Мексиканың сәнді тауарлық дүкендер желісі

Mexican department store chain

El Palacio de Hierro (operated by the corporation Grupo El Palacio de Hierro S. A. B. de C. V.; (a. k. a. Palacio, ) is an upscale chain of 16 full line Palacio de Hierro department stores, 3 Boutique Palacio junior department stores, 2 Casa Palacio home stores, and 2 outlets located in Greater Mexico City and 8 other major cities across Mexico. It has two flagship stores one the original historic flagship in the Historic center of Mexico City and the "Palacio de los Palacios" (Palace of the Palaces) store in the Polanco district, reopened in 2016 after an extensive renovation costing US$300 million, and at , the largest department store in Latin America. Palacio de Hierro has been a member of the International Association of Department Stores since 2000.

In the 1850s, French immigrant Victor Gassier opened a clothing store, Las Fábricas de Francia (The Factories of France), not related with the currently operating Fábricas de Francia chain. In 1860, Gassier teamed up with Alexander Reynaud, forming a business called Gassier & Reynaud. In 1876, José Tron, his brother Henri and José Leautaud bought in, forming the association V. Gassier & Reynaud, Sucs. S. en C In 1879 the business' formal name was changed to J. Tron y Cía. (J. Tron and Co), but continued to trade as Las Fábricas de Francia. Tron and Leautaud's business kept growing and in 1879, they started plans to build a store in Mexico City along the lines of the upscale stores that had already opened in Paris by that time, such as Le Bon Marché. In 1888 they bought the land to build their store, and later hired the Mexican architect Ignacio de la Hidalga to build a five story building, the first in Mexico City made of iron and steel. As such, people who passed by would ask "what iron palace (palacio de hierro) are they building?". In 1891, when construction finished, Tron and Leautaud decided to rename the business El Palacio de Hierro, taking advantage of the publicity earned during construction. On April 15, 1914 a fire destroyed the building. Other buildings were then used. As the Mexican Revolution made immediate reconstruction difficult or impossible, it took until 1921 to open the new store. French architect Paul Dubois designed the store in art nouveau style, featuring dual stained glass ceilings by Jacques Grüber

Nowadays, El Palacio de Hierro is part of Grupo BAL, a Mexican conglomerate with interests in insurance, mining and retail.

Product lines are broader than those carried by U. S. department stores today, including full ranges of electronics (televisions, laptops, cellphones), large home appliances (white goods, small appliances, furniture and home furnishings and accessories, mattresses, domestics (bed linens, towels), sporting goods, books and magazines, candy, gourmet food, wines, and liquors. In store services include restaurants, food halls, hair salons, spa services, and a travel agency. However, women's, men's and children's apparel and accessories, fine jewelry, cosmetics, and fragrances, still dominate. In these areas, Palacio is the high end chain in Mexico, compared to others such as Liverpool and Sears Mexico. Palacio is the only Mexican department store chain that carries and in many cases, hosts in store boutiques for, a broad range of global luxury brands. In late 2023, for example, the chain featured Louis Vuitton, Gucci, Carolina Herrera, Saint Laurent Paris, Alexander McQueen, Dolce & Gabbana, Ferragamo,Givenchy, Chloé, Balmain, Golden Goose Deluxe Brand, Moschino, and Rimowa on its website. Other brands carried in recent times have included Bvlgari, Bottega Veneta, Hermès, Tiffany's, Cartier, Esprit, Max Mara, BCBG Max Azria, Emporio Armani, Fendi, Gucci, Tory Burch, Prada, Ermenegildo Zegna, Ralph Lauren, Chanel, Versace, Swarovski, Burberry, Escada, Juicy Couture. It also carries some Mexican high end brands. But Palacio also carries many upper middle range brands such as Emilio Pucci, Michael Kors, Tommy Hilfiger, and Spain based Carolina Herrera, Adolfo Domínguez, Purificación García[es] and Mango.

There are 4 other full line Palacio branches in Greater Mexico City, and like the Mitikah store, each anchors an upscale mall across the metropolitan area's affluent western half: Perisur (1980), Santa Fe (1993), Satélite (1998), and Interlomas (2011). There are 6 full line Palacio stores in the rest of the country, one each in Greater Guadalajara, Monterrey, Puebla, Querétaro, Veracruz, and Villahermosa.