Переизобретение: Мировое турне Мадонны 2004 года

2004 concert tour by Madonna

The Re Invention World Tour (billed as Re Invention World Tour 2004) was the sixth concert tour by American singer songwriter Madonna, in support of her ninth studio album American Life (2003). The tour began on May 24, 2004, at The Forum in Inglewood, United States, and ended on September 14 at the Pavilhão Atlântico in Lisbon, Portugal. Additionally, it marked Madonna's first concerts in Portugal and Ireland. Rumors of a concert tour first began circulating on October 2003, but nothing was confirmed until March 2004. According to some, the title Re Invention was a dig at Madonna's critics who, throughout her career, had talked about her "reinventing herself"; the singer said she chose this name because she wanted to "re invent" her old material. A number of songs were rehearsed for the tour, with twenty four making the final setlist. Like past Madonna tours, Re Invention was divided into different thematic acts: Marie Antoinette, Military, Circus, Acoustic, and Scottish Tribal; the wardrobe was created by designers Arianne Phillips, Stella McCartney, Christian Lacroix, and Karl Lagerfeld. Critical reviews ranged from positive to mixed: the singer was praised for performing the "classic" songs from her catalogue ―which had been absent from her previous Drowned World Tour (2001)― but the show's themes and political tones were criticized. Nonetheless, it was awarded Top Tour at the 2004 Billboard Touring Awards. Re Invention proved to be a commercial success, with total sell outs and multiple extra dates being added. It became the highest grossing concert tour of 2004, earning over $125 million from 56 shows, and an audience of over 900,000. Fellow singer Elton John then accused Madonna of lip synching, which was denied by her representatives and John later apologized. The documentary chronicling the tour, I'm Going to Tell You a Secret, was directed by Jonas Åkerlund and released in 2005.

In August 2002, Madonna and Steven Klein teamed up together for an art installation project titled X STaTIC PRO=CeSS. Created to "deconstruct" the "cult of Madonna while trading on her star power", it was shot inside "stark" interiors and featured "twitchy" footage of the singer decked out in "enigmatic" clothing including leotards, corsets, fishnet tights, satin shoes and a dress designed by Jean Paul Gaultier that made her look like a "Byzantine queen". It was first exhibited in New York, on March 27, 2003, before traveling to London, Paris, Düsseldorf, Berlin and ending in Florence on May 3. Madonna's ninth studio album, American Life, was released on April 21. To start marketing the album, she embarked on a promotional tour across the United States and Europe; she performed at the Total Request Live studios in New York, the HMV store on Oxford Street, London, and appeared at BBC One's Friday Night with Jonathan Ross and Top of the Pops. On August 27, she opened the 2003 MTV Video Music Awards with American recording artists Britney Spears and Christina Aguilera, performing a medley of "Like a Virgin" (1984) and album single "Hollywood". During a Q&A with fans through Madonna's official website in October, her manager Caresse Henry said she would "definitely" go on tour, either in summer 2004, or in 2005. In January 2004, the singer herself said she had "ideas for shows in [my] head", and was waiting for the "best time to step into a world tour". That month, the Las Vegas Sun sent out a press release announcing that Madonna would kick off the 32 city US leg of a world tour on June 1 in San Francisco, California, but nothing was confirmed. In March, Scottish bagpiper Calum Frase, whom Madonna had invited to play at her son Rocco's christening, said he was approached by the singer to join her on a five month tour, tentatively named Whore of Babylon World Tour 2004; later that month, it was reported by MTV that the singer was "in rehearsals for a summer swing". The Re Invention World Tour was officially confirmed by Caresse Henry on March 23; "[Madonna] can't wait to get back on stage [ ] There is no doubt that this tour will be the pinnacle of her long standing and well deserved reputation as one of the most exciting live performers of our time", the press release read. According to Dirk Timmerman, author of Madonna Live! Secret Re inventions and Confessions on Tour, working on X STaTIC PRO=CeSS inspired the singer to come up with the tour. Concerts in Tel Aviv were scheduled but cancelled, as the singer received death threats from an "unnamed Palestinian group". Madonna told Access Hollywood that her manager advised her to not travel to Israel because of the attack on the leader of Hamas. Nonetheless, she said that, "if I had my way, I'd go". The Re Invention World Tour officially began in Los Angeles on May 24 and ended in Lisbon on September 14, 2004.

According to Caresse Henry, one of the "major complaints" fans had regarding 2001's Drowned World Tour was the lack of Madonna's "classic hits", thus, "[she] came to the conclusion that it was time to perform more of her entire repertoire". During an interview with TRL, Madonna explained: "we're talking old and new [ ] I'm going to be doing songs from my entire career, like they've never been done before. Because that's what life is all about". Described as "much lighter in tone" than Drowned World, its central theme was "unity vs. violence". Henry described it as a "brilliant performance show [ ] extravagant, but more in line with how shows used to be and scaled back, but filled with plenty of eye candy". Jamie King was once again appointed creative director. Other personnel included Madonna's lifelong backup singer and dancer Donna De Lory, vocalist Siedah Garrett, bagpiper Lorne Cousin, Monte Pittman on guitar, Stuart Price on keyboards, and 12 dancers, including three trapeze artists. Auditions for dancers took place from February to March in New York and Los Angeles's Culver Studios, with rehearsals taking place at the Great Western Forum. Allan Dekko was selected to choreograph the performance of "Express Yourself" (1989), which was given a military theme. Of working with the singer, Dekko recalled that, "I won't say that she is a natural, but what is being asked of her she did well [ ] I found her pleasant to work with". Production cost $1 million: the stage had a center stage turntable in diameter that could rise up to in height and spin up to , as well as a conveyor belt built into the entire front section, used by the singer to move from one extreme to the other on certain numbers. Five moving video screens three big ones, the largest of which was 7 tons, and two slightly smaller ones that were moved by 160 motors formed the backdrop. Equipment also included 130 rigging points, an arsenal of moving lights and four tons worth of Claire Brothers line array sound system; also present was a , V shaped truss catwalk that was lowered from the ceiling above the front of the audience. Images and footage from X STaTIC PRO=CeSS were used as backdrop videos. During rehearsals, a general set list was decided; it featured "Material Girl" (1984), "Dress You Up" (1985), and "I'm So Stupid" from American Life. However, Madonna found it difficult to learn the guitar chords for the last two and were removed. Other discarded songs included the Headcleanr Rock mix of "Love Profusion" (2004), "Swim" from Ray of Light (1998), "Take a Bow" (1994), and "Live to Tell" (1986). "Don't Tell Me" (2000) was rehearsed in two versions – one that featured the video of a French skyline as backdrop, used on the American leg and Paris shows, and one that sampled The Verve's "Bitter Sweet Symphony" (1997), used on the remaining concerts of the tour. When creating the costumes, Phillips recalled: "[Madonna] goes back and revisits older songs and reinvents them, so we used that same philosophy"; the designer confirmed the singer would be making five costume changes throughout the show. Other designers working on the tour included Stella McCartney, Christian Lacroix, and Karl Lagerfeld for Chanel. Lacroix had worked with the singer on X STaTIC Pro=CeSS and was called back to recreate one of the corsets Madonna had worn on the installation. The result was a Baroque inspired, champagne colored crystal studded corset, used for the opening sequence. The second segment, which was inspired by the American Life album and described by Phillips as "real rock 'n' roll", featured military inspired garments. Phillips decided to merge "hip hop sensibilities with traditional Scottish elements", something Madonna had already explored on her previous tour. Additional clothing included T shirts, designed by Jean Paul Gaultier, and shoes by Miu Miu. Similarly, Mark Guarino from the Daily Herald opined that Re Invention "joyfully interchanged past with present". Edna Gundersen, writing for USA Today, gave the show four out of four stars; "whereas her last outing had technical strengths but lacked warmth, Re invention finds Madonna reinvested emotionally [ ] opting for more heart than cleavage and more personality than profanity. For Newsdays Glenn Gamboa, the tour showed "a side of Madonna that she hasn't shown very often — the one that has fun, the one that enjoys the roar of the crowd". On his review of the tour's opening night, Rolling Stones Barry Walters opined it was "thematically simpler and more focused" than Madonna's past tours. Highlighting the contrast between "the barbarism of war and the necessity of love" in performances such as "American Life" and "Express Yourself", and praising the artist's "remarkably fun loving and self assured" mood throughout the entire night, Walters concluded his review by writing that Madonna had done "the most unexpected thing she could: She came back as a great concert singer". Dave Simpson from The Guardian expressed that, although "her star is supposedly waning (recent album American Life was her first ever flop), this audio visual spectacular is a reminder that there's no one like Madonna". Similarly, from the Delaware County Daily Times, Anthony J. Sanfilippo praised the "precise" choreographies, the singer's vocals, costumes, and the "great renditions of her classics". Sanfilippo highlighted the performances of "Like a Prayer" and "Music", concluding that, although Madonna "is a much more tame performer now as a 45 year old mother than she was in her days as a provocative sex symbol", she remains "the greatest entertainer on the planet". Glenn Gamboa said that, "[her] latest reinvention may be her best one yet [ ] as long as she offers amazing performances like this one, she will have an army of fans backing her up". On her review of the concert in Atlanta, Sonia Murray from The Atlanta Journal Constitution concluded that, "Madonna simply, finally, appealing to her ravenous audience by doing her ever catchy hits — 'Vogue', 'Express Yourself', 'Material Girl', after 'Into The Groove' and all — was without question the biggest pleaser". Howard Cohen from the Miami Herald opined that the tour "celebrates what that iconic name [Madonna] has meant for 20 years by dusting off many of her greatest hits", while Rochelle Brenner, from The Palm Beach Post, felt that "the old songs took on a new sound that seemed more fitting to the more mature" singer. The San Francisco Chronicles Neva Chonin singled out the numbers "in which [Madonna] dispensed with lavish theatrics to play artist", such as "Frozen", "Burning Up", "Material Girl", and "Like a Prayer". Jay Lustig from The Star Ledger singled out "Burning Up", "Material Girl", "Deeper and Deeper", and "Into the Groove", referring to Re Invention as the singer's most "dizzying and dazzling" show. Joan Anderman, from the Boston Globe, applauded Madonna's ability to control "her spectacle and her music with equal clarity", and "reinvent her reinventions", citing the performances of "Material Girl", "Express Yourself", and "Into the Groove" as examples. Glenn Gamboa highlighted the "playfulness and innocence" of numbers such as "Papa Don't Preach". [[File:ReInventionTourMadonnaLicious4 (cropped). jpg|thumb|left|Some critics questioned and were displeased with the inclusion of "Hanky Panky" on the set list. The New York Times Kelefa Sanneh said that the "re invention" tag had proved "over ambitious", as Madonna appeared to be stuck "shadowboxing" with her past; "there were times when [she] seemed somehow oppressed by the weight of all her old selves, times when it seemed that she just wanted to wipe the slate clean and start over". Benjamin Siegel expressed that, "new material is not the same as old material recycled [ ] which makes the 're invention' premise a little silly". Neva Chonin and Jay Lustig both criticized the performance of "Express Yourself"; Chonin felt Madona "shot herself in the foot" when she sang the phrase What you need is a big, strong hand/ To lift you to your higher ground as she was being elevated on the back of a rifle, while according to Lustig, "theatrics didn't make much sense accompanying a song about personal empowerment". Writing for Metromix, Greg Kot concluded that, despite "some inspired moments", Re Invention "is a mess, a hodgepodge of ideas that never quite establishes its tenuous theme". Howard Cohen opined that, "her anti war clips trivialized the issue and felt about a year too late", and added that, by getting "whole hog political", the singer "is no longer Madonna the brave". Finally, Orla Healy from the New York Post wrote that, "Madonna's blond ambition is fading to bland [ ] instead of a sexy, flashy, fun filled show, concertgoers Monday night got an endless dose of political and social commentary". At the 2004 Billboard Touring Awards, Re Invention received the Top Tour award during the Backstage Pass Conference on November 9; Madonna's tour manager Caresse Henry was awarded Top Manager award. Re Invention was named Madonna's second best concert tour by both The Advocates Gina Vivinetto and VH1's Christopher Rosa. The Odyssey's Rocco Papa placed it in the ninth position of his ranking of the singer's concert tours.

The first tickets for the tour were allotted to the members of Icon, Madonna's official fan club. On the same vein, MTV launched the Front and Center with Madonna contest, where fans were able to win "pit tickets" near the stage at certain concerts — Los Angeles, Anaheim, San Jose, Las Vegas, Washington DC and New York City. The singer said she teamed up with the channel for this contest because she wanted "to give an opportunity to my biggest fans to see the show really close, up close and personal". Within the first five days, dates at Los Angeles, Las Vegas, New York, Boston, Chicago, Toronto, Philadelphia, and Miami sold out. In New York, all six dates were completely sold out; Madonna played in front of 88, 625 people and grossed $12,674,925. $23 million were grossed from the first ten concerts. According to China Daily, the 39 concerts of the American leg were attended by an estimated 750,000 people. Other American grosses included $7.9 million from the concerts at Chicago's United Centre, $7 million from two sellouts at the MGM Grand Garden Arena in Las Vegas, $7 million from three sold out shows at the Los Angeles Forum, and $6.4 million from the concerts at the Worcester Centrum. Re Invention proved to be commercially successful in Europe. 14,000 tickets for the first Manchester date sold out within an hour, with prices going from £75 to £150. Overall in England, $9.8 million were grossed from four sellouts at London's Wembley Arena, $6.3 million from two additional shows at the city's Earls Court and $5.1 million from the two Manchester shows. In Paris, where originally only two dates were scheduled, 15,000 tickets sold out in only 30 minutes, prompting organizers to add two more concerts. More than 40,000 tickets for the singer's first concert in Ireland were sold within 30 minutes of going on sale; due to demand, Ticketmaster doubled their staff, added 500 additional telephone lines to their existing 400 and, for the first time ever, doubled the volume of space on their official website. Tickets for the final Lisbon shows went on sale Friday, July 30, with fan club pre sale taking place three days earlier; 15,000 tickets sold out on eight hours. Upon completion, it grossed $125 million ($ million in dollars) and was named 2004's top grossing tour. Lucy O'Brien noted that, despite being commercially successful, Re Invention "somehow slipped beneath the mass media radar", and Madonna had to "promote [it] hard, particularly in the US"; she contributed this to "vastly inflated" ticket prices and the lackluster reception towards American Life.

thumb|left|Elton John (picture) accused Madonna of having lip synched on the tour, but later apologized. When presenting at the 2004 Q Awards in London, Elton John said he was surprised at Madonna's nomination for Best Live Act as, according to him, she had lip synched on the Re Invention Tour; "anyone who lip synchs in public on stage when you pay $134 to see them should be shot. That's me off her fucking Christmas card list. [ ] But do I give a toss? No", expressed John. Madonna's publicist, Liz Rosenberg, denied John's allegations and said that, "[Madonna] does not lip sync nor does she spend her time trashing other artists [ ] She sang every note of her Re Invention tour live and is not ashamed that she was well paid for her hard work [ ] Elton John remains on her Christmas card list whether he is nice or naughty". John later regretted his comments and told Entertainment Weekly that he wanted to apologize to the singer, referring to the awards show where he made the claims as "a very drunken lunch":
I don't want to escalate it because I like Madonna, [ ] She's been to my house for dinner. It was something that was said in the heat of the moment, and probably should not have been said. [ ] Would I apologize to her if I saw her? Yeah, because I don't want to hurt any artist's feelings. It was my fault. I instigated the whole thing. But it applies to all those bloody teenage singers. [ ] The reaction to it was so hysterical, It was like I said, 'I think all gays should be killed' or 'I think Hitler was right'. I just said someone was lip synching. I'm not afraid to speak my mind. I'm not going to mellow with age. I get more enraged about things as I get older because you see that these injustices go on. While setting up the stage for one of the London concerts, a member of the crew was injured after falling from approximately 30 ft. The man suffered injuries to his shoulder and arm and had to be flown to the hospital in an air ambulance. Caresse Henry, the singer's manager, released a statement: "The entire crew, performers and staff, especially Madonna, were very saddened to hear about the accident but are hopeful that he will make a full recovery".

On May 25, 2004, CBS announced a "two hour, live special" of the tour; according to People magazine, the network offered to pay the singer $10 million to broadcast one of the concerts, but no air date was ever confirmed. The lawsuit alleged that the director and singer had entered into an oral agreement to produce and direct a European television special of the tour; according to Hamilton, it was a "pay or play" deal, which meant he would get paid whether not Madonna used his complete services. At her request, the director attended and filmed the tour's rehearsals and various concerts, but was never paid what was promised. It premiered on MTV on October 21, 2005. Critical reception was mixed; Barry Walters pointed out that it lacked the "dishy delights of Truth or Dare. Instead, a more worldly Madge struggles to become a less sound bite reliant, more sincere person"; Stephen M. Deusner from Pitchfork panned it and said that, "[Madonna's] life as portrayed in this documentary is cloistered and withdrawn, marked by hours of quiet Kabbalah study but very little self reflection". On June 20, 2006, it was released in a two disc format: a live album with 14 songs from the tour and the original rock demo of "I Love New York", and the film's DVD. Critical reception towards the live album was more positive than for the film; AllMusic's Stephen Thomas Erlewine opined that, "as Madonna's first live CD, [I'm Going to Tell You a Secret] is strong and entertaining". The live album was nominated for Best Long Form Music Video at the 49th Annual Grammy Awards.

Adapted from the Re Invention World Tour 2004 program.