Shania Twain - "Up!" (2003)

2003 single by Shania Twain

"Up!" is a song co written and recorded by Canadian country music singer Shania Twain. It was released as the second official single from her 2002 album of the same name. The song was written by Twain and her then husband, Robert John "Mutt" Lange. "Up!" was originally released to North American country radio on January 6, 2003. It was later released as a double A side single with "When You Kiss Me" to exclusively the UK on November 17, 2003, and issued as the sixth and final single in Europe on March 8, 2004. At the 2004 Juno Awards, "Up!" was named Country Recording of the Year. "Up!" received positive reviews from critics and was a moderate hit. It reached the top twenty of the Hot Country Songs and peaked at number 63 on the Billboard Hot 100. Though not as successful internationally, it still reached the top five in Canada and Hungary.

Reviews for "Up!" were favorable. Billboard magazine described the song as being "life loving [and] instantly singable," and predicted "this one sounds like it's got the goods to go the distance". About. com praised the song’s technical side by saying "[t]he production is solid and Shania's tone is as good as ever vocally".

The music video for "Up!" was shot by Antti J in Madrid, alongside some scenes for the video of "Ka Ching!". It was filmed in early January 2003 and released on January 11, 2003. All three album versions of the song were released: Red, Green and Blue. The video shows Twain in a white room, decorating a wall with memorabilia and photographs related to Shania. These include a glove from the "That Don't Impress Me Much" video, an AC/DC t shirt worn on her Rolling Stone magazine cover, one picture of her parents, another with her dog, a Montreal Canadiens jersey and a Canadian flag. The video won the MuchMoreMusic Video of the Year Award at the 2003 MuchMusic Video Awards. Commercially it is available on select CD singles, the DVD Audio version of Up! and at the iTunes Store.

"Up!" debuted on the Billboard Hot Country Singles & Tracks chart the week of November 16, 2002, at number 57, based on album play alone, yet was still the highest debut of the week. The single spent 20 weeks on the chart and climbed to a peak position of number 12 on March 8, 2003, where it remained for one week. "Up!" became Twain's eighteenth top twenty single. On the Billboard Hot 100, "Up!" peaked at number 63 and at number 62 on the Hot 100 Airplay chart. In Shania's home country of Canada, the single reached number two on the physical sales only Canadian Singles Chart. "Up!" performed modestly internationally. The song peaked at number 29 on the ARIA Singles Chart in Australia and spent 6 weeks there. In neighboring New Zealand, the song reached number 27 on the RMNZ Singles Chart and charted for 7 weeks. "Up!" underperformed in Europe with the song failing to reach the top 20 in most of the countries it charted in; it did however peak at number 3 in Hungary.

As one of the first singles released from the Up! album, it was performed on several televised programs to boost airplay and sales. The first performance was in Edmonton at the 2002 Grey Cup. Two days later in New York City, the song was performed on The Today Show. Twain headed to Australia to promote the album, where she performed the song on Rove Live. Back in the United States, the song was performed in a medley with "I'm Gonna Getcha Good!" at the American Music Awards. The next day, Twain performed the song on The Tonight Show with Jay Leno. In April 2003, Twain opened the Juno Awards with "Up!". The most watched performance of the song was in the Super Bowl XXXVII halftime show, where it was performed alongside "Man! I Feel Like a Woman! ".