История и развитие международной сети отелей Accor

French multinational hospitality company

Accor operates 5,584 locations in over 110 countries. Its total capacity is approximately 821,518 rooms (end 2023). In 1974, the first Ibis hotel was launched in Bordeaux, France. Ibis was then considered a light version of Novotel. In 1975, Novotel SIEH acquired the restaurant brand Courtepaille and the Mercure hotels. In 1980, Novotel SIEH acquired the Sofitel hotels (43 hotels). In 1981, Novotel SIEH entered the Asian market with the opening of a Novotel in Singapore.

In 1983, Novotel SIEH acquired and merged with the group Jacques Borel International to create the Accor group, which was introduced to the Paris stock exchange the same year. In 1984, Accor bought the Quiberon thalassotherapy center, which became the first of the Thalasso Sea & Spa brand, and acquired the fine catering company Lenôtre the following year. In 1985, the firm launched Formule 1, a brand of low cost hotels. The buildings themselves were modular blocks manufactured in factories and assembled onsite to minimise costs. In 1990, the firm acquired the economy lodging company Motel 6 (536 motels in the United States). Accor also launched another economy hotel, Etap Hotel. In 1994, it merged the Compagnie Internationale des Wagons Lits with Carlson Travel Network to create Carlson Wagonlit Travel (now CWT).

In the mid 90s, Accor shifted its interest towards luxury and premium brands, and moved towards an asset light model to focus on brand and product management, rather than property management. Economy and midscale brands remained the group's cash cow and enabled it to invest in less profitable but strategic upscale and luxury brands. In 1997, the firm acquired the casino company SPIC, which became Accor Casino. Along with Colony Capital, it acquired the hotel brands Libertel and Demeure (40 properties in Europe). Accor settled in the United Kingdom with the opening of a Sofitel in the previous Cox & Co bank in Central London. Accor launched the 3 star hotel brand SuiteHotel in 1999. In 2000, Accor took full control of Century International Hotels and Zenith Hotels International in Asia, bringing its number of hotels to 200 in the Asia Pacific zone. The Sofitel Philadelphia (former Philadelphia Stock Exchange Building) was inaugurated, the first Sofitel to open in the US in a decade. Accor bought 20% of the Polish hotel company Orbis. In 2002, Accor settled in Mexico. In 2004, Accor bought a 28.9% stake in the French all inclusive holidays' company Club Méditerranée. In 2005, Gilles Pélisson, nephew of Accor's co founder Gérard Pélisson, became chairman and CEO. The investment firm Colony Capital invested 1 billion euros in Accor. The firm sold its shares of Club Med in 2006 and Red Roof Inn in 2007.

In June 2015, Accor changed its name to AccorHotels and announced a new digital strategy to federate its brands. The firm acquired FRHI Hotels & Resorts in 2015, owner of the Fairmont, Raffles, and Swissôtel luxury hotels. In 2016, AccorHotels acquired the concierge and loyalty service John Paul, the London based short term vacation rental company onefinestay, 30% of the German 25hours Hotels, and 30% of the Miami based accommodations provider Oasis. The firm also launched Jo&Joe in 2016, a new hotel brand aimed at millennials, and signed a strategic alliance with Singapore's Banyan Tree. HotelInvest was spun off. In 2017, AccorHotels acquired the B2B hotel service provider Gekko, the private sales website for hotel deals VeryChic, and merged Squarebreak and Travel Keys into onefinestay, and launched the MoodMatch app on its website through a partnership with Travelsify. In 2017, AccorHotels also acquired 50% of the Orient Express brand in a move to relaunch it as a luxury hotel brand. In 2017, the group announced its strategic intention (dubbed Accor Local) to broaden its marketing to locals, instead of targeting only visitors and travelers. It also diversified its portfolio of assets with the acquisition of the fine catering company Potel & Chabot, and the event and entertainment organization company Noctis (renamed Paris Society). In 2018, AccorHotels sold 55% of HotelInvest for €4.4 billion and renaming it AccorInvest and launched a tender offer to take full control of Orbis. It acquired the Mantra Group (134 hotels under the brands Mantra, Peppers, Breakfree, Art Series), the Mövenpick Hotels & Resorts (84 hotels in 27 countries), and the restaurant reservation and table management company ResDiary. AccorHotels partnered with Katara Hospitality to set up a $1 billion Africa focused investment fund. China Lodging Group bought 4.5% of AccorHotels. In 2019, AccorHotels changed its name back to Accor and launched a new loyalty program, ALL, for "Accor Live Limitless". The 21c Museum Hotels acquired the previous year were added to the MGallery collection. Its digital marketing companies for hotels (Availpro, Fastbooking) were merged into D Edge Hospitality Solutions. The group took full control of Orbis (Its subsidiary AccorInvest acquired 98.6% shares of Orbis). Accor launched the new midscale hotel brand Tribe (born under the Mantra Group Management). After buying 50% of the SBE Entertainment Group (owner of Mondrian Hotels) in October 2018, Accor and SBE jointly launched the luxury hotel brand The House of Originals, and the premium hotel brand Hyde in Australia. In September 2019, Accor launched its first environment conscious hotel brand, greet, with the first hotel opened in April that year in Beaune. On 3 December 2019, Accor repositioned its brand as ALL Accor Live Limitless. The update merged Accor and its loyalty offering Le Club into one unified brand, ALL. In the wake of the COVID 19 pandemic, Accor created CEDA (Coronavirus Emergency Desk Accor), a platform centralizing needs and providing accommodation solutions in France for front line medical staff and vulnerable populations. The group allocated 70 million euros to launch the ALL Heartist Fund which was designed to assist employees and individual partners experiencing great financial difficulties. Accor and the certification agency Bureau Veritas launched a label guaranteeing high safety and cleanliness measures in the group's hotels and restaurants, and signed a strategic partnership with the insurance company Axa to provide medical assistance to the guests of its hotels worldwide. In 2020, Accor opened more than 200 new hotels including its flagship Raffles Bali. On 24 November 2020, it announced that it is taking full ownership of SBE's Hotel assets (except Hudson Hotel in New York and Delano in Miami) as part of its simplification and asset light strategy. It introduced Mövenpick Living as an extension of Mövenpick brand for extended stay segment. The company announced its strategic plan to focus on lifestyle hospitality. In 2021, Accor introduced the SPAC Accor Acquisition Company (AAC) on the Paris stock exchange, raising 300 million euros to lead investments in hotel related businesses, sold a 1.5% share in the Chinese hotel management company Huazhu, and invested in the Indian tech hospitality company Treebo. In October 2021, Qatar's Supreme Committee for Delivery & Legacy had signed an agreement with Accor to manage World Cup fan accommodation during the 2022 FIFA World Cup. According to the agreement Accor will provide staff to manage and operate more than 60,000 rooms in apartments and villas. The same month, Accor and Ennismore finalized their joint venture of 14 hotel brands. Accor was the majority stakeholder (then sold 10.8% to a consortium of Qatari investors), and the founder of Ennismore Sharan Pasricha held a minority stake. Accor and the Italian hotel group Arsenale announced the launch of the La Dolce Vita Orient Express luxury trains. and the groups started to test urban autonomous cars with Citroën and JCDecaux. Accor committed to decarbonize all its operations, aiming 46% emission reduction by 2030 and net zero by 2050, a plan validated by the Science Based Targets Initiative. The group then issued its first sustainability linked bonds for an amount of 700 million euros. In 2022, Accor bought Cunard's Queen Elizabeth 2 from PCFC Hotels and launched its All Inclusive Collection. In 2023, Accor restructured into two distinct business units: "Economy, Midscale & Premium" unit (Ibis, Novotel, Mercure, Swissôtel, Mövenpick, Pullman, TRIBE from October 2023) and the "Luxury & Lifestyle" organized in four brand collections (Raffles & Orient Express, Fairmont, Sofitel & MGallery, Ennismore). The group sold its remaining stake in H World Group Limited and announced the launch of Orient Express Silenseas, a luxury cruise built with Chantiers de l'Atlantique and planned for delivery March 2026. The construction of the first ship started in March 2024