Children of Artemis

UK based witchcraft organisation

The Children of Artemis is a UK based witchcraft membership organisation that organises Witchfests; regular Wiccan and witchcraft themed festivals and conferences, periodically held in London, Glasgow and Cardiff. They publish the magazine Witchcraft & Wicca.

The Children of Artemis (CoA) first started out as a ritual group. The CoA continued as a small group until 1995, when it was transformed into a public membership organisation. Initially it grew slowly until around 1999–2000, and then with the established of CoA's website, magazine and events, CoA quickly became market leaders.

CoA is staffed almost entirely by volunteers, who are given responsibility for their areas of expertise, which includes Witchfests, the magazine, the website, and all other areas of the organisation. It has no hierarchy, no titles, and as there are no political positions, it holds no elections. It is a religious organisation dedicated to Wicca and Witchcraft.

According to some members of both the Pagan and non Pagan communities, CoA's attempts to mass market itself has not made it popular with several other pagan and Wicca or Witchcraft organisations.

Critics of the CoA have raised concerns about the image that their magazine puts across: the magazine "Witchcraft & Wicca" is glossier than most of the publications produced by pagan groups in the UK, and appears to be aimed at a younger target audience, and features large quantities of crushed velvet and similar "spooky" dress. It is argued that this has a detrimental effect on the public perception of Paganism, detracting from its status as an accepted religion, and promoting it as a lifestyle choice.