Max Lugavere

American film director
In 2013, Lugavere created Tribeca Enterprises' first ever original series, Acting Disruptive, debuting on AOL.

Lugavere promotes a low carbohydrate diet of grass fed beef, free range chicken and pasture raised or omega 3 enriched eggs with low carbohydrate fibrous vegetables, extra virgin olive oil and salt. In May 2018, Lugavere and Paul Grewal co authored the book Genius Foods which discusses the link between diet and brain health. In 2018, Jonathan Jarry of McGill University's Office for Science and Society analysed Lugavere's health related claims in his book, Genius Foods, and podcast, and concluded that Lugavere lacked the credentials to accurately interpret the scientific literature used to substantiate his health claims, and acknowledged Lugavere's business ambitions. Jarry noted that "Lugavere appears like a proponent of common sense solutions to ill health—better nutrition, exercise and sleep—but it’s only when you start to trust him that he reveals himself to be a naive believer in anything that has a study behind it. His book has received endorsements from people like Dr. Oz and functional medicine proponent Mark Hyman, and this company is telling." The documentary features Mark Hyman, Nina Teicholz and Steven Gundry all of whom have been described as promoting "fad diets with dubious scientific backing" and the latter "unfounded theories against mRNA vaccines". It was negatively reviewed by critics. Alex Rudolph of Movie Jawn commented that the documentary lacked empathy for Lugavere's mother and concluded "I felt like I had watched somebody use their loved one's death to sell supplements".

Lugavere promotes a high fat, meat heavy diet and has been described as spending his time on social media complaining about "vegan propaganda". Lugavere has blamed plant based and vegan diets for increasing risk of dementia and mental health problems. He has argued that eggs have been "unfairly demonised" by governments, despite containing choline which he says has been linked to lower dementia risk. Lugavere also recommends regular consumption of red meat for mental health.