Heatherette: История американского модного бренда

American fashion company

Heatherette was an American fashion company that closed in 2008. It was founded in 1999 by Club Kid Richie Rich and Traver Rains. The pair first began designing T shirts and leather goods. When Rich wore one of their leather tops to a party, he caught the attention of a buyer at the downtown store Patricia Field.

Heatherette was established in the late 1999. At that time, former club kid and nightlife fixture Richie Rich was working with event producer Susanne Bartsch. Traver Rains had just moved to New York City from Dallas and was teaching horseback riding at Chelsea Piers, where he and Rich first met. Rains later recalled: "Richie was assisting Susanne Bartsch at the time, and her son Bailey was taking riding lessons. Richie came to pick Bailey up one day in leather pants, and I was making leather t shirt at the time, so we started talking about that." Together, they began designing T shirts and leather goods. In December of that year, Rich wore one of their leather tops to a party where he was noticed by a buyer for Patricia Field's store, who ordered 20 of them. By the time they sold out, their work had attracted the attention of the American rapper Foxy Brown, who asked them to design a custom outfit for her to wear to the MTV Video Music Awards. Shortly afterwards, singer Gwen Stefani was featured wearing one of their tops in Entertainment Weekly, and Patricia Field asked them to design a T shirt for Sarah Jessica Parker's character on the television series Sex and the City. Heatherette's debut ready to wear collection "Look at Me" was introduced during the New York Fashion Week in September 2001.