WNKY

NBC/CBS affiliate in Bowling Green, Kentucky
the dual NBC/CBS affiliate in Bowling Green, Kentucky

WNKY (channel 40) is a television station in Bowling Green, Kentucky, United States, affiliated with NBC and CBS. It is owned by Marquee Broadcasting alongside two low power stations: Ion Television affiliate WNKY LD (channel 35) and Glasgow licensed MyNetworkTV affiliate WDNZ LD (channel 11). The three stations share studios on Chestnut Street in downtown Bowling Green; WNKY's transmitter is located on Pilot Knob near Smiths Grove, Kentucky.

The FCC granted a construction permit for channel 40 on October 21, 1983, to CMM Communications of Crossville, Tennessee. In 1984, the construction permit was bought by local businessman John M. Cunningham of Crossville. In 1988, Bob Rodgers, president of Word Broadcasting of Louisville, purchased the construction permit about two years after he successfully launched upstart station WBNA in that city.

The newly licensed station began broadcasting as WQQB on December 17, 1989. At its first sign on, the outlet operated as a religious independent station airing an analog signal on UHF channel 40. Early on, it struggled in a small market used to all VHF stations, where ABC affiliate WBKO (channel 13) was all but dominant in Bowling Green proper, with VHF stations based in Nashville, and to a lesser extent, Louisville, were easily received either over the air or via cable and had equal loyalty that WQQB struggled to overcome. In the rush to come to air, it also had a poor overall signal that wasn't easily received and regular technical problems, along with little to no coverage on cable systems outside the immediate Bowling Green area, as revised must carry rules would not come into effect for another three years. In 1990, Storer Communications (later TKR Cable, then InterMedia, later Insight Communications, now Charter/Spectrum cable) became the first local cable system to carry the station, assigning it to cable channel 27, replacing Nashville's former Fox affiliate WXMT (channel 30, now WUXP TV); that station would return to area cable systems by the time it became a UPN affiliate when that network launched in 1995.

In November 1991, Word Broadcasting Network sold WQQB to Southeastern Communications for $1 million. This came as Word Broadcasting president Bob Rodgers assumed additional duties as church pastor and his decision to concentrate solely on operating WBNA in terms of the company's media efforts. The sale was approved by the FCC the following month. For WQQB's first few months under Southeastern ownership, it switched to a general entertainment format with a mixture of low budget syndicated programming, like old movies, sitcoms, and cartoons; this was done in preparation of becoming a network affiliate. On January 10, 1992, WQQB changed its call letters to WKNT. The station's studios were relocated from the Smiths Grove transmission facility and tower to a facility on Campbell Lane shortly after the callsign change. On April 1 of that year, the station became the area's first Fox network affiliate with the then new on air branding as Fox 40; an episode of The Simpsons was its first network program. Between the callsign change and the beginning of the station's Fox affiliation, Storer Communications moved the station to cable channel 7 on its lineup. The following year, WKNT installed a new antenna at its transmission tower. During its time as a Fox station in the 1990s, WKNT broadcast select Southeastern Conference football games via Jefferson Pilot Sports until 2002; WBKO started to air those games to go with JP Sports (later Lincoln Financial Sports, then Raycom Sports) SEC basketball broadcasts. From 1994 to 1997, the station also aired the controversial ABC drama NYPD Blue for its second, third and fourth seasons due to WBKO's refusal to air that program; The program moved to WBKO on February 4, 1997, after the new television ratings system was introduced at the beginning of that year. WKNT also aired programming from the Shop at Home Network every day (except Saturdays) from 1 to 5a. m. until that network's closure in 2005. Despite being a Fox affiliate, the station also aired UPN's program block Disney's One Too from 7 to 9 a. m. weekday mornings and from 5 to 7 a. m. Sunday mornings to cover the children's educational programming requirements. It was the only UPN programming that was ever available in the Bowling Green market Crossroads, a subsidiary of Okemos, Michigan based Northwest Broadcasting, would buy the station outright on July 17, 2000.

In March 2001, Fox announced that it had dropped its affiliation with WKNT, because the station did not comply with the terms of the affiliation agreement; almost immediately, NBC agreed to affiliate with the station. On March 27, 2001, the affiliation switch to NBC occurred, and the station changed its call sign to WNKY. Meanwhile, Louisville Fox affiliate WDRB had been carried on cable systems in Hart and Metcalfe counties, along with the Glasgow Electric Plant Board. The lack of a local Fox affiliate in Bowling Green would last for more than five years until WBKO began carrying the Fox network on a second digital subchannel in September 2006.

In November 2002, Northwest Broadcasting sold WNKY to Max Media for $7 million; the sale was approved by the FCC in March 2003. On December 12 of that year, it signed on a digital signal on UHF channel 16 from its transmitter tower and facility in Smiths Grove. WNKY DT was then added alongside its analog counterpart to local digital cable systems, including Insight in Bowling Green and the Electric Plant Board in Glasgow. On August 7, 2004, WNKY began airing NBC network programming in high definition just in time to broadcast the network's coverage of the 2004 Summer Olympics in Athens. WNKY also installed a Dolby model 569 AC 3 surround sound encoder to relay the 5.1 full surround audio from the network. On June 3, 2010, as a result of the Satellite Television Extension and Localism Act of 2010, Dish Network began offering both of WNKY's NBC and CBS affiliated digital subchannels, the latter of which was launched in 2007.

The Federal Communications Commission (FCC) fined the station's licensee, MMK License, $39,000 on November 5, 2013, due to a mid June 2012 ad filmed and aired by WNKY which featured Emergency Alert System (EAS) tones used in a promotional and non warning situation. WNKY was also required to launch a local campaign about the EAS, air additional emergency preparation public service announcements, and lease space on their tower for modernized warning equipment to the Warren County Emergency Management agency and the City of Bowling Green.

On January 1, 2015, the Glasgow Electric Plant Board dropped both of WNKY's digital subchannels from its lineup because of a 1,000 percent increase in cost. Both WNKY and WNKY DT2 returned to the Electric Plant Board's cable lineup in February 2015 after agreeing to a 100 percent increase instead of 1,000. The digital subchannels were placed on different channels (WNKY on 16 and WNKY DT2 on 23) without high definition service.

On April 5, 2017, Max Media announced that it would sell WNKY to Marquee Broadcasting for $5.6 million. The sale was completed on June 30. In February 2021, the station relocated from its previous facility on Emmett Avenue on Bowling Green's west side to its current broadcasting facility on Chestnut Street in downtown Bowling Green.

WNKY DT2 is the CBS affiliated second digital subchannel of WNKY, broadcasting in high definition on channel 40.2. On October 11, 2006, WNKY reached an agreement with CBS to air that network on a new digital subchannel. It was officially launched as WNKY DT2 on February 1, 2007, which finally gave Bowling Green a locally based CBS station. Prior to the launch of WNKY DT2, the Bowling Green market was one of the few areas east of the Mississippi River without its own CBS affiliate, and most of the area was historically served by WTVF in Nashville as the de facto CBS affiliate, which is considered to be a significantly viewed station. Some cable systems in eastern portions of the Bowling Green market also carried Louisville based WLKY (and prior to 1990, WHAS TV) as a backup CBS affiliate. In spite of the existence of WNKY DT2, most cable providers still carried WTVF; it remains available to Mediacom cable customers in Butler and Edmonson counties, including Morgantown and Brownsville, as well as customers of Insight Communications (later Time Warner Cable, now Spectrum) in Bowling Green, and the South Central Rural Telephone Cooperative in the Glasgow area. In 2018, WNKY announced that from then on, the station would carry all Titans preseason games on its MeTV affiliated subchannel, WNKY DT3. Other than those broadcasts, WNKY DT3 clears the entire MeTV schedule.

As the first commercial television station to launch in Bowling Green, WBKO has been a longtime leader according to Nielsen ratings. Even after the sign on of WQQB in 1989, WBKO has remained the dominant outlet for south central Kentucky. However, it has also competed with Nashville stations transmitting into parts of the Bowling Green area. As the area's original Fox affiliate, WKNT's first newscasts began during the 1993 fall season; Later, in 1995, the newscasts expanded when the station teamed up with Campbellsville based WGRB (also a Fox affiliate at the time, later a WB/CW affiliate WBKI TV, now a defunct station) to form a two station cooperative local "network" to jointly produce a local newscast. This joint news department even employed local students from Western Kentucky University in varied aspects. After the station's switch to NBC in March 2001, newscasts returned to the station's schedule when WNKY began simulcasting WSMV's 10 p. m. newscasts as part of a cooperative relationship between the two stations. These simulcasts lasted until the end of the 2002–03 television season, when they were replaced with syndicated programming. However, only the introduction originated from WNKY, and a WNKY logo covered WSMV's channel 4 logo. WNKY's commercials usually cover up the commercials run by WSMV. On September 10, 2005, WNKY slowly re entered the market with an unusual weather only approach. Instead of full newscasts, it offers weekday morning and nightly local weather forecast cut ins provided through AccuWeather. It began airing five minute First Look AccuWeather forecasts on weeknights. In December of that year, weekend weather forecasts were added to the schedule. Viewers would often see Radar interacting with one of the three meteorologists as they begin the weather updates. The weather dog idea may have been inspired by KPRC TV in Houston which once had its own "Radar, the Weather Dog". WNKY's former sister station KYTX, in Tyler, Texas, took a similar approach with "Stormy, the Weather Dog." Radar died at age 16 in December 2017. He was replaced by his sister, "Soky", as the station's mascot. In late January 2009, in a second attempt to compete with WBKO, WNKY launched a weekday morning show called Bowling Green Today produced in partnership with the Bowling Green Daily News. It aired for a half hour at 6:30 a. m. On April 10, 2017, a new program titled SoKY at Noon made its debut on WNKY DT2. On February 19, 2018, WNKY began broadcasting live half hour newscasts on weeknights at 5 p. m. on its main channel, and at 6 p. m. on WNKY DT2. This marked the first time WNKY broadcast an eveming newscast in any timeslot since the station ended simulcasts of WSMV's 10 p. m. newscasts in 2003. From November 6 to 13, 2020, the station's newscasts were temporarily suspended because some employees were possibly exposed to COVID 19. Newscasts resumed on November 16. On July 19, 2021, WNKY debuted its 10 p. m. weeknight newscast on its main subchannel. On March 7, 2022, the station began to simulcast their 10 p. m. newscasts over WNKY and WNKY DT2. The simulcast of SoKY Sunrise between the main channel and the DT2 subchannel began in January 2023. The station continued to produce the six minute weather updates on Saturday and Sunday nights at 10 p. m. on the DT1 and DT2 subchannels until September 9, 2023, when the station began airing 10 p. m. newscasts on Saturdays and Sundays. As of January 2023, the station produces a total of 16½ hours per week of news content. This includes 10 hours of news content on the main channel and five hours exclusively on WNKY DT2; 3½ hours of news content is simulcast between the DT1 and DT2 subchannels.

On June 12, 2009, WNKY turned off its analog transmitter in compliance with the FCC mandated digital TV transition of 2009. The station's digital signal remained on its pre transition channel assignment, UHF channel 16, using virtual channel 40. WNKY was the last station within the Bowling Green market to make the transition.

After the FCC's 2016 spectrum auction, WNKY filed for a construction permit for its digital subchannel to relocate to UHF channel 24. WNKY changed to its current frequency at 12:01 a. m. on October 18, 2019.

In July 2023, the station began test broadcasts on low power station WNKY LD (channel 35). The 15,000 watt station, purchased by Marquee Broadcasting from King Forward, Inc., on March 14, 2022, began broadcasting in July 2023, simulcasting all three of WNKY's channels from the same tower as the full power WNKY's signal. It became an Ion Television affiliate in September of that year.

WNKY is available over the air and on all cable television systems throughout the Bowling Green DMA, which includes Barren, Butler, Edmonson, Hart, Metcalfe and Warren counties in southern Kentucky. In Bowling Green, the station is available on Spectrum Cable channels 7 (as NBC), 10 (as CBS), and 189 (as MeTV).

WNKY has limited out of market coverage due in part to the station's 90,000 watt signal (previously 120,000 watts before the spectrum repack in 2019) and its small coverage area, especially since the 2009 digital TV transition. However, the station's broadcast signal can be received in some of the northernmost areas of the Nashville media market, including the Kentucky counties of Allen, Monroe, Simpson, and much of Logan County in Kentucky, along with much of Macon and Sumner counties of northern middle Tennessee. Some areas in the southwestern portions of the Louisville market like Grayson and Green counties can also pick up WNKY's signal. Both WNKY and WNKY DT2 are available to Mediacom subscribers in the Sonora and Upton area along Hardin County's boundary with Larue County. Suddenlink cable systems in Logan County carried WNKY's primary channel on cable channel 15. The station's NBC and CBS subchannels were later dropped from all Suddenlink cable channel lineups in that county, including Russellville. Russellville Electric Power Board, a municipal electric power distributor in Russellville, carried WNKY's NBC and CBS affiliated subchannels until it discontinued carriage of the station in favor of WSMV and WTVF, respectively, on December 30, 2016.