Ion Television: История и развитие американской телесети

American broadcast television network

Ion Television (currently known on air as simply Ion) is an American broadcast television network owned by the Scripps Networks subsidiary of the E. W. Scripps Company. The network first began broadcasting on August 31, 1998, as Pax TV, focusing primarily on family oriented entertainment programming. It rebranded as i: Independent Television (commonly referred to as "i") on July 1, 2005, converting into a general entertainment network featuring recent and older acquired programs. The network adopted its identity as Ion Television on January 29, 2007, and airs programming in daily binge blocks of one program, usually acquired procedural dramas. The network also carries some holiday specials and films before Christmas. Ion is available throughout most of the United States through its group of 44 owned and operated stations and 20 network affiliates, as well as through distribution on pay TV providers and streaming services; since 2014, the network has also increased affiliate distribution in several markets through the digital subchannels of local television stations owned by companies such as Gray Television and Nexstar Media Group where the network is unable to maintain a main channel affiliation with or own a standalone station, for the same purpose as the distribution of Ion's main network feed via pay TV providers and streaming services. The network's stations cover all of the top 20 U. S. markets and 37 of the top 50 markets. Ion's owned and operated stations cover 64.8% of the United States population, by far the most of any U. S. station ownership group; it is able to circumvent the legal limit of covering 39% of the population because all of its stations operate on the UHF television band, which is subject to a discount in regard to that limit. In the digital age, the restoration of the UHF discount has proven controversial with other broadcast groups and FCC rulings between presidential administrations, though as the network's parent company mainly acquired low performing stations and stations on the fringes of markets which targeted lower profile cities in the analog age, it has not been an issue with Ion Media itself.

The network was launched by Bud Paxson, co founder of the Home Shopping Network and chairman of parent company Paxson Communications (the forerunner to Ion Media). It was originally to be called Pax Net, but was renamed Pax TV (often referred to as simply "Pax"; stylized as "PAX") – a dual reference to its founder and corporate parent, and the Latin word for "peace" – shortly before its launch. Paxson, who felt that television programs aired by other broadcast networks were too raunchy and not family friendly enough, had decided to create a network that he perceived as an alternative. Since the new network would focus on programming tailored to family audiences, PAX maintained a considerably more conservative programming content policy than the major commercial television networks, restricting profanity, violence and sexual content; accordingly, many of the network's acquired programs were edited to remove sexual and overt violent content, while profane language was muted. Most of the network's initial affiliates were Paxson Communications owned affiliate stations of the Infomall TV Network (inTV), a network launched by Paxson in 1995 that relied mainly on infomercials and other brokered programming. During the late spring and summer of 1998, a half hour preview special hosted by former Waltons star Richard Thomas, featuring interviews with Lowell Paxson about PAX's development and initial programming, aired on inTV stations slated to become charter outlets of the new network. PAX launched on August 31, 1998, with the network's initial schedule being much larger in scope than it would be in later years. At launch, Pax aired general entertainment programming on weekdays from 11:00 a. m. to 11:00 p. m. and weekends from 3:00 p. m. to 10:00 p. m. Central Time. Through an agreement with then Disney owned animation studio DIC Productions L. P., its schedule also included a children's program block called "Cloud Nine" on Saturdays from 5:00 a. m. to 10:00 a. m. and Sundays from 6:00 a. m. to 8:00 a. m. Central. In addition, the network aired religious programming through time lease agreements with The Worship Network (which aired its overnight programming on PAX seven nights a week) and Praise TV (featuring Contemporary Christian music and other faith based programs aimed at teenagers and young adults, which aired on Friday and Saturday late nights from 11:00 p. m. to 2:00 a. m. Central until 2000). The remainder of the schedule was filled by paid programming. Initial programming on PAX consisted of first run shows (such as the true story profile series It's a Miracle, game show The Reel to Reel Picture Show, and talk shows Woman's Day and Great Day America), along with reruns of older programming (including Highway to Heaven, Here's Lucy, The Hogan Family, Dave's World, Touched by an Angel, and new episodes and older reruns of Candid Camera, the latter of which moved to the network following the revival series' cancellation by CBS earlier in 1998). The network also produced some original drama series such as Sue Thomas: F. B. Eye, Doc, Mysterious Ways (which originated on NBC), Hope Island and Twice in a Lifetime through its programming division, Paxson Entertainment. PAX also aired many game shows including first run revivals of established games that originated on cable networks such as Supermarket Sweep and Shop 'til You Drop, along with some original game shows such as On the Cover, Balderdash, a 2002 revival of Beat the Clock, Hollywood Showdown (in conjunction with Game Show Network, which also aired the show) and reruns of Born Lucky. The network would later carry reruns of the syndicated revival of Family Feud (consisting of episodes from Louie Anderson, Richard Karn and John O'Hurley's tenures as host, airing on a one year delay from their original syndication broadcast) and, due to its alliance with NBC, The Weakest Link (both from the Anne Robinson hosted network run and the George Gray hosted syndicated version) as well as the 2000 revival of Twenty One. In September 1999, NBC purchased a 32% share of Paxson Communications for $415 million in convertible stock, with an option to expand its interest to 49% by February 2002, pending changes in ownership regulations set by the Federal Communications Commission (FCC) that would allow it to acquire additional television stations. NBC later sold its share in the network back to Paxson in November 2003. In lieu of a national news program, in 2000, Paxson Communications signed an agreement with Jackson, Mississippi based WeatherVision – which mainly produces weather forecast inserts for television stations in certain markets that do not operate an in house news department or maintain a news share agreement with another local station – to produce Tomorrow's Weather Tonight, a five minute national forecast segment that aired Monday through Friday nights at the conclusion of PAX's entertainment schedule. Starting in 2000, many PAX stations also entered into news share agreements with a local major network affiliate (mostly involving NBC affiliated stations, though some involved an affiliate of ABC, CBS, or Fox) to air tape delayed broadcasts of evening, and in some markets, morning newscasts from the partner station; in a few cases, the agreement partner produced live newscasts for the PAX station (as examples of the latter, NBC affiliate WTHR in Indianapolis produced a prime time newscast for PAX O&O WIPX TV from February to June 2005, after CBS affiliate WISH TV (now a CW affiliate) took over production of the newscast that WTHR had been producing for UPN affiliate WNDY TV (now a MyNetworkTV affiliate) since 1996; Cleveland NBC affiliate WKYC TV produced evening newscasts for WVPX TV that focused primarily on that O&O's city of license, nearby Akron). In some cities, a major network affiliate also provided some engineering and other back office services for the PAX station. In an effort to increase revenue due to low viewership and other financial issues, PAX gradually increased the amount of paid programming content on its schedule throughout the early 2000s, at the expense of its general entertainment programming. Infomercials and other types of brokered programs ultimately became the dominant form of programming during the network's broadcast day; by January 2005, the time that PAX had allocated to entertainment programs had been reduced to six hours on weekdays (from 5:00 p. m. to 11:00 p. m.) and five hours on weekends (from 5:00 p. m. to 10:00 p. m. Central Time). Original programming was also affected by the network's programming changes; PAX was originally offering five or six new series each season. However, in 2003, the number of new series that aired on PAX dwindled to just two: Sue Thomas: F. B. Eye, which was cancelled in 2005, and Doc, which was cancelled in 2004 after PAX's international backer, Canadian broadcast network CTV, pulled out of producing the shows. The network seemingly recovered a year later when seven series made it to PAX's 2004–05 schedule.

On June 28, 2005, Paxson Communications announced that it would rebrand PAX as i: Independent Television, in order to reflect a new strategy of "providing an independent broadcast platform for producers and syndicators who desire to reach a national audience." The network used a lowercase letter "i" for its branding and other items such as its electronic program guide listings. The rebranding also resulted in several changes to its programming lineup: paid programming replaced overnight programming from The Worship Network, which began to carry its full 24 hour schedule on a fourth digital subchannel of local i owned and operated stations and affiliates until the network was dropped in January 2010; in addition, Tomorrow's Weather Tonight and rebroadcasts of network affiliate newscasts were discontinued the day prior to the rebrand on June 30, 2005 (though a few stations not owned by the network's parent company retained news share agreements with major network stations after that date, such as WBNA in Louisville, Kentucky, which continued to air newscasts from NBC affiliate WAVE). The network shifted its format almost entirely to reruns of television series from the 1960s to the 1990s (such as Green Acres, Amen, and Pax holdover Diagnosis: Murder) and feature films, reruns of former Pax TV series (such as Doc) and first run episodes (and later reruns) of Pax holdover series America's Most Talented Kids were also included as part of the schedule. In turn, the network adapted its programming content standards to those similar to other broadcast networks. During the 2005–06 season, the network launched only one new series that met the network's new mission of being an 'independent broadcast platform', the teen drama Palmetto Pointe, which only lasted five episodes and was criticized as a poor imitation of Dawson's Creek and One Tree Hill; the network went entirely to a lineup of reruns with limited original programming for the 2006–07 season (except for Health Report and specials branded under the name iHealth). At one point in this era, the network programmed eighteen hours of paid programming per day, ⅔ of the network's broadcast day, with the network only programming the early fringe and prime time periods with traditional programming. In November 2005, NBCUniversal was granted a transferable option to purchase a controlling stake in Paxson Communications. Had this option been exercised, NBC would have acquired approximately 63 i owned and operated stations (though this could have resulted in a forced divestiture of either i or Spanish network Telemundo, which NBC had acquired in April 2002 (prior to its merger with Vivendi Universal), along with the divested network's O&Os due to FCC rules that prohibit broadcasters from owning more than two television stations in the same market unless there are either a minimum of 20 full power stations in the market or one of the stations is a satellite). As part of the agreement, Lowell Paxson stepped down from his position as chairman of Paxson Communications. In April 2006, published reports surfaced that i owed more than US$250 million to creditors. Standard & Poor's reported a much higher debt in March 2008, owing $867 million to creditors and having a bond rating of CCC+/Outlook Negative. According to a statement on its website, DirecTV (which ironically had, and still has, multiple networks made up of full time paid programming) planned to terminate its carriage agreement with i on February 28, 2006. The satellite provider cited that "most of [i Network's] programming consists of infomercials and other promotional shows", despite an earlier promise by network executives that it "would consist of general, family oriented entertainment". At its peak, infomercial time stretched across eighteen hours of the network's broadcast day, or 126 hours of a 168 hour broadcast week. To appease DirecTV management, the network launched a secondary feed of the network for providers adverse to its over the air programming direction, replacing paid programming time with older public domain programs and cancelled Pax TV original series. DirecTV and Paxson then reached a new carriage agreement in May 2006. In September 2006, i launched Qubo, a children's programming block, as part of a partnership with NBCUniversal and Scholastic Entertainment.

On January 29, 2007, the network changed its name again to Ion Television (as a result of its parent company's renaming to Ion Media Networks). Days after the rebrand, California based entertainment group Positive Ions, Inc. filed a trademark infringement lawsuit against Ion Media Networks, claiming that the network stole the "Ion" branding. Positive Ions had registered trademarks on the word "Ion" and had used the mark commercially since 1999. On May 14, 2007, Positive Ions filed for an injunction that, if granted, would have required Ion Media Networks to change its name once again. On May 4, 2007, Ion, Citadel Investment Group, and NBC Universal announced a deal to transfer NBC Universal's rights to purchase a controlling stake in Ion to Citadel, in exchange for Citadel investing $100 million into Ion's growth and digital plans.

On May 1, 2008, Ion Television held an upfront presentation announcing its programming for the 2008–09 season at the New York Public Library in Manhattan. In addition to the announcement of its programming acquisitions, the network unveiled a new logo (a wordmark that incorporated a positive ion symbol as a pseudo period next to the "ion" typeface) and slogan for the network, "Positively Entertaining" (a form of wordplay, as ions are atoms or molecules that have a positive or negative electrical charge). With the September 8, 2008 rebrand, the network also retooled its focus, emphasizing the key demographic of adults between ages of 18 and 49, and airing more recent acquired programming aimed at young adults (such as Boston Legal, NCIS, and Criminal Minds). By this point, the network shifted its programming to feature extended blocks of its acquired series (which consist mostly of drama series, with sitcoms becoming an increasingly less integral part of the schedule); it also began a gradual expansion of the number of hours devoted to entertainment shows, starting with the addition of a two hour block of programming in the late afternoon (from 3:00 p. m. to 5:00 p. m. Central) in January 2008, and expanding further into the daytime and late fringe/early graveyard periods over a five year span (however, this resulted in the network increasing its reliance on regularly scheduled marathon style blocks of a relatively small inventory of programs in lieu of acquiring a much larger lineup of series to fill out the schedule). More recent theatrically released feature films were also added to the lineup, alongside older movie releases from the 1980s and 1990s. In April 2009, it was announced that Ion Media Networks was once again facing balance sheet problems. The company disclosed that it was in discussions with lenders on "a comprehensive recapitalization" of its balance sheet, translating to an effort to restructure its considerable debt, which, according to The Wall Street Journal, stood at $2.7 billion as of April 2009. The network launched high definition operations in the 720p format, announcing they would do so on January 28, 2009, with an original launch date of February 16, 2009, but delayed to March 16, 2009, after the passage of the DTV Delay Act, which pushed the national digital television transition to June 12, 2009. Most Ion stations began to switch their main signals from 480i standard definition to 720p HD in late February; an early decision to pillarbox 4:3 programming with blue rather than black pillarboxing was eventually abandoned as black coloring became the industry norm. Some Ion owned and affiliate stations which carry the network as a multicast offering continue to carry the network in 480i widescreen over the air. On May 19, 2009, Ion Media Networks filed for Chapter 11 bankruptcy protection, putting the Ion network under bankruptcy for the second time in its history; it had reached an agreement with holders of 60% of its first lien secured debt that would extinguish the entirety of its $2.7 billion legacy debt and preferred stock, and recapitalize the company with a $150 million new funding commitment. On July 15, 2009, RHI Entertainment entered into a settlement agreement to resolve a dispute with Ion Media Networks, which resulted in the termination of a programming distribution agreement between RHI and Ion. In November 2010, Ion Television began airing its first made for TV movies, in the form of Christmas themed films that air between the weekend after Thanksgiving (airing the weekend before that holiday in 2013) and Christmas Day, with up to five films premiering each year on the network, although they are advertised as "original movies" in on air promotions (the 2012 film Anything But Christmas is the only movie aired to date in which Ion Television had actually held a production interest), most of the films are produced by independent film and television studios such as Reel One Entertainment, Hybrid, LLC, The Cartel, and Vancouver based Marvista Entertainment without the network's financial involvement (Ion does not maintain exclusivity to most of the films, which are also distributed via syndicated film packages or carried by other networks); the network extended these themed made for TV movies to other holidays in 2015, with the premieres of the romance films Meet My Valentine (which aired as part of the network's Valentine's Day programming slate) and You Cast a Spell on Me (which aired as part of its "Wicked Week" Halloween block).

On September 24, 2020, E. W. Scripps Company agreed to buy Ion Media for $2.65 billion. The transaction, which closed on January 7, 2021, saw Ion Television and its sister networks absorbed into Scripps' Katz Broadcasting subsidiary, which already operates five specialty networks, most notably Bounce TV and Court TV. In regards to Ion Television's programming, Scripps indicated it would maintain the status quo, with no plans at the time to invest in original content or deviate from the channel's off network programming approach. In order to get FCC approval for the transaction, 23 Ion Television stations were sold by Scripps to Inyo Broadcast Holdings.

As of April 2024, Ion provides general entertainment programming to owned and operated and affiliated stations every day from 6:00 a. m. to 2:00 a. m. Eastern Time (except Fridays outside of the Holiday season which start at 7:00 a. m. ET) (the entertainment programming schedule starts at 8:00 a. m. and ends at 1:00 a. m. from Christmas to New Year's Day), with paid programming filling the remaining vacated hours. A children's programming block of Science Max (one past Qubo series), and Xploration Station from Steve Rotfeld Productions – which features programs compliant with FCC educational programming requirements – airs for three hours each Friday at 7:00 a. m. Eastern Time. Four hours overnight are programmed with compensated religious or commercial paid programming, a comparably small fraction of the paid programming schedule it aired in the past. Ion owned and operated stations and affiliates formerly also provide limited local programming on weekday mornings to fulfill public affairs guidelines, which ranged from entirely local productions to Ion Life sourced programs within which commercial slots are instead devoted to local physicians or experts giving locality specific health advice or advertising their services. This programming has ended as the Main Studio Rule repeal by the FCC in 2019 freed Ion stations from this requirement. Ion also served as the over the air broadcast distribution point for TiVo's Teleworld Paid Program, a weekly 30 minute compilation program – usually carried during the overnight on Wednesdays or Thursdays within the network's designated paid programming time – it was specifically coded to distribute program previews and device tutorials for TiVo's digital video recorders; in 2011, the time was used in early September to preview the pilot of Fox's new sitcom New Girl, before its actual Fox premiere on September 20. TiVo discontinued the program in 2016 as broadband had become commonplace enough to end it. Most programs broadcast by Ion Television are distributed by either NBCUniversal Syndication Studios, Disney–ABC Domestic Television, CBS Media Ventures, or Warner Bros. Domestic Television Distribution. Ion Television also maintains film distribution deals with Universal Pictures, Paramount Pictures, 20th Century Studios and Warner Bros. Pictures. Series broadcast by Ion Television (as of October 2015) are mostly dramas such as Criminal Minds, Law & Order, Law & Order: Special Victims Unit, Law & Order: Criminal Intent, Numb3rs, Bones, Blue Bloods, and The Listener. As of 2014, the network's format is predominantly devoted to marathon blocks of hour long drama series, with consecutive episodes of a given series airing between two and 16 hours a day (depending on the day's schedule, with fewer hours in the morning and late fringe). The network broadcasts feature films released between the 1980s and the 2000s under the banner "Ion Television at the Movies", which fill the majority of the network's Sunday afternoon and evening schedule (holiday themed made for TV films are also broadcast under the banner throughout the entertainment programming day on weekends between Thanksgiving and Christmas, as well as on Christmas Eve and Christmas Day regardless of where either holiday falls during the calendar week). Ion Television occasionally airs short hosted segments during its prime time lineup – particularly during film presentations – known as the "Ion Lounge", a lifestyle segment used mainly to advertise a company's product within the featured program's commercial breaks. In the recent past, Ion Television has aired a limited number of comedy or comedy drama series that were cycled on and off the schedule such as Monk, Psych and Married with Children, with half hour sitcoms used on certain occasions to fill scheduling gaps prior to the telecast of its late morning film presentations (usually in the 10:00 a. m. Central Time half hour, if the succeeding film ran for at least 21/2 hours) because of their erratic scheduling; the network shifted to a more exclusive focus on dramas as part of its series content in January 2015, although the network continued to carry comedic programming in the form of select feature films aired within the "Ion Television at the Movies" block. Ion's method of running predominantly syndicated programming is very similar to the international model of broadcasting used in Europe, Canada, Latin America, Asia and Australia, which mixes imported and syndicated shows with original programming – a model used only in United States broadcast television by digital multicast services (particularly those that specialize in acquired programs such as MeTV and Antenna TV), smaller English language entertainment based networks (such as America One), PBS member stations, and networks broadcasting in languages other than English (such as Univision, UniMás, and Telemundo). The major commercial broadcast networks in the U. S. – ABC, NBC, CBS, and Fox – carry first run programs produced for the network, while leaving the responsibility of acquiring shows from the syndication market to their owned and operated stations and affiliates to fill time not allotted to network and, where applicable, locally produced programs (The CW and MyNetworkTV, which are somewhat similar to Ion Television in their formats, mixes elements of both models as acquired programs are supplied both during prime time by the services and by their stations at all other times). A limited number of non Ion owned stations that are merely affiliated with the network (such as former Louisville outlet WBNA) do carry additional local or syndicated programming that, in some instances, pre empts certain programs within the Ion master schedule.

In 2006, Ion Media Networks reached several programming deals, two with major programming suppliers that were announced within a week of each other, and another that among other things would bring original programming to Ion Television's lineup. On June 27, 2006, Ion Media announced a comprehensive programming deal with Warner Bros. Television Distribution, which gave it the broadcast rights to movies and television series owned by the company. One week later on July 5, 2006, Ion announced a similar deal that resulted in the acquisition of broadcast rights to films and series distributed by Sony Pictures Television (now Sony Pictures Television Studios). Starting in September of that year, series and feature films from both libraries were incorporated onto the network's prime time schedule (including Who's the Boss?, Designing Women, Mama's Family, Growing Pains, Green Acres, and The Wonder Years). However, these older series were later dropped when the network shifted towards more recent series. Ion also struck a library content deal with NBCUniversal, which gave it access to shows such as Law & Order. In September 2008, Ion Television reached a multi year film rights agreement with Warner Bros. Television Distribution to broadcast more recent movies from Warner Bros. and its related studios. Meanwhile, three series from CBS Television Distribution (now CBS Media Ventures) were added to the schedule: NCIS joined the lineup in September 2008, while Criminal Minds and Ghost Whisperer were added to the Ion Television lineup in 2009. In January 2009, the network announced that it had acquired the broadcast rights to the Canadian television drama series Durham County; that show aired on the network for less than a year. On January 21, 2011, Ion Television acquired the U. S. television rights to the Canadian drama series Flashpoint, which gave it first run rights to the fourth season's final 11 episodes, after CBS aired that season's first eight episodes, as well as rights to air reruns of all episodes produced to date and thereafter; Ion (along with the show's originating Canadian broadcaster, CTV) also renewed the series for a fifth and final season that aired during the fall of 2012. In July 2011, Ion Television acquired the broadcast television rights to six films produced by Starz Media (now Lionsgate) as part of its weekend film block (then branded as the "Big Movie Weekend"); the films started airing on the network in November of that year. Ion also acquired the syndication rights to the USA Network series Psych and Monk from NBCUniversal; the two series respectively began airing in late 2011 and early 2012. House, also from NBCUniversal, joined the network in September 2012. In September 2011, Ion Television acquired the syndication rights to George Lopez and Leverage. George Lopez began airing on September 29, while Leverage debuted in July 2012, the former has since been dropped from the network, while the latter has been cycled on and off the schedule. On October 4, 2011, Ion Television acquired the rights to the first two seasons of the Canadian drama The Listener for broadcast in 2012, with an option for future seasons through an agreement with Shaw Media (parent of the show's originating broadcaster, Global); the series would not join Ion's schedule until March 2014, by which time Ion Television had entered into a co production arrangement for the program. A similar deal reached in September 2014 with Entertainment One gave Ion the U. S. rights to the medical drama Saving Hope (which made its U. S. debut on NBC in the summer of 2012); Ion began airing first run episodes and repeats of the series in October 2015. In December 2011, Ion Television acquired the syndication rights to Cold Case, which debuted in 2012. On June 25, 2012, Ion Television entered into a deal with WWE to air a new hour long series titled WWE Main Event on Wednesday nights; the series debuted on October 3, 2012 and ran until April 2, 2014.

Prior to Ion Television's original launch as Pax TV in 1998, the network had reached an agreement with DIC Entertainment to produce a five hour children's programming block called Freddy's Firehouse, to air on Saturday and Sunday mornings. The block of animated series was instead launched on September 5, 1998, as "Cloud Nine", featuring a trio of winged teenage angels that hosted the wraparound segments that bridged breaks during the block's shows, which were mostly sourced from the DIC library. Pax TV discontinued the "Pax Kids" block in September 2001, as a result, it became the first major commercial broadcast network in the U. S. that did not supply children's programming, and later one of only two until it restored a children's block in 2006 (UPN eventually joined it in this distinction after it dropped its Disney's One Too block in August 2003, following the termination of a programming agreement with Buena Vista Television). On September 15, 2006, Ion Television debuted a weekly children's program block called "Qubo on Ion Television", through a partnership between Ion Media Networks, NBC Universal, the Nelvana unit of Corus Entertainment, Scholastic Media, Classic Media, and its subsidiary Big Idea Productions. The Qubo block originally debuted on NBC and Telemundo on September 9, 2006, with NBC's Qubo block initially being rebroadcast on Ion Television on Friday afternoons (making it the last weekday afternoon children's block to be carried by a major commercial broadcast network until 2010). On January 4, 2015, the Qubo block on Ion was relaunched as the "Qubo Kids Corner", concurrent with the block's move to Sunday mornings. As mentioned above, Scripps now purchases syndicated programming to meet Ion Television's E/I requirements with its wind down of Qubo.

The network has previously broadcast certain sporting events, including Conference USA college football games (produced by College Sports Television), soccer matches from the Women's United Soccer Association, Real Pro Wrestling (which more resembles the amateur form than the theatrically based ring sport), the Champions Tour of golf, the Paralympic Games and a weekly mixed martial arts program from BodogFight. In its home state of Florida, the network's stations had served as a statewide chain to carry play by play coverage of a number of games for Major League Baseball's Tampa Bay Rays and Florida Marlins (demarcated by each team's territories) until the late 2000s, when cable's Fox Sports Florida and Sun (now Bally Sports Florida and Sun) acquired the exclusive rights to both teams. Ion Television aired NFL Films' weekly highlight program, the NFL Films Game of the Week on Saturday evenings from September 16, 2007, to January 5, 2008, with its initial broadcast focusing on the September 9, 2007 game between the New York Giants and the Dallas Cowboys. The series was not renewed for the fall 2008 season. Ion also obtained rights to televise games from the American Indoor Football Association, which were slated to begin airing in March 2008. However, the game's producers did not provide a live broadcast and the agreement was terminated. On December 28, 2010, Ion Television signed a deal with the Ultimate Fighting Championship to air the preliminary fights to the January 1 pay per view event UFC 125. Ion also aired the preliminary fights for UFC 127 and UFC 140 later in 2011, before the organization signed an exclusive programming agreement with Fox. On April 20, 2023, Ion Television, through Scripps Sports, signed a multi year deal with the Women's National Basketball Association (WNBA) to air a 15 week slate of doubleheader games on Friday nights (branded as WNBA Friday Night Spotlight on ION), beginning with that year’s regular season. It will be the first national sports broadcast carried by Ion since 2011, and marks the first ever television contract for Scripps Sports, which was founded by the E. W. Scripps Company in December 2022 to acquire sports events for Ion and the group’s local television stations. The agreement also grants local rights to selected Ion O&Os for games involving regional WNBA teams, which stations may carry in early or late evening broadcast windows depending on tip off time. On November 9, 2023, the National Women's Soccer League announced Scripps Sports as a rightsholder beginning in the 2024 season, with Ion to air Saturday night doubleheaders. Ion will also air the 2024 NWSL Draft.

as of October 2020, Ion has 64 owned and operated stations, and current and pending affiliation agreements with nine additional television stations encompassing 36 states and the District of Columbia. The network has an estimated national reach of 60.63% of all households in the United States (or 189,453,097 Americans with at least one television set). Ion Television has the most owned and operated stations of any commercial broadcast network in the United States, reaching 65.1% of the United States (well above the Federal Communications Commission's coverage based national ownership limit of 39%); it is also the only American commercial broadcast network whose stations almost exclusively consist of network owned stations, similar to the ownership model of many commercial broadcast networks in Europe, Canada, Latin America, Asia and Australia, and to a somewhat more expansive extent, many U. S. based religious broadcast networks. Ion's programming is available by default via a national feed that is distributed directly to pay television providers in markets without a local Ion station (this contrasts with the major networks, which under FCC regulations, allow providers to import an owned and operated or affiliate station from a nearby market if no local over the air affiliate exists). In some markets, DirecTV carries a "placeholder" simulcast of the national modified feed of the network (for example, Los Angeles area viewers can watch Ion on both channels 30, via local O&O KPXN TV, and 306; New York City on channel 31 WPXN besides 305). In most markets with a Scripps or Inyo owned Ion station outside early mornings, the only sign of the network being carried on a broadcast television station is a small automatically generated station identification on the bottom of the screen at the top of each hour containing the call letters, city of license and state abbreviation, which is repeated across its subchannels.

Ion Television's stations have made notable use of "multiplexing" or splitting a digital broadcast television signal into separate subchannels. The network's stations usually carry up to six of these digital subchannels (in contrast with most other full power stations, which usually carry a maximum of four channels over the same signal), each of which broadcast separate networks. Due to the bandwidth limitations caused by its carriage of multiple subchannels over a single broadcast signal, only the primary Ion network feed is transmitted in high definition, a mode of operation that remains under Scripps ownership. A small number of Ion stations have channel sharing agreements with other broadcasters after the FCC's 2016 spectrum re allocation auction, while others such as Atlanta area station WPXA TV contract with other lower power stations in a market to provide a full power signal, such as Telemundo affiliate WKTB CD.

Qubo was a children's television network that launched on January 8, 2007, and is carried on the second digital subchannel of Ion Television's stations. Its launch was announced on May 8, 2006, when Ion Media Networks, NBCUniversal, Nelvana, Scholastic Media, Classic Media (now DreamWorks Classics which would later be owned by NBCUniversal) and its Big Idea Productions unit announced plans to create Qubo as a multi platform children's entertainment endeavor that would extend to a weekly programming block on Ion Television as well as NBC and Telemundo, and a video on demand service for digital cable providers. Qubo features content from the programming libraries of each of the partners, though there was an early promise of each company producing a new series for the network each year; most of its programs are targeted at children ages 2 to 11, though its late night programming block "Qubo Night Owl" (which originally featured animated series from Qubo's partners and the Filmation library, but after August 2013 features a mix of animated and live action series sourced solely from the distribution partners) is aimed at older teenagers and adults. The network debuted on January 8, 2007. Its initial format was composed of a four hour block of shows that repeated six times a day, all featuring programming exclusive to the new channel; by 2010, the channel adopted a more traditional schedule featuring a larger array of programs. As a consequence to the pending launch of Qubo, the i secondary feed was replaced on i O&Os with a repeating promo loop in late September 2006. NBCUniversal dropped out of the venture in 2012, with NBC and sister network Telemundo replacing their Qubo blocks with their own E/I compliant children's lineups programmed by PBS Kids Sprout (now Universal Kids, which is part owned by NBCUniversal's corporate parent Comcast) that July, relegating Qubo's companion programming block exclusively to Ion Television and Ion Plus; Ion Media Networks acquired the stakes of the remaining partners in the channel, which all retained distribution partnerships with Qubo, in 2013. Programming on Qubo Channel and its companion block on Ion Television and Ion Plus accounted for all educational programming content on Ion's owned and operated stations, thus relieving the network from the responsibility of carrying programs compliant with Children's Television Act guidelines on its other subchannel services. Qubo ceased broadcasting after Ion Media's acquisition by the E. W. Scripps Company and merger with Katz Broadcasting.

Ion Plus (originally named "iHealth" prior to its launch and "Ion Life" until July 1, 2019) launched on February 19, 2007, and was carried on the third digital subchannel of Ion Television's stations. Under its former format, the network mainly featured health and lifestyle programs, as well as feature films on Sunday mornings and select weeknights (which consist mainly of those its parent network is scheduled to air during the given month as part of the "Ion Television at the Movies" block); some extreme sports programming previously aired on weekend evenings until July 2014. Much of Ion Life's programming consists of Canadian imported programs, with some limited U. S. produced programming. The network originally maintained a 24 hour entertainment schedule until 2013, when Ion Life added a limited number of infomercials in mid morning and midday timeslots. As of July 1, 2019, it was rebranded to Ion Plus, acting as a de facto extension of the main Ion service, featuring all day marathon scheduling of one series, along with the same scheduling of paid programming. Ion Plus ceased broadcasting over the air after Ion Media's acquisition by the E. W. Scripps Company and merger with Katz Broadcasting on February 28, 2021,

In April 2012, Ion Media Networks launched a new service known as Ion Shop (originally "iShop" prior to November 2012, and "ShopTV" thereafter, both are names used only by the PSIP identifiers on digital television tuners and converter boxes; there was never explicit on air branding used by the channel itself); some Ion owned and operated stations, however, did not begin carrying the network until as late as that November. Carried as a fourth digital subchannel on Ion Television's owned and operated stations, it primarily carried informercials; until June 2013, Ion Shop also aired blocks of programming from Ion Life in some morning and late night timeslots. Ion Shop ceased operations on February 28, 2021.

On February 24, 2022, the Court TV Mystery network was rebranded as Ion Mystery, with the "Ion" brand now more established regarding procedural dramas in general, including Ion Mystery's overall programming, whereas Court TV is more associated with its news division.

On August 5, 2013, as part of a partnership between QVC and Ion Media Networks to expand the channel's broadcast television coverage, Ion Television began carrying the cable and satellite home shopping network via a fifth digital subchannel on most of its owned and operated stations. Although the network maintains a high definition simulcast feed, QVC is transmitted in standard definition in order to preserve channel bandwidth to allow the primary Ion network feed to transmit in HD, with the normally letterboxed SD feed squeezed to full screen in order to fit 4:3 television sets (preventing windowboxing of the subchannel on 16:9 sets). QVC is also broadcast on digital subchannels of low powered television stations (mainly those not owned by Ion Media Networks) in selected areas, including in some areas where an Ion station also carries it. The channel's broadcast service is branded as "QVC Over the Air", with an accompanying on screen bug appearing on the lower right corner of the screen during the network's programming. Some Ion affiliated stations decline to carry QVC's programming, and some Ion Media owned stations are unable to carry that network due to affiliation agreements between QVC and other broadcasters that existed prior to the Ion deal. The partnership remains in effect in many markets under Scripps ownership and Inyo affiliations, though some stations ended distribution of the network after February 2021 in favor of the Katz networks.

On November 18, 2013, Ion Television began carrying the Home Shopping Network via a sixth digital subchannel on most of its owned and operated stations, as part of a partnership with Ion Media Networks (both once controlled by Lowell "Bud" Paxson) to expand the channel's broadcast coverage. Although it has a high definition simulcast feed, HSN is transmitted by Ion stations in standard definition, due to the same digital multiplexing limitations that prevent QVC from being carried in 16:9 SD or HD. HSN has been widely available over the air throughout the United States since its inception – through stations that the network had owned prior to the 1998 reorganization of its Silver King Broadcasting group into USA Broadcasting (some of which were converted into general entertainment independent outlets, and were later sold to Univision Communications to form the charter stations of the present day UniMás network), and had been mainly available on low power television stations immediately prior to its subchannel leasing agreement with Ion; HSN is carried on low power stations in some markets where an Ion station also carries the network, though HSN's programming is exclusive to an existing affiliate in a few areas where both networks are present (such as Atlanta, where WPXA TV simulcasts Telemundo affiliate WKTB CD on its DT6 subchannel under a time leasing arrangement, and W13DQ D carries HSN). Some Ion affiliated stations decline to carry HSN's programming, and some Ion Media owned stations are unable to carry that network due to affiliation agreements between HSN and other broadcasters that existed prior to the Ion deal. The partnership remains in effect in many markets under Scripps ownership and Inyo affiliations, though some stations ended distribution of the network after February 2021 in favor of the Katz networks.

Separate national feeds (formerly known as "i Plus" or "Ion Plus") have been made available to pay television providers, including Dish Network, DirecTV, Comcast and Charter Communications. A separate advertising supported video on demand feed is also available through several AVOD streaming services, including Samsung TV Plus, Vizio WatchFree, Xumo, Tubi, Freevee, The Roku Channel, and TCL Channel, which features programming sourced from Ion Life in place of paid programming that airs on the main network. Prior to the launch of Ion Life, the Ion Plus feeds carried reruns of cancelled Pax original programs (such as Miracle Pets and Beat the Clock), as well as public domain movies and sitcom episodes (such as I Married Joan and The Beverly Hillbillies). The feeds used the Pax name and bug after the network's rebrand as i, until about September 2005. As Ion has refocused towards its current schedule however, along with a de emphasis on local advertising, the national pay TV feed effectively repeats Ion's main feed outside a lack of station identification.

Ion follows a programming strategy similar to major cable networks, with majority of its schedule being filled by acquired broadcast and cable drama series, few original programs, holiday films and other original movies, and theatrically released movies sourced mainly from major film studios, with its entertainment programming schedule occupying 18 hours of its daily broadcast schedule. Ion Television, unlike other broadcast networks, does not necessarily allow its owned and operated stations and affiliates to air syndicated programming during the daytime and late night hours. In the United States, syndicated programming accounts for a majority of the revenue of local network affiliated and independent stations. Network programming (on stations that have a network affiliation), newscasts or other locally produced programs (if a station carries any), and infomercials make up the rest. Since paid programming once made up a relatively sizable portion of Ion's schedule (prior to 2008), the benefit is that it provides the main source of revenue. However, this is also a drawback as, in the past, Ion had relied more on infomercials rather than sitcoms and dramas; sponsors of television series often have qualms about their message being lost on stations whose primary content is infomercials and other paid programming. Ion Television's reliance on mostly paid programming has decreased since the late 2000s, as a result of the network's expansion of entertainment programming to additional daytime and late night timeslots, and in particular, the later creation of the infomercial dedicated subchannel service Ion Shop. Ion Television stations also lack locally produced programming; most of its stations had aired newscasts from other local network affiliated stations until the rebrand as i, and have even produced their own community affairs shows; however, local programming has since become virtually non existent on most of Ion's O&Os and affiliates, and was entirely discontinued with the 2019 repeal of the Main Studio rule by the FCC. In effect, the repeal also freed Ion Media from the responsibility of maintaining 'studios' in any manner, which for most stations were merely a low cost office suite containing the station's public file, a telephone manned by a general manager with only the responsibility of responding to viewers and local pay TV providers as a local representative of the network, along with a broadcast engineer who often is responsible for multiple Ion stations (the rule required two employees, an engineer and general manager, at minimum to staff a television station). Currently in a market with another Scripps station, that station's engineer also performs the same duties for the Ion station. In the past, as a result before digital multicasting, there were a small number of stations (such as former affiliate WKFK LD in Pascagoula, Mississippi) that maintained dual affiliations with both Ion and another smaller network, such as America One. In early 2006, it was announced that the i stations in Memphis, Tennessee (WPXX TV), Rapid City, South Dakota (KKRA LP) and Greenville, North Carolina (WEPX TV, as well as its satellite WPXU TV in Jacksonville, North Carolina) would add programming from MyNetworkTV in September 2006, causing preemptions of i programming during prime time due to the stations' programming commitments to carrying the MyNetworkTV schedule. This blow came after i lost some affiliates in New Mexico, New York and Illinois entirely (although the New York station, WWBI LP in Plattsburgh, subsequently rejoined the network after a sale that resulted in the affiliation change fell through). In late September 2009, a year after Ion Media Networks purchased WPXX and WEPX/WPXU from Flinn Broadcasting, those stations resumed carrying Ion Television full time, having disaffiliated from MyNetworkTV as a result of the network terminating its existing affiliation agreements due to its conversion into a programming service. NBC affiliate WITN TV took over the MyNetworkTV affiliation for the Greenville, North Carolina market, placing it on a digital subchannel; Memphis CW affiliate WLMT, meanwhile, picked up only WWE SmackDown in place of WPXX (that station would also add MyNetworkTV on a digital subchannel in a dual affiliation with MeTV from 2011, but eventually dropped the affiliation in 2016, leaving it on KPMF LD until 2021, which is licensed to the nearby Jonesboro, Arkansas market but transmits from the same tower as WLMT does north of Memphis).