Кіріспе
Сигарет брендінің ақпараттық қоршауы
|атауы= West
|логотипі= West cigarettes logo.png
|суреті=
|тақырыбы=
|түрі= Сигарет
|қазіргі иесі= Imperial Brands
|өндіруші= Reemtsma
|шығу тегі= Батыс Германия
|қолданысқа енгізілген=
|тоқтатылған=
|байланысты=
|нарықтар= Нарықтарды қараңыз
|бұрынғы иелері=
|сауда белгісінің тіркелуі=
|елшілер=
|ұран= "Let's go West!", "Батысты сынаңдар!"
|IARC тобы= 1
Cigarette brand
infobox brand
| name= West
| logo= West cigarettes logo. png
| image=
| caption=
| type= Cigarette
| currentowner= Imperial Brands
| producedby= Reemtsma
| origin= West Germany
| introduced=
| discontinued=
| related=
| markets= See Markets
| previousowners=
| trademarkregistrations=
| ambassadors=
| tagline= "Let's go West! ", "Test the West!"' | website=
| footnotes = Carcinogenicity: IARC group 1
West is a German brand of cigarettes, currently owned and manufactured by Imperial Brands. History
West was introduced to the German market in 1981 and initially were only available in specialised tobacco shops. The launch of the new brand was accompanied by a dynamic advertising campaign under the slogan "Let's go West!". Thanks to a successful pricing policy and positioning quality at a reasonable price, a year later the brand became one of the leading in Germany. Since approximately 1987 West became available in supermarkets and cigarette vending machines. West is the second strongest cigarette brand in Germany. In 1986, a new "Test the West!" advertising campaign was launched; the simplicity and originality of the new marketing strategies have been cited as key factors behind the uptick in brand recognition that was soon to follow. The campaign employed a strategy of placing paid promoters inside pubs, bars, restaurants and discotheques from which brand interest could be driven directly; in particular, by encouraging young people to engage in blindfolded product comparisons between West cigarettes and their current cigarette brand of choice. In 1989, West Lights were introduced. The expansion of the range and the high demand for West cigarettes made it possible in two years to begin sales in Central and Eastern Europe. In July 1995, it was reported that West was one of the most popular brands in the former German Democratic Republic, with the cigarette maker Philip Morris International declaring the total market share of international brands to have risen by almost 10% (to 39%) during the preceding 5 year span; the survey, conducted by Philip Morris Marktforschung, also showed that the former GDR brands had collectively endured losses of around 8% during the same timeframe. Nevertheless, with a total market share of 28.6%, in 1995 f6 remained the most popular cigarette smoked in the former GDR. In Poland, West became widely available in the mid 1990s, the brand was advertised by actor Bogusław Linda in 1996. In Russia, sales of West began in 1997, initially the cigarettes were available in two versions (Full Flavor and Lights) with a classic filter. The appearance of the new brand was accompanied by the advertising campaigns "The taste of now" and "The power of now", which started a year earlier in Europe. In 1999, to promote the brand, the company used the provocative advertising campaign "USE", which is the continuation of "Test the West!". The images used to popularize the brand had also become bolder. On the advertising posters, West's characters turn out to be in intriguing and unconventional situations: for example, a girl confesses and smokes together with a priest in a confession. The slogan of the campaign is "Equality for All". According to its results, West brand reached 11% of the share of the cigarette market in Germany. In July 1999, West cigarettes became available in the U. K.
To increase the competitiveness of the brand in Russia, the brand's specialists developed an innovative Streamtec filter in the form of a propeller, and in 2000 the brand was relaunched. In the early 2000s, the brand continued its active development. Thanks to the partnership with the McLaren F1 team, West's profile was raised. In production, West ST Ultra cigarettes were launched. Debut sales of West in Africa. In 2004, "Hongta Group" announced it would produce the cigarettes in China. Since 2009 there has been a significant expansion of the West line in the Russian market. West Tri Logic cigarettes with low levels of tar and nicotine and West Fusion were produced standard length cigarettes in Super Slims format. The following year, the production of West SSL cigarettes began in a super thin format. A year later, the launch of the production of West Compact format Queen size and West Duo classic King Size with a menthol capsule in the filter. In January 2010, Imperial Tobacco announced a change in the design of the West cigarettes. Through the fresh design, the company said it was making "a conscious effort for innovation and to create something that is both functional and aesthetically pleasing for our adult smokers". Marketing
Advertising campaigns
For a long time West cigarettes were advertised with more and more different campaigns. In 2003, the advertising campaign ("Für ") was carried out on Germany's posters and advertising pillars. The motifs showed the new seasonal pack edition of West. So there are a total of 5 different motifs painted in national colors faces from Germany, France, England, Italy and Brazil. The faces on the packs are representative of the enthusiasm and internationality in the country, which can be triggered for example by a FIFA World Cup. West also issued special editions of cigarette packaging: West Summer Edition, West Oster Edition, West Cola, West in Space Edition, Fest (Christmas cigarettes) and West Lemon Fresh were briefly introduced. Test the West
From 1986 onwards, the brand used the slogan "Test the West!" and made good use of it after the fall of the Berlin Wall to gain name recognition in the former German Democratic Republic. Sponsorship
Autosport
West became the main sponsor of the small German Formula One team Zakspeed. The best result of the team was Martin Brundle's 5th place at the 1987 San Marino Grand Prix. Sponsorship continued until 1989, when the team left the competition. It was also the sponsor of the McLaren Formula One team (known as "West McLaren Mercedes") from 1997 to July 2005. West terminated its relationship with McLaren due to a European Union ban on tobacco advertising in 2005 and Vodafone and Emirates became their primary sponsor from 2006 onwards. In countries where tobacco advertising already was banned on a local level (like Germany and France), West used certain logos, covered the West logos with black gaps, put the first names of the drivers ("Mika" for Mika Häkkinen, "David" for David Coulthard, "Juan Pablo" for Juan Pablo Montoya, "Kimi" for Kimi Räikkönen, and so on) or put "East" on their cars, referring to East Germany at the time to circumvent those laws. In Argentina, West sponsored the Turismo Carretera team's Ford Falcon cars, made up of Juan María Traverso and the brothers Oscar Aventín and Antonio Aventín in 1983. Motorsport
West was the primary sponsor of Sito Pons' MotoGP team from 2000 to 2002, when Camel became their main sponsor from 2003 onwards. The best result in this period was shown by Loris Capirossi, finishing third in the 2001 500cc season. In countries where tobacco advertising was banned on a local level (like Germany and France), West put the first names of the riders ("Alex" for Alex Barros, "Loris"'' for Loris Capirossi and so on) on the front and sides of the bikes to circumvent those laws.
infobox brand
| name= West
| logo= West cigarettes logo. png
| image=
| caption=
| type= Cigarette
| currentowner= Imperial Brands
| producedby= Reemtsma
| origin= West Germany
| introduced=
| discontinued=
| related=
| markets= See Markets
| previousowners=
| trademarkregistrations=
| ambassadors=
| tagline= "Let's go West! ", "Test the West!"' | website=
| footnotes = Carcinogenicity: IARC group 1
West is a German brand of cigarettes, currently owned and manufactured by Imperial Brands. History
West was introduced to the German market in 1981 and initially were only available in specialised tobacco shops. The launch of the new brand was accompanied by a dynamic advertising campaign under the slogan "Let's go West!". Thanks to a successful pricing policy and positioning quality at a reasonable price, a year later the brand became one of the leading in Germany. Since approximately 1987 West became available in supermarkets and cigarette vending machines. West is the second strongest cigarette brand in Germany. In 1986, a new "Test the West!" advertising campaign was launched; the simplicity and originality of the new marketing strategies have been cited as key factors behind the uptick in brand recognition that was soon to follow. The campaign employed a strategy of placing paid promoters inside pubs, bars, restaurants and discotheques from which brand interest could be driven directly; in particular, by encouraging young people to engage in blindfolded product comparisons between West cigarettes and their current cigarette brand of choice. In 1989, West Lights were introduced. The expansion of the range and the high demand for West cigarettes made it possible in two years to begin sales in Central and Eastern Europe. In July 1995, it was reported that West was one of the most popular brands in the former German Democratic Republic, with the cigarette maker Philip Morris International declaring the total market share of international brands to have risen by almost 10% (to 39%) during the preceding 5 year span; the survey, conducted by Philip Morris Marktforschung, also showed that the former GDR brands had collectively endured losses of around 8% during the same timeframe. Nevertheless, with a total market share of 28.6%, in 1995 f6 remained the most popular cigarette smoked in the former GDR. In Poland, West became widely available in the mid 1990s, the brand was advertised by actor Bogusław Linda in 1996. In Russia, sales of West began in 1997, initially the cigarettes were available in two versions (Full Flavor and Lights) with a classic filter. The appearance of the new brand was accompanied by the advertising campaigns "The taste of now" and "The power of now", which started a year earlier in Europe. In 1999, to promote the brand, the company used the provocative advertising campaign "USE", which is the continuation of "Test the West!". The images used to popularize the brand had also become bolder. On the advertising posters, West's characters turn out to be in intriguing and unconventional situations: for example, a girl confesses and smokes together with a priest in a confession. The slogan of the campaign is "Equality for All". According to its results, West brand reached 11% of the share of the cigarette market in Germany. In July 1999, West cigarettes became available in the U. K.
To increase the competitiveness of the brand in Russia, the brand's specialists developed an innovative Streamtec filter in the form of a propeller, and in 2000 the brand was relaunched. In the early 2000s, the brand continued its active development. Thanks to the partnership with the McLaren F1 team, West's profile was raised. In production, West ST Ultra cigarettes were launched. Debut sales of West in Africa. In 2004, "Hongta Group" announced it would produce the cigarettes in China. Since 2009 there has been a significant expansion of the West line in the Russian market. West Tri Logic cigarettes with low levels of tar and nicotine and West Fusion were produced standard length cigarettes in Super Slims format. The following year, the production of West SSL cigarettes began in a super thin format. A year later, the launch of the production of West Compact format Queen size and West Duo classic King Size with a menthol capsule in the filter. In January 2010, Imperial Tobacco announced a change in the design of the West cigarettes. Through the fresh design, the company said it was making "a conscious effort for innovation and to create something that is both functional and aesthetically pleasing for our adult smokers". Marketing
Advertising campaigns
For a long time West cigarettes were advertised with more and more different campaigns. In 2003, the advertising campaign ("Für ") was carried out on Germany's posters and advertising pillars. The motifs showed the new seasonal pack edition of West. So there are a total of 5 different motifs painted in national colors faces from Germany, France, England, Italy and Brazil. The faces on the packs are representative of the enthusiasm and internationality in the country, which can be triggered for example by a FIFA World Cup. West also issued special editions of cigarette packaging: West Summer Edition, West Oster Edition, West Cola, West in Space Edition, Fest (Christmas cigarettes) and West Lemon Fresh were briefly introduced. Test the West
From 1986 onwards, the brand used the slogan "Test the West!" and made good use of it after the fall of the Berlin Wall to gain name recognition in the former German Democratic Republic. Sponsorship
Autosport
West became the main sponsor of the small German Formula One team Zakspeed. The best result of the team was Martin Brundle's 5th place at the 1987 San Marino Grand Prix. Sponsorship continued until 1989, when the team left the competition. It was also the sponsor of the McLaren Formula One team (known as "West McLaren Mercedes") from 1997 to July 2005. West terminated its relationship with McLaren due to a European Union ban on tobacco advertising in 2005 and Vodafone and Emirates became their primary sponsor from 2006 onwards. In countries where tobacco advertising already was banned on a local level (like Germany and France), West used certain logos, covered the West logos with black gaps, put the first names of the drivers ("Mika" for Mika Häkkinen, "David" for David Coulthard, "Juan Pablo" for Juan Pablo Montoya, "Kimi" for Kimi Räikkönen, and so on) or put "East" on their cars, referring to East Germany at the time to circumvent those laws. In Argentina, West sponsored the Turismo Carretera team's Ford Falcon cars, made up of Juan María Traverso and the brothers Oscar Aventín and Antonio Aventín in 1983. Motorsport
West was the primary sponsor of Sito Pons' MotoGP team from 2000 to 2002, when Camel became their main sponsor from 2003 onwards. The best result in this period was shown by Loris Capirossi, finishing third in the 2001 500cc season. In countries where tobacco advertising was banned on a local level (like Germany and France), West put the first names of the riders ("Alex" for Alex Barros, "Loris"'' for Loris Capirossi and so on) on the front and sides of the bikes to circumvent those laws.
West – Германияның темекі бренді, қазіргі уақытта Imperial Brands компаниясына тиесілі.
Cigarette brand
infobox brand
| name= West
| logo= West cigarettes logo. png
| image=
| caption=
| type= Cigarette
| currentowner= Imperial Brands
| producedby= Reemtsma
| origin= West Germany
| introduced=
| discontinued=
| related=
| markets= See Markets
| previousowners=
| trademarkregistrations=
| ambassadors=
| tagline= "Let's go West! ", "Test the West!"' | website=
| footnotes = Carcinogenicity: IARC group 1
West is a German brand of cigarettes, currently owned and manufactured by Imperial Brands. History
West was introduced to the German market in 1981 and initially were only available in specialised tobacco shops. The launch of the new brand was accompanied by a dynamic advertising campaign under the slogan "Let's go West!". Thanks to a successful pricing policy and positioning quality at a reasonable price, a year later the brand became one of the leading in Germany. Since approximately 1987 West became available in supermarkets and cigarette vending machines. West is the second strongest cigarette brand in Germany. In 1986, a new "Test the West!" advertising campaign was launched; the simplicity and originality of the new marketing strategies have been cited as key factors behind the uptick in brand recognition that was soon to follow. The campaign employed a strategy of placing paid promoters inside pubs, bars, restaurants and discotheques from which brand interest could be driven directly; in particular, by encouraging young people to engage in blindfolded product comparisons between West cigarettes and their current cigarette brand of choice. In 1989, West Lights were introduced. The expansion of the range and the high demand for West cigarettes made it possible in two years to begin sales in Central and Eastern Europe. In July 1995, it was reported that West was one of the most popular brands in the former German Democratic Republic, with the cigarette maker Philip Morris International declaring the total market share of international brands to have risen by almost 10% (to 39%) during the preceding 5 year span; the survey, conducted by Philip Morris Marktforschung, also showed that the former GDR brands had collectively endured losses of around 8% during the same timeframe. Nevertheless, with a total market share of 28.6%, in 1995 f6 remained the most popular cigarette smoked in the former GDR. In Poland, West became widely available in the mid 1990s, the brand was advertised by actor Bogusław Linda in 1996. In Russia, sales of West began in 1997, initially the cigarettes were available in two versions (Full Flavor and Lights) with a classic filter. The appearance of the new brand was accompanied by the advertising campaigns "The taste of now" and "The power of now", which started a year earlier in Europe. In 1999, to promote the brand, the company used the provocative advertising campaign "USE", which is the continuation of "Test the West!". The images used to popularize the brand had also become bolder. On the advertising posters, West's characters turn out to be in intriguing and unconventional situations: for example, a girl confesses and smokes together with a priest in a confession. The slogan of the campaign is "Equality for All". According to its results, West brand reached 11% of the share of the cigarette market in Germany. In July 1999, West cigarettes became available in the U. K.
To increase the competitiveness of the brand in Russia, the brand's specialists developed an innovative Streamtec filter in the form of a propeller, and in 2000 the brand was relaunched. In the early 2000s, the brand continued its active development. Thanks to the partnership with the McLaren F1 team, West's profile was raised. In production, West ST Ultra cigarettes were launched. Debut sales of West in Africa. In 2004, "Hongta Group" announced it would produce the cigarettes in China. Since 2009 there has been a significant expansion of the West line in the Russian market. West Tri Logic cigarettes with low levels of tar and nicotine and West Fusion were produced standard length cigarettes in Super Slims format. The following year, the production of West SSL cigarettes began in a super thin format. A year later, the launch of the production of West Compact format Queen size and West Duo classic King Size with a menthol capsule in the filter. In January 2010, Imperial Tobacco announced a change in the design of the West cigarettes. Through the fresh design, the company said it was making "a conscious effort for innovation and to create something that is both functional and aesthetically pleasing for our adult smokers". Marketing
Advertising campaigns
For a long time West cigarettes were advertised with more and more different campaigns. In 2003, the advertising campaign ("Für ") was carried out on Germany's posters and advertising pillars. The motifs showed the new seasonal pack edition of West. So there are a total of 5 different motifs painted in national colors faces from Germany, France, England, Italy and Brazil. The faces on the packs are representative of the enthusiasm and internationality in the country, which can be triggered for example by a FIFA World Cup. West also issued special editions of cigarette packaging: West Summer Edition, West Oster Edition, West Cola, West in Space Edition, Fest (Christmas cigarettes) and West Lemon Fresh were briefly introduced. Test the West
From 1986 onwards, the brand used the slogan "Test the West!" and made good use of it after the fall of the Berlin Wall to gain name recognition in the former German Democratic Republic. Sponsorship
Autosport
West became the main sponsor of the small German Formula One team Zakspeed. The best result of the team was Martin Brundle's 5th place at the 1987 San Marino Grand Prix. Sponsorship continued until 1989, when the team left the competition. It was also the sponsor of the McLaren Formula One team (known as "West McLaren Mercedes") from 1997 to July 2005. West terminated its relationship with McLaren due to a European Union ban on tobacco advertising in 2005 and Vodafone and Emirates became their primary sponsor from 2006 onwards. In countries where tobacco advertising already was banned on a local level (like Germany and France), West used certain logos, covered the West logos with black gaps, put the first names of the drivers ("Mika" for Mika Häkkinen, "David" for David Coulthard, "Juan Pablo" for Juan Pablo Montoya, "Kimi" for Kimi Räikkönen, and so on) or put "East" on their cars, referring to East Germany at the time to circumvent those laws. In Argentina, West sponsored the Turismo Carretera team's Ford Falcon cars, made up of Juan María Traverso and the brothers Oscar Aventín and Antonio Aventín in 1983. Motorsport
West was the primary sponsor of Sito Pons' MotoGP team from 2000 to 2002, when Camel became their main sponsor from 2003 onwards. The best result in this period was shown by Loris Capirossi, finishing third in the 2001 500cc season. In countries where tobacco advertising was banned on a local level (like Germany and France), West put the first names of the riders ("Alex" for Alex Barros, "Loris"'' for Loris Capirossi and so on) on the front and sides of the bikes to circumvent those laws.
infobox brand
| name= West
| logo= West cigarettes logo. png
| image=
| caption=
| type= Cigarette
| currentowner= Imperial Brands
| producedby= Reemtsma
| origin= West Germany
| introduced=
| discontinued=
| related=
| markets= See Markets
| previousowners=
| trademarkregistrations=
| ambassadors=
| tagline= "Let's go West! ", "Test the West!"' | website=
| footnotes = Carcinogenicity: IARC group 1
West is a German brand of cigarettes, currently owned and manufactured by Imperial Brands. History
West was introduced to the German market in 1981 and initially were only available in specialised tobacco shops. The launch of the new brand was accompanied by a dynamic advertising campaign under the slogan "Let's go West!". Thanks to a successful pricing policy and positioning quality at a reasonable price, a year later the brand became one of the leading in Germany. Since approximately 1987 West became available in supermarkets and cigarette vending machines. West is the second strongest cigarette brand in Germany. In 1986, a new "Test the West!" advertising campaign was launched; the simplicity and originality of the new marketing strategies have been cited as key factors behind the uptick in brand recognition that was soon to follow. The campaign employed a strategy of placing paid promoters inside pubs, bars, restaurants and discotheques from which brand interest could be driven directly; in particular, by encouraging young people to engage in blindfolded product comparisons between West cigarettes and their current cigarette brand of choice. In 1989, West Lights were introduced. The expansion of the range and the high demand for West cigarettes made it possible in two years to begin sales in Central and Eastern Europe. In July 1995, it was reported that West was one of the most popular brands in the former German Democratic Republic, with the cigarette maker Philip Morris International declaring the total market share of international brands to have risen by almost 10% (to 39%) during the preceding 5 year span; the survey, conducted by Philip Morris Marktforschung, also showed that the former GDR brands had collectively endured losses of around 8% during the same timeframe. Nevertheless, with a total market share of 28.6%, in 1995 f6 remained the most popular cigarette smoked in the former GDR. In Poland, West became widely available in the mid 1990s, the brand was advertised by actor Bogusław Linda in 1996. In Russia, sales of West began in 1997, initially the cigarettes were available in two versions (Full Flavor and Lights) with a classic filter. The appearance of the new brand was accompanied by the advertising campaigns "The taste of now" and "The power of now", which started a year earlier in Europe. In 1999, to promote the brand, the company used the provocative advertising campaign "USE", which is the continuation of "Test the West!". The images used to popularize the brand had also become bolder. On the advertising posters, West's characters turn out to be in intriguing and unconventional situations: for example, a girl confesses and smokes together with a priest in a confession. The slogan of the campaign is "Equality for All". According to its results, West brand reached 11% of the share of the cigarette market in Germany. In July 1999, West cigarettes became available in the U. K.
To increase the competitiveness of the brand in Russia, the brand's specialists developed an innovative Streamtec filter in the form of a propeller, and in 2000 the brand was relaunched. In the early 2000s, the brand continued its active development. Thanks to the partnership with the McLaren F1 team, West's profile was raised. In production, West ST Ultra cigarettes were launched. Debut sales of West in Africa. In 2004, "Hongta Group" announced it would produce the cigarettes in China. Since 2009 there has been a significant expansion of the West line in the Russian market. West Tri Logic cigarettes with low levels of tar and nicotine and West Fusion were produced standard length cigarettes in Super Slims format. The following year, the production of West SSL cigarettes began in a super thin format. A year later, the launch of the production of West Compact format Queen size and West Duo classic King Size with a menthol capsule in the filter. In January 2010, Imperial Tobacco announced a change in the design of the West cigarettes. Through the fresh design, the company said it was making "a conscious effort for innovation and to create something that is both functional and aesthetically pleasing for our adult smokers". Marketing
Advertising campaigns
For a long time West cigarettes were advertised with more and more different campaigns. In 2003, the advertising campaign ("Für ") was carried out on Germany's posters and advertising pillars. The motifs showed the new seasonal pack edition of West. So there are a total of 5 different motifs painted in national colors faces from Germany, France, England, Italy and Brazil. The faces on the packs are representative of the enthusiasm and internationality in the country, which can be triggered for example by a FIFA World Cup. West also issued special editions of cigarette packaging: West Summer Edition, West Oster Edition, West Cola, West in Space Edition, Fest (Christmas cigarettes) and West Lemon Fresh were briefly introduced. Test the West
From 1986 onwards, the brand used the slogan "Test the West!" and made good use of it after the fall of the Berlin Wall to gain name recognition in the former German Democratic Republic. Sponsorship
Autosport
West became the main sponsor of the small German Formula One team Zakspeed. The best result of the team was Martin Brundle's 5th place at the 1987 San Marino Grand Prix. Sponsorship continued until 1989, when the team left the competition. It was also the sponsor of the McLaren Formula One team (known as "West McLaren Mercedes") from 1997 to July 2005. West terminated its relationship with McLaren due to a European Union ban on tobacco advertising in 2005 and Vodafone and Emirates became their primary sponsor from 2006 onwards. In countries where tobacco advertising already was banned on a local level (like Germany and France), West used certain logos, covered the West logos with black gaps, put the first names of the drivers ("Mika" for Mika Häkkinen, "David" for David Coulthard, "Juan Pablo" for Juan Pablo Montoya, "Kimi" for Kimi Räikkönen, and so on) or put "East" on their cars, referring to East Germany at the time to circumvent those laws. In Argentina, West sponsored the Turismo Carretera team's Ford Falcon cars, made up of Juan María Traverso and the brothers Oscar Aventín and Antonio Aventín in 1983. Motorsport
West was the primary sponsor of Sito Pons' MotoGP team from 2000 to 2002, when Camel became their main sponsor from 2003 onwards. The best result in this period was shown by Loris Capirossi, finishing third in the 2001 500cc season. In countries where tobacco advertising was banned on a local level (like Germany and France), West put the first names of the riders ("Alex" for Alex Barros, "Loris"'' for Loris Capirossi and so on) on the front and sides of the bikes to circumvent those laws.
Тарих
Cigarette brand
infobox brand
| name= West
| logo= West cigarettes logo. png
| image=
| caption=
| type= Cigarette
| currentowner= Imperial Brands
| producedby= Reemtsma
| origin= West Germany
| introduced=
| discontinued=
| related=
| markets= See Markets
| previousowners=
| trademarkregistrations=
| ambassadors=
| tagline= "Let's go West! ", "Test the West!"' | website=
| footnotes = Carcinogenicity: IARC group 1
West is a German brand of cigarettes, currently owned and manufactured by Imperial Brands. History
West was introduced to the German market in 1981 and initially were only available in specialised tobacco shops. The launch of the new brand was accompanied by a dynamic advertising campaign under the slogan "Let's go West!". Thanks to a successful pricing policy and positioning quality at a reasonable price, a year later the brand became one of the leading in Germany. Since approximately 1987 West became available in supermarkets and cigarette vending machines. West is the second strongest cigarette brand in Germany. In 1986, a new "Test the West!" advertising campaign was launched; the simplicity and originality of the new marketing strategies have been cited as key factors behind the uptick in brand recognition that was soon to follow. The campaign employed a strategy of placing paid promoters inside pubs, bars, restaurants and discotheques from which brand interest could be driven directly; in particular, by encouraging young people to engage in blindfolded product comparisons between West cigarettes and their current cigarette brand of choice. In 1989, West Lights were introduced. The expansion of the range and the high demand for West cigarettes made it possible in two years to begin sales in Central and Eastern Europe. In July 1995, it was reported that West was one of the most popular brands in the former German Democratic Republic, with the cigarette maker Philip Morris International declaring the total market share of international brands to have risen by almost 10% (to 39%) during the preceding 5 year span; the survey, conducted by Philip Morris Marktforschung, also showed that the former GDR brands had collectively endured losses of around 8% during the same timeframe. Nevertheless, with a total market share of 28.6%, in 1995 f6 remained the most popular cigarette smoked in the former GDR. In Poland, West became widely available in the mid 1990s, the brand was advertised by actor Bogusław Linda in 1996. In Russia, sales of West began in 1997, initially the cigarettes were available in two versions (Full Flavor and Lights) with a classic filter. The appearance of the new brand was accompanied by the advertising campaigns "The taste of now" and "The power of now", which started a year earlier in Europe. In 1999, to promote the brand, the company used the provocative advertising campaign "USE", which is the continuation of "Test the West!". The images used to popularize the brand had also become bolder. On the advertising posters, West's characters turn out to be in intriguing and unconventional situations: for example, a girl confesses and smokes together with a priest in a confession. The slogan of the campaign is "Equality for All". According to its results, West brand reached 11% of the share of the cigarette market in Germany. In July 1999, West cigarettes became available in the U. K.
To increase the competitiveness of the brand in Russia, the brand's specialists developed an innovative Streamtec filter in the form of a propeller, and in 2000 the brand was relaunched. In the early 2000s, the brand continued its active development. Thanks to the partnership with the McLaren F1 team, West's profile was raised. In production, West ST Ultra cigarettes were launched. Debut sales of West in Africa. In 2004, "Hongta Group" announced it would produce the cigarettes in China. Since 2009 there has been a significant expansion of the West line in the Russian market. West Tri Logic cigarettes with low levels of tar and nicotine and West Fusion were produced standard length cigarettes in Super Slims format. The following year, the production of West SSL cigarettes began in a super thin format. A year later, the launch of the production of West Compact format Queen size and West Duo classic King Size with a menthol capsule in the filter. In January 2010, Imperial Tobacco announced a change in the design of the West cigarettes. Through the fresh design, the company said it was making "a conscious effort for innovation and to create something that is both functional and aesthetically pleasing for our adult smokers". Marketing
Advertising campaigns
For a long time West cigarettes were advertised with more and more different campaigns. In 2003, the advertising campaign ("Für ") was carried out on Germany's posters and advertising pillars. The motifs showed the new seasonal pack edition of West. So there are a total of 5 different motifs painted in national colors faces from Germany, France, England, Italy and Brazil. The faces on the packs are representative of the enthusiasm and internationality in the country, which can be triggered for example by a FIFA World Cup. West also issued special editions of cigarette packaging: West Summer Edition, West Oster Edition, West Cola, West in Space Edition, Fest (Christmas cigarettes) and West Lemon Fresh were briefly introduced. Test the West
From 1986 onwards, the brand used the slogan "Test the West!" and made good use of it after the fall of the Berlin Wall to gain name recognition in the former German Democratic Republic. Sponsorship
Autosport
West became the main sponsor of the small German Formula One team Zakspeed. The best result of the team was Martin Brundle's 5th place at the 1987 San Marino Grand Prix. Sponsorship continued until 1989, when the team left the competition. It was also the sponsor of the McLaren Formula One team (known as "West McLaren Mercedes") from 1997 to July 2005. West terminated its relationship with McLaren due to a European Union ban on tobacco advertising in 2005 and Vodafone and Emirates became their primary sponsor from 2006 onwards. In countries where tobacco advertising already was banned on a local level (like Germany and France), West used certain logos, covered the West logos with black gaps, put the first names of the drivers ("Mika" for Mika Häkkinen, "David" for David Coulthard, "Juan Pablo" for Juan Pablo Montoya, "Kimi" for Kimi Räikkönen, and so on) or put "East" on their cars, referring to East Germany at the time to circumvent those laws. In Argentina, West sponsored the Turismo Carretera team's Ford Falcon cars, made up of Juan María Traverso and the brothers Oscar Aventín and Antonio Aventín in 1983. Motorsport
West was the primary sponsor of Sito Pons' MotoGP team from 2000 to 2002, when Camel became their main sponsor from 2003 onwards. The best result in this period was shown by Loris Capirossi, finishing third in the 2001 500cc season. In countries where tobacco advertising was banned on a local level (like Germany and France), West put the first names of the riders ("Alex" for Alex Barros, "Loris"'' for Loris Capirossi and so on) on the front and sides of the bikes to circumvent those laws.
infobox brand
| name= West
| logo= West cigarettes logo. png
| image=
| caption=
| type= Cigarette
| currentowner= Imperial Brands
| producedby= Reemtsma
| origin= West Germany
| introduced=
| discontinued=
| related=
| markets= See Markets
| previousowners=
| trademarkregistrations=
| ambassadors=
| tagline= "Let's go West! ", "Test the West!"' | website=
| footnotes = Carcinogenicity: IARC group 1
West is a German brand of cigarettes, currently owned and manufactured by Imperial Brands. History
West was introduced to the German market in 1981 and initially were only available in specialised tobacco shops. The launch of the new brand was accompanied by a dynamic advertising campaign under the slogan "Let's go West!". Thanks to a successful pricing policy and positioning quality at a reasonable price, a year later the brand became one of the leading in Germany. Since approximately 1987 West became available in supermarkets and cigarette vending machines. West is the second strongest cigarette brand in Germany. In 1986, a new "Test the West!" advertising campaign was launched; the simplicity and originality of the new marketing strategies have been cited as key factors behind the uptick in brand recognition that was soon to follow. The campaign employed a strategy of placing paid promoters inside pubs, bars, restaurants and discotheques from which brand interest could be driven directly; in particular, by encouraging young people to engage in blindfolded product comparisons between West cigarettes and their current cigarette brand of choice. In 1989, West Lights were introduced. The expansion of the range and the high demand for West cigarettes made it possible in two years to begin sales in Central and Eastern Europe. In July 1995, it was reported that West was one of the most popular brands in the former German Democratic Republic, with the cigarette maker Philip Morris International declaring the total market share of international brands to have risen by almost 10% (to 39%) during the preceding 5 year span; the survey, conducted by Philip Morris Marktforschung, also showed that the former GDR brands had collectively endured losses of around 8% during the same timeframe. Nevertheless, with a total market share of 28.6%, in 1995 f6 remained the most popular cigarette smoked in the former GDR. In Poland, West became widely available in the mid 1990s, the brand was advertised by actor Bogusław Linda in 1996. In Russia, sales of West began in 1997, initially the cigarettes were available in two versions (Full Flavor and Lights) with a classic filter. The appearance of the new brand was accompanied by the advertising campaigns "The taste of now" and "The power of now", which started a year earlier in Europe. In 1999, to promote the brand, the company used the provocative advertising campaign "USE", which is the continuation of "Test the West!". The images used to popularize the brand had also become bolder. On the advertising posters, West's characters turn out to be in intriguing and unconventional situations: for example, a girl confesses and smokes together with a priest in a confession. The slogan of the campaign is "Equality for All". According to its results, West brand reached 11% of the share of the cigarette market in Germany. In July 1999, West cigarettes became available in the U. K.
To increase the competitiveness of the brand in Russia, the brand's specialists developed an innovative Streamtec filter in the form of a propeller, and in 2000 the brand was relaunched. In the early 2000s, the brand continued its active development. Thanks to the partnership with the McLaren F1 team, West's profile was raised. In production, West ST Ultra cigarettes were launched. Debut sales of West in Africa. In 2004, "Hongta Group" announced it would produce the cigarettes in China. Since 2009 there has been a significant expansion of the West line in the Russian market. West Tri Logic cigarettes with low levels of tar and nicotine and West Fusion were produced standard length cigarettes in Super Slims format. The following year, the production of West SSL cigarettes began in a super thin format. A year later, the launch of the production of West Compact format Queen size and West Duo classic King Size with a menthol capsule in the filter. In January 2010, Imperial Tobacco announced a change in the design of the West cigarettes. Through the fresh design, the company said it was making "a conscious effort for innovation and to create something that is both functional and aesthetically pleasing for our adult smokers". Marketing
Advertising campaigns
For a long time West cigarettes were advertised with more and more different campaigns. In 2003, the advertising campaign ("Für ") was carried out on Germany's posters and advertising pillars. The motifs showed the new seasonal pack edition of West. So there are a total of 5 different motifs painted in national colors faces from Germany, France, England, Italy and Brazil. The faces on the packs are representative of the enthusiasm and internationality in the country, which can be triggered for example by a FIFA World Cup. West also issued special editions of cigarette packaging: West Summer Edition, West Oster Edition, West Cola, West in Space Edition, Fest (Christmas cigarettes) and West Lemon Fresh were briefly introduced. Test the West
From 1986 onwards, the brand used the slogan "Test the West!" and made good use of it after the fall of the Berlin Wall to gain name recognition in the former German Democratic Republic. Sponsorship
Autosport
West became the main sponsor of the small German Formula One team Zakspeed. The best result of the team was Martin Brundle's 5th place at the 1987 San Marino Grand Prix. Sponsorship continued until 1989, when the team left the competition. It was also the sponsor of the McLaren Formula One team (known as "West McLaren Mercedes") from 1997 to July 2005. West terminated its relationship with McLaren due to a European Union ban on tobacco advertising in 2005 and Vodafone and Emirates became their primary sponsor from 2006 onwards. In countries where tobacco advertising already was banned on a local level (like Germany and France), West used certain logos, covered the West logos with black gaps, put the first names of the drivers ("Mika" for Mika Häkkinen, "David" for David Coulthard, "Juan Pablo" for Juan Pablo Montoya, "Kimi" for Kimi Räikkönen, and so on) or put "East" on their cars, referring to East Germany at the time to circumvent those laws. In Argentina, West sponsored the Turismo Carretera team's Ford Falcon cars, made up of Juan María Traverso and the brothers Oscar Aventín and Antonio Aventín in 1983. Motorsport
West was the primary sponsor of Sito Pons' MotoGP team from 2000 to 2002, when Camel became their main sponsor from 2003 onwards. The best result in this period was shown by Loris Capirossi, finishing third in the 2001 500cc season. In countries where tobacco advertising was banned on a local level (like Germany and France), West put the first names of the riders ("Alex" for Alex Barros, "Loris"'' for Loris Capirossi and so on) on the front and sides of the bikes to circumvent those laws.
West 1981 жылы Германия нарығына шығарылды және бастапқыда тек арнайы темекі дүкендерінде ғана сатылатын болды. Жаңа брендтің таныстырылуы "Let's go West!" ұранымен жарнамалық кампаниямен бірге жүргізілді. Сәтті баға саясаты және қолжетімді бағадағы сапалы позициялаудың арқасында бір жылдан кейін бренд Германиядағы жетекші брендтердің біріне айналды. 1987 жылдан бастап West супермаркеттерде және темекі сату автоматтарында сатылатын болды. West Германиядағы екінші ең күшті темекі бренді. 1986 жылы "Батысты сынап көріңіз!" жаңа жарнамалық кампаниясы іске қосылды; жаңа маркетингтік стратегиялардың қарапайымдылығы мен ерекшелігі брендтің танымалдылығын арттырды. Пабтарда, барларда, мейрамханаларда және дискотекаларда ақы төленген промоутерлерді орналастыру стратегиясы қолданылды, олар брендке қызығушылықты тікелей арттыра алады; әсіресе, жастарды West темекісі мен олардың қазіргі таңдаған темекі брендінің арасындағы өнімдерді салыстыруға шақыру арқылы. 1989 жылы West Lights шығарылды. Ассортименттің кеңеюі және West темекісіне жоғары сұраныс екі жыл ішінде Орталық және Шығыс Еуропада сатуды бастауға мүмкіндік берді. 1995 жылдың шілдесінде West бұрынғы ГДР-дегі ең танымал брендтердің бірі екендігі хабарланды, Philip Morris International темекі өндірушісі халықаралық брендтердің жалпы нарықтық үлесі алдыңғы бес жыл ішінде шамамен 10%-ға (39%-ға дейін) өскенін мәлімдеді; Philip Morris Marktforschung жүргізген зерттеуде бұрынғы ГДР брендтері сол уақыт аралығында 8%-ға жуық шығынға ұшырағаны да анықталды. Дегенмен, 1995 жылы 28,6% жалпы нарықтық үлесімен f6 бұрынғы ГДР-да ең танымал темекі болып қала берді. Польшада West 1990-шы жылдардың ортасында кеңінен таралды, брендті 1996 жылы актер Богслав Линда жарнамалады. Ресейде West сатылымы 1997 жылы басталды, бастапқыда темекі екі нұсқада (Full Flavor және Lights) классикалық сүзгімен болды. Жаңа брендтің пайда болуы бір жыл бұрын Еуропада басталған "Қазірдің дәмін" және "Қазірдің күші" атты жарнамалық кампаниялармен бірге өтті. 1999 жылы брендті насихаттау үшін компания "Test the West!" бағдарламасының жалғасы болып табылатын "USE" деген үгіт-насихат науқанын қолданды. Сонымен қатар, брендтің танымалдылығын арттыратын суреттер де пайда болды. Жарнама плакаттарында West кейіпкерлері қызықты және әдеттегіден тыс жағдайларға тап болады: мысалы, қыз мойындап, діни қызметкермен бірге темекі шегеді. Бұл науқанның ұраны "Баршаға теңдік". Оның нәтижелері бойынша West бренді Германиядағы темекі нарығының 11% үлесіне жетті. 1999 жылдың шілдесінде Ұлыбританияда West темекісі сатылымға шықты.
Cigarette brand
infobox brand
| name= West
| logo= West cigarettes logo. png
| image=
| caption=
| type= Cigarette
| currentowner= Imperial Brands
| producedby= Reemtsma
| origin= West Germany
| introduced=
| discontinued=
| related=
| markets= See Markets
| previousowners=
| trademarkregistrations=
| ambassadors=
| tagline= "Let's go West! ", "Test the West!"' | website=
| footnotes = Carcinogenicity: IARC group 1
West is a German brand of cigarettes, currently owned and manufactured by Imperial Brands. History
West was introduced to the German market in 1981 and initially were only available in specialised tobacco shops. The launch of the new brand was accompanied by a dynamic advertising campaign under the slogan "Let's go West!". Thanks to a successful pricing policy and positioning quality at a reasonable price, a year later the brand became one of the leading in Germany. Since approximately 1987 West became available in supermarkets and cigarette vending machines. West is the second strongest cigarette brand in Germany. In 1986, a new "Test the West!" advertising campaign was launched; the simplicity and originality of the new marketing strategies have been cited as key factors behind the uptick in brand recognition that was soon to follow. The campaign employed a strategy of placing paid promoters inside pubs, bars, restaurants and discotheques from which brand interest could be driven directly; in particular, by encouraging young people to engage in blindfolded product comparisons between West cigarettes and their current cigarette brand of choice. In 1989, West Lights were introduced. The expansion of the range and the high demand for West cigarettes made it possible in two years to begin sales in Central and Eastern Europe. In July 1995, it was reported that West was one of the most popular brands in the former German Democratic Republic, with the cigarette maker Philip Morris International declaring the total market share of international brands to have risen by almost 10% (to 39%) during the preceding 5 year span; the survey, conducted by Philip Morris Marktforschung, also showed that the former GDR brands had collectively endured losses of around 8% during the same timeframe. Nevertheless, with a total market share of 28.6%, in 1995 f6 remained the most popular cigarette smoked in the former GDR. In Poland, West became widely available in the mid 1990s, the brand was advertised by actor Bogusław Linda in 1996. In Russia, sales of West began in 1997, initially the cigarettes were available in two versions (Full Flavor and Lights) with a classic filter. The appearance of the new brand was accompanied by the advertising campaigns "The taste of now" and "The power of now", which started a year earlier in Europe. In 1999, to promote the brand, the company used the provocative advertising campaign "USE", which is the continuation of "Test the West!". The images used to popularize the brand had also become bolder. On the advertising posters, West's characters turn out to be in intriguing and unconventional situations: for example, a girl confesses and smokes together with a priest in a confession. The slogan of the campaign is "Equality for All". According to its results, West brand reached 11% of the share of the cigarette market in Germany. In July 1999, West cigarettes became available in the U. K.
To increase the competitiveness of the brand in Russia, the brand's specialists developed an innovative Streamtec filter in the form of a propeller, and in 2000 the brand was relaunched. In the early 2000s, the brand continued its active development. Thanks to the partnership with the McLaren F1 team, West's profile was raised. In production, West ST Ultra cigarettes were launched. Debut sales of West in Africa. In 2004, "Hongta Group" announced it would produce the cigarettes in China. Since 2009 there has been a significant expansion of the West line in the Russian market. West Tri Logic cigarettes with low levels of tar and nicotine and West Fusion were produced standard length cigarettes in Super Slims format. The following year, the production of West SSL cigarettes began in a super thin format. A year later, the launch of the production of West Compact format Queen size and West Duo classic King Size with a menthol capsule in the filter. In January 2010, Imperial Tobacco announced a change in the design of the West cigarettes. Through the fresh design, the company said it was making "a conscious effort for innovation and to create something that is both functional and aesthetically pleasing for our adult smokers". Marketing
Advertising campaigns
For a long time West cigarettes were advertised with more and more different campaigns. In 2003, the advertising campaign ("Für ") was carried out on Germany's posters and advertising pillars. The motifs showed the new seasonal pack edition of West. So there are a total of 5 different motifs painted in national colors faces from Germany, France, England, Italy and Brazil. The faces on the packs are representative of the enthusiasm and internationality in the country, which can be triggered for example by a FIFA World Cup. West also issued special editions of cigarette packaging: West Summer Edition, West Oster Edition, West Cola, West in Space Edition, Fest (Christmas cigarettes) and West Lemon Fresh were briefly introduced. Test the West
From 1986 onwards, the brand used the slogan "Test the West!" and made good use of it after the fall of the Berlin Wall to gain name recognition in the former German Democratic Republic. Sponsorship
Autosport
West became the main sponsor of the small German Formula One team Zakspeed. The best result of the team was Martin Brundle's 5th place at the 1987 San Marino Grand Prix. Sponsorship continued until 1989, when the team left the competition. It was also the sponsor of the McLaren Formula One team (known as "West McLaren Mercedes") from 1997 to July 2005. West terminated its relationship with McLaren due to a European Union ban on tobacco advertising in 2005 and Vodafone and Emirates became their primary sponsor from 2006 onwards. In countries where tobacco advertising already was banned on a local level (like Germany and France), West used certain logos, covered the West logos with black gaps, put the first names of the drivers ("Mika" for Mika Häkkinen, "David" for David Coulthard, "Juan Pablo" for Juan Pablo Montoya, "Kimi" for Kimi Räikkönen, and so on) or put "East" on their cars, referring to East Germany at the time to circumvent those laws. In Argentina, West sponsored the Turismo Carretera team's Ford Falcon cars, made up of Juan María Traverso and the brothers Oscar Aventín and Antonio Aventín in 1983. Motorsport
West was the primary sponsor of Sito Pons' MotoGP team from 2000 to 2002, when Camel became their main sponsor from 2003 onwards. The best result in this period was shown by Loris Capirossi, finishing third in the 2001 500cc season. In countries where tobacco advertising was banned on a local level (like Germany and France), West put the first names of the riders ("Alex" for Alex Barros, "Loris"'' for Loris Capirossi and so on) on the front and sides of the bikes to circumvent those laws.
infobox brand
| name= West
| logo= West cigarettes logo. png
| image=
| caption=
| type= Cigarette
| currentowner= Imperial Brands
| producedby= Reemtsma
| origin= West Germany
| introduced=
| discontinued=
| related=
| markets= See Markets
| previousowners=
| trademarkregistrations=
| ambassadors=
| tagline= "Let's go West! ", "Test the West!"' | website=
| footnotes = Carcinogenicity: IARC group 1
West is a German brand of cigarettes, currently owned and manufactured by Imperial Brands. History
West was introduced to the German market in 1981 and initially were only available in specialised tobacco shops. The launch of the new brand was accompanied by a dynamic advertising campaign under the slogan "Let's go West!". Thanks to a successful pricing policy and positioning quality at a reasonable price, a year later the brand became one of the leading in Germany. Since approximately 1987 West became available in supermarkets and cigarette vending machines. West is the second strongest cigarette brand in Germany. In 1986, a new "Test the West!" advertising campaign was launched; the simplicity and originality of the new marketing strategies have been cited as key factors behind the uptick in brand recognition that was soon to follow. The campaign employed a strategy of placing paid promoters inside pubs, bars, restaurants and discotheques from which brand interest could be driven directly; in particular, by encouraging young people to engage in blindfolded product comparisons between West cigarettes and their current cigarette brand of choice. In 1989, West Lights were introduced. The expansion of the range and the high demand for West cigarettes made it possible in two years to begin sales in Central and Eastern Europe. In July 1995, it was reported that West was one of the most popular brands in the former German Democratic Republic, with the cigarette maker Philip Morris International declaring the total market share of international brands to have risen by almost 10% (to 39%) during the preceding 5 year span; the survey, conducted by Philip Morris Marktforschung, also showed that the former GDR brands had collectively endured losses of around 8% during the same timeframe. Nevertheless, with a total market share of 28.6%, in 1995 f6 remained the most popular cigarette smoked in the former GDR. In Poland, West became widely available in the mid 1990s, the brand was advertised by actor Bogusław Linda in 1996. In Russia, sales of West began in 1997, initially the cigarettes were available in two versions (Full Flavor and Lights) with a classic filter. The appearance of the new brand was accompanied by the advertising campaigns "The taste of now" and "The power of now", which started a year earlier in Europe. In 1999, to promote the brand, the company used the provocative advertising campaign "USE", which is the continuation of "Test the West!". The images used to popularize the brand had also become bolder. On the advertising posters, West's characters turn out to be in intriguing and unconventional situations: for example, a girl confesses and smokes together with a priest in a confession. The slogan of the campaign is "Equality for All". According to its results, West brand reached 11% of the share of the cigarette market in Germany. In July 1999, West cigarettes became available in the U. K.
To increase the competitiveness of the brand in Russia, the brand's specialists developed an innovative Streamtec filter in the form of a propeller, and in 2000 the brand was relaunched. In the early 2000s, the brand continued its active development. Thanks to the partnership with the McLaren F1 team, West's profile was raised. In production, West ST Ultra cigarettes were launched. Debut sales of West in Africa. In 2004, "Hongta Group" announced it would produce the cigarettes in China. Since 2009 there has been a significant expansion of the West line in the Russian market. West Tri Logic cigarettes with low levels of tar and nicotine and West Fusion were produced standard length cigarettes in Super Slims format. The following year, the production of West SSL cigarettes began in a super thin format. A year later, the launch of the production of West Compact format Queen size and West Duo classic King Size with a menthol capsule in the filter. In January 2010, Imperial Tobacco announced a change in the design of the West cigarettes. Through the fresh design, the company said it was making "a conscious effort for innovation and to create something that is both functional and aesthetically pleasing for our adult smokers". Marketing
Advertising campaigns
For a long time West cigarettes were advertised with more and more different campaigns. In 2003, the advertising campaign ("Für ") was carried out on Germany's posters and advertising pillars. The motifs showed the new seasonal pack edition of West. So there are a total of 5 different motifs painted in national colors faces from Germany, France, England, Italy and Brazil. The faces on the packs are representative of the enthusiasm and internationality in the country, which can be triggered for example by a FIFA World Cup. West also issued special editions of cigarette packaging: West Summer Edition, West Oster Edition, West Cola, West in Space Edition, Fest (Christmas cigarettes) and West Lemon Fresh were briefly introduced. Test the West
From 1986 onwards, the brand used the slogan "Test the West!" and made good use of it after the fall of the Berlin Wall to gain name recognition in the former German Democratic Republic. Sponsorship
Autosport
West became the main sponsor of the small German Formula One team Zakspeed. The best result of the team was Martin Brundle's 5th place at the 1987 San Marino Grand Prix. Sponsorship continued until 1989, when the team left the competition. It was also the sponsor of the McLaren Formula One team (known as "West McLaren Mercedes") from 1997 to July 2005. West terminated its relationship with McLaren due to a European Union ban on tobacco advertising in 2005 and Vodafone and Emirates became their primary sponsor from 2006 onwards. In countries where tobacco advertising already was banned on a local level (like Germany and France), West used certain logos, covered the West logos with black gaps, put the first names of the drivers ("Mika" for Mika Häkkinen, "David" for David Coulthard, "Juan Pablo" for Juan Pablo Montoya, "Kimi" for Kimi Räikkönen, and so on) or put "East" on their cars, referring to East Germany at the time to circumvent those laws. In Argentina, West sponsored the Turismo Carretera team's Ford Falcon cars, made up of Juan María Traverso and the brothers Oscar Aventín and Antonio Aventín in 1983. Motorsport
West was the primary sponsor of Sito Pons' MotoGP team from 2000 to 2002, when Camel became their main sponsor from 2003 onwards. The best result in this period was shown by Loris Capirossi, finishing third in the 2001 500cc season. In countries where tobacco advertising was banned on a local level (like Germany and France), West put the first names of the riders ("Alex" for Alex Barros, "Loris"'' for Loris Capirossi and so on) on the front and sides of the bikes to circumvent those laws.
Ресейде брендтің бәсекеге қабілеттілігін арттыру үшін бренд мамандары пропеллер түрінде инновациялық Streamtec сүзгісін жасады, ал 2000 жылы бренд қайта іске қосылды. 2000-жылдардың басында бренд белсенді дамуын жалғастырды. McLaren F1 командасымен серіктестіктің арқасында West-тің беделі артты. Өндірісте West ST Ultra темекілері шығарылды. Африкадағы West-тің алғашқы сатылымы. 2004 жылы "Hongta Group" Қытайда темекі шығаратындығын мәлімдеді. 2009 жылдан бері Ресей нарығында West Line компаниясының елеулі кеңеюі болды. West Tri Logic темекілері тар мен никотиннің төмен деңгейімен және West Fusion стандартты ұзындықтағы Super Slims форматында шығарылды. Келесі жылы West SSL темекісін өте жұқа форматта шығара бастады. Бір жылдан кейін West Compact форматында Queen Size және West Duo классикалық King Size өндірісі ментол капсуласы бар сүзгімен басталды. 2010 жылдың қаңтар айында Imperial Tobacco компаниясы West темекілерінің дизайнын өзгерту туралы мәлімдеді. Компания жаңа дизайн арқылы "жаңалық жасау және ересектер үшін функционалды да, эстетикалық жағынан жағымды нәрсе жасау үшін саналы күш салу" деп мәлімдеді.
Cigarette brand
infobox brand
| name= West
| logo= West cigarettes logo. png
| image=
| caption=
| type= Cigarette
| currentowner= Imperial Brands
| producedby= Reemtsma
| origin= West Germany
| introduced=
| discontinued=
| related=
| markets= See Markets
| previousowners=
| trademarkregistrations=
| ambassadors=
| tagline= "Let's go West! ", "Test the West!"' | website=
| footnotes = Carcinogenicity: IARC group 1
West is a German brand of cigarettes, currently owned and manufactured by Imperial Brands. History
West was introduced to the German market in 1981 and initially were only available in specialised tobacco shops. The launch of the new brand was accompanied by a dynamic advertising campaign under the slogan "Let's go West!". Thanks to a successful pricing policy and positioning quality at a reasonable price, a year later the brand became one of the leading in Germany. Since approximately 1987 West became available in supermarkets and cigarette vending machines. West is the second strongest cigarette brand in Germany. In 1986, a new "Test the West!" advertising campaign was launched; the simplicity and originality of the new marketing strategies have been cited as key factors behind the uptick in brand recognition that was soon to follow. The campaign employed a strategy of placing paid promoters inside pubs, bars, restaurants and discotheques from which brand interest could be driven directly; in particular, by encouraging young people to engage in blindfolded product comparisons between West cigarettes and their current cigarette brand of choice. In 1989, West Lights were introduced. The expansion of the range and the high demand for West cigarettes made it possible in two years to begin sales in Central and Eastern Europe. In July 1995, it was reported that West was one of the most popular brands in the former German Democratic Republic, with the cigarette maker Philip Morris International declaring the total market share of international brands to have risen by almost 10% (to 39%) during the preceding 5 year span; the survey, conducted by Philip Morris Marktforschung, also showed that the former GDR brands had collectively endured losses of around 8% during the same timeframe. Nevertheless, with a total market share of 28.6%, in 1995 f6 remained the most popular cigarette smoked in the former GDR. In Poland, West became widely available in the mid 1990s, the brand was advertised by actor Bogusław Linda in 1996. In Russia, sales of West began in 1997, initially the cigarettes were available in two versions (Full Flavor and Lights) with a classic filter. The appearance of the new brand was accompanied by the advertising campaigns "The taste of now" and "The power of now", which started a year earlier in Europe. In 1999, to promote the brand, the company used the provocative advertising campaign "USE", which is the continuation of "Test the West!". The images used to popularize the brand had also become bolder. On the advertising posters, West's characters turn out to be in intriguing and unconventional situations: for example, a girl confesses and smokes together with a priest in a confession. The slogan of the campaign is "Equality for All". According to its results, West brand reached 11% of the share of the cigarette market in Germany. In July 1999, West cigarettes became available in the U. K.
To increase the competitiveness of the brand in Russia, the brand's specialists developed an innovative Streamtec filter in the form of a propeller, and in 2000 the brand was relaunched. In the early 2000s, the brand continued its active development. Thanks to the partnership with the McLaren F1 team, West's profile was raised. In production, West ST Ultra cigarettes were launched. Debut sales of West in Africa. In 2004, "Hongta Group" announced it would produce the cigarettes in China. Since 2009 there has been a significant expansion of the West line in the Russian market. West Tri Logic cigarettes with low levels of tar and nicotine and West Fusion were produced standard length cigarettes in Super Slims format. The following year, the production of West SSL cigarettes began in a super thin format. A year later, the launch of the production of West Compact format Queen size and West Duo classic King Size with a menthol capsule in the filter. In January 2010, Imperial Tobacco announced a change in the design of the West cigarettes. Through the fresh design, the company said it was making "a conscious effort for innovation and to create something that is both functional and aesthetically pleasing for our adult smokers". Marketing
Advertising campaigns
For a long time West cigarettes were advertised with more and more different campaigns. In 2003, the advertising campaign ("Für ") was carried out on Germany's posters and advertising pillars. The motifs showed the new seasonal pack edition of West. So there are a total of 5 different motifs painted in national colors faces from Germany, France, England, Italy and Brazil. The faces on the packs are representative of the enthusiasm and internationality in the country, which can be triggered for example by a FIFA World Cup. West also issued special editions of cigarette packaging: West Summer Edition, West Oster Edition, West Cola, West in Space Edition, Fest (Christmas cigarettes) and West Lemon Fresh were briefly introduced. Test the West
From 1986 onwards, the brand used the slogan "Test the West!" and made good use of it after the fall of the Berlin Wall to gain name recognition in the former German Democratic Republic. Sponsorship
Autosport
West became the main sponsor of the small German Formula One team Zakspeed. The best result of the team was Martin Brundle's 5th place at the 1987 San Marino Grand Prix. Sponsorship continued until 1989, when the team left the competition. It was also the sponsor of the McLaren Formula One team (known as "West McLaren Mercedes") from 1997 to July 2005. West terminated its relationship with McLaren due to a European Union ban on tobacco advertising in 2005 and Vodafone and Emirates became their primary sponsor from 2006 onwards. In countries where tobacco advertising already was banned on a local level (like Germany and France), West used certain logos, covered the West logos with black gaps, put the first names of the drivers ("Mika" for Mika Häkkinen, "David" for David Coulthard, "Juan Pablo" for Juan Pablo Montoya, "Kimi" for Kimi Räikkönen, and so on) or put "East" on their cars, referring to East Germany at the time to circumvent those laws. In Argentina, West sponsored the Turismo Carretera team's Ford Falcon cars, made up of Juan María Traverso and the brothers Oscar Aventín and Antonio Aventín in 1983. Motorsport
West was the primary sponsor of Sito Pons' MotoGP team from 2000 to 2002, when Camel became their main sponsor from 2003 onwards. The best result in this period was shown by Loris Capirossi, finishing third in the 2001 500cc season. In countries where tobacco advertising was banned on a local level (like Germany and France), West put the first names of the riders ("Alex" for Alex Barros, "Loris"'' for Loris Capirossi and so on) on the front and sides of the bikes to circumvent those laws.
infobox brand
| name= West
| logo= West cigarettes logo. png
| image=
| caption=
| type= Cigarette
| currentowner= Imperial Brands
| producedby= Reemtsma
| origin= West Germany
| introduced=
| discontinued=
| related=
| markets= See Markets
| previousowners=
| trademarkregistrations=
| ambassadors=
| tagline= "Let's go West! ", "Test the West!"' | website=
| footnotes = Carcinogenicity: IARC group 1
West is a German brand of cigarettes, currently owned and manufactured by Imperial Brands. History
West was introduced to the German market in 1981 and initially were only available in specialised tobacco shops. The launch of the new brand was accompanied by a dynamic advertising campaign under the slogan "Let's go West!". Thanks to a successful pricing policy and positioning quality at a reasonable price, a year later the brand became one of the leading in Germany. Since approximately 1987 West became available in supermarkets and cigarette vending machines. West is the second strongest cigarette brand in Germany. In 1986, a new "Test the West!" advertising campaign was launched; the simplicity and originality of the new marketing strategies have been cited as key factors behind the uptick in brand recognition that was soon to follow. The campaign employed a strategy of placing paid promoters inside pubs, bars, restaurants and discotheques from which brand interest could be driven directly; in particular, by encouraging young people to engage in blindfolded product comparisons between West cigarettes and their current cigarette brand of choice. In 1989, West Lights were introduced. The expansion of the range and the high demand for West cigarettes made it possible in two years to begin sales in Central and Eastern Europe. In July 1995, it was reported that West was one of the most popular brands in the former German Democratic Republic, with the cigarette maker Philip Morris International declaring the total market share of international brands to have risen by almost 10% (to 39%) during the preceding 5 year span; the survey, conducted by Philip Morris Marktforschung, also showed that the former GDR brands had collectively endured losses of around 8% during the same timeframe. Nevertheless, with a total market share of 28.6%, in 1995 f6 remained the most popular cigarette smoked in the former GDR. In Poland, West became widely available in the mid 1990s, the brand was advertised by actor Bogusław Linda in 1996. In Russia, sales of West began in 1997, initially the cigarettes were available in two versions (Full Flavor and Lights) with a classic filter. The appearance of the new brand was accompanied by the advertising campaigns "The taste of now" and "The power of now", which started a year earlier in Europe. In 1999, to promote the brand, the company used the provocative advertising campaign "USE", which is the continuation of "Test the West!". The images used to popularize the brand had also become bolder. On the advertising posters, West's characters turn out to be in intriguing and unconventional situations: for example, a girl confesses and smokes together with a priest in a confession. The slogan of the campaign is "Equality for All". According to its results, West brand reached 11% of the share of the cigarette market in Germany. In July 1999, West cigarettes became available in the U. K.
To increase the competitiveness of the brand in Russia, the brand's specialists developed an innovative Streamtec filter in the form of a propeller, and in 2000 the brand was relaunched. In the early 2000s, the brand continued its active development. Thanks to the partnership with the McLaren F1 team, West's profile was raised. In production, West ST Ultra cigarettes were launched. Debut sales of West in Africa. In 2004, "Hongta Group" announced it would produce the cigarettes in China. Since 2009 there has been a significant expansion of the West line in the Russian market. West Tri Logic cigarettes with low levels of tar and nicotine and West Fusion were produced standard length cigarettes in Super Slims format. The following year, the production of West SSL cigarettes began in a super thin format. A year later, the launch of the production of West Compact format Queen size and West Duo classic King Size with a menthol capsule in the filter. In January 2010, Imperial Tobacco announced a change in the design of the West cigarettes. Through the fresh design, the company said it was making "a conscious effort for innovation and to create something that is both functional and aesthetically pleasing for our adult smokers". Marketing
Advertising campaigns
For a long time West cigarettes were advertised with more and more different campaigns. In 2003, the advertising campaign ("Für ") was carried out on Germany's posters and advertising pillars. The motifs showed the new seasonal pack edition of West. So there are a total of 5 different motifs painted in national colors faces from Germany, France, England, Italy and Brazil. The faces on the packs are representative of the enthusiasm and internationality in the country, which can be triggered for example by a FIFA World Cup. West also issued special editions of cigarette packaging: West Summer Edition, West Oster Edition, West Cola, West in Space Edition, Fest (Christmas cigarettes) and West Lemon Fresh were briefly introduced. Test the West
From 1986 onwards, the brand used the slogan "Test the West!" and made good use of it after the fall of the Berlin Wall to gain name recognition in the former German Democratic Republic. Sponsorship
Autosport
West became the main sponsor of the small German Formula One team Zakspeed. The best result of the team was Martin Brundle's 5th place at the 1987 San Marino Grand Prix. Sponsorship continued until 1989, when the team left the competition. It was also the sponsor of the McLaren Formula One team (known as "West McLaren Mercedes") from 1997 to July 2005. West terminated its relationship with McLaren due to a European Union ban on tobacco advertising in 2005 and Vodafone and Emirates became their primary sponsor from 2006 onwards. In countries where tobacco advertising already was banned on a local level (like Germany and France), West used certain logos, covered the West logos with black gaps, put the first names of the drivers ("Mika" for Mika Häkkinen, "David" for David Coulthard, "Juan Pablo" for Juan Pablo Montoya, "Kimi" for Kimi Räikkönen, and so on) or put "East" on their cars, referring to East Germany at the time to circumvent those laws. In Argentina, West sponsored the Turismo Carretera team's Ford Falcon cars, made up of Juan María Traverso and the brothers Oscar Aventín and Antonio Aventín in 1983. Motorsport
West was the primary sponsor of Sito Pons' MotoGP team from 2000 to 2002, when Camel became their main sponsor from 2003 onwards. The best result in this period was shown by Loris Capirossi, finishing third in the 2001 500cc season. In countries where tobacco advertising was banned on a local level (like Germany and France), West put the first names of the riders ("Alex" for Alex Barros, "Loris"'' for Loris Capirossi and so on) on the front and sides of the bikes to circumvent those laws.
Маркетинг
Cigarette brand
infobox brand
| name= West
| logo= West cigarettes logo. png
| image=
| caption=
| type= Cigarette
| currentowner= Imperial Brands
| producedby= Reemtsma
| origin= West Germany
| introduced=
| discontinued=
| related=
| markets= See Markets
| previousowners=
| trademarkregistrations=
| ambassadors=
| tagline= "Let's go West! ", "Test the West!"' | website=
| footnotes = Carcinogenicity: IARC group 1
West is a German brand of cigarettes, currently owned and manufactured by Imperial Brands. History
West was introduced to the German market in 1981 and initially were only available in specialised tobacco shops. The launch of the new brand was accompanied by a dynamic advertising campaign under the slogan "Let's go West!". Thanks to a successful pricing policy and positioning quality at a reasonable price, a year later the brand became one of the leading in Germany. Since approximately 1987 West became available in supermarkets and cigarette vending machines. West is the second strongest cigarette brand in Germany. In 1986, a new "Test the West!" advertising campaign was launched; the simplicity and originality of the new marketing strategies have been cited as key factors behind the uptick in brand recognition that was soon to follow. The campaign employed a strategy of placing paid promoters inside pubs, bars, restaurants and discotheques from which brand interest could be driven directly; in particular, by encouraging young people to engage in blindfolded product comparisons between West cigarettes and their current cigarette brand of choice. In 1989, West Lights were introduced. The expansion of the range and the high demand for West cigarettes made it possible in two years to begin sales in Central and Eastern Europe. In July 1995, it was reported that West was one of the most popular brands in the former German Democratic Republic, with the cigarette maker Philip Morris International declaring the total market share of international brands to have risen by almost 10% (to 39%) during the preceding 5 year span; the survey, conducted by Philip Morris Marktforschung, also showed that the former GDR brands had collectively endured losses of around 8% during the same timeframe. Nevertheless, with a total market share of 28.6%, in 1995 f6 remained the most popular cigarette smoked in the former GDR. In Poland, West became widely available in the mid 1990s, the brand was advertised by actor Bogusław Linda in 1996. In Russia, sales of West began in 1997, initially the cigarettes were available in two versions (Full Flavor and Lights) with a classic filter. The appearance of the new brand was accompanied by the advertising campaigns "The taste of now" and "The power of now", which started a year earlier in Europe. In 1999, to promote the brand, the company used the provocative advertising campaign "USE", which is the continuation of "Test the West!". The images used to popularize the brand had also become bolder. On the advertising posters, West's characters turn out to be in intriguing and unconventional situations: for example, a girl confesses and smokes together with a priest in a confession. The slogan of the campaign is "Equality for All". According to its results, West brand reached 11% of the share of the cigarette market in Germany. In July 1999, West cigarettes became available in the U. K.
To increase the competitiveness of the brand in Russia, the brand's specialists developed an innovative Streamtec filter in the form of a propeller, and in 2000 the brand was relaunched. In the early 2000s, the brand continued its active development. Thanks to the partnership with the McLaren F1 team, West's profile was raised. In production, West ST Ultra cigarettes were launched. Debut sales of West in Africa. In 2004, "Hongta Group" announced it would produce the cigarettes in China. Since 2009 there has been a significant expansion of the West line in the Russian market. West Tri Logic cigarettes with low levels of tar and nicotine and West Fusion were produced standard length cigarettes in Super Slims format. The following year, the production of West SSL cigarettes began in a super thin format. A year later, the launch of the production of West Compact format Queen size and West Duo classic King Size with a menthol capsule in the filter. In January 2010, Imperial Tobacco announced a change in the design of the West cigarettes. Through the fresh design, the company said it was making "a conscious effort for innovation and to create something that is both functional and aesthetically pleasing for our adult smokers". Marketing
Advertising campaigns
For a long time West cigarettes were advertised with more and more different campaigns. In 2003, the advertising campaign ("Für ") was carried out on Germany's posters and advertising pillars. The motifs showed the new seasonal pack edition of West. So there are a total of 5 different motifs painted in national colors faces from Germany, France, England, Italy and Brazil. The faces on the packs are representative of the enthusiasm and internationality in the country, which can be triggered for example by a FIFA World Cup. West also issued special editions of cigarette packaging: West Summer Edition, West Oster Edition, West Cola, West in Space Edition, Fest (Christmas cigarettes) and West Lemon Fresh were briefly introduced. Test the West
From 1986 onwards, the brand used the slogan "Test the West!" and made good use of it after the fall of the Berlin Wall to gain name recognition in the former German Democratic Republic. Sponsorship
Autosport
West became the main sponsor of the small German Formula One team Zakspeed. The best result of the team was Martin Brundle's 5th place at the 1987 San Marino Grand Prix. Sponsorship continued until 1989, when the team left the competition. It was also the sponsor of the McLaren Formula One team (known as "West McLaren Mercedes") from 1997 to July 2005. West terminated its relationship with McLaren due to a European Union ban on tobacco advertising in 2005 and Vodafone and Emirates became their primary sponsor from 2006 onwards. In countries where tobacco advertising already was banned on a local level (like Germany and France), West used certain logos, covered the West logos with black gaps, put the first names of the drivers ("Mika" for Mika Häkkinen, "David" for David Coulthard, "Juan Pablo" for Juan Pablo Montoya, "Kimi" for Kimi Räikkönen, and so on) or put "East" on their cars, referring to East Germany at the time to circumvent those laws. In Argentina, West sponsored the Turismo Carretera team's Ford Falcon cars, made up of Juan María Traverso and the brothers Oscar Aventín and Antonio Aventín in 1983. Motorsport
West was the primary sponsor of Sito Pons' MotoGP team from 2000 to 2002, when Camel became their main sponsor from 2003 onwards. The best result in this period was shown by Loris Capirossi, finishing third in the 2001 500cc season. In countries where tobacco advertising was banned on a local level (like Germany and France), West put the first names of the riders ("Alex" for Alex Barros, "Loris"'' for Loris Capirossi and so on) on the front and sides of the bikes to circumvent those laws.
infobox brand
| name= West
| logo= West cigarettes logo. png
| image=
| caption=
| type= Cigarette
| currentowner= Imperial Brands
| producedby= Reemtsma
| origin= West Germany
| introduced=
| discontinued=
| related=
| markets= See Markets
| previousowners=
| trademarkregistrations=
| ambassadors=
| tagline= "Let's go West! ", "Test the West!"' | website=
| footnotes = Carcinogenicity: IARC group 1
West is a German brand of cigarettes, currently owned and manufactured by Imperial Brands. History
West was introduced to the German market in 1981 and initially were only available in specialised tobacco shops. The launch of the new brand was accompanied by a dynamic advertising campaign under the slogan "Let's go West!". Thanks to a successful pricing policy and positioning quality at a reasonable price, a year later the brand became one of the leading in Germany. Since approximately 1987 West became available in supermarkets and cigarette vending machines. West is the second strongest cigarette brand in Germany. In 1986, a new "Test the West!" advertising campaign was launched; the simplicity and originality of the new marketing strategies have been cited as key factors behind the uptick in brand recognition that was soon to follow. The campaign employed a strategy of placing paid promoters inside pubs, bars, restaurants and discotheques from which brand interest could be driven directly; in particular, by encouraging young people to engage in blindfolded product comparisons between West cigarettes and their current cigarette brand of choice. In 1989, West Lights were introduced. The expansion of the range and the high demand for West cigarettes made it possible in two years to begin sales in Central and Eastern Europe. In July 1995, it was reported that West was one of the most popular brands in the former German Democratic Republic, with the cigarette maker Philip Morris International declaring the total market share of international brands to have risen by almost 10% (to 39%) during the preceding 5 year span; the survey, conducted by Philip Morris Marktforschung, also showed that the former GDR brands had collectively endured losses of around 8% during the same timeframe. Nevertheless, with a total market share of 28.6%, in 1995 f6 remained the most popular cigarette smoked in the former GDR. In Poland, West became widely available in the mid 1990s, the brand was advertised by actor Bogusław Linda in 1996. In Russia, sales of West began in 1997, initially the cigarettes were available in two versions (Full Flavor and Lights) with a classic filter. The appearance of the new brand was accompanied by the advertising campaigns "The taste of now" and "The power of now", which started a year earlier in Europe. In 1999, to promote the brand, the company used the provocative advertising campaign "USE", which is the continuation of "Test the West!". The images used to popularize the brand had also become bolder. On the advertising posters, West's characters turn out to be in intriguing and unconventional situations: for example, a girl confesses and smokes together with a priest in a confession. The slogan of the campaign is "Equality for All". According to its results, West brand reached 11% of the share of the cigarette market in Germany. In July 1999, West cigarettes became available in the U. K.
To increase the competitiveness of the brand in Russia, the brand's specialists developed an innovative Streamtec filter in the form of a propeller, and in 2000 the brand was relaunched. In the early 2000s, the brand continued its active development. Thanks to the partnership with the McLaren F1 team, West's profile was raised. In production, West ST Ultra cigarettes were launched. Debut sales of West in Africa. In 2004, "Hongta Group" announced it would produce the cigarettes in China. Since 2009 there has been a significant expansion of the West line in the Russian market. West Tri Logic cigarettes with low levels of tar and nicotine and West Fusion were produced standard length cigarettes in Super Slims format. The following year, the production of West SSL cigarettes began in a super thin format. A year later, the launch of the production of West Compact format Queen size and West Duo classic King Size with a menthol capsule in the filter. In January 2010, Imperial Tobacco announced a change in the design of the West cigarettes. Through the fresh design, the company said it was making "a conscious effort for innovation and to create something that is both functional and aesthetically pleasing for our adult smokers". Marketing
Advertising campaigns
For a long time West cigarettes were advertised with more and more different campaigns. In 2003, the advertising campaign ("Für ") was carried out on Germany's posters and advertising pillars. The motifs showed the new seasonal pack edition of West. So there are a total of 5 different motifs painted in national colors faces from Germany, France, England, Italy and Brazil. The faces on the packs are representative of the enthusiasm and internationality in the country, which can be triggered for example by a FIFA World Cup. West also issued special editions of cigarette packaging: West Summer Edition, West Oster Edition, West Cola, West in Space Edition, Fest (Christmas cigarettes) and West Lemon Fresh were briefly introduced. Test the West
From 1986 onwards, the brand used the slogan "Test the West!" and made good use of it after the fall of the Berlin Wall to gain name recognition in the former German Democratic Republic. Sponsorship
Autosport
West became the main sponsor of the small German Formula One team Zakspeed. The best result of the team was Martin Brundle's 5th place at the 1987 San Marino Grand Prix. Sponsorship continued until 1989, when the team left the competition. It was also the sponsor of the McLaren Formula One team (known as "West McLaren Mercedes") from 1997 to July 2005. West terminated its relationship with McLaren due to a European Union ban on tobacco advertising in 2005 and Vodafone and Emirates became their primary sponsor from 2006 onwards. In countries where tobacco advertising already was banned on a local level (like Germany and France), West used certain logos, covered the West logos with black gaps, put the first names of the drivers ("Mika" for Mika Häkkinen, "David" for David Coulthard, "Juan Pablo" for Juan Pablo Montoya, "Kimi" for Kimi Räikkönen, and so on) or put "East" on their cars, referring to East Germany at the time to circumvent those laws. In Argentina, West sponsored the Turismo Carretera team's Ford Falcon cars, made up of Juan María Traverso and the brothers Oscar Aventín and Antonio Aventín in 1983. Motorsport
West was the primary sponsor of Sito Pons' MotoGP team from 2000 to 2002, when Camel became their main sponsor from 2003 onwards. The best result in this period was shown by Loris Capirossi, finishing third in the 2001 500cc season. In countries where tobacco advertising was banned on a local level (like Germany and France), West put the first names of the riders ("Alex" for Alex Barros, "Loris"'' for Loris Capirossi and so on) on the front and sides of the bikes to circumvent those laws.
Жарнамалық кампаниялар
Cigarette brand
infobox brand
| name= West
| logo= West cigarettes logo. png
| image=
| caption=
| type= Cigarette
| currentowner= Imperial Brands
| producedby= Reemtsma
| origin= West Germany
| introduced=
| discontinued=
| related=
| markets= See Markets
| previousowners=
| trademarkregistrations=
| ambassadors=
| tagline= "Let's go West! ", "Test the West!"' | website=
| footnotes = Carcinogenicity: IARC group 1
West is a German brand of cigarettes, currently owned and manufactured by Imperial Brands. History
West was introduced to the German market in 1981 and initially were only available in specialised tobacco shops. The launch of the new brand was accompanied by a dynamic advertising campaign under the slogan "Let's go West!". Thanks to a successful pricing policy and positioning quality at a reasonable price, a year later the brand became one of the leading in Germany. Since approximately 1987 West became available in supermarkets and cigarette vending machines. West is the second strongest cigarette brand in Germany. In 1986, a new "Test the West!" advertising campaign was launched; the simplicity and originality of the new marketing strategies have been cited as key factors behind the uptick in brand recognition that was soon to follow. The campaign employed a strategy of placing paid promoters inside pubs, bars, restaurants and discotheques from which brand interest could be driven directly; in particular, by encouraging young people to engage in blindfolded product comparisons between West cigarettes and their current cigarette brand of choice. In 1989, West Lights were introduced. The expansion of the range and the high demand for West cigarettes made it possible in two years to begin sales in Central and Eastern Europe. In July 1995, it was reported that West was one of the most popular brands in the former German Democratic Republic, with the cigarette maker Philip Morris International declaring the total market share of international brands to have risen by almost 10% (to 39%) during the preceding 5 year span; the survey, conducted by Philip Morris Marktforschung, also showed that the former GDR brands had collectively endured losses of around 8% during the same timeframe. Nevertheless, with a total market share of 28.6%, in 1995 f6 remained the most popular cigarette smoked in the former GDR. In Poland, West became widely available in the mid 1990s, the brand was advertised by actor Bogusław Linda in 1996. In Russia, sales of West began in 1997, initially the cigarettes were available in two versions (Full Flavor and Lights) with a classic filter. The appearance of the new brand was accompanied by the advertising campaigns "The taste of now" and "The power of now", which started a year earlier in Europe. In 1999, to promote the brand, the company used the provocative advertising campaign "USE", which is the continuation of "Test the West!". The images used to popularize the brand had also become bolder. On the advertising posters, West's characters turn out to be in intriguing and unconventional situations: for example, a girl confesses and smokes together with a priest in a confession. The slogan of the campaign is "Equality for All". According to its results, West brand reached 11% of the share of the cigarette market in Germany. In July 1999, West cigarettes became available in the U. K.
To increase the competitiveness of the brand in Russia, the brand's specialists developed an innovative Streamtec filter in the form of a propeller, and in 2000 the brand was relaunched. In the early 2000s, the brand continued its active development. Thanks to the partnership with the McLaren F1 team, West's profile was raised. In production, West ST Ultra cigarettes were launched. Debut sales of West in Africa. In 2004, "Hongta Group" announced it would produce the cigarettes in China. Since 2009 there has been a significant expansion of the West line in the Russian market. West Tri Logic cigarettes with low levels of tar and nicotine and West Fusion were produced standard length cigarettes in Super Slims format. The following year, the production of West SSL cigarettes began in a super thin format. A year later, the launch of the production of West Compact format Queen size and West Duo classic King Size with a menthol capsule in the filter. In January 2010, Imperial Tobacco announced a change in the design of the West cigarettes. Through the fresh design, the company said it was making "a conscious effort for innovation and to create something that is both functional and aesthetically pleasing for our adult smokers". Marketing
Advertising campaigns
For a long time West cigarettes were advertised with more and more different campaigns. In 2003, the advertising campaign ("Für ") was carried out on Germany's posters and advertising pillars. The motifs showed the new seasonal pack edition of West. So there are a total of 5 different motifs painted in national colors faces from Germany, France, England, Italy and Brazil. The faces on the packs are representative of the enthusiasm and internationality in the country, which can be triggered for example by a FIFA World Cup. West also issued special editions of cigarette packaging: West Summer Edition, West Oster Edition, West Cola, West in Space Edition, Fest (Christmas cigarettes) and West Lemon Fresh were briefly introduced. Test the West
From 1986 onwards, the brand used the slogan "Test the West!" and made good use of it after the fall of the Berlin Wall to gain name recognition in the former German Democratic Republic. Sponsorship
Autosport
West became the main sponsor of the small German Formula One team Zakspeed. The best result of the team was Martin Brundle's 5th place at the 1987 San Marino Grand Prix. Sponsorship continued until 1989, when the team left the competition. It was also the sponsor of the McLaren Formula One team (known as "West McLaren Mercedes") from 1997 to July 2005. West terminated its relationship with McLaren due to a European Union ban on tobacco advertising in 2005 and Vodafone and Emirates became their primary sponsor from 2006 onwards. In countries where tobacco advertising already was banned on a local level (like Germany and France), West used certain logos, covered the West logos with black gaps, put the first names of the drivers ("Mika" for Mika Häkkinen, "David" for David Coulthard, "Juan Pablo" for Juan Pablo Montoya, "Kimi" for Kimi Räikkönen, and so on) or put "East" on their cars, referring to East Germany at the time to circumvent those laws. In Argentina, West sponsored the Turismo Carretera team's Ford Falcon cars, made up of Juan María Traverso and the brothers Oscar Aventín and Antonio Aventín in 1983. Motorsport
West was the primary sponsor of Sito Pons' MotoGP team from 2000 to 2002, when Camel became their main sponsor from 2003 onwards. The best result in this period was shown by Loris Capirossi, finishing third in the 2001 500cc season. In countries where tobacco advertising was banned on a local level (like Germany and France), West put the first names of the riders ("Alex" for Alex Barros, "Loris"'' for Loris Capirossi and so on) on the front and sides of the bikes to circumvent those laws.
infobox brand
| name= West
| logo= West cigarettes logo. png
| image=
| caption=
| type= Cigarette
| currentowner= Imperial Brands
| producedby= Reemtsma
| origin= West Germany
| introduced=
| discontinued=
| related=
| markets= See Markets
| previousowners=
| trademarkregistrations=
| ambassadors=
| tagline= "Let's go West! ", "Test the West!"' | website=
| footnotes = Carcinogenicity: IARC group 1
West is a German brand of cigarettes, currently owned and manufactured by Imperial Brands. History
West was introduced to the German market in 1981 and initially were only available in specialised tobacco shops. The launch of the new brand was accompanied by a dynamic advertising campaign under the slogan "Let's go West!". Thanks to a successful pricing policy and positioning quality at a reasonable price, a year later the brand became one of the leading in Germany. Since approximately 1987 West became available in supermarkets and cigarette vending machines. West is the second strongest cigarette brand in Germany. In 1986, a new "Test the West!" advertising campaign was launched; the simplicity and originality of the new marketing strategies have been cited as key factors behind the uptick in brand recognition that was soon to follow. The campaign employed a strategy of placing paid promoters inside pubs, bars, restaurants and discotheques from which brand interest could be driven directly; in particular, by encouraging young people to engage in blindfolded product comparisons between West cigarettes and their current cigarette brand of choice. In 1989, West Lights were introduced. The expansion of the range and the high demand for West cigarettes made it possible in two years to begin sales in Central and Eastern Europe. In July 1995, it was reported that West was one of the most popular brands in the former German Democratic Republic, with the cigarette maker Philip Morris International declaring the total market share of international brands to have risen by almost 10% (to 39%) during the preceding 5 year span; the survey, conducted by Philip Morris Marktforschung, also showed that the former GDR brands had collectively endured losses of around 8% during the same timeframe. Nevertheless, with a total market share of 28.6%, in 1995 f6 remained the most popular cigarette smoked in the former GDR. In Poland, West became widely available in the mid 1990s, the brand was advertised by actor Bogusław Linda in 1996. In Russia, sales of West began in 1997, initially the cigarettes were available in two versions (Full Flavor and Lights) with a classic filter. The appearance of the new brand was accompanied by the advertising campaigns "The taste of now" and "The power of now", which started a year earlier in Europe. In 1999, to promote the brand, the company used the provocative advertising campaign "USE", which is the continuation of "Test the West!". The images used to popularize the brand had also become bolder. On the advertising posters, West's characters turn out to be in intriguing and unconventional situations: for example, a girl confesses and smokes together with a priest in a confession. The slogan of the campaign is "Equality for All". According to its results, West brand reached 11% of the share of the cigarette market in Germany. In July 1999, West cigarettes became available in the U. K.
To increase the competitiveness of the brand in Russia, the brand's specialists developed an innovative Streamtec filter in the form of a propeller, and in 2000 the brand was relaunched. In the early 2000s, the brand continued its active development. Thanks to the partnership with the McLaren F1 team, West's profile was raised. In production, West ST Ultra cigarettes were launched. Debut sales of West in Africa. In 2004, "Hongta Group" announced it would produce the cigarettes in China. Since 2009 there has been a significant expansion of the West line in the Russian market. West Tri Logic cigarettes with low levels of tar and nicotine and West Fusion were produced standard length cigarettes in Super Slims format. The following year, the production of West SSL cigarettes began in a super thin format. A year later, the launch of the production of West Compact format Queen size and West Duo classic King Size with a menthol capsule in the filter. In January 2010, Imperial Tobacco announced a change in the design of the West cigarettes. Through the fresh design, the company said it was making "a conscious effort for innovation and to create something that is both functional and aesthetically pleasing for our adult smokers". Marketing
Advertising campaigns
For a long time West cigarettes were advertised with more and more different campaigns. In 2003, the advertising campaign ("Für ") was carried out on Germany's posters and advertising pillars. The motifs showed the new seasonal pack edition of West. So there are a total of 5 different motifs painted in national colors faces from Germany, France, England, Italy and Brazil. The faces on the packs are representative of the enthusiasm and internationality in the country, which can be triggered for example by a FIFA World Cup. West also issued special editions of cigarette packaging: West Summer Edition, West Oster Edition, West Cola, West in Space Edition, Fest (Christmas cigarettes) and West Lemon Fresh were briefly introduced. Test the West
From 1986 onwards, the brand used the slogan "Test the West!" and made good use of it after the fall of the Berlin Wall to gain name recognition in the former German Democratic Republic. Sponsorship
Autosport
West became the main sponsor of the small German Formula One team Zakspeed. The best result of the team was Martin Brundle's 5th place at the 1987 San Marino Grand Prix. Sponsorship continued until 1989, when the team left the competition. It was also the sponsor of the McLaren Formula One team (known as "West McLaren Mercedes") from 1997 to July 2005. West terminated its relationship with McLaren due to a European Union ban on tobacco advertising in 2005 and Vodafone and Emirates became their primary sponsor from 2006 onwards. In countries where tobacco advertising already was banned on a local level (like Germany and France), West used certain logos, covered the West logos with black gaps, put the first names of the drivers ("Mika" for Mika Häkkinen, "David" for David Coulthard, "Juan Pablo" for Juan Pablo Montoya, "Kimi" for Kimi Räikkönen, and so on) or put "East" on their cars, referring to East Germany at the time to circumvent those laws. In Argentina, West sponsored the Turismo Carretera team's Ford Falcon cars, made up of Juan María Traverso and the brothers Oscar Aventín and Antonio Aventín in 1983. Motorsport
West was the primary sponsor of Sito Pons' MotoGP team from 2000 to 2002, when Camel became their main sponsor from 2003 onwards. The best result in this period was shown by Loris Capirossi, finishing third in the 2001 500cc season. In countries where tobacco advertising was banned on a local level (like Germany and France), West put the first names of the riders ("Alex" for Alex Barros, "Loris"'' for Loris Capirossi and so on) on the front and sides of the bikes to circumvent those laws.
West темекілері ұзақ уақыт бойы әртүрлі жарнамалық кампанияларды қолданды. 2003 жылы жарнамалық науқан ("Für") Германияның плакаттары мен жарнамалық бағаналарында жүргізілді. Мотивтерде West жаңа маусымдық топтамасы көрсетілген. Сонымен, жалпы алғанда 5 түрлі мотив бар, олар ұлттық түстермен боялған Германия, Франция, Англия, Италия және Бразилиядан келгендер. Пакеттердегі суреттер елдегі құлшыныс пен интернационалдықты көрсетеді, мысалы, FIFA Әлем чемпионаты. West сонымен қатар темекі қаптамасының арнайы басылымдарын шығарды: West Summer Edition, West Oster Edition, West Cola, West in Space Edition, Fest (Рождестволық темекілер) және West Lemon Fresh қысқа мерзімге енгізілді.
Cigarette brand
infobox brand
| name= West
| logo= West cigarettes logo. png
| image=
| caption=
| type= Cigarette
| currentowner= Imperial Brands
| producedby= Reemtsma
| origin= West Germany
| introduced=
| discontinued=
| related=
| markets= See Markets
| previousowners=
| trademarkregistrations=
| ambassadors=
| tagline= "Let's go West! ", "Test the West!"' | website=
| footnotes = Carcinogenicity: IARC group 1
West is a German brand of cigarettes, currently owned and manufactured by Imperial Brands. History
West was introduced to the German market in 1981 and initially were only available in specialised tobacco shops. The launch of the new brand was accompanied by a dynamic advertising campaign under the slogan "Let's go West!". Thanks to a successful pricing policy and positioning quality at a reasonable price, a year later the brand became one of the leading in Germany. Since approximately 1987 West became available in supermarkets and cigarette vending machines. West is the second strongest cigarette brand in Germany. In 1986, a new "Test the West!" advertising campaign was launched; the simplicity and originality of the new marketing strategies have been cited as key factors behind the uptick in brand recognition that was soon to follow. The campaign employed a strategy of placing paid promoters inside pubs, bars, restaurants and discotheques from which brand interest could be driven directly; in particular, by encouraging young people to engage in blindfolded product comparisons between West cigarettes and their current cigarette brand of choice. In 1989, West Lights were introduced. The expansion of the range and the high demand for West cigarettes made it possible in two years to begin sales in Central and Eastern Europe. In July 1995, it was reported that West was one of the most popular brands in the former German Democratic Republic, with the cigarette maker Philip Morris International declaring the total market share of international brands to have risen by almost 10% (to 39%) during the preceding 5 year span; the survey, conducted by Philip Morris Marktforschung, also showed that the former GDR brands had collectively endured losses of around 8% during the same timeframe. Nevertheless, with a total market share of 28.6%, in 1995 f6 remained the most popular cigarette smoked in the former GDR. In Poland, West became widely available in the mid 1990s, the brand was advertised by actor Bogusław Linda in 1996. In Russia, sales of West began in 1997, initially the cigarettes were available in two versions (Full Flavor and Lights) with a classic filter. The appearance of the new brand was accompanied by the advertising campaigns "The taste of now" and "The power of now", which started a year earlier in Europe. In 1999, to promote the brand, the company used the provocative advertising campaign "USE", which is the continuation of "Test the West!". The images used to popularize the brand had also become bolder. On the advertising posters, West's characters turn out to be in intriguing and unconventional situations: for example, a girl confesses and smokes together with a priest in a confession. The slogan of the campaign is "Equality for All". According to its results, West brand reached 11% of the share of the cigarette market in Germany. In July 1999, West cigarettes became available in the U. K.
To increase the competitiveness of the brand in Russia, the brand's specialists developed an innovative Streamtec filter in the form of a propeller, and in 2000 the brand was relaunched. In the early 2000s, the brand continued its active development. Thanks to the partnership with the McLaren F1 team, West's profile was raised. In production, West ST Ultra cigarettes were launched. Debut sales of West in Africa. In 2004, "Hongta Group" announced it would produce the cigarettes in China. Since 2009 there has been a significant expansion of the West line in the Russian market. West Tri Logic cigarettes with low levels of tar and nicotine and West Fusion were produced standard length cigarettes in Super Slims format. The following year, the production of West SSL cigarettes began in a super thin format. A year later, the launch of the production of West Compact format Queen size and West Duo classic King Size with a menthol capsule in the filter. In January 2010, Imperial Tobacco announced a change in the design of the West cigarettes. Through the fresh design, the company said it was making "a conscious effort for innovation and to create something that is both functional and aesthetically pleasing for our adult smokers". Marketing
Advertising campaigns
For a long time West cigarettes were advertised with more and more different campaigns. In 2003, the advertising campaign ("Für ") was carried out on Germany's posters and advertising pillars. The motifs showed the new seasonal pack edition of West. So there are a total of 5 different motifs painted in national colors faces from Germany, France, England, Italy and Brazil. The faces on the packs are representative of the enthusiasm and internationality in the country, which can be triggered for example by a FIFA World Cup. West also issued special editions of cigarette packaging: West Summer Edition, West Oster Edition, West Cola, West in Space Edition, Fest (Christmas cigarettes) and West Lemon Fresh were briefly introduced. Test the West
From 1986 onwards, the brand used the slogan "Test the West!" and made good use of it after the fall of the Berlin Wall to gain name recognition in the former German Democratic Republic. Sponsorship
Autosport
West became the main sponsor of the small German Formula One team Zakspeed. The best result of the team was Martin Brundle's 5th place at the 1987 San Marino Grand Prix. Sponsorship continued until 1989, when the team left the competition. It was also the sponsor of the McLaren Formula One team (known as "West McLaren Mercedes") from 1997 to July 2005. West terminated its relationship with McLaren due to a European Union ban on tobacco advertising in 2005 and Vodafone and Emirates became their primary sponsor from 2006 onwards. In countries where tobacco advertising already was banned on a local level (like Germany and France), West used certain logos, covered the West logos with black gaps, put the first names of the drivers ("Mika" for Mika Häkkinen, "David" for David Coulthard, "Juan Pablo" for Juan Pablo Montoya, "Kimi" for Kimi Räikkönen, and so on) or put "East" on their cars, referring to East Germany at the time to circumvent those laws. In Argentina, West sponsored the Turismo Carretera team's Ford Falcon cars, made up of Juan María Traverso and the brothers Oscar Aventín and Antonio Aventín in 1983. Motorsport
West was the primary sponsor of Sito Pons' MotoGP team from 2000 to 2002, when Camel became their main sponsor from 2003 onwards. The best result in this period was shown by Loris Capirossi, finishing third in the 2001 500cc season. In countries where tobacco advertising was banned on a local level (like Germany and France), West put the first names of the riders ("Alex" for Alex Barros, "Loris"'' for Loris Capirossi and so on) on the front and sides of the bikes to circumvent those laws.
infobox brand
| name= West
| logo= West cigarettes logo. png
| image=
| caption=
| type= Cigarette
| currentowner= Imperial Brands
| producedby= Reemtsma
| origin= West Germany
| introduced=
| discontinued=
| related=
| markets= See Markets
| previousowners=
| trademarkregistrations=
| ambassadors=
| tagline= "Let's go West! ", "Test the West!"' | website=
| footnotes = Carcinogenicity: IARC group 1
West is a German brand of cigarettes, currently owned and manufactured by Imperial Brands. History
West was introduced to the German market in 1981 and initially were only available in specialised tobacco shops. The launch of the new brand was accompanied by a dynamic advertising campaign under the slogan "Let's go West!". Thanks to a successful pricing policy and positioning quality at a reasonable price, a year later the brand became one of the leading in Germany. Since approximately 1987 West became available in supermarkets and cigarette vending machines. West is the second strongest cigarette brand in Germany. In 1986, a new "Test the West!" advertising campaign was launched; the simplicity and originality of the new marketing strategies have been cited as key factors behind the uptick in brand recognition that was soon to follow. The campaign employed a strategy of placing paid promoters inside pubs, bars, restaurants and discotheques from which brand interest could be driven directly; in particular, by encouraging young people to engage in blindfolded product comparisons between West cigarettes and their current cigarette brand of choice. In 1989, West Lights were introduced. The expansion of the range and the high demand for West cigarettes made it possible in two years to begin sales in Central and Eastern Europe. In July 1995, it was reported that West was one of the most popular brands in the former German Democratic Republic, with the cigarette maker Philip Morris International declaring the total market share of international brands to have risen by almost 10% (to 39%) during the preceding 5 year span; the survey, conducted by Philip Morris Marktforschung, also showed that the former GDR brands had collectively endured losses of around 8% during the same timeframe. Nevertheless, with a total market share of 28.6%, in 1995 f6 remained the most popular cigarette smoked in the former GDR. In Poland, West became widely available in the mid 1990s, the brand was advertised by actor Bogusław Linda in 1996. In Russia, sales of West began in 1997, initially the cigarettes were available in two versions (Full Flavor and Lights) with a classic filter. The appearance of the new brand was accompanied by the advertising campaigns "The taste of now" and "The power of now", which started a year earlier in Europe. In 1999, to promote the brand, the company used the provocative advertising campaign "USE", which is the continuation of "Test the West!". The images used to popularize the brand had also become bolder. On the advertising posters, West's characters turn out to be in intriguing and unconventional situations: for example, a girl confesses and smokes together with a priest in a confession. The slogan of the campaign is "Equality for All". According to its results, West brand reached 11% of the share of the cigarette market in Germany. In July 1999, West cigarettes became available in the U. K.
To increase the competitiveness of the brand in Russia, the brand's specialists developed an innovative Streamtec filter in the form of a propeller, and in 2000 the brand was relaunched. In the early 2000s, the brand continued its active development. Thanks to the partnership with the McLaren F1 team, West's profile was raised. In production, West ST Ultra cigarettes were launched. Debut sales of West in Africa. In 2004, "Hongta Group" announced it would produce the cigarettes in China. Since 2009 there has been a significant expansion of the West line in the Russian market. West Tri Logic cigarettes with low levels of tar and nicotine and West Fusion were produced standard length cigarettes in Super Slims format. The following year, the production of West SSL cigarettes began in a super thin format. A year later, the launch of the production of West Compact format Queen size and West Duo classic King Size with a menthol capsule in the filter. In January 2010, Imperial Tobacco announced a change in the design of the West cigarettes. Through the fresh design, the company said it was making "a conscious effort for innovation and to create something that is both functional and aesthetically pleasing for our adult smokers". Marketing
Advertising campaigns
For a long time West cigarettes were advertised with more and more different campaigns. In 2003, the advertising campaign ("Für ") was carried out on Germany's posters and advertising pillars. The motifs showed the new seasonal pack edition of West. So there are a total of 5 different motifs painted in national colors faces from Germany, France, England, Italy and Brazil. The faces on the packs are representative of the enthusiasm and internationality in the country, which can be triggered for example by a FIFA World Cup. West also issued special editions of cigarette packaging: West Summer Edition, West Oster Edition, West Cola, West in Space Edition, Fest (Christmas cigarettes) and West Lemon Fresh were briefly introduced. Test the West
From 1986 onwards, the brand used the slogan "Test the West!" and made good use of it after the fall of the Berlin Wall to gain name recognition in the former German Democratic Republic. Sponsorship
Autosport
West became the main sponsor of the small German Formula One team Zakspeed. The best result of the team was Martin Brundle's 5th place at the 1987 San Marino Grand Prix. Sponsorship continued until 1989, when the team left the competition. It was also the sponsor of the McLaren Formula One team (known as "West McLaren Mercedes") from 1997 to July 2005. West terminated its relationship with McLaren due to a European Union ban on tobacco advertising in 2005 and Vodafone and Emirates became their primary sponsor from 2006 onwards. In countries where tobacco advertising already was banned on a local level (like Germany and France), West used certain logos, covered the West logos with black gaps, put the first names of the drivers ("Mika" for Mika Häkkinen, "David" for David Coulthard, "Juan Pablo" for Juan Pablo Montoya, "Kimi" for Kimi Räikkönen, and so on) or put "East" on their cars, referring to East Germany at the time to circumvent those laws. In Argentina, West sponsored the Turismo Carretera team's Ford Falcon cars, made up of Juan María Traverso and the brothers Oscar Aventín and Antonio Aventín in 1983. Motorsport
West was the primary sponsor of Sito Pons' MotoGP team from 2000 to 2002, when Camel became their main sponsor from 2003 onwards. The best result in this period was shown by Loris Capirossi, finishing third in the 2001 500cc season. In countries where tobacco advertising was banned on a local level (like Germany and France), West put the first names of the riders ("Alex" for Alex Barros, "Loris"'' for Loris Capirossi and so on) on the front and sides of the bikes to circumvent those laws.
Батысты сынаңдар
Cigarette brand
infobox brand
| name= West
| logo= West cigarettes logo. png
| image=
| caption=
| type= Cigarette
| currentowner= Imperial Brands
| producedby= Reemtsma
| origin= West Germany
| introduced=
| discontinued=
| related=
| markets= See Markets
| previousowners=
| trademarkregistrations=
| ambassadors=
| tagline= "Let's go West! ", "Test the West!"' | website=
| footnotes = Carcinogenicity: IARC group 1
West is a German brand of cigarettes, currently owned and manufactured by Imperial Brands. History
West was introduced to the German market in 1981 and initially were only available in specialised tobacco shops. The launch of the new brand was accompanied by a dynamic advertising campaign under the slogan "Let's go West!". Thanks to a successful pricing policy and positioning quality at a reasonable price, a year later the brand became one of the leading in Germany. Since approximately 1987 West became available in supermarkets and cigarette vending machines. West is the second strongest cigarette brand in Germany. In 1986, a new "Test the West!" advertising campaign was launched; the simplicity and originality of the new marketing strategies have been cited as key factors behind the uptick in brand recognition that was soon to follow. The campaign employed a strategy of placing paid promoters inside pubs, bars, restaurants and discotheques from which brand interest could be driven directly; in particular, by encouraging young people to engage in blindfolded product comparisons between West cigarettes and their current cigarette brand of choice. In 1989, West Lights were introduced. The expansion of the range and the high demand for West cigarettes made it possible in two years to begin sales in Central and Eastern Europe. In July 1995, it was reported that West was one of the most popular brands in the former German Democratic Republic, with the cigarette maker Philip Morris International declaring the total market share of international brands to have risen by almost 10% (to 39%) during the preceding 5 year span; the survey, conducted by Philip Morris Marktforschung, also showed that the former GDR brands had collectively endured losses of around 8% during the same timeframe. Nevertheless, with a total market share of 28.6%, in 1995 f6 remained the most popular cigarette smoked in the former GDR. In Poland, West became widely available in the mid 1990s, the brand was advertised by actor Bogusław Linda in 1996. In Russia, sales of West began in 1997, initially the cigarettes were available in two versions (Full Flavor and Lights) with a classic filter. The appearance of the new brand was accompanied by the advertising campaigns "The taste of now" and "The power of now", which started a year earlier in Europe. In 1999, to promote the brand, the company used the provocative advertising campaign "USE", which is the continuation of "Test the West!". The images used to popularize the brand had also become bolder. On the advertising posters, West's characters turn out to be in intriguing and unconventional situations: for example, a girl confesses and smokes together with a priest in a confession. The slogan of the campaign is "Equality for All". According to its results, West brand reached 11% of the share of the cigarette market in Germany. In July 1999, West cigarettes became available in the U. K.
To increase the competitiveness of the brand in Russia, the brand's specialists developed an innovative Streamtec filter in the form of a propeller, and in 2000 the brand was relaunched. In the early 2000s, the brand continued its active development. Thanks to the partnership with the McLaren F1 team, West's profile was raised. In production, West ST Ultra cigarettes were launched. Debut sales of West in Africa. In 2004, "Hongta Group" announced it would produce the cigarettes in China. Since 2009 there has been a significant expansion of the West line in the Russian market. West Tri Logic cigarettes with low levels of tar and nicotine and West Fusion were produced standard length cigarettes in Super Slims format. The following year, the production of West SSL cigarettes began in a super thin format. A year later, the launch of the production of West Compact format Queen size and West Duo classic King Size with a menthol capsule in the filter. In January 2010, Imperial Tobacco announced a change in the design of the West cigarettes. Through the fresh design, the company said it was making "a conscious effort for innovation and to create something that is both functional and aesthetically pleasing for our adult smokers". Marketing
Advertising campaigns
For a long time West cigarettes were advertised with more and more different campaigns. In 2003, the advertising campaign ("Für ") was carried out on Germany's posters and advertising pillars. The motifs showed the new seasonal pack edition of West. So there are a total of 5 different motifs painted in national colors faces from Germany, France, England, Italy and Brazil. The faces on the packs are representative of the enthusiasm and internationality in the country, which can be triggered for example by a FIFA World Cup. West also issued special editions of cigarette packaging: West Summer Edition, West Oster Edition, West Cola, West in Space Edition, Fest (Christmas cigarettes) and West Lemon Fresh were briefly introduced. Test the West
From 1986 onwards, the brand used the slogan "Test the West!" and made good use of it after the fall of the Berlin Wall to gain name recognition in the former German Democratic Republic. Sponsorship
Autosport
West became the main sponsor of the small German Formula One team Zakspeed. The best result of the team was Martin Brundle's 5th place at the 1987 San Marino Grand Prix. Sponsorship continued until 1989, when the team left the competition. It was also the sponsor of the McLaren Formula One team (known as "West McLaren Mercedes") from 1997 to July 2005. West terminated its relationship with McLaren due to a European Union ban on tobacco advertising in 2005 and Vodafone and Emirates became their primary sponsor from 2006 onwards. In countries where tobacco advertising already was banned on a local level (like Germany and France), West used certain logos, covered the West logos with black gaps, put the first names of the drivers ("Mika" for Mika Häkkinen, "David" for David Coulthard, "Juan Pablo" for Juan Pablo Montoya, "Kimi" for Kimi Räikkönen, and so on) or put "East" on their cars, referring to East Germany at the time to circumvent those laws. In Argentina, West sponsored the Turismo Carretera team's Ford Falcon cars, made up of Juan María Traverso and the brothers Oscar Aventín and Antonio Aventín in 1983. Motorsport
West was the primary sponsor of Sito Pons' MotoGP team from 2000 to 2002, when Camel became their main sponsor from 2003 onwards. The best result in this period was shown by Loris Capirossi, finishing third in the 2001 500cc season. In countries where tobacco advertising was banned on a local level (like Germany and France), West put the first names of the riders ("Alex" for Alex Barros, "Loris"'' for Loris Capirossi and so on) on the front and sides of the bikes to circumvent those laws.
infobox brand
| name= West
| logo= West cigarettes logo. png
| image=
| caption=
| type= Cigarette
| currentowner= Imperial Brands
| producedby= Reemtsma
| origin= West Germany
| introduced=
| discontinued=
| related=
| markets= See Markets
| previousowners=
| trademarkregistrations=
| ambassadors=
| tagline= "Let's go West! ", "Test the West!"' | website=
| footnotes = Carcinogenicity: IARC group 1
West is a German brand of cigarettes, currently owned and manufactured by Imperial Brands. History
West was introduced to the German market in 1981 and initially were only available in specialised tobacco shops. The launch of the new brand was accompanied by a dynamic advertising campaign under the slogan "Let's go West!". Thanks to a successful pricing policy and positioning quality at a reasonable price, a year later the brand became one of the leading in Germany. Since approximately 1987 West became available in supermarkets and cigarette vending machines. West is the second strongest cigarette brand in Germany. In 1986, a new "Test the West!" advertising campaign was launched; the simplicity and originality of the new marketing strategies have been cited as key factors behind the uptick in brand recognition that was soon to follow. The campaign employed a strategy of placing paid promoters inside pubs, bars, restaurants and discotheques from which brand interest could be driven directly; in particular, by encouraging young people to engage in blindfolded product comparisons between West cigarettes and their current cigarette brand of choice. In 1989, West Lights were introduced. The expansion of the range and the high demand for West cigarettes made it possible in two years to begin sales in Central and Eastern Europe. In July 1995, it was reported that West was one of the most popular brands in the former German Democratic Republic, with the cigarette maker Philip Morris International declaring the total market share of international brands to have risen by almost 10% (to 39%) during the preceding 5 year span; the survey, conducted by Philip Morris Marktforschung, also showed that the former GDR brands had collectively endured losses of around 8% during the same timeframe. Nevertheless, with a total market share of 28.6%, in 1995 f6 remained the most popular cigarette smoked in the former GDR. In Poland, West became widely available in the mid 1990s, the brand was advertised by actor Bogusław Linda in 1996. In Russia, sales of West began in 1997, initially the cigarettes were available in two versions (Full Flavor and Lights) with a classic filter. The appearance of the new brand was accompanied by the advertising campaigns "The taste of now" and "The power of now", which started a year earlier in Europe. In 1999, to promote the brand, the company used the provocative advertising campaign "USE", which is the continuation of "Test the West!". The images used to popularize the brand had also become bolder. On the advertising posters, West's characters turn out to be in intriguing and unconventional situations: for example, a girl confesses and smokes together with a priest in a confession. The slogan of the campaign is "Equality for All". According to its results, West brand reached 11% of the share of the cigarette market in Germany. In July 1999, West cigarettes became available in the U. K.
To increase the competitiveness of the brand in Russia, the brand's specialists developed an innovative Streamtec filter in the form of a propeller, and in 2000 the brand was relaunched. In the early 2000s, the brand continued its active development. Thanks to the partnership with the McLaren F1 team, West's profile was raised. In production, West ST Ultra cigarettes were launched. Debut sales of West in Africa. In 2004, "Hongta Group" announced it would produce the cigarettes in China. Since 2009 there has been a significant expansion of the West line in the Russian market. West Tri Logic cigarettes with low levels of tar and nicotine and West Fusion were produced standard length cigarettes in Super Slims format. The following year, the production of West SSL cigarettes began in a super thin format. A year later, the launch of the production of West Compact format Queen size and West Duo classic King Size with a menthol capsule in the filter. In January 2010, Imperial Tobacco announced a change in the design of the West cigarettes. Through the fresh design, the company said it was making "a conscious effort for innovation and to create something that is both functional and aesthetically pleasing for our adult smokers". Marketing
Advertising campaigns
For a long time West cigarettes were advertised with more and more different campaigns. In 2003, the advertising campaign ("Für ") was carried out on Germany's posters and advertising pillars. The motifs showed the new seasonal pack edition of West. So there are a total of 5 different motifs painted in national colors faces from Germany, France, England, Italy and Brazil. The faces on the packs are representative of the enthusiasm and internationality in the country, which can be triggered for example by a FIFA World Cup. West also issued special editions of cigarette packaging: West Summer Edition, West Oster Edition, West Cola, West in Space Edition, Fest (Christmas cigarettes) and West Lemon Fresh were briefly introduced. Test the West
From 1986 onwards, the brand used the slogan "Test the West!" and made good use of it after the fall of the Berlin Wall to gain name recognition in the former German Democratic Republic. Sponsorship
Autosport
West became the main sponsor of the small German Formula One team Zakspeed. The best result of the team was Martin Brundle's 5th place at the 1987 San Marino Grand Prix. Sponsorship continued until 1989, when the team left the competition. It was also the sponsor of the McLaren Formula One team (known as "West McLaren Mercedes") from 1997 to July 2005. West terminated its relationship with McLaren due to a European Union ban on tobacco advertising in 2005 and Vodafone and Emirates became their primary sponsor from 2006 onwards. In countries where tobacco advertising already was banned on a local level (like Germany and France), West used certain logos, covered the West logos with black gaps, put the first names of the drivers ("Mika" for Mika Häkkinen, "David" for David Coulthard, "Juan Pablo" for Juan Pablo Montoya, "Kimi" for Kimi Räikkönen, and so on) or put "East" on their cars, referring to East Germany at the time to circumvent those laws. In Argentina, West sponsored the Turismo Carretera team's Ford Falcon cars, made up of Juan María Traverso and the brothers Oscar Aventín and Antonio Aventín in 1983. Motorsport
West was the primary sponsor of Sito Pons' MotoGP team from 2000 to 2002, when Camel became their main sponsor from 2003 onwards. The best result in this period was shown by Loris Capirossi, finishing third in the 2001 500cc season. In countries where tobacco advertising was banned on a local level (like Germany and France), West put the first names of the riders ("Alex" for Alex Barros, "Loris"'' for Loris Capirossi and so on) on the front and sides of the bikes to circumvent those laws.
1986 жылдан бастап бренд "Батысты сынаңдар!" ұранын қолданды және Берлин қабырғасы құлағаннан кейін бұрынғы ГДР-де танымалдылықты арттыру үшін жақсы пайдаланды.
Cigarette brand
infobox brand
| name= West
| logo= West cigarettes logo. png
| image=
| caption=
| type= Cigarette
| currentowner= Imperial Brands
| producedby= Reemtsma
| origin= West Germany
| introduced=
| discontinued=
| related=
| markets= See Markets
| previousowners=
| trademarkregistrations=
| ambassadors=
| tagline= "Let's go West! ", "Test the West!"' | website=
| footnotes = Carcinogenicity: IARC group 1
West is a German brand of cigarettes, currently owned and manufactured by Imperial Brands. History
West was introduced to the German market in 1981 and initially were only available in specialised tobacco shops. The launch of the new brand was accompanied by a dynamic advertising campaign under the slogan "Let's go West!". Thanks to a successful pricing policy and positioning quality at a reasonable price, a year later the brand became one of the leading in Germany. Since approximately 1987 West became available in supermarkets and cigarette vending machines. West is the second strongest cigarette brand in Germany. In 1986, a new "Test the West!" advertising campaign was launched; the simplicity and originality of the new marketing strategies have been cited as key factors behind the uptick in brand recognition that was soon to follow. The campaign employed a strategy of placing paid promoters inside pubs, bars, restaurants and discotheques from which brand interest could be driven directly; in particular, by encouraging young people to engage in blindfolded product comparisons between West cigarettes and their current cigarette brand of choice. In 1989, West Lights were introduced. The expansion of the range and the high demand for West cigarettes made it possible in two years to begin sales in Central and Eastern Europe. In July 1995, it was reported that West was one of the most popular brands in the former German Democratic Republic, with the cigarette maker Philip Morris International declaring the total market share of international brands to have risen by almost 10% (to 39%) during the preceding 5 year span; the survey, conducted by Philip Morris Marktforschung, also showed that the former GDR brands had collectively endured losses of around 8% during the same timeframe. Nevertheless, with a total market share of 28.6%, in 1995 f6 remained the most popular cigarette smoked in the former GDR. In Poland, West became widely available in the mid 1990s, the brand was advertised by actor Bogusław Linda in 1996. In Russia, sales of West began in 1997, initially the cigarettes were available in two versions (Full Flavor and Lights) with a classic filter. The appearance of the new brand was accompanied by the advertising campaigns "The taste of now" and "The power of now", which started a year earlier in Europe. In 1999, to promote the brand, the company used the provocative advertising campaign "USE", which is the continuation of "Test the West!". The images used to popularize the brand had also become bolder. On the advertising posters, West's characters turn out to be in intriguing and unconventional situations: for example, a girl confesses and smokes together with a priest in a confession. The slogan of the campaign is "Equality for All". According to its results, West brand reached 11% of the share of the cigarette market in Germany. In July 1999, West cigarettes became available in the U. K.
To increase the competitiveness of the brand in Russia, the brand's specialists developed an innovative Streamtec filter in the form of a propeller, and in 2000 the brand was relaunched. In the early 2000s, the brand continued its active development. Thanks to the partnership with the McLaren F1 team, West's profile was raised. In production, West ST Ultra cigarettes were launched. Debut sales of West in Africa. In 2004, "Hongta Group" announced it would produce the cigarettes in China. Since 2009 there has been a significant expansion of the West line in the Russian market. West Tri Logic cigarettes with low levels of tar and nicotine and West Fusion were produced standard length cigarettes in Super Slims format. The following year, the production of West SSL cigarettes began in a super thin format. A year later, the launch of the production of West Compact format Queen size and West Duo classic King Size with a menthol capsule in the filter. In January 2010, Imperial Tobacco announced a change in the design of the West cigarettes. Through the fresh design, the company said it was making "a conscious effort for innovation and to create something that is both functional and aesthetically pleasing for our adult smokers". Marketing
Advertising campaigns
For a long time West cigarettes were advertised with more and more different campaigns. In 2003, the advertising campaign ("Für ") was carried out on Germany's posters and advertising pillars. The motifs showed the new seasonal pack edition of West. So there are a total of 5 different motifs painted in national colors faces from Germany, France, England, Italy and Brazil. The faces on the packs are representative of the enthusiasm and internationality in the country, which can be triggered for example by a FIFA World Cup. West also issued special editions of cigarette packaging: West Summer Edition, West Oster Edition, West Cola, West in Space Edition, Fest (Christmas cigarettes) and West Lemon Fresh were briefly introduced. Test the West
From 1986 onwards, the brand used the slogan "Test the West!" and made good use of it after the fall of the Berlin Wall to gain name recognition in the former German Democratic Republic. Sponsorship
Autosport
West became the main sponsor of the small German Formula One team Zakspeed. The best result of the team was Martin Brundle's 5th place at the 1987 San Marino Grand Prix. Sponsorship continued until 1989, when the team left the competition. It was also the sponsor of the McLaren Formula One team (known as "West McLaren Mercedes") from 1997 to July 2005. West terminated its relationship with McLaren due to a European Union ban on tobacco advertising in 2005 and Vodafone and Emirates became their primary sponsor from 2006 onwards. In countries where tobacco advertising already was banned on a local level (like Germany and France), West used certain logos, covered the West logos with black gaps, put the first names of the drivers ("Mika" for Mika Häkkinen, "David" for David Coulthard, "Juan Pablo" for Juan Pablo Montoya, "Kimi" for Kimi Räikkönen, and so on) or put "East" on their cars, referring to East Germany at the time to circumvent those laws. In Argentina, West sponsored the Turismo Carretera team's Ford Falcon cars, made up of Juan María Traverso and the brothers Oscar Aventín and Antonio Aventín in 1983. Motorsport
West was the primary sponsor of Sito Pons' MotoGP team from 2000 to 2002, when Camel became their main sponsor from 2003 onwards. The best result in this period was shown by Loris Capirossi, finishing third in the 2001 500cc season. In countries where tobacco advertising was banned on a local level (like Germany and France), West put the first names of the riders ("Alex" for Alex Barros, "Loris"'' for Loris Capirossi and so on) on the front and sides of the bikes to circumvent those laws.
infobox brand
| name= West
| logo= West cigarettes logo. png
| image=
| caption=
| type= Cigarette
| currentowner= Imperial Brands
| producedby= Reemtsma
| origin= West Germany
| introduced=
| discontinued=
| related=
| markets= See Markets
| previousowners=
| trademarkregistrations=
| ambassadors=
| tagline= "Let's go West! ", "Test the West!"' | website=
| footnotes = Carcinogenicity: IARC group 1
West is a German brand of cigarettes, currently owned and manufactured by Imperial Brands. History
West was introduced to the German market in 1981 and initially were only available in specialised tobacco shops. The launch of the new brand was accompanied by a dynamic advertising campaign under the slogan "Let's go West!". Thanks to a successful pricing policy and positioning quality at a reasonable price, a year later the brand became one of the leading in Germany. Since approximately 1987 West became available in supermarkets and cigarette vending machines. West is the second strongest cigarette brand in Germany. In 1986, a new "Test the West!" advertising campaign was launched; the simplicity and originality of the new marketing strategies have been cited as key factors behind the uptick in brand recognition that was soon to follow. The campaign employed a strategy of placing paid promoters inside pubs, bars, restaurants and discotheques from which brand interest could be driven directly; in particular, by encouraging young people to engage in blindfolded product comparisons between West cigarettes and their current cigarette brand of choice. In 1989, West Lights were introduced. The expansion of the range and the high demand for West cigarettes made it possible in two years to begin sales in Central and Eastern Europe. In July 1995, it was reported that West was one of the most popular brands in the former German Democratic Republic, with the cigarette maker Philip Morris International declaring the total market share of international brands to have risen by almost 10% (to 39%) during the preceding 5 year span; the survey, conducted by Philip Morris Marktforschung, also showed that the former GDR brands had collectively endured losses of around 8% during the same timeframe. Nevertheless, with a total market share of 28.6%, in 1995 f6 remained the most popular cigarette smoked in the former GDR. In Poland, West became widely available in the mid 1990s, the brand was advertised by actor Bogusław Linda in 1996. In Russia, sales of West began in 1997, initially the cigarettes were available in two versions (Full Flavor and Lights) with a classic filter. The appearance of the new brand was accompanied by the advertising campaigns "The taste of now" and "The power of now", which started a year earlier in Europe. In 1999, to promote the brand, the company used the provocative advertising campaign "USE", which is the continuation of "Test the West!". The images used to popularize the brand had also become bolder. On the advertising posters, West's characters turn out to be in intriguing and unconventional situations: for example, a girl confesses and smokes together with a priest in a confession. The slogan of the campaign is "Equality for All". According to its results, West brand reached 11% of the share of the cigarette market in Germany. In July 1999, West cigarettes became available in the U. K.
To increase the competitiveness of the brand in Russia, the brand's specialists developed an innovative Streamtec filter in the form of a propeller, and in 2000 the brand was relaunched. In the early 2000s, the brand continued its active development. Thanks to the partnership with the McLaren F1 team, West's profile was raised. In production, West ST Ultra cigarettes were launched. Debut sales of West in Africa. In 2004, "Hongta Group" announced it would produce the cigarettes in China. Since 2009 there has been a significant expansion of the West line in the Russian market. West Tri Logic cigarettes with low levels of tar and nicotine and West Fusion were produced standard length cigarettes in Super Slims format. The following year, the production of West SSL cigarettes began in a super thin format. A year later, the launch of the production of West Compact format Queen size and West Duo classic King Size with a menthol capsule in the filter. In January 2010, Imperial Tobacco announced a change in the design of the West cigarettes. Through the fresh design, the company said it was making "a conscious effort for innovation and to create something that is both functional and aesthetically pleasing for our adult smokers". Marketing
Advertising campaigns
For a long time West cigarettes were advertised with more and more different campaigns. In 2003, the advertising campaign ("Für ") was carried out on Germany's posters and advertising pillars. The motifs showed the new seasonal pack edition of West. So there are a total of 5 different motifs painted in national colors faces from Germany, France, England, Italy and Brazil. The faces on the packs are representative of the enthusiasm and internationality in the country, which can be triggered for example by a FIFA World Cup. West also issued special editions of cigarette packaging: West Summer Edition, West Oster Edition, West Cola, West in Space Edition, Fest (Christmas cigarettes) and West Lemon Fresh were briefly introduced. Test the West
From 1986 onwards, the brand used the slogan "Test the West!" and made good use of it after the fall of the Berlin Wall to gain name recognition in the former German Democratic Republic. Sponsorship
Autosport
West became the main sponsor of the small German Formula One team Zakspeed. The best result of the team was Martin Brundle's 5th place at the 1987 San Marino Grand Prix. Sponsorship continued until 1989, when the team left the competition. It was also the sponsor of the McLaren Formula One team (known as "West McLaren Mercedes") from 1997 to July 2005. West terminated its relationship with McLaren due to a European Union ban on tobacco advertising in 2005 and Vodafone and Emirates became their primary sponsor from 2006 onwards. In countries where tobacco advertising already was banned on a local level (like Germany and France), West used certain logos, covered the West logos with black gaps, put the first names of the drivers ("Mika" for Mika Häkkinen, "David" for David Coulthard, "Juan Pablo" for Juan Pablo Montoya, "Kimi" for Kimi Räikkönen, and so on) or put "East" on their cars, referring to East Germany at the time to circumvent those laws. In Argentina, West sponsored the Turismo Carretera team's Ford Falcon cars, made up of Juan María Traverso and the brothers Oscar Aventín and Antonio Aventín in 1983. Motorsport
West was the primary sponsor of Sito Pons' MotoGP team from 2000 to 2002, when Camel became their main sponsor from 2003 onwards. The best result in this period was shown by Loris Capirossi, finishing third in the 2001 500cc season. In countries where tobacco advertising was banned on a local level (like Germany and France), West put the first names of the riders ("Alex" for Alex Barros, "Loris"'' for Loris Capirossi and so on) on the front and sides of the bikes to circumvent those laws.
Демеушілік
Cigarette brand
infobox brand
| name= West
| logo= West cigarettes logo. png
| image=
| caption=
| type= Cigarette
| currentowner= Imperial Brands
| producedby= Reemtsma
| origin= West Germany
| introduced=
| discontinued=
| related=
| markets= See Markets
| previousowners=
| trademarkregistrations=
| ambassadors=
| tagline= "Let's go West! ", "Test the West!"' | website=
| footnotes = Carcinogenicity: IARC group 1
West is a German brand of cigarettes, currently owned and manufactured by Imperial Brands. History
West was introduced to the German market in 1981 and initially were only available in specialised tobacco shops. The launch of the new brand was accompanied by a dynamic advertising campaign under the slogan "Let's go West!". Thanks to a successful pricing policy and positioning quality at a reasonable price, a year later the brand became one of the leading in Germany. Since approximately 1987 West became available in supermarkets and cigarette vending machines. West is the second strongest cigarette brand in Germany. In 1986, a new "Test the West!" advertising campaign was launched; the simplicity and originality of the new marketing strategies have been cited as key factors behind the uptick in brand recognition that was soon to follow. The campaign employed a strategy of placing paid promoters inside pubs, bars, restaurants and discotheques from which brand interest could be driven directly; in particular, by encouraging young people to engage in blindfolded product comparisons between West cigarettes and their current cigarette brand of choice. In 1989, West Lights were introduced. The expansion of the range and the high demand for West cigarettes made it possible in two years to begin sales in Central and Eastern Europe. In July 1995, it was reported that West was one of the most popular brands in the former German Democratic Republic, with the cigarette maker Philip Morris International declaring the total market share of international brands to have risen by almost 10% (to 39%) during the preceding 5 year span; the survey, conducted by Philip Morris Marktforschung, also showed that the former GDR brands had collectively endured losses of around 8% during the same timeframe. Nevertheless, with a total market share of 28.6%, in 1995 f6 remained the most popular cigarette smoked in the former GDR. In Poland, West became widely available in the mid 1990s, the brand was advertised by actor Bogusław Linda in 1996. In Russia, sales of West began in 1997, initially the cigarettes were available in two versions (Full Flavor and Lights) with a classic filter. The appearance of the new brand was accompanied by the advertising campaigns "The taste of now" and "The power of now", which started a year earlier in Europe. In 1999, to promote the brand, the company used the provocative advertising campaign "USE", which is the continuation of "Test the West!". The images used to popularize the brand had also become bolder. On the advertising posters, West's characters turn out to be in intriguing and unconventional situations: for example, a girl confesses and smokes together with a priest in a confession. The slogan of the campaign is "Equality for All". According to its results, West brand reached 11% of the share of the cigarette market in Germany. In July 1999, West cigarettes became available in the U. K.
To increase the competitiveness of the brand in Russia, the brand's specialists developed an innovative Streamtec filter in the form of a propeller, and in 2000 the brand was relaunched. In the early 2000s, the brand continued its active development. Thanks to the partnership with the McLaren F1 team, West's profile was raised. In production, West ST Ultra cigarettes were launched. Debut sales of West in Africa. In 2004, "Hongta Group" announced it would produce the cigarettes in China. Since 2009 there has been a significant expansion of the West line in the Russian market. West Tri Logic cigarettes with low levels of tar and nicotine and West Fusion were produced standard length cigarettes in Super Slims format. The following year, the production of West SSL cigarettes began in a super thin format. A year later, the launch of the production of West Compact format Queen size and West Duo classic King Size with a menthol capsule in the filter. In January 2010, Imperial Tobacco announced a change in the design of the West cigarettes. Through the fresh design, the company said it was making "a conscious effort for innovation and to create something that is both functional and aesthetically pleasing for our adult smokers". Marketing
Advertising campaigns
For a long time West cigarettes were advertised with more and more different campaigns. In 2003, the advertising campaign ("Für ") was carried out on Germany's posters and advertising pillars. The motifs showed the new seasonal pack edition of West. So there are a total of 5 different motifs painted in national colors faces from Germany, France, England, Italy and Brazil. The faces on the packs are representative of the enthusiasm and internationality in the country, which can be triggered for example by a FIFA World Cup. West also issued special editions of cigarette packaging: West Summer Edition, West Oster Edition, West Cola, West in Space Edition, Fest (Christmas cigarettes) and West Lemon Fresh were briefly introduced. Test the West
From 1986 onwards, the brand used the slogan "Test the West!" and made good use of it after the fall of the Berlin Wall to gain name recognition in the former German Democratic Republic. Sponsorship
Autosport
West became the main sponsor of the small German Formula One team Zakspeed. The best result of the team was Martin Brundle's 5th place at the 1987 San Marino Grand Prix. Sponsorship continued until 1989, when the team left the competition. It was also the sponsor of the McLaren Formula One team (known as "West McLaren Mercedes") from 1997 to July 2005. West terminated its relationship with McLaren due to a European Union ban on tobacco advertising in 2005 and Vodafone and Emirates became their primary sponsor from 2006 onwards. In countries where tobacco advertising already was banned on a local level (like Germany and France), West used certain logos, covered the West logos with black gaps, put the first names of the drivers ("Mika" for Mika Häkkinen, "David" for David Coulthard, "Juan Pablo" for Juan Pablo Montoya, "Kimi" for Kimi Räikkönen, and so on) or put "East" on their cars, referring to East Germany at the time to circumvent those laws. In Argentina, West sponsored the Turismo Carretera team's Ford Falcon cars, made up of Juan María Traverso and the brothers Oscar Aventín and Antonio Aventín in 1983. Motorsport
West was the primary sponsor of Sito Pons' MotoGP team from 2000 to 2002, when Camel became their main sponsor from 2003 onwards. The best result in this period was shown by Loris Capirossi, finishing third in the 2001 500cc season. In countries where tobacco advertising was banned on a local level (like Germany and France), West put the first names of the riders ("Alex" for Alex Barros, "Loris"'' for Loris Capirossi and so on) on the front and sides of the bikes to circumvent those laws.
infobox brand
| name= West
| logo= West cigarettes logo. png
| image=
| caption=
| type= Cigarette
| currentowner= Imperial Brands
| producedby= Reemtsma
| origin= West Germany
| introduced=
| discontinued=
| related=
| markets= See Markets
| previousowners=
| trademarkregistrations=
| ambassadors=
| tagline= "Let's go West! ", "Test the West!"' | website=
| footnotes = Carcinogenicity: IARC group 1
West is a German brand of cigarettes, currently owned and manufactured by Imperial Brands. History
West was introduced to the German market in 1981 and initially were only available in specialised tobacco shops. The launch of the new brand was accompanied by a dynamic advertising campaign under the slogan "Let's go West!". Thanks to a successful pricing policy and positioning quality at a reasonable price, a year later the brand became one of the leading in Germany. Since approximately 1987 West became available in supermarkets and cigarette vending machines. West is the second strongest cigarette brand in Germany. In 1986, a new "Test the West!" advertising campaign was launched; the simplicity and originality of the new marketing strategies have been cited as key factors behind the uptick in brand recognition that was soon to follow. The campaign employed a strategy of placing paid promoters inside pubs, bars, restaurants and discotheques from which brand interest could be driven directly; in particular, by encouraging young people to engage in blindfolded product comparisons between West cigarettes and their current cigarette brand of choice. In 1989, West Lights were introduced. The expansion of the range and the high demand for West cigarettes made it possible in two years to begin sales in Central and Eastern Europe. In July 1995, it was reported that West was one of the most popular brands in the former German Democratic Republic, with the cigarette maker Philip Morris International declaring the total market share of international brands to have risen by almost 10% (to 39%) during the preceding 5 year span; the survey, conducted by Philip Morris Marktforschung, also showed that the former GDR brands had collectively endured losses of around 8% during the same timeframe. Nevertheless, with a total market share of 28.6%, in 1995 f6 remained the most popular cigarette smoked in the former GDR. In Poland, West became widely available in the mid 1990s, the brand was advertised by actor Bogusław Linda in 1996. In Russia, sales of West began in 1997, initially the cigarettes were available in two versions (Full Flavor and Lights) with a classic filter. The appearance of the new brand was accompanied by the advertising campaigns "The taste of now" and "The power of now", which started a year earlier in Europe. In 1999, to promote the brand, the company used the provocative advertising campaign "USE", which is the continuation of "Test the West!". The images used to popularize the brand had also become bolder. On the advertising posters, West's characters turn out to be in intriguing and unconventional situations: for example, a girl confesses and smokes together with a priest in a confession. The slogan of the campaign is "Equality for All". According to its results, West brand reached 11% of the share of the cigarette market in Germany. In July 1999, West cigarettes became available in the U. K.
To increase the competitiveness of the brand in Russia, the brand's specialists developed an innovative Streamtec filter in the form of a propeller, and in 2000 the brand was relaunched. In the early 2000s, the brand continued its active development. Thanks to the partnership with the McLaren F1 team, West's profile was raised. In production, West ST Ultra cigarettes were launched. Debut sales of West in Africa. In 2004, "Hongta Group" announced it would produce the cigarettes in China. Since 2009 there has been a significant expansion of the West line in the Russian market. West Tri Logic cigarettes with low levels of tar and nicotine and West Fusion were produced standard length cigarettes in Super Slims format. The following year, the production of West SSL cigarettes began in a super thin format. A year later, the launch of the production of West Compact format Queen size and West Duo classic King Size with a menthol capsule in the filter. In January 2010, Imperial Tobacco announced a change in the design of the West cigarettes. Through the fresh design, the company said it was making "a conscious effort for innovation and to create something that is both functional and aesthetically pleasing for our adult smokers". Marketing
Advertising campaigns
For a long time West cigarettes were advertised with more and more different campaigns. In 2003, the advertising campaign ("Für ") was carried out on Germany's posters and advertising pillars. The motifs showed the new seasonal pack edition of West. So there are a total of 5 different motifs painted in national colors faces from Germany, France, England, Italy and Brazil. The faces on the packs are representative of the enthusiasm and internationality in the country, which can be triggered for example by a FIFA World Cup. West also issued special editions of cigarette packaging: West Summer Edition, West Oster Edition, West Cola, West in Space Edition, Fest (Christmas cigarettes) and West Lemon Fresh were briefly introduced. Test the West
From 1986 onwards, the brand used the slogan "Test the West!" and made good use of it after the fall of the Berlin Wall to gain name recognition in the former German Democratic Republic. Sponsorship
Autosport
West became the main sponsor of the small German Formula One team Zakspeed. The best result of the team was Martin Brundle's 5th place at the 1987 San Marino Grand Prix. Sponsorship continued until 1989, when the team left the competition. It was also the sponsor of the McLaren Formula One team (known as "West McLaren Mercedes") from 1997 to July 2005. West terminated its relationship with McLaren due to a European Union ban on tobacco advertising in 2005 and Vodafone and Emirates became their primary sponsor from 2006 onwards. In countries where tobacco advertising already was banned on a local level (like Germany and France), West used certain logos, covered the West logos with black gaps, put the first names of the drivers ("Mika" for Mika Häkkinen, "David" for David Coulthard, "Juan Pablo" for Juan Pablo Montoya, "Kimi" for Kimi Räikkönen, and so on) or put "East" on their cars, referring to East Germany at the time to circumvent those laws. In Argentina, West sponsored the Turismo Carretera team's Ford Falcon cars, made up of Juan María Traverso and the brothers Oscar Aventín and Antonio Aventín in 1983. Motorsport
West was the primary sponsor of Sito Pons' MotoGP team from 2000 to 2002, when Camel became their main sponsor from 2003 onwards. The best result in this period was shown by Loris Capirossi, finishing third in the 2001 500cc season. In countries where tobacco advertising was banned on a local level (like Germany and France), West put the first names of the riders ("Alex" for Alex Barros, "Loris"'' for Loris Capirossi and so on) on the front and sides of the bikes to circumvent those laws.
Автоспорт
Cigarette brand
infobox brand
| name= West
| logo= West cigarettes logo. png
| image=
| caption=
| type= Cigarette
| currentowner= Imperial Brands
| producedby= Reemtsma
| origin= West Germany
| introduced=
| discontinued=
| related=
| markets= See Markets
| previousowners=
| trademarkregistrations=
| ambassadors=
| tagline= "Let's go West! ", "Test the West!"' | website=
| footnotes = Carcinogenicity: IARC group 1
West is a German brand of cigarettes, currently owned and manufactured by Imperial Brands. History
West was introduced to the German market in 1981 and initially were only available in specialised tobacco shops. The launch of the new brand was accompanied by a dynamic advertising campaign under the slogan "Let's go West!". Thanks to a successful pricing policy and positioning quality at a reasonable price, a year later the brand became one of the leading in Germany. Since approximately 1987 West became available in supermarkets and cigarette vending machines. West is the second strongest cigarette brand in Germany. In 1986, a new "Test the West!" advertising campaign was launched; the simplicity and originality of the new marketing strategies have been cited as key factors behind the uptick in brand recognition that was soon to follow. The campaign employed a strategy of placing paid promoters inside pubs, bars, restaurants and discotheques from which brand interest could be driven directly; in particular, by encouraging young people to engage in blindfolded product comparisons between West cigarettes and their current cigarette brand of choice. In 1989, West Lights were introduced. The expansion of the range and the high demand for West cigarettes made it possible in two years to begin sales in Central and Eastern Europe. In July 1995, it was reported that West was one of the most popular brands in the former German Democratic Republic, with the cigarette maker Philip Morris International declaring the total market share of international brands to have risen by almost 10% (to 39%) during the preceding 5 year span; the survey, conducted by Philip Morris Marktforschung, also showed that the former GDR brands had collectively endured losses of around 8% during the same timeframe. Nevertheless, with a total market share of 28.6%, in 1995 f6 remained the most popular cigarette smoked in the former GDR. In Poland, West became widely available in the mid 1990s, the brand was advertised by actor Bogusław Linda in 1996. In Russia, sales of West began in 1997, initially the cigarettes were available in two versions (Full Flavor and Lights) with a classic filter. The appearance of the new brand was accompanied by the advertising campaigns "The taste of now" and "The power of now", which started a year earlier in Europe. In 1999, to promote the brand, the company used the provocative advertising campaign "USE", which is the continuation of "Test the West!". The images used to popularize the brand had also become bolder. On the advertising posters, West's characters turn out to be in intriguing and unconventional situations: for example, a girl confesses and smokes together with a priest in a confession. The slogan of the campaign is "Equality for All". According to its results, West brand reached 11% of the share of the cigarette market in Germany. In July 1999, West cigarettes became available in the U. K.
To increase the competitiveness of the brand in Russia, the brand's specialists developed an innovative Streamtec filter in the form of a propeller, and in 2000 the brand was relaunched. In the early 2000s, the brand continued its active development. Thanks to the partnership with the McLaren F1 team, West's profile was raised. In production, West ST Ultra cigarettes were launched. Debut sales of West in Africa. In 2004, "Hongta Group" announced it would produce the cigarettes in China. Since 2009 there has been a significant expansion of the West line in the Russian market. West Tri Logic cigarettes with low levels of tar and nicotine and West Fusion were produced standard length cigarettes in Super Slims format. The following year, the production of West SSL cigarettes began in a super thin format. A year later, the launch of the production of West Compact format Queen size and West Duo classic King Size with a menthol capsule in the filter. In January 2010, Imperial Tobacco announced a change in the design of the West cigarettes. Through the fresh design, the company said it was making "a conscious effort for innovation and to create something that is both functional and aesthetically pleasing for our adult smokers". Marketing
Advertising campaigns
For a long time West cigarettes were advertised with more and more different campaigns. In 2003, the advertising campaign ("Für ") was carried out on Germany's posters and advertising pillars. The motifs showed the new seasonal pack edition of West. So there are a total of 5 different motifs painted in national colors faces from Germany, France, England, Italy and Brazil. The faces on the packs are representative of the enthusiasm and internationality in the country, which can be triggered for example by a FIFA World Cup. West also issued special editions of cigarette packaging: West Summer Edition, West Oster Edition, West Cola, West in Space Edition, Fest (Christmas cigarettes) and West Lemon Fresh were briefly introduced. Test the West
From 1986 onwards, the brand used the slogan "Test the West!" and made good use of it after the fall of the Berlin Wall to gain name recognition in the former German Democratic Republic. Sponsorship
Autosport
West became the main sponsor of the small German Formula One team Zakspeed. The best result of the team was Martin Brundle's 5th place at the 1987 San Marino Grand Prix. Sponsorship continued until 1989, when the team left the competition. It was also the sponsor of the McLaren Formula One team (known as "West McLaren Mercedes") from 1997 to July 2005. West terminated its relationship with McLaren due to a European Union ban on tobacco advertising in 2005 and Vodafone and Emirates became their primary sponsor from 2006 onwards. In countries where tobacco advertising already was banned on a local level (like Germany and France), West used certain logos, covered the West logos with black gaps, put the first names of the drivers ("Mika" for Mika Häkkinen, "David" for David Coulthard, "Juan Pablo" for Juan Pablo Montoya, "Kimi" for Kimi Räikkönen, and so on) or put "East" on their cars, referring to East Germany at the time to circumvent those laws. In Argentina, West sponsored the Turismo Carretera team's Ford Falcon cars, made up of Juan María Traverso and the brothers Oscar Aventín and Antonio Aventín in 1983. Motorsport
West was the primary sponsor of Sito Pons' MotoGP team from 2000 to 2002, when Camel became their main sponsor from 2003 onwards. The best result in this period was shown by Loris Capirossi, finishing third in the 2001 500cc season. In countries where tobacco advertising was banned on a local level (like Germany and France), West put the first names of the riders ("Alex" for Alex Barros, "Loris"'' for Loris Capirossi and so on) on the front and sides of the bikes to circumvent those laws.
infobox brand
| name= West
| logo= West cigarettes logo. png
| image=
| caption=
| type= Cigarette
| currentowner= Imperial Brands
| producedby= Reemtsma
| origin= West Germany
| introduced=
| discontinued=
| related=
| markets= See Markets
| previousowners=
| trademarkregistrations=
| ambassadors=
| tagline= "Let's go West! ", "Test the West!"' | website=
| footnotes = Carcinogenicity: IARC group 1
West is a German brand of cigarettes, currently owned and manufactured by Imperial Brands. History
West was introduced to the German market in 1981 and initially were only available in specialised tobacco shops. The launch of the new brand was accompanied by a dynamic advertising campaign under the slogan "Let's go West!". Thanks to a successful pricing policy and positioning quality at a reasonable price, a year later the brand became one of the leading in Germany. Since approximately 1987 West became available in supermarkets and cigarette vending machines. West is the second strongest cigarette brand in Germany. In 1986, a new "Test the West!" advertising campaign was launched; the simplicity and originality of the new marketing strategies have been cited as key factors behind the uptick in brand recognition that was soon to follow. The campaign employed a strategy of placing paid promoters inside pubs, bars, restaurants and discotheques from which brand interest could be driven directly; in particular, by encouraging young people to engage in blindfolded product comparisons between West cigarettes and their current cigarette brand of choice. In 1989, West Lights were introduced. The expansion of the range and the high demand for West cigarettes made it possible in two years to begin sales in Central and Eastern Europe. In July 1995, it was reported that West was one of the most popular brands in the former German Democratic Republic, with the cigarette maker Philip Morris International declaring the total market share of international brands to have risen by almost 10% (to 39%) during the preceding 5 year span; the survey, conducted by Philip Morris Marktforschung, also showed that the former GDR brands had collectively endured losses of around 8% during the same timeframe. Nevertheless, with a total market share of 28.6%, in 1995 f6 remained the most popular cigarette smoked in the former GDR. In Poland, West became widely available in the mid 1990s, the brand was advertised by actor Bogusław Linda in 1996. In Russia, sales of West began in 1997, initially the cigarettes were available in two versions (Full Flavor and Lights) with a classic filter. The appearance of the new brand was accompanied by the advertising campaigns "The taste of now" and "The power of now", which started a year earlier in Europe. In 1999, to promote the brand, the company used the provocative advertising campaign "USE", which is the continuation of "Test the West!". The images used to popularize the brand had also become bolder. On the advertising posters, West's characters turn out to be in intriguing and unconventional situations: for example, a girl confesses and smokes together with a priest in a confession. The slogan of the campaign is "Equality for All". According to its results, West brand reached 11% of the share of the cigarette market in Germany. In July 1999, West cigarettes became available in the U. K.
To increase the competitiveness of the brand in Russia, the brand's specialists developed an innovative Streamtec filter in the form of a propeller, and in 2000 the brand was relaunched. In the early 2000s, the brand continued its active development. Thanks to the partnership with the McLaren F1 team, West's profile was raised. In production, West ST Ultra cigarettes were launched. Debut sales of West in Africa. In 2004, "Hongta Group" announced it would produce the cigarettes in China. Since 2009 there has been a significant expansion of the West line in the Russian market. West Tri Logic cigarettes with low levels of tar and nicotine and West Fusion were produced standard length cigarettes in Super Slims format. The following year, the production of West SSL cigarettes began in a super thin format. A year later, the launch of the production of West Compact format Queen size and West Duo classic King Size with a menthol capsule in the filter. In January 2010, Imperial Tobacco announced a change in the design of the West cigarettes. Through the fresh design, the company said it was making "a conscious effort for innovation and to create something that is both functional and aesthetically pleasing for our adult smokers". Marketing
Advertising campaigns
For a long time West cigarettes were advertised with more and more different campaigns. In 2003, the advertising campaign ("Für ") was carried out on Germany's posters and advertising pillars. The motifs showed the new seasonal pack edition of West. So there are a total of 5 different motifs painted in national colors faces from Germany, France, England, Italy and Brazil. The faces on the packs are representative of the enthusiasm and internationality in the country, which can be triggered for example by a FIFA World Cup. West also issued special editions of cigarette packaging: West Summer Edition, West Oster Edition, West Cola, West in Space Edition, Fest (Christmas cigarettes) and West Lemon Fresh were briefly introduced. Test the West
From 1986 onwards, the brand used the slogan "Test the West!" and made good use of it after the fall of the Berlin Wall to gain name recognition in the former German Democratic Republic. Sponsorship
Autosport
West became the main sponsor of the small German Formula One team Zakspeed. The best result of the team was Martin Brundle's 5th place at the 1987 San Marino Grand Prix. Sponsorship continued until 1989, when the team left the competition. It was also the sponsor of the McLaren Formula One team (known as "West McLaren Mercedes") from 1997 to July 2005. West terminated its relationship with McLaren due to a European Union ban on tobacco advertising in 2005 and Vodafone and Emirates became their primary sponsor from 2006 onwards. In countries where tobacco advertising already was banned on a local level (like Germany and France), West used certain logos, covered the West logos with black gaps, put the first names of the drivers ("Mika" for Mika Häkkinen, "David" for David Coulthard, "Juan Pablo" for Juan Pablo Montoya, "Kimi" for Kimi Räikkönen, and so on) or put "East" on their cars, referring to East Germany at the time to circumvent those laws. In Argentina, West sponsored the Turismo Carretera team's Ford Falcon cars, made up of Juan María Traverso and the brothers Oscar Aventín and Antonio Aventín in 1983. Motorsport
West was the primary sponsor of Sito Pons' MotoGP team from 2000 to 2002, when Camel became their main sponsor from 2003 onwards. The best result in this period was shown by Loris Capirossi, finishing third in the 2001 500cc season. In countries where tobacco advertising was banned on a local level (like Germany and France), West put the first names of the riders ("Alex" for Alex Barros, "Loris"'' for Loris Capirossi and so on) on the front and sides of the bikes to circumvent those laws.
West немістің шағын Formula One командасы Zakspeed-тің негізгі демеушісі болды. Команданың ең жақсы нәтижесі – Мартин Брундлдің 1987 жылғы Сан-Марино Гран-приінде 5-орын алғаны. Демеушілік 1989 жылға дейін жалғасты, одан кейін команда жарыстан шықты. 1997 жылдан 2005 жылдың шілдесіне дейін McLaren Formula One командасының ( "West McLaren Mercedes" деп белгілі) демеушісі болды. 2005 жылы Еуропалық Одақтың темекі жарнамасына тыйым салғаннан кейін West McLaren-мен қарым-қатынасын тоқтатты және 2006 жылдан бастап Vodafone және Emirates олардың негізгі демеушісі болды. Германия және Франция сияқты темекі жарнамасы жергілікті деңгейде тыйым салынған елдерде West белгілі бір логотиптерді пайдаланды, West логотиптерін қараңғы кеңістіктермен жапты, жүргізушілердің есімдерін ("Мика" Мика Хаккинен үшін, "Дэвид" Дэвид Култхард үшін, "Хуан Пабло" Хуан Пабло Монтойя үшін, "Кими" Кими Райкконен үшін және т.б.) қосты немесе сол кездегі Шығыс Германияға сілтеме жасай отырып, машиналарын "Шығыс" деп белгіледі. Аргентинада West 1983 жылы Turismo Carretera командасының Ford Falcon машиналарын, Хуан Мария Траверсоны және Авентин ағайындыларын (Оскар және Антонио) демеушілік етті.
Cigarette brand
infobox brand
| name= West
| logo= West cigarettes logo. png
| image=
| caption=
| type= Cigarette
| currentowner= Imperial Brands
| producedby= Reemtsma
| origin= West Germany
| introduced=
| discontinued=
| related=
| markets= See Markets
| previousowners=
| trademarkregistrations=
| ambassadors=
| tagline= "Let's go West! ", "Test the West!"' | website=
| footnotes = Carcinogenicity: IARC group 1
West is a German brand of cigarettes, currently owned and manufactured by Imperial Brands. History
West was introduced to the German market in 1981 and initially were only available in specialised tobacco shops. The launch of the new brand was accompanied by a dynamic advertising campaign under the slogan "Let's go West!". Thanks to a successful pricing policy and positioning quality at a reasonable price, a year later the brand became one of the leading in Germany. Since approximately 1987 West became available in supermarkets and cigarette vending machines. West is the second strongest cigarette brand in Germany. In 1986, a new "Test the West!" advertising campaign was launched; the simplicity and originality of the new marketing strategies have been cited as key factors behind the uptick in brand recognition that was soon to follow. The campaign employed a strategy of placing paid promoters inside pubs, bars, restaurants and discotheques from which brand interest could be driven directly; in particular, by encouraging young people to engage in blindfolded product comparisons between West cigarettes and their current cigarette brand of choice. In 1989, West Lights were introduced. The expansion of the range and the high demand for West cigarettes made it possible in two years to begin sales in Central and Eastern Europe. In July 1995, it was reported that West was one of the most popular brands in the former German Democratic Republic, with the cigarette maker Philip Morris International declaring the total market share of international brands to have risen by almost 10% (to 39%) during the preceding 5 year span; the survey, conducted by Philip Morris Marktforschung, also showed that the former GDR brands had collectively endured losses of around 8% during the same timeframe. Nevertheless, with a total market share of 28.6%, in 1995 f6 remained the most popular cigarette smoked in the former GDR. In Poland, West became widely available in the mid 1990s, the brand was advertised by actor Bogusław Linda in 1996. In Russia, sales of West began in 1997, initially the cigarettes were available in two versions (Full Flavor and Lights) with a classic filter. The appearance of the new brand was accompanied by the advertising campaigns "The taste of now" and "The power of now", which started a year earlier in Europe. In 1999, to promote the brand, the company used the provocative advertising campaign "USE", which is the continuation of "Test the West!". The images used to popularize the brand had also become bolder. On the advertising posters, West's characters turn out to be in intriguing and unconventional situations: for example, a girl confesses and smokes together with a priest in a confession. The slogan of the campaign is "Equality for All". According to its results, West brand reached 11% of the share of the cigarette market in Germany. In July 1999, West cigarettes became available in the U. K.
To increase the competitiveness of the brand in Russia, the brand's specialists developed an innovative Streamtec filter in the form of a propeller, and in 2000 the brand was relaunched. In the early 2000s, the brand continued its active development. Thanks to the partnership with the McLaren F1 team, West's profile was raised. In production, West ST Ultra cigarettes were launched. Debut sales of West in Africa. In 2004, "Hongta Group" announced it would produce the cigarettes in China. Since 2009 there has been a significant expansion of the West line in the Russian market. West Tri Logic cigarettes with low levels of tar and nicotine and West Fusion were produced standard length cigarettes in Super Slims format. The following year, the production of West SSL cigarettes began in a super thin format. A year later, the launch of the production of West Compact format Queen size and West Duo classic King Size with a menthol capsule in the filter. In January 2010, Imperial Tobacco announced a change in the design of the West cigarettes. Through the fresh design, the company said it was making "a conscious effort for innovation and to create something that is both functional and aesthetically pleasing for our adult smokers". Marketing
Advertising campaigns
For a long time West cigarettes were advertised with more and more different campaigns. In 2003, the advertising campaign ("Für ") was carried out on Germany's posters and advertising pillars. The motifs showed the new seasonal pack edition of West. So there are a total of 5 different motifs painted in national colors faces from Germany, France, England, Italy and Brazil. The faces on the packs are representative of the enthusiasm and internationality in the country, which can be triggered for example by a FIFA World Cup. West also issued special editions of cigarette packaging: West Summer Edition, West Oster Edition, West Cola, West in Space Edition, Fest (Christmas cigarettes) and West Lemon Fresh were briefly introduced. Test the West
From 1986 onwards, the brand used the slogan "Test the West!" and made good use of it after the fall of the Berlin Wall to gain name recognition in the former German Democratic Republic. Sponsorship
Autosport
West became the main sponsor of the small German Formula One team Zakspeed. The best result of the team was Martin Brundle's 5th place at the 1987 San Marino Grand Prix. Sponsorship continued until 1989, when the team left the competition. It was also the sponsor of the McLaren Formula One team (known as "West McLaren Mercedes") from 1997 to July 2005. West terminated its relationship with McLaren due to a European Union ban on tobacco advertising in 2005 and Vodafone and Emirates became their primary sponsor from 2006 onwards. In countries where tobacco advertising already was banned on a local level (like Germany and France), West used certain logos, covered the West logos with black gaps, put the first names of the drivers ("Mika" for Mika Häkkinen, "David" for David Coulthard, "Juan Pablo" for Juan Pablo Montoya, "Kimi" for Kimi Räikkönen, and so on) or put "East" on their cars, referring to East Germany at the time to circumvent those laws. In Argentina, West sponsored the Turismo Carretera team's Ford Falcon cars, made up of Juan María Traverso and the brothers Oscar Aventín and Antonio Aventín in 1983. Motorsport
West was the primary sponsor of Sito Pons' MotoGP team from 2000 to 2002, when Camel became their main sponsor from 2003 onwards. The best result in this period was shown by Loris Capirossi, finishing third in the 2001 500cc season. In countries where tobacco advertising was banned on a local level (like Germany and France), West put the first names of the riders ("Alex" for Alex Barros, "Loris"'' for Loris Capirossi and so on) on the front and sides of the bikes to circumvent those laws.
infobox brand
| name= West
| logo= West cigarettes logo. png
| image=
| caption=
| type= Cigarette
| currentowner= Imperial Brands
| producedby= Reemtsma
| origin= West Germany
| introduced=
| discontinued=
| related=
| markets= See Markets
| previousowners=
| trademarkregistrations=
| ambassadors=
| tagline= "Let's go West! ", "Test the West!"' | website=
| footnotes = Carcinogenicity: IARC group 1
West is a German brand of cigarettes, currently owned and manufactured by Imperial Brands. History
West was introduced to the German market in 1981 and initially were only available in specialised tobacco shops. The launch of the new brand was accompanied by a dynamic advertising campaign under the slogan "Let's go West!". Thanks to a successful pricing policy and positioning quality at a reasonable price, a year later the brand became one of the leading in Germany. Since approximately 1987 West became available in supermarkets and cigarette vending machines. West is the second strongest cigarette brand in Germany. In 1986, a new "Test the West!" advertising campaign was launched; the simplicity and originality of the new marketing strategies have been cited as key factors behind the uptick in brand recognition that was soon to follow. The campaign employed a strategy of placing paid promoters inside pubs, bars, restaurants and discotheques from which brand interest could be driven directly; in particular, by encouraging young people to engage in blindfolded product comparisons between West cigarettes and their current cigarette brand of choice. In 1989, West Lights were introduced. The expansion of the range and the high demand for West cigarettes made it possible in two years to begin sales in Central and Eastern Europe. In July 1995, it was reported that West was one of the most popular brands in the former German Democratic Republic, with the cigarette maker Philip Morris International declaring the total market share of international brands to have risen by almost 10% (to 39%) during the preceding 5 year span; the survey, conducted by Philip Morris Marktforschung, also showed that the former GDR brands had collectively endured losses of around 8% during the same timeframe. Nevertheless, with a total market share of 28.6%, in 1995 f6 remained the most popular cigarette smoked in the former GDR. In Poland, West became widely available in the mid 1990s, the brand was advertised by actor Bogusław Linda in 1996. In Russia, sales of West began in 1997, initially the cigarettes were available in two versions (Full Flavor and Lights) with a classic filter. The appearance of the new brand was accompanied by the advertising campaigns "The taste of now" and "The power of now", which started a year earlier in Europe. In 1999, to promote the brand, the company used the provocative advertising campaign "USE", which is the continuation of "Test the West!". The images used to popularize the brand had also become bolder. On the advertising posters, West's characters turn out to be in intriguing and unconventional situations: for example, a girl confesses and smokes together with a priest in a confession. The slogan of the campaign is "Equality for All". According to its results, West brand reached 11% of the share of the cigarette market in Germany. In July 1999, West cigarettes became available in the U. K.
To increase the competitiveness of the brand in Russia, the brand's specialists developed an innovative Streamtec filter in the form of a propeller, and in 2000 the brand was relaunched. In the early 2000s, the brand continued its active development. Thanks to the partnership with the McLaren F1 team, West's profile was raised. In production, West ST Ultra cigarettes were launched. Debut sales of West in Africa. In 2004, "Hongta Group" announced it would produce the cigarettes in China. Since 2009 there has been a significant expansion of the West line in the Russian market. West Tri Logic cigarettes with low levels of tar and nicotine and West Fusion were produced standard length cigarettes in Super Slims format. The following year, the production of West SSL cigarettes began in a super thin format. A year later, the launch of the production of West Compact format Queen size and West Duo classic King Size with a menthol capsule in the filter. In January 2010, Imperial Tobacco announced a change in the design of the West cigarettes. Through the fresh design, the company said it was making "a conscious effort for innovation and to create something that is both functional and aesthetically pleasing for our adult smokers". Marketing
Advertising campaigns
For a long time West cigarettes were advertised with more and more different campaigns. In 2003, the advertising campaign ("Für ") was carried out on Germany's posters and advertising pillars. The motifs showed the new seasonal pack edition of West. So there are a total of 5 different motifs painted in national colors faces from Germany, France, England, Italy and Brazil. The faces on the packs are representative of the enthusiasm and internationality in the country, which can be triggered for example by a FIFA World Cup. West also issued special editions of cigarette packaging: West Summer Edition, West Oster Edition, West Cola, West in Space Edition, Fest (Christmas cigarettes) and West Lemon Fresh were briefly introduced. Test the West
From 1986 onwards, the brand used the slogan "Test the West!" and made good use of it after the fall of the Berlin Wall to gain name recognition in the former German Democratic Republic. Sponsorship
Autosport
West became the main sponsor of the small German Formula One team Zakspeed. The best result of the team was Martin Brundle's 5th place at the 1987 San Marino Grand Prix. Sponsorship continued until 1989, when the team left the competition. It was also the sponsor of the McLaren Formula One team (known as "West McLaren Mercedes") from 1997 to July 2005. West terminated its relationship with McLaren due to a European Union ban on tobacco advertising in 2005 and Vodafone and Emirates became their primary sponsor from 2006 onwards. In countries where tobacco advertising already was banned on a local level (like Germany and France), West used certain logos, covered the West logos with black gaps, put the first names of the drivers ("Mika" for Mika Häkkinen, "David" for David Coulthard, "Juan Pablo" for Juan Pablo Montoya, "Kimi" for Kimi Räikkönen, and so on) or put "East" on their cars, referring to East Germany at the time to circumvent those laws. In Argentina, West sponsored the Turismo Carretera team's Ford Falcon cars, made up of Juan María Traverso and the brothers Oscar Aventín and Antonio Aventín in 1983. Motorsport
West was the primary sponsor of Sito Pons' MotoGP team from 2000 to 2002, when Camel became their main sponsor from 2003 onwards. The best result in this period was shown by Loris Capirossi, finishing third in the 2001 500cc season. In countries where tobacco advertising was banned on a local level (like Germany and France), West put the first names of the riders ("Alex" for Alex Barros, "Loris"'' for Loris Capirossi and so on) on the front and sides of the bikes to circumvent those laws.
Моторспорт
Cigarette brand
infobox brand
| name= West
| logo= West cigarettes logo. png
| image=
| caption=
| type= Cigarette
| currentowner= Imperial Brands
| producedby= Reemtsma
| origin= West Germany
| introduced=
| discontinued=
| related=
| markets= See Markets
| previousowners=
| trademarkregistrations=
| ambassadors=
| tagline= "Let's go West! ", "Test the West!"' | website=
| footnotes = Carcinogenicity: IARC group 1
West is a German brand of cigarettes, currently owned and manufactured by Imperial Brands. History
West was introduced to the German market in 1981 and initially were only available in specialised tobacco shops. The launch of the new brand was accompanied by a dynamic advertising campaign under the slogan "Let's go West!". Thanks to a successful pricing policy and positioning quality at a reasonable price, a year later the brand became one of the leading in Germany. Since approximately 1987 West became available in supermarkets and cigarette vending machines. West is the second strongest cigarette brand in Germany. In 1986, a new "Test the West!" advertising campaign was launched; the simplicity and originality of the new marketing strategies have been cited as key factors behind the uptick in brand recognition that was soon to follow. The campaign employed a strategy of placing paid promoters inside pubs, bars, restaurants and discotheques from which brand interest could be driven directly; in particular, by encouraging young people to engage in blindfolded product comparisons between West cigarettes and their current cigarette brand of choice. In 1989, West Lights were introduced. The expansion of the range and the high demand for West cigarettes made it possible in two years to begin sales in Central and Eastern Europe. In July 1995, it was reported that West was one of the most popular brands in the former German Democratic Republic, with the cigarette maker Philip Morris International declaring the total market share of international brands to have risen by almost 10% (to 39%) during the preceding 5 year span; the survey, conducted by Philip Morris Marktforschung, also showed that the former GDR brands had collectively endured losses of around 8% during the same timeframe. Nevertheless, with a total market share of 28.6%, in 1995 f6 remained the most popular cigarette smoked in the former GDR. In Poland, West became widely available in the mid 1990s, the brand was advertised by actor Bogusław Linda in 1996. In Russia, sales of West began in 1997, initially the cigarettes were available in two versions (Full Flavor and Lights) with a classic filter. The appearance of the new brand was accompanied by the advertising campaigns "The taste of now" and "The power of now", which started a year earlier in Europe. In 1999, to promote the brand, the company used the provocative advertising campaign "USE", which is the continuation of "Test the West!". The images used to popularize the brand had also become bolder. On the advertising posters, West's characters turn out to be in intriguing and unconventional situations: for example, a girl confesses and smokes together with a priest in a confession. The slogan of the campaign is "Equality for All". According to its results, West brand reached 11% of the share of the cigarette market in Germany. In July 1999, West cigarettes became available in the U. K.
To increase the competitiveness of the brand in Russia, the brand's specialists developed an innovative Streamtec filter in the form of a propeller, and in 2000 the brand was relaunched. In the early 2000s, the brand continued its active development. Thanks to the partnership with the McLaren F1 team, West's profile was raised. In production, West ST Ultra cigarettes were launched. Debut sales of West in Africa. In 2004, "Hongta Group" announced it would produce the cigarettes in China. Since 2009 there has been a significant expansion of the West line in the Russian market. West Tri Logic cigarettes with low levels of tar and nicotine and West Fusion were produced standard length cigarettes in Super Slims format. The following year, the production of West SSL cigarettes began in a super thin format. A year later, the launch of the production of West Compact format Queen size and West Duo classic King Size with a menthol capsule in the filter. In January 2010, Imperial Tobacco announced a change in the design of the West cigarettes. Through the fresh design, the company said it was making "a conscious effort for innovation and to create something that is both functional and aesthetically pleasing for our adult smokers". Marketing
Advertising campaigns
For a long time West cigarettes were advertised with more and more different campaigns. In 2003, the advertising campaign ("Für ") was carried out on Germany's posters and advertising pillars. The motifs showed the new seasonal pack edition of West. So there are a total of 5 different motifs painted in national colors faces from Germany, France, England, Italy and Brazil. The faces on the packs are representative of the enthusiasm and internationality in the country, which can be triggered for example by a FIFA World Cup. West also issued special editions of cigarette packaging: West Summer Edition, West Oster Edition, West Cola, West in Space Edition, Fest (Christmas cigarettes) and West Lemon Fresh were briefly introduced. Test the West
From 1986 onwards, the brand used the slogan "Test the West!" and made good use of it after the fall of the Berlin Wall to gain name recognition in the former German Democratic Republic. Sponsorship
Autosport
West became the main sponsor of the small German Formula One team Zakspeed. The best result of the team was Martin Brundle's 5th place at the 1987 San Marino Grand Prix. Sponsorship continued until 1989, when the team left the competition. It was also the sponsor of the McLaren Formula One team (known as "West McLaren Mercedes") from 1997 to July 2005. West terminated its relationship with McLaren due to a European Union ban on tobacco advertising in 2005 and Vodafone and Emirates became their primary sponsor from 2006 onwards. In countries where tobacco advertising already was banned on a local level (like Germany and France), West used certain logos, covered the West logos with black gaps, put the first names of the drivers ("Mika" for Mika Häkkinen, "David" for David Coulthard, "Juan Pablo" for Juan Pablo Montoya, "Kimi" for Kimi Räikkönen, and so on) or put "East" on their cars, referring to East Germany at the time to circumvent those laws. In Argentina, West sponsored the Turismo Carretera team's Ford Falcon cars, made up of Juan María Traverso and the brothers Oscar Aventín and Antonio Aventín in 1983. Motorsport
West was the primary sponsor of Sito Pons' MotoGP team from 2000 to 2002, when Camel became their main sponsor from 2003 onwards. The best result in this period was shown by Loris Capirossi, finishing third in the 2001 500cc season. In countries where tobacco advertising was banned on a local level (like Germany and France), West put the first names of the riders ("Alex" for Alex Barros, "Loris"'' for Loris Capirossi and so on) on the front and sides of the bikes to circumvent those laws.
infobox brand
| name= West
| logo= West cigarettes logo. png
| image=
| caption=
| type= Cigarette
| currentowner= Imperial Brands
| producedby= Reemtsma
| origin= West Germany
| introduced=
| discontinued=
| related=
| markets= See Markets
| previousowners=
| trademarkregistrations=
| ambassadors=
| tagline= "Let's go West! ", "Test the West!"' | website=
| footnotes = Carcinogenicity: IARC group 1
West is a German brand of cigarettes, currently owned and manufactured by Imperial Brands. History
West was introduced to the German market in 1981 and initially were only available in specialised tobacco shops. The launch of the new brand was accompanied by a dynamic advertising campaign under the slogan "Let's go West!". Thanks to a successful pricing policy and positioning quality at a reasonable price, a year later the brand became one of the leading in Germany. Since approximately 1987 West became available in supermarkets and cigarette vending machines. West is the second strongest cigarette brand in Germany. In 1986, a new "Test the West!" advertising campaign was launched; the simplicity and originality of the new marketing strategies have been cited as key factors behind the uptick in brand recognition that was soon to follow. The campaign employed a strategy of placing paid promoters inside pubs, bars, restaurants and discotheques from which brand interest could be driven directly; in particular, by encouraging young people to engage in blindfolded product comparisons between West cigarettes and their current cigarette brand of choice. In 1989, West Lights were introduced. The expansion of the range and the high demand for West cigarettes made it possible in two years to begin sales in Central and Eastern Europe. In July 1995, it was reported that West was one of the most popular brands in the former German Democratic Republic, with the cigarette maker Philip Morris International declaring the total market share of international brands to have risen by almost 10% (to 39%) during the preceding 5 year span; the survey, conducted by Philip Morris Marktforschung, also showed that the former GDR brands had collectively endured losses of around 8% during the same timeframe. Nevertheless, with a total market share of 28.6%, in 1995 f6 remained the most popular cigarette smoked in the former GDR. In Poland, West became widely available in the mid 1990s, the brand was advertised by actor Bogusław Linda in 1996. In Russia, sales of West began in 1997, initially the cigarettes were available in two versions (Full Flavor and Lights) with a classic filter. The appearance of the new brand was accompanied by the advertising campaigns "The taste of now" and "The power of now", which started a year earlier in Europe. In 1999, to promote the brand, the company used the provocative advertising campaign "USE", which is the continuation of "Test the West!". The images used to popularize the brand had also become bolder. On the advertising posters, West's characters turn out to be in intriguing and unconventional situations: for example, a girl confesses and smokes together with a priest in a confession. The slogan of the campaign is "Equality for All". According to its results, West brand reached 11% of the share of the cigarette market in Germany. In July 1999, West cigarettes became available in the U. K.
To increase the competitiveness of the brand in Russia, the brand's specialists developed an innovative Streamtec filter in the form of a propeller, and in 2000 the brand was relaunched. In the early 2000s, the brand continued its active development. Thanks to the partnership with the McLaren F1 team, West's profile was raised. In production, West ST Ultra cigarettes were launched. Debut sales of West in Africa. In 2004, "Hongta Group" announced it would produce the cigarettes in China. Since 2009 there has been a significant expansion of the West line in the Russian market. West Tri Logic cigarettes with low levels of tar and nicotine and West Fusion were produced standard length cigarettes in Super Slims format. The following year, the production of West SSL cigarettes began in a super thin format. A year later, the launch of the production of West Compact format Queen size and West Duo classic King Size with a menthol capsule in the filter. In January 2010, Imperial Tobacco announced a change in the design of the West cigarettes. Through the fresh design, the company said it was making "a conscious effort for innovation and to create something that is both functional and aesthetically pleasing for our adult smokers". Marketing
Advertising campaigns
For a long time West cigarettes were advertised with more and more different campaigns. In 2003, the advertising campaign ("Für ") was carried out on Germany's posters and advertising pillars. The motifs showed the new seasonal pack edition of West. So there are a total of 5 different motifs painted in national colors faces from Germany, France, England, Italy and Brazil. The faces on the packs are representative of the enthusiasm and internationality in the country, which can be triggered for example by a FIFA World Cup. West also issued special editions of cigarette packaging: West Summer Edition, West Oster Edition, West Cola, West in Space Edition, Fest (Christmas cigarettes) and West Lemon Fresh were briefly introduced. Test the West
From 1986 onwards, the brand used the slogan "Test the West!" and made good use of it after the fall of the Berlin Wall to gain name recognition in the former German Democratic Republic. Sponsorship
Autosport
West became the main sponsor of the small German Formula One team Zakspeed. The best result of the team was Martin Brundle's 5th place at the 1987 San Marino Grand Prix. Sponsorship continued until 1989, when the team left the competition. It was also the sponsor of the McLaren Formula One team (known as "West McLaren Mercedes") from 1997 to July 2005. West terminated its relationship with McLaren due to a European Union ban on tobacco advertising in 2005 and Vodafone and Emirates became their primary sponsor from 2006 onwards. In countries where tobacco advertising already was banned on a local level (like Germany and France), West used certain logos, covered the West logos with black gaps, put the first names of the drivers ("Mika" for Mika Häkkinen, "David" for David Coulthard, "Juan Pablo" for Juan Pablo Montoya, "Kimi" for Kimi Räikkönen, and so on) or put "East" on their cars, referring to East Germany at the time to circumvent those laws. In Argentina, West sponsored the Turismo Carretera team's Ford Falcon cars, made up of Juan María Traverso and the brothers Oscar Aventín and Antonio Aventín in 1983. Motorsport
West was the primary sponsor of Sito Pons' MotoGP team from 2000 to 2002, when Camel became their main sponsor from 2003 onwards. The best result in this period was shown by Loris Capirossi, finishing third in the 2001 500cc season. In countries where tobacco advertising was banned on a local level (like Germany and France), West put the first names of the riders ("Alex" for Alex Barros, "Loris"'' for Loris Capirossi and so on) on the front and sides of the bikes to circumvent those laws.
West 2000 жылдан 2002 жылға дейін Sito Pons-тің MotoGP командасының негізгі демеушісі болды, одан кейін 2003 жылдан бастап Camel олардың негізгі демеушісі болды. Осы кезеңдегі ең жақсы нәтиже Лорис Капироссидің 2001 жылғы 500cc маусымында 3-орын алғаны болды. Темекі жарнамасы жергілікті деңгейде тыйым салынған Германия және Франция сияқты елдерде West жүргізушілердің есімдерін ("Алекс" Алекс Баррос үшін, "Лорис" Лорис Капиросси үшін және т.б.) велосипедтердің алдына және жақтарына қойды.
Cigarette brand
infobox brand
| name= West
| logo= West cigarettes logo. png
| image=
| caption=
| type= Cigarette
| currentowner= Imperial Brands
| producedby= Reemtsma
| origin= West Germany
| introduced=
| discontinued=
| related=
| markets= See Markets
| previousowners=
| trademarkregistrations=
| ambassadors=
| tagline= "Let's go West! ", "Test the West!"' | website=
| footnotes = Carcinogenicity: IARC group 1
West is a German brand of cigarettes, currently owned and manufactured by Imperial Brands. History
West was introduced to the German market in 1981 and initially were only available in specialised tobacco shops. The launch of the new brand was accompanied by a dynamic advertising campaign under the slogan "Let's go West!". Thanks to a successful pricing policy and positioning quality at a reasonable price, a year later the brand became one of the leading in Germany. Since approximately 1987 West became available in supermarkets and cigarette vending machines. West is the second strongest cigarette brand in Germany. In 1986, a new "Test the West!" advertising campaign was launched; the simplicity and originality of the new marketing strategies have been cited as key factors behind the uptick in brand recognition that was soon to follow. The campaign employed a strategy of placing paid promoters inside pubs, bars, restaurants and discotheques from which brand interest could be driven directly; in particular, by encouraging young people to engage in blindfolded product comparisons between West cigarettes and their current cigarette brand of choice. In 1989, West Lights were introduced. The expansion of the range and the high demand for West cigarettes made it possible in two years to begin sales in Central and Eastern Europe. In July 1995, it was reported that West was one of the most popular brands in the former German Democratic Republic, with the cigarette maker Philip Morris International declaring the total market share of international brands to have risen by almost 10% (to 39%) during the preceding 5 year span; the survey, conducted by Philip Morris Marktforschung, also showed that the former GDR brands had collectively endured losses of around 8% during the same timeframe. Nevertheless, with a total market share of 28.6%, in 1995 f6 remained the most popular cigarette smoked in the former GDR. In Poland, West became widely available in the mid 1990s, the brand was advertised by actor Bogusław Linda in 1996. In Russia, sales of West began in 1997, initially the cigarettes were available in two versions (Full Flavor and Lights) with a classic filter. The appearance of the new brand was accompanied by the advertising campaigns "The taste of now" and "The power of now", which started a year earlier in Europe. In 1999, to promote the brand, the company used the provocative advertising campaign "USE", which is the continuation of "Test the West!". The images used to popularize the brand had also become bolder. On the advertising posters, West's characters turn out to be in intriguing and unconventional situations: for example, a girl confesses and smokes together with a priest in a confession. The slogan of the campaign is "Equality for All". According to its results, West brand reached 11% of the share of the cigarette market in Germany. In July 1999, West cigarettes became available in the U. K.
To increase the competitiveness of the brand in Russia, the brand's specialists developed an innovative Streamtec filter in the form of a propeller, and in 2000 the brand was relaunched. In the early 2000s, the brand continued its active development. Thanks to the partnership with the McLaren F1 team, West's profile was raised. In production, West ST Ultra cigarettes were launched. Debut sales of West in Africa. In 2004, "Hongta Group" announced it would produce the cigarettes in China. Since 2009 there has been a significant expansion of the West line in the Russian market. West Tri Logic cigarettes with low levels of tar and nicotine and West Fusion were produced standard length cigarettes in Super Slims format. The following year, the production of West SSL cigarettes began in a super thin format. A year later, the launch of the production of West Compact format Queen size and West Duo classic King Size with a menthol capsule in the filter. In January 2010, Imperial Tobacco announced a change in the design of the West cigarettes. Through the fresh design, the company said it was making "a conscious effort for innovation and to create something that is both functional and aesthetically pleasing for our adult smokers". Marketing
Advertising campaigns
For a long time West cigarettes were advertised with more and more different campaigns. In 2003, the advertising campaign ("Für ") was carried out on Germany's posters and advertising pillars. The motifs showed the new seasonal pack edition of West. So there are a total of 5 different motifs painted in national colors faces from Germany, France, England, Italy and Brazil. The faces on the packs are representative of the enthusiasm and internationality in the country, which can be triggered for example by a FIFA World Cup. West also issued special editions of cigarette packaging: West Summer Edition, West Oster Edition, West Cola, West in Space Edition, Fest (Christmas cigarettes) and West Lemon Fresh were briefly introduced. Test the West
From 1986 onwards, the brand used the slogan "Test the West!" and made good use of it after the fall of the Berlin Wall to gain name recognition in the former German Democratic Republic. Sponsorship
Autosport
West became the main sponsor of the small German Formula One team Zakspeed. The best result of the team was Martin Brundle's 5th place at the 1987 San Marino Grand Prix. Sponsorship continued until 1989, when the team left the competition. It was also the sponsor of the McLaren Formula One team (known as "West McLaren Mercedes") from 1997 to July 2005. West terminated its relationship with McLaren due to a European Union ban on tobacco advertising in 2005 and Vodafone and Emirates became their primary sponsor from 2006 onwards. In countries where tobacco advertising already was banned on a local level (like Germany and France), West used certain logos, covered the West logos with black gaps, put the first names of the drivers ("Mika" for Mika Häkkinen, "David" for David Coulthard, "Juan Pablo" for Juan Pablo Montoya, "Kimi" for Kimi Räikkönen, and so on) or put "East" on their cars, referring to East Germany at the time to circumvent those laws. In Argentina, West sponsored the Turismo Carretera team's Ford Falcon cars, made up of Juan María Traverso and the brothers Oscar Aventín and Antonio Aventín in 1983. Motorsport
West was the primary sponsor of Sito Pons' MotoGP team from 2000 to 2002, when Camel became their main sponsor from 2003 onwards. The best result in this period was shown by Loris Capirossi, finishing third in the 2001 500cc season. In countries where tobacco advertising was banned on a local level (like Germany and France), West put the first names of the riders ("Alex" for Alex Barros, "Loris"'' for Loris Capirossi and so on) on the front and sides of the bikes to circumvent those laws.
infobox brand
| name= West
| logo= West cigarettes logo. png
| image=
| caption=
| type= Cigarette
| currentowner= Imperial Brands
| producedby= Reemtsma
| origin= West Germany
| introduced=
| discontinued=
| related=
| markets= See Markets
| previousowners=
| trademarkregistrations=
| ambassadors=
| tagline= "Let's go West! ", "Test the West!"' | website=
| footnotes = Carcinogenicity: IARC group 1
West is a German brand of cigarettes, currently owned and manufactured by Imperial Brands. History
West was introduced to the German market in 1981 and initially were only available in specialised tobacco shops. The launch of the new brand was accompanied by a dynamic advertising campaign under the slogan "Let's go West!". Thanks to a successful pricing policy and positioning quality at a reasonable price, a year later the brand became one of the leading in Germany. Since approximately 1987 West became available in supermarkets and cigarette vending machines. West is the second strongest cigarette brand in Germany. In 1986, a new "Test the West!" advertising campaign was launched; the simplicity and originality of the new marketing strategies have been cited as key factors behind the uptick in brand recognition that was soon to follow. The campaign employed a strategy of placing paid promoters inside pubs, bars, restaurants and discotheques from which brand interest could be driven directly; in particular, by encouraging young people to engage in blindfolded product comparisons between West cigarettes and their current cigarette brand of choice. In 1989, West Lights were introduced. The expansion of the range and the high demand for West cigarettes made it possible in two years to begin sales in Central and Eastern Europe. In July 1995, it was reported that West was one of the most popular brands in the former German Democratic Republic, with the cigarette maker Philip Morris International declaring the total market share of international brands to have risen by almost 10% (to 39%) during the preceding 5 year span; the survey, conducted by Philip Morris Marktforschung, also showed that the former GDR brands had collectively endured losses of around 8% during the same timeframe. Nevertheless, with a total market share of 28.6%, in 1995 f6 remained the most popular cigarette smoked in the former GDR. In Poland, West became widely available in the mid 1990s, the brand was advertised by actor Bogusław Linda in 1996. In Russia, sales of West began in 1997, initially the cigarettes were available in two versions (Full Flavor and Lights) with a classic filter. The appearance of the new brand was accompanied by the advertising campaigns "The taste of now" and "The power of now", which started a year earlier in Europe. In 1999, to promote the brand, the company used the provocative advertising campaign "USE", which is the continuation of "Test the West!". The images used to popularize the brand had also become bolder. On the advertising posters, West's characters turn out to be in intriguing and unconventional situations: for example, a girl confesses and smokes together with a priest in a confession. The slogan of the campaign is "Equality for All". According to its results, West brand reached 11% of the share of the cigarette market in Germany. In July 1999, West cigarettes became available in the U. K.
To increase the competitiveness of the brand in Russia, the brand's specialists developed an innovative Streamtec filter in the form of a propeller, and in 2000 the brand was relaunched. In the early 2000s, the brand continued its active development. Thanks to the partnership with the McLaren F1 team, West's profile was raised. In production, West ST Ultra cigarettes were launched. Debut sales of West in Africa. In 2004, "Hongta Group" announced it would produce the cigarettes in China. Since 2009 there has been a significant expansion of the West line in the Russian market. West Tri Logic cigarettes with low levels of tar and nicotine and West Fusion were produced standard length cigarettes in Super Slims format. The following year, the production of West SSL cigarettes began in a super thin format. A year later, the launch of the production of West Compact format Queen size and West Duo classic King Size with a menthol capsule in the filter. In January 2010, Imperial Tobacco announced a change in the design of the West cigarettes. Through the fresh design, the company said it was making "a conscious effort for innovation and to create something that is both functional and aesthetically pleasing for our adult smokers". Marketing
Advertising campaigns
For a long time West cigarettes were advertised with more and more different campaigns. In 2003, the advertising campaign ("Für ") was carried out on Germany's posters and advertising pillars. The motifs showed the new seasonal pack edition of West. So there are a total of 5 different motifs painted in national colors faces from Germany, France, England, Italy and Brazil. The faces on the packs are representative of the enthusiasm and internationality in the country, which can be triggered for example by a FIFA World Cup. West also issued special editions of cigarette packaging: West Summer Edition, West Oster Edition, West Cola, West in Space Edition, Fest (Christmas cigarettes) and West Lemon Fresh were briefly introduced. Test the West
From 1986 onwards, the brand used the slogan "Test the West!" and made good use of it after the fall of the Berlin Wall to gain name recognition in the former German Democratic Republic. Sponsorship
Autosport
West became the main sponsor of the small German Formula One team Zakspeed. The best result of the team was Martin Brundle's 5th place at the 1987 San Marino Grand Prix. Sponsorship continued until 1989, when the team left the competition. It was also the sponsor of the McLaren Formula One team (known as "West McLaren Mercedes") from 1997 to July 2005. West terminated its relationship with McLaren due to a European Union ban on tobacco advertising in 2005 and Vodafone and Emirates became their primary sponsor from 2006 onwards. In countries where tobacco advertising already was banned on a local level (like Germany and France), West used certain logos, covered the West logos with black gaps, put the first names of the drivers ("Mika" for Mika Häkkinen, "David" for David Coulthard, "Juan Pablo" for Juan Pablo Montoya, "Kimi" for Kimi Räikkönen, and so on) or put "East" on their cars, referring to East Germany at the time to circumvent those laws. In Argentina, West sponsored the Turismo Carretera team's Ford Falcon cars, made up of Juan María Traverso and the brothers Oscar Aventín and Antonio Aventín in 1983. Motorsport
West was the primary sponsor of Sito Pons' MotoGP team from 2000 to 2002, when Camel became their main sponsor from 2003 onwards. The best result in this period was shown by Loris Capirossi, finishing third in the 2001 500cc season. In countries where tobacco advertising was banned on a local level (like Germany and France), West put the first names of the riders ("Alex" for Alex Barros, "Loris"'' for Loris Capirossi and so on) on the front and sides of the bikes to circumvent those laws.
Басқа спорт түрлері
Вест 1997 жылдан 2001 жылға дейін Словакия Экстралигасын демеушілік етті. Вест көптеген әуесқой жауынгерлерге де демеушілік жасады. Вест 95/96 маусымда Чемпиондар лигасының алғашқы кезеңінде "Ференцварош" клубына да демеушілік етті.
West sponsored the Slovak Extraliga from 1997 to 2001. West also sponsored numerous amateur cage fighters. West also sponsorship Ferencvaros during their first period in Championa League 95/96.
Нарықтар
West негізінен Германияда сатылады, сонымен қатар Біріккен Араб Әмірліктерінде, Люксембургте, Бельгияда, Нидерландта, Финляндияда, Австрияда, Португалияда, Испанияда, Канар аралдарында, Италияда, Литвада, Польшада, Румынияда, Венгрияда, Чехияда, Словакияда, Словенияда, Солтүстік Македонияда, Босния және Герцеговинада, Сербияда, Косовода, Алжирде, Аргентинада, Грекияда, Түркияда, Египетте, Әзірбайжанда, Эстонияда, Беларусьте, Украинада, Ресейде, Қазақстанда, Моңғолияда, Қытайда, Тайваньда, Гонконгта, АҚШ және Бразилияда сатылды немесе әлі де сатылуда.
West is mainly sold in Germany, but also was or still is sold in the United Arab Emirates, Luxembourg, Belgium, the Netherlands, Finland, Austria, Portugal, Spain, Canary Islands, Italy, Lithuania, Poland, Romania, Hungary, Czech Republic, Slovakia, Slovenia, North Macedonia, Bosnia and Herzegovina, Serbia, Kosovo, Algeria, Argentina, Greece, Turkey, Egypt Azerbaijan, Estonia, Belarus, Ukraine, Russia, Kazakhstan, Mongolia, China, Taiwan, Hong Kong, United States and Brazil.