Шындықты бұрмалау өнері: Ұлы лидерлердің сүйкімділігі мен әсері

Use of charisma to affect the perceptions of others
Reality distortion field (RDF) is a term first used by Bud Tribble at Apple Computer in 1981, to describe company co founder Steve Jobs's charisma and its effects on the developers working on the Macintosh project. Tribble said that the term came from the Star Trek and derisively by Apple's competitors in criticisms of Apple. On Research In Motion's official BlackBerry blog, Jim Balsillie introduced a blog post by saying "For those of us who live outside of Apple's distortion field". One of the best, if possibly exaggerated, examples of the reality distortion field comes from Jobs's biographer Isaacson. During development of the Macintosh computer in 1984, Jobs asked Larry Kenyon, an engineer, to reduce the Mac boot time by 10 seconds. When Kenyon replied that it was not possible to reduce the time, Jobs asked him, "If it would save a person's life, could you find a way to shave 10 seconds off the boot time?" Kenyon said that he could. Jobs went to a white board and pointed out that if 5 million people wasted an additional 10 seconds booting the computer, the sum time of all users would be equivalent to 100 human lifetimes every year. A few weeks later Kenyon returned with rewritten code that booted 28 seconds faster than before. Bill Gates talked in an interview about Steve Jobs using his reality distortion field to "cast spells" on people. Gates considered himself immune to Jobs's reality distortion field, saying, "I was like a minor wizard because he would be casting spells, and I would see people mesmerized, but because I'm a minor wizard, the spells don't work on me."

The term has been extended, with a mixture of awe and scorn, to other managers and leaders in industry who try to convince their employees to become passionately committed to projects without regard to their overall difficulty or to competitive forces in the market. It is sometimes used with regard to excessively hyped products that are not necessarily connected with any one person. Bill Clinton's charisma has been called a reality distortion field. The chess champion Bobby Fischer was said to have a "Fischer aura" surrounding him that disoriented Boris Spassky and other opponents. The term has been also associated with Donald Trump's approach to running his 2016 campaign for United States President and his presidency. Financial Times used the term when describing Elon Musk. WeWork founder Adam Neumann has been described as having a reality distortion field. A parody of a reality distortion field appeared in a 2010 Dilbert strip in which a reality distortion field emitter is used during a keynote speech by Dogbert. Columnist Yen Makabenta of The Manila Times opined that Rodrigo Duterte's rise to prominence and appeal to the masses—in spite of allegations of human rights violations and Duterte's obscene remarks towards individuals and organizations such as the Roman Catholic Church, which the Philippines has a significant population of adherents—have generated a reality distortion field. He added that while Duterte's vulgar and sexually charged comments during his presidential campaign have alarmed many and were initially seen as detrimental to his victory as a presidential candidate, he exhibited charisma which accounted for why people still campaigned for him in spite of this behavior.