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"So Emotional" is a song by American singer Whitney Houston. It was released as the third single from her second studio album Whitney (1987) on October 12, 1987 by Arista Records. The song was written by Billy Steinberg and Tom Kelly and produced by Narada Michael Walden. Commercially, it peaked at number five in the UK and number one in the Billboard Hot 100, where it became her sixth consecutive number one, and a dance chart hit. It would become the sixth best charting song of 1988, and was the fourth most played song on the club charts; it is her sixth biggest hit on the Hot 100 chart.

"So Emotional" was written by Billy Steinberg and Tom Kelly, who also penned Madonna's "Like a Virgin," Cyndi Lauper's "True Colors," Heart's "Alone," and The Bangles "Eternal Flame," all of which reached #1 on the charts. The song centers on Houston loving being in love, singing, "I get so emotional baby / Every time I think of you / I get so emotional baby / Ain't it shocking what love can do." "So Emotional" was the final song recorded for the album. Arista President Clive Davis reportedly told Steinberg and Kelly that 10 songs had already been recorded but he was looking for one more uptempo song. The recording was overseen by producer Narada Michael Walden, who asked Houston to record the vocals on a day she was scheduled to make minor changes to existing tracks for the album. Walden asked Houston to record "So Emotional" first, before she had warmed up, resulting in a fresh, edgy sound. Although the recording became a number one hit, the production was bittersweet for the songwriters. As Kelly explained in an interview, "If you fall in love with (your) version of the song, and you're used to hearing it the way you conceived it it's always hard to get used to."

AllMusic editor Ron Wynn highlighted this track. Vince Aletti of Rolling Stone wrote: "Walden covers all these bases, out hopping Kashif (but not Jellybean) with "So Emotional." St. Petersburg Times Eric Snider and Annelise Wamsley wrote: "So Emotional," the record's token rock offering, is hollow and contrived, as if the trumped up power guitars are supposed to give the song some guts." Zodiac Mindwarp of Smash Hits considered "So Emotional" "a good record" that he liked and which was likely to "put [him] in a good mood for the day".

At this time Houston already had a string of five consecutive number one hits on the U. S. Billboard Hot 100. "So Emotional" reached the top of the chart in January 1988, giving her six consecutive number one singles, putting her in a three way tie with The Beatles and The Bee Gees. Houston also broke Elvis Presley's long standing record of achieving the most consecutive number one singles by a solo artist. It made its debut at number 47 on October 31, 1987 and after 11 weeks became the first number one of 1988, eventually receiving gold certification. In January 2023, the song was certified platinum for sales of one million copies. The single remained in the Top 40 for 14 weeks, and also reached number one on Billboard's Hot Dance Club Play chart. "So Emotional" was ranked sixth on the Billboard Hot 100 year end charts (1988). The song has sold over 1.7 million copies worldwide. In the United Kingdom and France the song was remixed by Shep Pettibone when released as a single and peaked at #5 in the UK Singles Chart in November 1987, remaining in the chart for 11 weeks. Elsewhere the single performed moderately well reaching 21 in France, 26 in Australia and 30 in Switzerland.

The music video for "So Emotional", directed by Wayne Isham, features Houston on tour and preparing for the night's concert. It was filmed at Lehigh University's Stabler Arena in Bethlehem, Pennsylvania between dates of her 1987 1988 Moment of Truth Tour.

Allison Shoemaker of The A. V. Club named eventual season winner Sasha Velour's lipsync to Whitney Houston's "So Emotional" in the season nine finale of RuPaul's Drag Race as the best TV performance of 2017. In the music video for Childish Gambino’s 2018 promo single, "Feels Like Summer", Houston depicted in animated form appears along with several other famous and iconic figures/people. Her look is based on the single cover for the 1987 single. In S1 E2 E3 of the 2020 Netflix show Julie and the Phantoms, the character Alex Mercer (Owen Joyner) wears a "So Emotional" t shirt. This is a play on his character being the emotional, sensitive one of the group. They were not allowed to use Whitney Houston's image. The poster for the 2022 biopic Whitney Houston: I Wanna Dance with Somebody, was revealed with actress Naomi Ackie depicted as Houston in her “So Emotional” look. Much like the single cover/video Ackie is donning a leather jacket, tank top, jeans & boots with socks.