S.D. Curlee: Американдық гитара өндірушісінің тарихы

American guitar manufacturer

S. D. Curlee is a guitar manufacturer originating in Matteson, Illinois and presently in central Texas. Peak years were 1977 to 1981 before ceasing production until 2011. For a while its electric basses were popular, much more so than their guitars. They were exported and especially popular in Ecuador & Belgium Malaysia currents spotted and Germany during the original run.

This company founded by musician/businessman Randy Curlee, instrument designer Randy Dritz and pattern maker Sonny Storbeck in 1975 in Matteson, IL. The name S. D Curlee came from the three original partners: Storbeck, Dritz and Curlee. Production began in early 1976 and ceased in 1982. Officially, the company manufactured around 15,000 instruments, though this is disputed amongst the company founders. Curlee wanted to offer a quality built instrument at an affordable price. Advertising campaigns were focused on Guitar Player. An classy 8 page color brochure from 1979 was produced along with multiple color ads originally placed in the magazine. During these years, the Curlee brand was applied to Curlee arranged import versions and was also licensed to Hondo. S. D. Curlee was one of the first instrument manufacturers to use this approach to address the issue of unlicensed copies of premium brands. Other instrument companies subsequently followed its lead, such as Fender's Squier brand of Asian manufactured products and Gibson's use of its Epiphone brand. This business model has become a standard both to gain a share in the copy market and also provide customers with a more budget oriented version of a higher priced instrument. During the early 1980s the climate for these 'all natural' instruments changed drastically. Headless designs, flashy colors and an altogether different approach inspired Curlee to branch out and offer flashy, painted guitars reminiscent of the original version. Combined with a recession and internal business decisions, the company ceased operations in 1982. Curlee's innovative designs inspired a cult following that remains active today. Randy Curlee continued in sales and marketing in the musical instrument industry, including work for Yamaha as the manager of the DGA (Drums, Guitars & Amps) Division and Peavey Guitars. He died in 2005 from complications of diabetes.

Although the brand enjoys a cult like status, only a few famous bass guitarists were seen with Curlee models in the mid to late 1970s. Former Mahavishnu Orchestra bass guitarist Rick Laird had one, R. "Skeet" Curtis played one (and still has it) while touring with Parliament, Vincent Gallo used one in the New York City noise band Gray and Nick Lowe used a Curlee fretless on a few assignments. Jack Blades used them on the first Night Ranger album and played one on the "Don't tell me you love me" video. Alec John Such (Bon Jovi) was known to have three. Recently, guitarist Adam McIlwee of Tigers Jaw can be seen using a vintage Curlee guitar. Brandt Huseman of The Greenberry Woods, plays a vintage international Standard 1 bass. Duran Duran bass player John Taylor posted the 1980 bill for his Hondo Curlee bass on the Duran Duran website. On July 4, 2011, Scott Beckwith, owner of Birdsong Guitars, announced the resurrection of the SD Curlee instruments. The new basses are visually close to the originals but with modern hardware and upgrades. Current production is of USA basses only and is under 25 per year.