WHSV-TV

ABC/MyNetworkTV affiliate in Harrisonburg, Virginia

WHSV TV (channel 3) is a television station in Harrisonburg, Virginia, United States, affiliated with ABC. It is owned by Gray Television alongside two low power stations: Class A dual Fox/CBS affiliate WSVF CD (channel 43) and dual NBC/CW+ affiliate WSVW LD (channel 30). The three stations share studios on North Main Street (US 11) in downtown Harrisonburg, and operate a newsroom in Fishersville, serving Staunton, Waynesboro, and Augusta County. WHSV TV's transmitter is located at Elliott Knob west of Staunton. WHSV TV operates two fill in digital translators: one on UHF channel 34, licensed to Massanutten and covering Harrisonburg, and one on UHF channel 24 licensed to Winchester, which is located on Signal Knob near Strasburg and serves the Winchester−Front Royal area (in the Washington, D. C. television market). Its signal is also relayed in Moorefield, West Virginia, on low power translator W33EJ D, which is owned by Valley TV Cooperative, Inc.

As of December 1, 2019, WHSV is used to provide full market over the air coverage of WSVW LD (simulcast over WHSV DT2) and WSVF CD2 (simulcast over WHSV DT5); however, only the WSVW LD simulcast is aired in high definition.

Channel 3 signed on in October 1953, as WSVA TV (for "We Serve Virginia Agriculture"). It was owned by Harrisonburg businessman Frederick L. Allman and his Shenandoah Valley Broadcasting Corporation along with WSVA radio (AM 550 and FM 100.7, now WQPO). The station was a primary NBC affiliate, with secondary CBS and ABC affiliations. The station also carried DuMont programs. It was the only commercial station between Richmond and Roanoke until WVIR TV signed on from Charlottesville in 1973. Although it was owned by one of Virginia's leading broadcasters, WSVA TV operated on a shoestring budget. Station engineers switched to and from the signals of the three network affiliates in Washington, D. C. because it was unable to afford direct network feeds. The station did not air any locally produced programs (except for local newscasts) until 1956, when it built a studio along U. S. Route 33 in unincorporated Rockingham County. That year, Allman sold the WSVA stations to Transcontinent Television of Buffalo, New York, with NBC executive Hamilton Shea as a minority partner. Allman earned a handsome return on his original investment in WSVA radio in 1935. In 1959, the Washington Evening Star, owner of WMAL AM FM TV in Washington, acquired Transcontinent's controlling interest, as well as 1% of Shea's stake. The CBS affiliation was dropped in 1963. In 1965, the Star sold the WSVA stations to James Gilmore Jr., a Michigan businessman; the sale was necessary because WMAL TV's new tall tower would have caused a large grade B overlap with WSVA TV. Under Gilmore's ownership, the station became a primary ABC affiliate in 1968. This was a very unusual move since, then as now, it was the only station in its market; ABC was not nearly on par with CBS and NBC in the ratings at the time (and would not be until the 1970s). It picked up NBC's morning program Today from 1968 until ABC debuted Good Morning America in 1975, but only aired the second hour of Today since the station did not sign on until 8 a. m. (a practice that continued well into the 1970s). Despite wealthier ownership, it was still unable to get a network feed. Occasionally, channel 3 accidentally aired WMAL TV's commercials when engineers forgot to switch from WMAL TV's signal during local breaks. In 1975, channel 3 dropped the remaining NBC programs from its schedule. Gilmore sold WSVA TV to Charlottesville based Worrell Newspapers, publisher of The Daily Progress of Charlottesville, in 1976. Later that year, the station assumed its current WHSV TV callsign. Under Worrell, the station was finally able to acquire a direct network feed. WHSV launched a translator on UHF channel 64 in Charlottesville in 1979. WHSV marked Worrell's entry into broadcasting;

In 1994, Fox approached WHSV regarding a secondary affiliation to provide over the air access to the network's new NFL coverage, including most games of the regional Washington Redskins (now the Washington Commanders). WHSV signed a two year contract and did not renew it after the 1995–96 season due to unsatisfactory ratings. This didn't pose as much of a problem as it seemed on paper, as WTTG in Washington was (and still is) available on cable in the area. Construction of a new broadcast facility in downtown Harrisonburg began in 1998, with WHSV relocating there in the spring of 1999. Benedek went bankrupt in 2002, and most of its stations, including WHSV, were bought by Gray Television. A 5 p. m. weekday newscast was also added that same year. At that time, a new set was constructed in the station's Augusta County newsroom in Staunton. The streetside set featured a window overlooking downtown Staunton along West Frederick Street. The 5 p. m. weekday newscast became WHSV's first newscast to originate from the Augusta County Newsroom. In October 2003, WHSV began originating its 5 p. m. newscast from both Harrisonburg and Staunton. WHSV's 6 p. m. weekday newscast also originated from both Staunton and Harrisonburg for a brief period in the spring of 2004. During that time, WHSV's 6 p. m. weekday newscast featured three anchors. The three anchor, dual city format was abandoned after a few months. In August 2004, WHSV management began providing managerial, sales and human resources support to Gray Television's upstart CBS affiliate WCAV in Charlottesville. Several members of WHSV's news and production staff transferred to WCAV following its launch. That same year, WHSV's Charlottesville translator was broken off as a separate station serving as the market's ABC affiliate, WVAW LP on channel 16. To this day, WHSV remains the only full power commercial station in the Shenandoah Valley. This is due to the area's small population, as well as the fact that virtually all of the market is located in the United States National Radio Quiet Zone. Low powered sister stations WSVF CD and WSVW LD now provide complete major network service to the market. However, cable television providers still supplement the area with stations from Washington, Richmond or Charlottesville, depending on the location.

WHSV DT3 is the Ion Television affiliated third digital subchannel of WHSV TV, broadcasting in 16:9 widescreen standard definition on channel 3.3. On March 5, 2007, WHSV launched "TV3 Winchester", an ABC affiliate for Winchester, Virginia. The station was a joint project between WHSV and Shenandoah University. Along with Winchester, the station served Frederick, Clarke, Warren and Shenandoah counties in Virginia. Although TV3 Winchester transmitted an over the air signal on WHSV DT3, it could only be seen on cable in its primary coverage area. TV3 Winchester ceased operations on December 5, 2013; WHSV DT3 remained vacant until October 2018 when a standard definition feed of Ion Television was eventually added to that subchannel.

WHSV DT4 is the dual MyNetworkTV/MeTV affiliated fourth digital subchannel of WHSV TV, broadcasting in 16:9 widescreen standard definition on channel 3.4. Outside MyNetworkTV programming, there is no syndicated fare since MeTV takes up all of the remaining broadcasting time. A new transmitter tower was built behind WHSV's Harrisonburg studios to accommodate the additional satellite receivers needed for both channels. The station began broadcasting on the date of MyNetworkTV's launch, September 5, 2006. The CW affiliation for the market went to Charlottesville based NBC affiliate WVIR TV which broadcasts the network on a third digital subchannel through The CW Plus programming service. On September 24, 2012, WHSV DT4 added a secondary affiliation with the Weigel owned classic television network MeTV, with the network's programming replacing syndicated programs previously seen outside of MyNetworkTV's prime time schedule.

WHSV DT4 does not carry any live newscasts produced by WHSV that are exclusive to the subchannel. Rather, it airs repeats of newscasts seen on the main channel including the two hour weekday morning show (at 7) and the nightly 6 o'clock broadcast (at 7). The subchannel also simulcasts the weeknight half hour prime time newscast at 10 from Fox affiliate WSVF CD. Even if this program is delayed or preempted on the Fox station, it still airs in the regular time slot on WHSV DT4. In addition, this subchannel may occasionally air WHSV's 11 p. m. newscast normally seen on the main channel on Saturday evenings in the event there are delays or a preemption due to ABC sports programming. The 10 o'clock program maintains a dedicated news anchor and reporter separate from newscasts on WHSV.

In addition to its local newscasts and ABC network programs, WHSV produces other locally produced programs: The Endzone is a 40 minute sports highlight program covering high school football games across the Shenandoah Valley that airs Fridays at 11:25 p. m. during the high school football season. Sports X tra is an online sports discussion show produced by WHSV's sports department, covering sports news from the previous week. The station also produces the Sunday morning religious program Light for Today, which broadcasts from People's Baptist Church in Harrisonburg, and broadcasts the music and variety show Virginia Dreams Centerstage. WHSV also sponsored an annual singing competition called "Voice of the Valley", an idea that was originated by former WHSV personality Jenelle Smith. Finalists are unveiled during the station's noon newscasts the week of the Rockingham County Fair with an hour long live finale that is broadcast from the fair.

The station's weekday morning newscast, WHSV News Daybreak, has received recognition as one of the highest rated local morning news programs in the United States. WHSV utilizes Facebook and Twitter accounts to relay local news stories through social media. In the early 1990s, the station began producing a midday newscast at noon on weekdays. WHSV TV purchased its first microwave live truck in 2004. Prior to that, the station relied on rented equipment for remote broadcasts. Since 2004, WHSV TV has purchased additional microwave equipment for use by its news department. 2006 was a year of significant change at WHSV TV. First on February 27, 2006, WHSV's weekday morning newscast expanded from a 90 minute program to a two hour program with the addition of a half hour at 5 a. m.; this coincided with the debut of new weather technology purchased from Weather Services International. The station's Harrisonburg and Augusta County news bureaus underwent a dramatic overhaul in April 2006, with the addition of new sets and studio camera equipment. WHSV newscasts were broadcast from a temporary studio in the Harrisonburg newsroom during the two week construction period with the new sets debuting on April 24, 2006 (portions of WHSV's previous set, built in 1999, were donated to nearby Turner Ashby High School). News director Van Hackett, who joined the station in December 2003, retired in August 2006 and was succeeded by former WHSV reporter Ed Reams, who left a job at WDSU in New Orleans to return to the Shenandoah Valley. On July 21, 2006, popular weather anchor Jay Webb left after six years with the station, accepting a job with WDBJ in Roanoke, Virginia. Webb enjoyed a week long send off from his on air colleagues before his final WHSV broadcast on July 21. On October 30, 2006, WHSV TV dropped The Andy Griffith Show from its longtime 5:30 p. m. timeslot in favor of a half hour newscast anchored by longtime reporter Melanie Lofton. This coincided with the debut of a new logo for the station, the retitling of the station's newscasts as WHSV News 3 and updated graphics for its newscasts. While the logo itself was new, elements of the previous graphics package were retained. On November 27, 2006, WHSV dropped Gari Communications' "Making a Difference" in favor of 615 Music's "News One" as the theme music for its newscasts, which remained until 2015, when it was replaced by Stephen Arnold Music's "This is the Place." On April 7, 2008, the station's 5 and 5:30 p. m. newscasts began featuring a three anchor lineup consisting of Melanie Lofton, Bob Corso and meteorologist Tracy Turner. This new format came along with a new arrangement of the newscast. On December 5, 2013, TV3 Winchester ceased its news operation.

As part of the 2016–17 spectrum reallocation auction, channels 38 through 51 were removed from television broadcasting. WHSV's channel 49 primary digital signal moved to channel 20 and relocated from its longtime site at Big Mountain near New Market to Elliott Knob overlooking Staunton, where it operated a fill in translator. The National Radio Astronomy Observatory (NRAO) objected to WHSV's continued operation from Big Mountain unless the effective radiated power in its direction was reduced to 0.2 watts, which Gray claimed would have resulted in an unusable signal in Harrisonburg. Gray proposed a series of engineering changes and new translators to make up for lost coverage in the northern part of the Shenandoah Valley. The existing translator on channel 42 from Signal Knob near Front Royal, which was entirely directed toward Winchester, moved to channel 24 and became less directional in order to also cover the valley. Gray will convert the existing main transmitter site on Big Mountain to a translator on channel 28, allowing it to comply with the NRAO's objection by reorienting its signal to transmit to the east, toward Page County. It has also applied for two other new translators: one directly across the valley from Big Mountain, on channel 15 from North Mountain in Broadway, and another on channel 34 from Massanutten Peak overlooking Harrisonburg, which has been built and signed on. Gray applied for a waiver to begin operations from Elliott Knob by August 31, 2018, nearly two years before its original March 2020 deadline. Although the waiver was not yet approved, WHSV TV announced the switch over date as September 10 at midnight. When this date passed without approval, Gray reapplied to move WHSV's transition date to December 2018. The switch over was completed on December 7.