Joel Kaplan

American political advisor and former lobbyist

Joel David Kaplan (born 1969) is an American political advisor and former lobbyist working as Facebook's vice president of global public policy. Previously, he served eight years in the George W. Bush administration. After leaving the Bush administration, he was a lobbyist for energy companies. Within Facebook, Kaplan is seen as a strong conservative voice. He has helped place conservatives in key positions in the company, and advocated for the interests of the right wing websites Breitbart News and The Daily Caller within the company. He has successfully advocated for changes in Facebook's algorithm to promote the interests of right wing publications, He earned a Bachelor of Arts from Harvard University in 1991 during which time he was active student democrat and also briefly dated his future colleague at Facebook, Sheryl Sandberg. According to a friend of Kaplan's at Harvard, his political views shifted because of campus demonstrations opposing the U. S. invasion of Kuwait during the Gulf War. He registered as a Republican in the late 1990s.

Kaplan worked as a policy advisor on George W. Bush's 2000 presidential campaign, during which he was a participant in the Brooks Brothers riot on November 22, 2000.

From 2001 to 2003 he was special assistant to the president for policy within the White House Chief of Staff’s office. Then he served as deputy director of the Office of Management And Budget, serving under Joshua Bolten. While at the OMB, in 2006, Kaplan said the administration would cut the deficit by half by 2009. In April 2006 he returned to the White House as the White House Deputy Chief of Staff for policy, taking over policy planning duties from Karl Rove as part of a staff shake up by White House Chief of Staff Josh Bolten. Blake Gottesman was the other Deputy Chief of Staff and focused on operations. He was responsible for the development and implementation of the Administration’s policy agenda. While in the Bush administration, Kaplan was seen as very close to Bolten.

Prior to joining Facebook, Kaplan was the executive vice president for public policy and external affairs for Energy Future Holdings (EFH), where he oversaw company wide public affairs and led EFH’s efforts to "publicly demonstrate and communicate its role in the energy industry".

In May 2011 Facebook hired Kaplan as its vice president of U. S. public policy, as part of a Facebook's effort to "strengthen" the company's ties to Republican lawmakers on Capitol Hill. In October 2014, Kaplan succeeded Marne Levine as Facebook's vice president of global public policy. Within the company, Kaplan advocated against restrictions on racially incendiary speech. He played an important role in crafting an exception for newsworthy political discourse when deciding on whether content violated the community guidelines. In 2017, after Facebook had implemented changes to its algorithm to expose users to more content by family and friends and less by publishers who were determined by Facebook to engage in misinformation, Kaplan questioned whether the algorithm disproportionately hurt conservative publishers and successfully advocated for Facebook to change the algorithm again. Kaplan also reportedly advocated on behalf of Breitbart News and the Daily Caller within Facebook. Kaplan sat behind Kavanaugh during his Senate confirmation hearings. The Kaplan and Kavanaugh families share a close relationship, as described by Laura: "[w]e share our families."