Мадоннаның «Vogue» әні: Би және бәсеке стилі

1990 single by Madonna
the style of dance and competition

"Vogue" is a song by American singer Madonna from her soundtrack album, I'm Breathless (1990). Written and produced by herself and Shep Pettibone, it was inspired by voguing, a dance which was part of the underground gay scene in New York City. The song was released as the lead single from the album on March 20, 1990, by Sire Records and Warner Bros. Records. "Vogue" is a house song with influences of disco, which contains escapist lyrics describing the dance floor as "a place where no boundaries exist". Its middle eight features Madonna name dropping several actors from the Golden Age of Hollywood. "Vogue" was later included on three of Madonna's compilation albums: The Immaculate Collection (1990), Celebration (2009), and Finally Enough Love: 50 Number Ones (2022). Upon its release, "Vogue" received positive reviews from music critics, who noted how it was musically different from the rest of the tracks on I'm Breathless; it was retrospectively seen as one of Madonna's career highlights. The song was commercially successful, topping the charts in a number of countries, including Australia, Canada, Japan, the United Kingdom, and the United States, where it was certified double platinum by the Recording Industry Association of America (RIAA). "Vogue" became Madonna's biggest selling single at the time of its release, and has sold more than six million copies worldwide to date. It additionally received prizes at the 1991 Juno Awards and at the American Music Awards of 1991. The accompanying black and white music video, directed by David Fincher, was shot within 16 hours, while she was rehearsing for her Blond Ambition World Tour. It leans on static iconography, including shots inspired by works by painter Tamara de Lempicka and several Hollywood photographers. The video has been retrospectively regarded by critics as one of Madonna's best. It received a total of nine nominations at the 1990 MTV Video Music Awards, including for Video of the Year. Madonna has performed the song on several of her concert tours – the most recent being the 2023–2024 Celebration Tour – and other occasions, such as the Super Bowl XLVI halftime show. "Vogue" has been covered and sampled by several artists since its release, including Kylie Minogue, Beth Ditto, Beyoncé, and Ariana Grande. It was also featured on the soundtrack of The Devil Wears Prada (2006), as well as in "The Power of Madonna" episode of the Fox show Glee in 2010. Writers and critics have noted the video and the song's influence in bringing an underground subculture into mainstream popular culture, as well as the way in which it followed a new trend in which house music enjoyed widespread popularity.

By the end of the 1980s, Madonna had achieved a record breaking 16 consecutive top five singles on the US Billboard Hot 100 chart, more than any other act in history. However, her single "Oh Father" broke the string as it reached number 20, becoming her first single to miss the top 10 since 1984. The singer and her record company Warner Bros. decided to create a new song to be placed as the B side of her next release "Keep It Together" to ensure that it would fare better on the charts. The label's head of dance music, Craig Kostich, approached producer Shep Pettibone to record a new track, as he had remixed some of her singles previously. Pettibone wrote and recorded the basic music for the song with a budget of US$5,000, and then sent Madonna for her to write the lyrics. She flew to New York City two weeks later to record her vocals in a vocal booth in a 24 track basement studio at West 56th Street, in a booth that had been converted from a closet, writing most of the lyrics on the plane. According to Pettibone, Madonna was efficient in the studio, rapidly tracking all the verse and chorus vocals in order, in single takes. He proposed the idea of a rap to fill the middle eight, and suggested name dropping classic film stars, so they quickly wrote a list of names and she recorded it immediately. Inspired by the dance, she decided to call the song "Vogue", to what Pettibone was surprised, as the dance was already "semi passé" at that point in the underground scene. Madonna later altered some of the suggestive lyrics because the song was connected to Disney via the soundtrack. Although it was part of the album, the track was not featured on the film. "Vogue" was released as the lead single from I'm Breathless in Europe and Oceania on March 20, 1990; in the United States, it was set to be released on March 29, but as WQHT started playing the track two days ahead of its release, "Vogue" was serviced to most radio stations on the next day. In Japan, the song was commercially issued on April 25. Afterwards, the track was included on Madonna's compilation albums The Immaculate Collection (1990), Celebration (2009), and on a remixed form on Finally Enough Love: 50 Number Ones (2022).

"Vogue" received acclaim from music critics. According to Newsdays Karen DeSantis, it was excellent and the best song on I'm Breathless, adding that "the song has her old time style that will make a lot of kids buy this CD". Barry Walters of The San Francisco Examiner found the track "seductive" and "audacious", and stated that Madonna would "stay in vogue for a long, long time." Bill Coleman from Billboard commented that "the starlet's pop/house homage to the underground (soon to be pushed very overground) fad pulls off its aims." He stated that it "maintains the flavor of Pettibone's past 'house' treatments with a bit of his classic 'Love Break' tossed in for good déjà vu measure." Ernest Hardy, a writer for Cash Box, also noted influences of "Love Break" and opined that Madonna's "pop savvy takes well to a house setting", adding that "based on the instant acceptance by radio and clubs, it's gonna be a Madonna Summer". Selects Andrew Harrison considered it a "crushing house" song, while for Adam Sweeting of The Guardian, the album is "topped and talled with its best tracks", respectively "He's a Man" and "Vogue". According to Edith Lee from Journal and Courier, "Vogue", along with "Something to Remember", were the only tracks which did not fit into the "vintage mold" of I'm Breathless. Jon Pareles of The New York Times opined that the song was "the odd song out" and "the song that shows what's missing from the rest of the album"; he stated that anyone who bought I'm Breathless expecting other similar songs would feel like "the victim of a bait and switch maneuver." Writing another review for the same publication, Michael MacCambridge stated that although "Vogue" was "terrific", it sounded like "a blatantly commercial appendage" to promote the soundtrack, and felt that it was not a representative single to the record. For his part, Deseret News Ray Boren felt that the track was an "interloper, stylistically speaking" on the album. On another note, Greg Sandow from Entertainment Weekly felt that "Vogue" "improbably sounds like a genuine culmination" and that it "somehow fits in". David Giles of Music Week stated that "it possesses a meatier groove than we've been used to", but felt that the "silly" rap section "reduces her to the level of the Beloved." While offering a negative review for the album, Tony Parsons of The Daily Telegraph pointed out that "only 'Vogue', the recent numero uno knocked out as a bait to part of the tinies from their pocket money, passes for something like a Madonna record." Similarly, Chriss Willman of Los Angeles Times, "Vogue" was "the one traditional Madonna single" on I'm Breathless. According to Orlando Sentinels Parry Gettelman, "Vogue" served as the "spoonful of sugar to make the rest of this stuff go down" while reviewing the album as a whole. Ronni Lundy of The Courier Journal commented that although it had no reason to be on I'm Breathless, the track would "make this piece of fluff a multimillion seller", wondering "how many of the pop Madonna's fans will actually play it more than twice after they get 'I'm Breathless' home and find out that 'Vogue' is the only typical Madonna song on it." Mark Coleman of Rolling Stone wrote that while the song initially sounded "lackluster", within the album's context, it "gains a startling resonance". Retrospective reviews also have been positive. Taraborrelli wrote that the rap section of the song was "still one of Madonna's greatest camp musical moments". Jose F. Promis, in another review for the same publication, pointed out that "Vogue" was a "crowning artistic achievement". Kevork Djansezian of Tulsa World called it a "wonderful dance tune". In 1998, Danny Eccleston from Q stated that I'm Breathless could barely describe the "shoe horned" and "still preposterous" song; In a retrospective review for I'm Breathless, Tony Power from Blender called the song "fabulous", and "entirely incongruous". Sal Cinquemani of Slant Magazine, also reviewing the album as a whole, claimed that while the "hugely influential" song initially sounded "grossly out of place", it turns out to be "a fitting finale" for I'm Breathless. According to Peter Robinson from Pitchfork, listeners would find the song's lyrics "as inspiring in 2017 as listeners almost three decades ago did". as well as the "Favorite Dance Single" prize at the American Music Awards of 1991, while also being nominated for "Favorite Pop/Rock Single". The single also received a ASCAP Pop Music Award for "Most Performed Song", and won the prize for "Best Disco Single" at the SER FM Awards. Based on the 1990 Rolling Stone Reader's Poll Awards, "Vogue" was considered the best single of the year. The song was also ranked as the fourth best song of 1990 on that year's Pazz & Jop poll by The Village Voice.

In the United States, "Vogue" debuted at number 39 on the Billboard Hot 100 on the issue dated April 14, 1990, and reached the top of the chart a month later, replacing Sinéad O'Connor's "Nothing Compares 2 U". It matched "Like a Virgin" (1984) and "Like a Prayer" (1989) as the fastest rising single of her career on the chart. In addition, it has also sold 311,000 digital downloads as of April 2010 according to Nielsen SoundScan. In Canada, the song debuted at number 71 on the week of April 14, 1990, on the RPM Singles Chart, and reached the top after nine weeks. The British Phonographic Industry (BPI) certified it gold in May 1990 for shipments of 400,000 copies of the single. As of August 1990, it was the best selling single of 1990 with sales of more than two million copies, and has sold more than six million unites worldwide to date. In addition, "Vogue" became the highest selling single on WEA at the time, surpassing Chic's "Le Freak" (1978).