Джим Лонг: Американский предприниматель и пионер радиоиндустрии

American entrepreneur (1943–2022)

Jim Long (born Timothy John Moynihan; February 7, 1943 – May 30, 2022) was an American entrepreneur, whose pioneering marketing concepts and creative “firsts” are iconic in the broadcast music industry. Experienced in the development of intellectual properties, his business holdings focused on music production, master recordings, music publishing, and broadcast licensing and syndication for the radio, television and film industries. He founded/co founded numerous broadcast and radio syndication companies, including Dallas based TM Productions/Starr Broadcasting, FirstCom/Jim Long Music, Long Pride Broadcasting, and a Nashville based music and publishing group, OneMusic. At various times, he also held owner interest in 19 radio and TV stations throughout the U. S. His record label, Honest Entertainment, produced Grammy nominated albums.

Long (who took his maternal grandfather's name when he began his career as a radio announcer) was the only child of John Francis Moynihan and Marion Long Moynihan, whose families came to New England from County Kerry and Mallow, County Cork, Ireland in the 1800s. Always in some form of law enforcement, Long's father retired as a United States Air Force major (provost marshal in Germany) and corrections officer for the State of Massachusetts. His mother was a registered nurse and homemaker. Fascinated by radio since childhood, Long built his first vacuum tube radio transmitter at the age of 13 and started his own radio station in his basement in Marlborough, Massachusetts. It was a successful enterprise until the Federal Communications Commission (FCC) showed up to confiscate his transmitter. It was interfering with a local radio station's signal. (Long later went to work for the station, WMRC, Milford, Massachusetts). At 15, he produced his first record, "Liza Lee" by Roger and The Markees, and started his own record company, Dell Mont Recording, to release it (also in his basement, using his savings and a $200 loan from his mother). This gave him his first taste of artist promotion, record production, and distribution, especially “returns”. After high school, Long worked at Walgreens Drug Stores, while taking courses in broadcasting, to fulfill his goal of becoming a D. J./radio announcer. He joined the United States Navy and was stationed at Anacostia Naval Base in Washington, D. C., where he served in the elite U. S. Navy Ceremonial Guard, with duty at Arlington National Cemetery. Honorably discharged, he returned to civilian life to pursue a career in broadcasting, where he put his talents as a writer and producer to work.

Beginning in 1961, Long worked as an announcer, producer and program manager at radio stations in Keene (WKBK), Dover (WTSN) and Manchester (WFEA), NH; Westfield (WDEW) and Southbridge (WESO), Massachusetts; Waterbury, Connecticut (WWCO); Springfield, Vermont (WCFR); Bangor, Maine (WGUY); Messina (WSTS), Malone (WICY), Utica (WRUN) and Syracuse (WOLF) New York; Orlando, Florida (WKIS); and Indianapolis (WIBC), Indiana. In early 1967, after a year as Program Director of WIBC/Indianapolis, the 24 year old Long was given the opportunity to move to Texas by composer Tom Merriman who was working at Dallas based Commercial Recording Corporation (CRC). Within six months, he and Merriman would launch TM Productions, Inc. with $10,000 capital.

The success of the TM Companies brought suitors and, on October 15, 1973, Long and Tom Merriman sold TM to Starr Broadcasting Group, a broadcast oriented, publicly held corporation whose primary shareholder and chairman of the board was William F. Buckley. Long and Merriman (who both became multi millionaires in the deal) continued in their roles with TM, but sought to buy back the company in 1976 when the U. S. Securities and Exchange Commission (SEC) began an investigation into Buckley's business affairs, accusing him and several members of the Starr Broadcasting board of directors of fraud and misuse of shareholder's funds. On July 17, 1979, Starr Broadcasting Group, along with its 13 radio and television stations and the TM Companies, was merged with Shamrock Broadcasting Corporation, a privately held Los Angeles company controlled by the Roy E. Disney family.

Long founded FirstCom in 1980 to provide broadcasters with a new level of promotion, music production services, and high end creative ideas, using emerging technologies. He called his new commercial services library “The Creative Department” and was considered a pioneer in his use of market research to develop audience share and increase profitability – resulting in a series of syndicated promotions, sales training programs (Sales Performance System), and high quality music production libraries, unsurpassed in the industry, at that time. In 1984, Long introduced the first ever compact disc (CD) production music library, Digital Production Library. This production format soon became the industry standard (instead of vinyl). By this time, FirstCom had become one of the largest stock music library companies worldwide. Long had reinvented the company to look beyond radio at the broader arena of domestic and international copyrights/music publishing, exploring audio visual and digital technologies not yet widely used by business. He also expanded FirstCom's marketing to include sales to television and film music clients, a concept he later expanded upon when he created OneMusic and Crucial Music Corporations. In 1992 FirstCom was the first company to put their entire music catalog online and to offer an online music delivery system, called MusiQuick so that clients had immediate access to their production tools on the internet. Long sold FirstCom and the Jim Long Companies, Inc. in 1990 to Clive Calder’s Zomba Enterprises/Jive Records of London. He continued as chairman and on going consultant until 1995. FirstCom is now owned by Universal Music Group.

In 1980, Long formed Long Pride Broadcasting with friend and business associate, country singer Charley Pride. They shared ownership in several real estate ventures, a Texas bank, and oil and gas leases and acquired radio stations KQAM/KEYN in Wichita, Kansas and KAYC/KAYD in Beaumont, Texas. The company was dissolved in 1987 after the sale of its radio stations.

In 1990, Long founded OneMusic in Del Mar, California and created yet another innovative music library, increasingly used in radio, television (e. g., Saturday Night Live), and film production (e. g., the Oscar winning A Beautiful Mind). And, LiquidTracks, a new concept in music production services, allowed clients to actually remix music to their own specifications. Long sold 50% of the OMC Library to Clive Calder's Zomba/FirstCom, which was purchased by BMG in 2002. In 2005 BMG purchased the remainder of the OMC Library from Long. Divisions of OneMusic, but not part of the sale to BMG, included Honest Entertainment Group, Inc. and The Gold Label.

Having already produced artists for the Capitol, MCA, and Atlantic labels, Long started his own record label in California in 1992, Honest Entertainment, as a vehicle for re launching Charley Pride’s career. He produced three albums for Pride (Pride, My 6 Latest & 6 Greatest, Platinum Pride, Volumes 1 & 2, and Classics with Pride) which provided impetus for the Country Music Association Awards (CMA) to recognize Pride with their Pioneer Award and other accolades. As part of his marketing strategy, Long created the first direct response marketing (DR) campaign for a major artist that used 800# marketing to drive new retail sales, selling over 500,000 units through the combination of DR and retail. Honest developed similar campaigns for other artists, including country superstar, Alan Jackson. Honest Entertainment opened offices in Nashville in 1994 and became known for its niche marketing of Irish artists, including Foster & Allen, Daniel O’Donnell, and Ronan Hardiman, the composer for Michael Flatley’s Lord of the Dance extravaganza. Honest also had its own roster of singer/songwriters, including Kate Wallace for whom Long produced the first “CD Plus” for a new artist marketing campaign, providing biographical audio as well as music video and behind the scenes footage (a new technology format, now familiar on DVD). It was at this time that he pioneered the use of the (almost unheard of then) Internet chat rooms for music listening tests, focus groups and market research. Honest also featured a group of legendary older artists, including Jack Jones, for whom Long produced two albums, one of which received a Grammy nomination in 1998, Jack Jones Paints a Tribute to Tony Bennett (Bennett actually won the Grammy that year for his own CD.)(www. digitalhit. com/grammy) This group of older artists became a separate company, The Gold Label, in 1999 and was sold to Pat Boone in 2001.

Launched in 2006, Crucial Music Corporation (CMC) is one of the first 100% online companies to use the Internet to link independent artists and musicians to those in the music industry who want their songs. CMC licenses music to radio, television, and film. A former OneMusic Honest Entertainment executive, Tanvi Patel, serves as CEO and partner,(www. crucialmusic. com) while Long serves as chairman. CMC is headquartered in Suite 2 of 12031 Ventura Boulevard in Studio City, Los Angeles. Many bands and singers have used CMC to record their music for movies, including Owen Chaim, Ronjii, Michael Kisur, The John D'Agostino Band, Curtis Marolt, Erin Reign, Attila, Ron Esposito, Thomas David Grant, Ellery, Shock of Pleasure, Christopher Welch, Kate Booye, Jon Estep, Juvon Taylor, Andy Bianco and Christopher Jon Winston. In January 2016, CMC launched Crucial Custom, a division that links composers to advertising agencies and licenses music to advertisement.