BBC теледидарындағы "Noddy" жүйесі және идентификациялық суреттер

System for filming idents on BBC TV
the BBC camera system

The Noddy was a camera system used for generating idents for the BBC One and BBC Two television channels from late 1963 to February 1985. The Noddy video camera was controlled by a servomotor to pan and tilt (or 'nod', hence the name Noddy) across a set of pre arranged physical objects or captions. The camera recorded in black and white, with colour electronically added to its output. This system eliminated the delay associated with swapping graphics upon a conventional copy stand. It also allowed clearance for more substantial objects such as a clock or globe.

The BBC first employed the system in the 1960s, before the advent of colour.

The most famous idents captured by the Noddy system were the BBC One mirrored globes used between 1969 and 1985, albeit with minor colour changes. The system consisted of an internally lit, rotating globe in front of a concave mirror. The oceans were painted onto the globe in metallic black paint, leaving the land masses as unpainted patches. The logo included the word 'COLOUR' after the BBC One (then BBC1) corporate logo, to identify the new programme format and act as an advertisement to the vast majority of viewers who were still watching in black and white (as the colour version of the television licence, which financed the BBC, was much more expensive). Full colour broadcasts across the UK did not become available until 1976. The globe ident was modified in January 1972 to include a new BBC logo with rounded corners and an italic serif font for the 'Colour' legend. In 2006, BBC1 aired Life on Mars, set in 1973. As part of the presentation, the series trailed with a computer recreation of the 1973 era mirrored globe ident. BBC Wales, who produced the show, was able to use its original globe model to recreate the ident more faithfully, also including period appropriate dual language branding and continuity announcers from that era. In 2014, the mirrored globe was added to the BBC's A History of the World object collection. On 13 November 2017, the "1981" globe was returned for BBC Children in Need "Rocks the Eighties".

A number of other presentational devices were captured by the Noddy, the main one of these being the analogue clock. To allow enough light onto the model, a light was fixed onto the camera to shine onto the clock and other idents; this light was not used on the main ident, however, which was internally lit. In any event, the mirrored background would have reflected the external light back at the camera and caused glare. The clock was mechanical, and featured numerals indicated by double lines that increased in thickness the further round the clockface. The clock also featured a 'polo' mint centre. The clock is quite distinctive, and became strongly associated with the BBC. The clock's colour and legend never differed from that of the main ident. They continued for a while after the new BBC1 logo was introduced. However, the style was changed in 1976 to feature a banner at the top of the image with double striped lines and the double striped BBC1 logo that would only feature on the main ident 5 years later. This design was used until February 1985.

The mirrored globe was retired at 7 p. m. on 18 February 1985, with the first showing of the globe's replacement: the Computer Originated World or COW for short. The globe was retired because of the fact it was the only live mechanical model used on television and the maintenance required was making it difficult to use; even the 1981 rebrand caused a number of difficulties such as bad positioning, odd colours, and other errors. For example, on the ident's first couple of days, a severe problem with the colour scheme caused the colours which should have been dark blue and green to be a very dark navy and a pale yellow green. For its first nine months, the ident was modified a few times. The globe was also becoming old fashioned, due to its long service since the introduction of colour. The Noddy system was abandoned with the globe, as all idents and clocks were now electronically generated, and as a result the equipment was not needed. Programme slides remained the exception; slide scanners were still used for the live origination of programme slides until the late 1980s, when the programme slides then became stored electronically and generated with the Quantel Paintbox. The logo's last appearance was at 5:35pm on Monday 18 February, introducing a new series of Grange Hill, although viewers in London would see it one more time before London Plus at 6:35pm, making this its true final appearance.

The acronym NODD was first recorded in a web forum related to TV presentation, where an author not connected with the BBC claimed it stood for Nexus Orthicon Display Device. However, the term is not recognised among the many surviving Presentation and Engineering staff who worked with the system and internal BBC paperwork of the era specifically refers to the camera system as "Noddy." Presentation's "Noddy" camera also had a companion, originally named "Big Ears," which was a dual monochrome slide scanner, thus allowing in vision changes between slides. With the advent of colour, this was replaced with a Rank Cintel slide scanner, electronically similar to a flying spot telecine machine.