The Boys Of Summer' by Don Henley, while the first song on "Virgin" was "Firework" by Katy Perry. This left Edmonton with no adult contemporary station for 51 days until CKEA FM dropped adult album alternative for AC (which has since shifted to adult hits). CFMG, during its final adult contemporary week, did list its CHR adds on Mediabase's Canadian adult contemporary panel. A week after the station flipped formats, the station was delisted from Mediabase's station adds. As of March 2011, CFMG joined CHBN FM on the Mediabase CHR panel. CFMG is the third "Virgin" station in Canada to have a mainstream Top 40 format, the first being at Calgary's CIBK FM the year before, and in Toronto at CKFM FM in 2009. Every year for one week, along with sister stations CFBR FM and CFRN, CFMG presents, Stollery Week, a week long fundraiser for the Stollery Children's Hospital. In past years all three stations had broadcast live for 2 days from the Stollery Children's Hospital. In year one, $300,000 was raised for the Pediatric Oncology Unit; in year two, EZ Rock and her sister stations raised $500,000 for Research.

The last ratings period when CFMG was an adult contemporary station (October/10 January/11) placed the station at #4 with a 7.4 share. In the first ratings period as "Virgin" (February May/11), the station plummeted to #14 and with a 2.6 share. The Fall 2011 BBM Canada ratings book has the station up to #11 with a 4.9 share. As of February 28, 2021, CFMG is the 15th most listened to radio station in the Edmonton market according to a PPM data report released by Numeris.