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Canadian financial services and insurance company

The Great West Life Assurance Company (French: La Great West, Compagnie d'Assurance vie) provided life, disability, and health insurance; benefit and retirement plans; and investment advice. It was active in both the United States and Canada. Great West Life was founded in Winnipeg in 1891 by Jeffry Hall Brock, a local insurance agent. The company was incorporated on August 28, 1891, with local residents such as James Ashdown on its board. In 1942, it was the first Canadian company "to enter the accident and health insurance business." Great West Life Realty (GWL Realty) is the Toronto based property and asset management arm of Great West Life, established in 1993.

The London Life Insurance Company (or London Life) merged with Great West Life in 1997, then joined the original Canada Life in 2003. and remains headquartered there. In 2009, London Life ranked 14th among Canada's largest private companies. The company reportedly had assets under management of $40 billion (Canadian funds) as at December 31, 2004, and 1.9 million participating life insurance policies. London Life was best known for its widely advertised Freedom 55 program launched in 1984, which evokes saving money to an extent that would allow one to retire at age 55 instead of age 65, the standard retirement age under the Canada Pension Plan. The tagline was later repurposed for the company's sales organization, which was rebranded Freedom 55 Financial in 2000. In 2019, London Life merged with its sister companies, Great West Life Assurance Company and Canada Life Financial, under the banner of Canada Life. The Freedom 55 Financial brand was also retired at this point.

Great West Lifeco is a joint stock corporation traded on the Toronto Stock Exchange and owns 100% of The Great West Life Assurance Company. Power Financial Corporation (PFC) is the majority stake holder and owns 72% of Great West Lifeco, the only one of those finance companies to be a member of the stock exchange composite index. Other operating companies include Irish Life, Great West Financial, and Putnam Investments. In 2003, Great West Lifeco acquired Canada Life Financial, which later emerged, along with Great West Life Assurance Company, for US$4.7 billion. Great West Life sold its health insurance US division to Cigna for US$1.5 billion in a deal announced on November 26, 2007. Great West was seeking to expand into the western United States.

In 2019, Great West Lifeco consolidated its three brands in Canada as "Canada Life". In April 2019, Great West Life merged with its sister companies London Life and Canada Life into the single brand of Canada Life. Paul A. Mahon is president. Canada Life is on the Canada's Top 100 Employers and Top 100 Employers for Young people lists.

On May 28, 2017, sister companies Canada Life, London Life and Great West Life contributed $25,000 to Canadian Red Cross to help people affected by extensive Spring flooding in Canada. In May 2017, Canada Life (then Great West Life), along with the Investors Group and the Power Corporation of Canada, announced a commitment of $12 million to the University of Manitoba to establish an Institute for Leadership Development. In February 2020, the corporation established the "James W. Burns 'Founder Endowment Fund' " after the late James W. Burns, former president and chief executive officer at Great West Life. In April 2019, the Manitoba Museum announced a donation of $750,000.00 to their capital campaign, "Bringing Our Stories Forward", by Canada Life. The donation was made in honour of Burns. Canada Life donated 470 tickets for the "A Conversation with Michelle Obama" event to the Winnipeg School Division. The company has been a long term sponsor of "Future Leaders of Manitoba" awards. Notable recipients of the award have included indigenous Peoples activist Michael Redhead Champagne, Canadian politician Kevin Chief, Canadian film director Adam Smoluk, community leader Hannah Pratt, surgeon and university associate professor Dr. Jordan Hochman, president of Manitoba SwimAbility, Cameron Krisko, and young philanthropist Ben Sabic.

Canada Life–UK claimed its former employee, Domenico Iacono, had illegally removed confidential information after he quit the job. The insurance group brought legal proceedings against Iacono before the High Court. Canada Life Financial was sued by Vanessa Valentyne after refusing to pay out her missing son's insurance policy. The policy he took out had an exclusionary clause, according to which the company will not pay on a policy if death is a result of its holder's criminal activity. Valentyne's son was a drug dealer for six years before his January 7, 2013 disappearance from a drug dealing house.