Канадалық спорт тауарлары сауда желісі Sporting Life

Canadian sporting retailer

Sporting Life is a sporting retailer shop based in Toronto, Ontario, Canada. Sporting Life sells sporting goods specially made for runners, cyclers, skiers, snowboarders, and hikers.

Sporting life was founded in 1979 as a privately owned company by David, Patti Russell (husband and wife), and Brian McGrath. The three co founders are enthusiast skiers at a private club and are actively involved in picking merchandise, with Mr. Russell into sports equipment, Ms. Russell on with fashion; and Mr. McGrath focused on footwear. In 2011, there were 270 full time staff and 600 employees. Fairfax Financial Holdings Limited bought a 75% share in the company in late 2011, with the founders retaining the remaining balance of shares. Sporting Life originally had four locations until their 2014 expansion. Their flagship store is located at 2665 Yonge Street, just south of Lawrence Avenue, and it contains 36,000 square feet over two stories, having been recently expanded in 2011. Their 2454 Yonge Street location sells mainly bikes and snowboards, with a limited selection of apparel. They also have a 42,0000 square foot anchor space at Sherway Gardens, which relocated to a new wing in 2015 as part of the mall's expansion and renovation, while the original location was replaced by Nordstrom in 2017. There is also a 10,000 square foot location in Collingwood, situated near Blue Mountain, which was initially their only store outside Toronto. In 2008, Sporting Life launched its e commerce website. Sporting Life's fifth and sixth locations opened in 2014, the first time in 14 years that they had opened a new store. Sporting Life had bought Ottawa based Tommy & Lefebvre on June 25, 2013, and moved their staff from the Bank Street location to their new store at a reconstructed Lansdowne Park in October 2014. Another Sporting Life opened at the newly renovated Markville in September 2014, replacing a Sport Chek. In October 2018, Sporting Life opened their first store outside Ontario and Alberta at Quartier Dix30, in Brossard, Quebec. In November 2019, Sporting Life expanded into British Columbia and opened first store in Greater Vancouver at Brentwood Mall. In late October of 2022 Sporting Life will open 3 new stores located at Carrefour Laval Shopping Centre in Quebec, Mapleview Mall in Ontario and Southgate Mall in Alberta. This will bring their store total to 13 stores plus e commerce. At maturity Sporting Life will grow to 18 stores by 2027.

Sporting Life stocks outerwear, athleticwear, footwear, bikes, skis, snowboards and lifestyle apparel. It carries luxury labels such as Moncler, Nobis, Moose Knuckles and Canada Goose. Sporting Life was one of the first North American retailers of Canada Goose. Sporting Life's clientele include moderately prices brands like Nike and adidas as well as catering to the upmarket and enthusiast. This is the differentiator to other Canadian sporting goods retailer, Sport Chek, which caters to a more casual audience as well being common in Canadian shopping plazas and malls. Sporting Life's annual sales are reported to be under $200 million but this is unconfirmed as the company is privately held and does not make its financial statements public. Co founder David Russell suggested that Sport Check and Sporting Life were not direct competitors, saying “Typically, our price points take over where theirs end”. Due to its few locations and product selection, Sporting Lif has been dexcribed by the Toronto Star as a "destination shop". Sporting Life is also known for sponsoring the Sporting Life 10K run which starts at its flagship store and takes the route of Yonge Street; the 2013 edition sold out with 27,000 participants raising $2.2 million.

The Sporting Life 10K is an annual 10K running/walking event on Yonge Street in Toronto, that has taken place every May since 2003. Money raised from the Sporting Life 10K goes towards funding Campfire Circle (formerly Camp Ooch & Camp Trillium)– a volunteer run summer camp to provide enriching experiences to victims of childhood cancer. 27,000 people participated in 2013.