Usher - Burn: История создания и успех хита

2004 single by Usher

"Burn" is a song by American R&B singer Usher, which he wrote with American songwriters Jermaine Dupri and Bryan Michael Cox. The song was produced by Dupri and Cox for Usher's fourth studio album, Confessions (2004). A downtempo track about the breakup of a relationship, it was originally planned as the album's lead single, but "Burn" was pushed back after favorable responses for the song "Yeah!". "Burn" was eventually released as the second single from the album on March 21, 2004. "Burn" is considered to be one of Usher's signature hits. "Burn" topped various charts around the world, including the US Billboard Hot 100 for eight non consecutive weeks; it succeeded "Yeah!" at number one. Both singles gave Usher nineteen consecutive weeks at the top spot, longer than any solo artist of the Hot 100 era. "Burn" was certified platinum in Australia and United States and gold in New Zealand. The song was well received by critics and garnered award nominations. In 2009, it was named the 21st most successful song of the 2000s on the Billboard Hot 100 Songs of the Decade. This song won the 2005 Kids' Choice Award for Favorite Song.

When Usher planned to make a new record after his third album, 8701 (2001), he decided to not branch out much with collaborators and continue building music with his previous producers. Usher again enlisted record producer Jermaine Dupri, who had collaborated on his two previous albums, along with The Neptunes and R. Kelly, among others, to work on his fourth studio album, Confessions (2004). Dupri contacted his frequent collaborator Bryan Michael Cox, who had also made hits like the 2001 single "U Got It Bad" for Usher. During an early session for the album, Dupri and Cox talked about a situation which later became "Burn". At that time, Usher's two year relationship with TLC's Chilli was flaming out. They said, "Yo, you gotta let that burn  That's a song right there", and started writing. "Yeah! ", which was intended as a promotional song and a teaser for Usher's fans, was released to street DJs and mixtapes. However, the favorable response to the song led to a change; It was released commercially in the United States on March 21, 2004, as a CD single, digital download, and 7 inch single. In the United Kingdom, a CD and 12 inch single were issued on June 28, 2004.

Usher decided about the new material "to let it all hang out by singing about some of his own little secrets, as well as a few bones from his homies' skeleton filled closets." In early 2004, Usher broke up with Chilli due to "irreconcilable differences and because they found it almost impossible to make compromises." It was later revealed that Chilli in fact broke up with Usher because of cheating, and the media said otherwise because of the lyrics in the song, which was not based on their relationship. Dupri, however, confessed that his personal life is the real story of the album.

"Burn" is a slow jam R&B ballad. The song is performed with a moderate groove. It is composed in the key of D flat major. The melody line of the song has influences from "Ignition (Remix)" by R. Kelly.

"Burn" was lauded by contemporary music critics. Jem Aswad of Entertainment Weekly complimented Dupri and Cox for producing what he called the "best song" from the album, along with "Confessions Part II", which they also produced. Aswad said the songs feature "mellifluous melodies". Laura Sinagra of Rolling Stone found Usher's singing a "sweet falsetto on the weepy breakup song ", adding, it "convincingly marries resolve and regret, but when it comes to rough stuff, there's still no 'u' in p i m p." Cibula called the song brilliant and considers its step one and step two technique a hit. Steve Jones of USA Today stated that Usher is singing about a relationship that cannot be saved because of the "flame has simply died". "Burn" was nominated at the 47th Grammy Awards for Best Male R&B Vocal Performance and Best R&B Song. The song earned British record company EMI the "Publisher of the Year" at the American Society of Composers, Authors, and Publishers 2005 Pop Music Awards. In 2016, Complex ranked the song number two on their list of the 25 greatest Usher songs, and in 2021, American Songwriter ranked the song number four on their list of the 10 greatest Usher songs.

"Burn" was another commercial success for Usher. In the United States, the single debuted on the Billboard Hot 100 at number sixty five, months prior to its physical release. It reached the top spot on May 29, 2004, replacing "Yeah! "'s twelve week run at number one. The single was beaten by Fantasia's 2004 single "I Believe", which charted on its debut. It returned to number one for one last week, before it was finally knocked off by the album's third single, "Confessions Part II". The single failed to remain on the top spot as long as "Yeah!" did, staying only for eight non consecutive weeks. The single was certified four times platinum by the Recording Industry Association of America for shipping 4,000,000 units. It became the second best selling single in the United States, behind Usher's single "Yeah!". This gives him the distinction, alongside The Beatles in 1964, to have two of his singles occupying the top two spots on the Billboard Year End Chart. Like "Yeah! ", "Burn" helped Confessions remain on the top spot. Internationally, several music markets responded equally well. In the United Kingdom, the single debuted at number one and stayed for two weeks. In the 2004 year ender charts, "Burn" became the thirty first best selling single in Australia. In New Zealand, it peaked at number one for three weeks, and remained on the charts for twenty three weeks. In the July 2008 issue of Vibe magazine, Usher told writer Mitzi Miller, "Women have started to become lovers of each other as a result of not having enough men." On June 26, 2008, AfterEllen. com writer Sarah Warn revealed that Jessica Clark, the lead in Usher's "Burn" music video, was in fact an openly gay model. In the article, Warn writes, "Maybe it's not a lack of men that's turning women gay, Usher – maybe it's you!"

The video starts with Usher sitting on a sofa with a backdrop of his girlfriend. When the verse starts, Usher goes to a wide glass window pane, looking at his girlfriend swimming in the pool. The surface is aflame after she is immersed in the water. In the next scene, Usher and his mistress are having sex. While sitting on the edge of the bed, Usher reminisces about the moments he and his girlfriend had have in the same bed. The bedsheets burn, the scene then cutting to Usher riding a silver right hand drive Aston Martin DB5 with a British registration EGF 158B (the car was featured in the TV series Fastlane). The video cuts with the backdrop also burning. Continuing to the car scene, Usher stops as he sees his imaginary girl again. He and dances, executing various hand routines. Video intercuts follow and the video ends with Usher standing. Right before the last chorus, the screen changes from a small screen to a full one with no framework. The music video debuted on MTV's Total Request Live at number six on May 4, 2004, debuting with "Confessions Part II". The video reached the top spot and remained on the countdown for thirty three days.

Cox benefited from co creating Confessions, as well as from the success of "Burn". He had previously contributed to records for Alicia Keys, B2K, Mariah Carey and Destiny's Child, but he felt 2004 introduced him to another landscape in the music industry. His contribution to this song elevated him to fame, and garnered more attention for his past work. "Burn" earned him two Grammy nominations. Cox said, "Everybody who does this for a living, dreams about being nominated. It's the ultimate accomplishment. I've always been the silent guy — I come in, do my job and head out. I like to leave all the glory and shine to others, but this is the validation that means the most to me. It also makes me want to work harder to get that same recognition again."