Шейк Ит Офф: Песня Мэрайи Кэри (2005)

2005 single by Mariah Carey

"Shake It Off" is a song recorded by American singer songwriter Mariah Carey for her tenth studio album, The Emancipation of Mimi (2005). It was written and produced by Carey along with Jermaine Dupri, Bryan Michael Cox, and Johntá Austin. The song was serviced to radio on July 11, 2005, by Island and Mercury Records as the album's third single in the United States, while "Get Your Number" served as the album's third single elsewhere. Described by Dupri as "ghetto," the track is a R&B song that makes use of pop and hip hop influences and a simple, sparse production. Lyrically, the song follows Carey as she moves on from her relationship with an unfaithful lover, packing her things and breaking up with him over an answering machine. The song was well received by music critics, with many complimenting its simple yet inspirational lyrics, as well as calling it a standout track from the album. It peaked at number two on the US Billboard Hot 100, blocked by Carey's own "We Belong Together" and Kanye West's and Jamie Foxx’s "Gold Digger" for six weeks. Furthermore, it marked the first time a female lead artist occupied the top two positions of the Hot 100. The song also peaked at numbers six and five in Australia and New Zealand, and numbers fifteen and nine in Ireland and the United Kingdom, respectively. The song's music video, directed by Jake Nava features numerous extravagant wardrobe changes and starred actor Chris Tucker. The video was nominated for Best R&B Video at the 2005 MTV Video Music Awards. "Shake It Off" was performed live by Carey on several televised events, including the 2005 MTV Video Music Awards, the 2005 World Music Awards and British program Top of the Pops. Additionally it was performed as a five piece concert on Good Morning America, and on the New Year's Eve special titled, Dick Clark's New Year's Rockin' Eve with Ryan Seacrest. "Shake It Off" was included on the set lists of The Adventures of Mimi Tour (2006), the Angels Advocate Tour (2010), The Elusive Chanteuse Show (2014), The Sweet Sweet Fantasy Tour (2016), the All The Hits Tour with Lionel Richie (2017) and her second concert residency, The Butterfly Returns (2018).

Carey had produced back to back commercially and critically failing albums, Glitter (2001) and Charmbracelet (2002). After the release of "Charmbracelet", and its succeeding tour, Carey began working on The Emancipation of Mimi, her tenth studio effort. By November 2004, Carey had already recorded several songs for the album. Island Records head L. A. Reid suggested Carey to compose a few more strong singles to ensure the project's commercial success. Dupri explained to MTV News:
I had that beat actually before she got to the studio. So she came in, she heard that beat and was like, 'Yeah, that's what I want.' That was one of the first records we had. I didn't really know what to do for her because I didn't hear nothing else that was on the album, but I just felt like she didn't have that bounce on her album.

In the United States, "Shake It Off" entered the Billboard Hot 100 at number 66, the week's highest debut. In its seventh week on the chart, it reached number two behind Carey's previous single, "We Belong Together," marking the first time a female lead artist occupied the top two positions of the Hot 100. "Shake It Off" was at the number two position for an additional five weeks after "We Belong Together" fell from number one (six weeks in total); it was subsequently held off the top spot by Kanye West's "Gold Digger". The song stayed within the Hot 100 for 26 weeks, and finished at number fifteen on the Billboard Year End Chart. The single fared well on multiple Billboard component charts, reaching the top spot on the Mainstream Top 40 (Pop Songs) tally, and becoming her second consecutive number one on the chart following "We Belong Together" as well as her sixth number one overall. In the United Kingdom, it was released as a double A side along with "Get Your Number," the third single serviced to the United States at the same time. The single was later certified Gold in Australia by the Australian Recording Industry Association (ARIA), denoting shipments of over 35,000 units. On the UK Singles Chart, the song debuted at number nine during the week of October 15, 2005. Dropping to number ten the following week, the song lasted a total of eight weeks in the singles chart before making its descent.

"Shake It Off" became another remix in which Carey would feature a hip hop artist, having done so several times in the past. Most notably, Carey began incorporating hip hop and pop from her 1995 remix of her single "Fantasy", which featured rap verses from Ol' Dirty Bastard (O. D. B.). The song was considered one of the pioneering songs that began the infusion of the "thug love duet". According to Kelefa Sanneh of The New York Times, the song "Nowadays clean cut pop stars are expected to collaborate with roughneck rappers, but when Ms. Carey teamed up with Ol' Dirty Bastard, of the Wu Tang Clan, for the 1995 hit 'Fantasy (Remix),' it was a surprise, and a smash." In an interview with MTV News, Jeezy described how he came to be included on the remix:
When I got the call [from Mariah], I was like, 'I don't know if that's me. She was like, 'Nah, it's gonna be your type of beat.' I'm like, 'Oh, for real?' Then when Hov called he said, 'I'm gonna do it with you.' I was like, 'Dag, this is big.' But when I did it, I kept it me and kept it 'hood. At first I ain't think she was gonna like it but she called and said she loved it. From there it was a wrap. That's history. Mariah is known for doing remixes with street cats from Mobb Deep to O. D. B., so to be a part of that was a good look for me and the Def Jam movement. According to Jayanathi Daniel, writer of The New York Sun, Carey's remixes of "Shake If Off" and "It's Like That" helped cement her impression on the music scene during the release of The Emancipation of Mimi, writing "the multiple mix tapes, further legitimized her return." In a review of Jay Z's material at the time, an editor at XXL rated the remix two out of five stars, criticizing his lyrics and "swag", which he felt were missing during lines reading "The Emancipation of M I M I / I spray semi rrrah, rrrrah / Twenty worldwide nigga get your plaques / Guess who the fuck got his swagger back?". He concluded on a mixed note, writing "With run of the mill punchlines and a dated reference to How Stella Got Her Groove Back, Jay seems to be missing some of his usual swagger on this white label–only remix."

The song's music video was originally scheduled to be directed by Brett Ratner, who had shot Carey's previous two videos. However, Jake Nava was used as the director instead, as Ratner had other obligations regarding one of his films. When Nava suggested she wear a pair of sensible flat footwear in between shoots, Carey jokingly replied "my feet repel them dahling." When recalling the moment in a later interview, Carey claimed her feet were "in agony" and said "My high heels had left my feet bleeding. Laugh all you want, my feet hurt." The video begins with a TV screen and the word 'Mimi' appearing, while on the monitor, Dupri raps his introduction. As the television fades, Carey is then shown lying in a bathtub overflowing with water and rose petals, with her hair flowing over the side of the tub. Next, the camera follows down one floor of the mansion to find Carey, decked out in bright blue makeup and high heels, as she sings "By the time you get this message / It's gonna be too late / So don't bother paging me / 'Cause I'll be on my way," into the phone, which she then throws against the wall. The song's music video generated strong public reaction, topping the Total Request Live (TRL) music video countdown in its second week in release. Additionally, the music video received strong rotation on MTV, VH1 and BET, having over 500,000 requests in its first 24 hours. It peaked at number two on Billboards Hot Videoclip Tracks chart. The video was well received by fans and critics alike, with a writer from The Sacramento Bee writing how he thought it was impressive that Carey at 35, and with over fifteen years in the business, had arranged such a popular video. He also described it as "sassy, fun and ghetto", while outing it as one of her best videos. After returning to the United States for the a string of televised performances, Carey performed "Shake It Off" at Good Morning America. On August 3, USA Today announced that Carey would be added to the roster of performers at the 2005 MTV Video Music Awards, held on the 28th of the month. The ceremony was held at the American Airlines Arena in downtown Miami Beach Florida, with Carey's performance taking place at the National Hotel in South Beach. Apart from The Killers, she was the only performer to tape their appearance from an undisclosed location in Miami. After being introduced by Eva Longoria, Carey appeared on a long stage in the hotel's courtyard, with Dupri opening the song with his rap verses in a nearby cabana. After performing "Shake It Off" and the official remix version of "We Belong Together," Carey made her way into the shallow pool, followed by Dupri and the back up dancers. Wearing black shorts and a pink blouse, the performance started as Carey got out of a Lamborghini Murciélago on stage, a re enactment of the video. On November 15, 2005, the Chicago Tribune announced that Carey would perform during half time of the Thanksgiving game between the Detroit Lions and the Atlanta Falcons. Airing on the 24th, Carey performed "Shake It Off", as well as her newly released single from the album's re release, "Don't Forget About Us". Two months later, she celebrated the new year on television, placing as the featured performer at the Times Square Ball drop on New Year's Eve in New York. The special, titled Dick Clark's New Year's Rockin' Eve with Ryan Seacrest, aired on ABC at 10 pm on December 31, and featured Carey on stage wearing a short sparkling dress, and performing a selection of the album's singles, including "Shake It Off". Aside from performing the song live on several high profile televised events, Carey included the song on both her Adventures of Mimi and Angels Advocate Tours. On the former tour, the performance began as a large Broadway styled prop reading 'MIMI', similar to the one from the video, descended from the rafters. As the song began, Carey walked down a spiraled staircase, ushered by one of her several back up dancers.

RegionDateFormat(s)Label(s)Ref. (Reference)United States2005 7 11Contemporary hit radio, Contemporary hit, rhythmic contemporary, urban radioIslandAustralia2005 10 3CDUnited KingdomCD (with "Get Your Number")VariousJanuary 29, 2021EPDef Jam