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Beauty contest
A swimsuit competition, more commonly now called a bikini contest, is a beauty contest which is judged and ranked while contestants wear a swimsuit, typically a bikini. One of the judging criteria is the physical attractiveness of the contestants. The Big Four international beauty pageants have included examples of such a competition. Bikini contests have sometimes been organized or sponsored by companies for marketing purposes or to find new models for their products, with the contests being presented as a form of adult entertainment. Swimwear competitions have formed a part of beauty pageants, such as the Miss Earth and Miss World pageants, and sponsors have included commercial brands such as Hawaiian Tropic. Contests have also been held in bars and nightclubs, during intermissions in boxing or wrestling matches and at car shows. Bodybuilding and fitness competitions have evolved to include a bikini division. Participants in such contests may be competing for prizes including trophies, money, and modeling contracts.

Type Image Description Beauty pageant Finalists at the swimsuit round of Miss Earth 2007 from Georgia, Canada, Venezuela, Spain, Thailand, Switzerland, and India. Though many pageants are playing down the bikini contest part, participants in some beauty contests like the Miss Universe, Miss International, Miss Earth or the Miss USA pageants, are required to wear bikinis as part of the competition. Entertainment Hooters bikini contest in Courtyard, Jacksonville, Florida, 2005. Fitness Fitness models at Hong Kong Bodybuilding Championships, 2012. Early women's bodybuilding was about bikini contests. After protests in the 1970s Gloria Miller Fudge started real bodybuilding. Bikini competition was created within fitness and figure competitions as a category on November 7, 2010, by IFBB to attract more female participants. The first Bikini Olympia was introduced in 2010. Wrestling Charles Wright hosting a bikini contest as part of the Hulkamania Tour in Melbourne, 2009. Wrestlers like Eve Torres and Kelly Kelly are also bikini models.

In the United States, beauty pageants of women in bathing costumes became popular from the 1880s. However, such events were not regarded as respectable. Beauty contests became more respectable with the first modern "Miss America" contest held in 1921, though less respectable beauty contests continued to be held. Miss America dropped the swimsuit competition in 2018, as part of a general change to avoid judging women based on physical appearance.

Vida Samadzai was the 2003 Afghan contestant for the Miss Earth title. She was severely condemned by both the Afghan authorities and community for seeking the title. Samadzai was born in Afghanistan but raised in the United States. She was living in India at the time of the contest. The Afghan Supreme Court banned swimsuit contests and said that appearing naked in beauty contests is completely un Islamic, and is against Afghan tradition, human honour and dignity. Habiba Sarabi, the Afghan women affairs minister, said Samadzai's semi naked appearance "is not women's freedom but in my opinion is to entertain men". Afghanistan's embassy in Washington DC declared that claims by Afghan American Samadzai to represent Afghanistan is baseless. Samadzai, the second woman to be crowned Miss Afghanistan after Zohra Daoud's crowning in 1972, received a number of death threats and had to be under the protection of the FBI for three months. She said that she was a bit uncomfortable wearing the "70s style red bikini", and was aware of the risks involved. In the Miss Earth 2017, Carousel Productions, the organizer of the pageant, was criticized for objectifying women when the delegates wore swimsuits in the Beauty of Figure and Form, with their faces concealed by a veil, a segment first introduced in the Miss Philippines Earth 2017 pageant. The event was one of the three preliminary judging segments of the pageant that include Poise and Beauty of Face and Environmental and Intelligence Competition.

Beginning in 2016, the Miss Teen USA pageant removed the swimsuit competition and replaced it with an athleticwear round.