Введение
Инфо-бокс о бренде сигарет
Cigarette brand
infobox brand
| name= West
| logo= West cigarettes logo. png
| image=
| caption=
| type= Cigarette
| currentowner= Imperial Brands
| producedby= Reemtsma
| origin= West Germany
| introduced=
| discontinued=
| related=
| markets= See Markets
| previousowners=
| trademarkregistrations=
| ambassadors=
| tagline= "Let's go West! ", "Test the West!"' | website=
| footnotes = Carcinogenicity: IARC group 1
West is a German brand of cigarettes, currently owned and manufactured by Imperial Brands. History
West was introduced to the German market in 1981 and initially were only available in specialised tobacco shops. The launch of the new brand was accompanied by a dynamic advertising campaign under the slogan "Let's go West!". Thanks to a successful pricing policy and positioning quality at a reasonable price, a year later the brand became one of the leading in Germany. Since approximately 1987 West became available in supermarkets and cigarette vending machines. West is the second strongest cigarette brand in Germany. In 1986, a new "Test the West!" advertising campaign was launched; the simplicity and originality of the new marketing strategies have been cited as key factors behind the uptick in brand recognition that was soon to follow. The campaign employed a strategy of placing paid promoters inside pubs, bars, restaurants and discotheques from which brand interest could be driven directly; in particular, by encouraging young people to engage in blindfolded product comparisons between West cigarettes and their current cigarette brand of choice. In 1989, West Lights were introduced. The expansion of the range and the high demand for West cigarettes made it possible in two years to begin sales in Central and Eastern Europe. In July 1995, it was reported that West was one of the most popular brands in the former German Democratic Republic, with the cigarette maker Philip Morris International declaring the total market share of international brands to have risen by almost 10% (to 39%) during the preceding 5 year span; the survey, conducted by Philip Morris Marktforschung, also showed that the former GDR brands had collectively endured losses of around 8% during the same timeframe. Nevertheless, with a total market share of 28.6%, in 1995 f6 remained the most popular cigarette smoked in the former GDR. In Poland, West became widely available in the mid 1990s, the brand was advertised by actor Bogusław Linda in 1996. In Russia, sales of West began in 1997, initially the cigarettes were available in two versions (Full Flavor and Lights) with a classic filter. The appearance of the new brand was accompanied by the advertising campaigns "The taste of now" and "The power of now", which started a year earlier in Europe. In 1999, to promote the brand, the company used the provocative advertising campaign "USE", which is the continuation of "Test the West!". The images used to popularize the brand had also become bolder. On the advertising posters, West's characters turn out to be in intriguing and unconventional situations: for example, a girl confesses and smokes together with a priest in a confession. The slogan of the campaign is "Equality for All". According to its results, West brand reached 11% of the share of the cigarette market in Germany. In July 1999, West cigarettes became available in the U. K.
To increase the competitiveness of the brand in Russia, the brand's specialists developed an innovative Streamtec filter in the form of a propeller, and in 2000 the brand was relaunched. In the early 2000s, the brand continued its active development. Thanks to the partnership with the McLaren F1 team, West's profile was raised. In production, West ST Ultra cigarettes were launched. Debut sales of West in Africa. In 2004, "Hongta Group" announced it would produce the cigarettes in China. Since 2009 there has been a significant expansion of the West line in the Russian market. West Tri Logic cigarettes with low levels of tar and nicotine and West Fusion were produced standard length cigarettes in Super Slims format. The following year, the production of West SSL cigarettes began in a super thin format. A year later, the launch of the production of West Compact format Queen size and West Duo classic King Size with a menthol capsule in the filter. In January 2010, Imperial Tobacco announced a change in the design of the West cigarettes. Through the fresh design, the company said it was making "a conscious effort for innovation and to create something that is both functional and aesthetically pleasing for our adult smokers". Marketing
Advertising campaigns
For a long time West cigarettes were advertised with more and more different campaigns. In 2003, the advertising campaign ("Für ") was carried out on Germany's posters and advertising pillars. The motifs showed the new seasonal pack edition of West. So there are a total of 5 different motifs painted in national colors faces from Germany, France, England, Italy and Brazil. The faces on the packs are representative of the enthusiasm and internationality in the country, which can be triggered for example by a FIFA World Cup. West also issued special editions of cigarette packaging: West Summer Edition, West Oster Edition, West Cola, West in Space Edition, Fest (Christmas cigarettes) and West Lemon Fresh were briefly introduced. Test the West
From 1986 onwards, the brand used the slogan "Test the West!" and made good use of it after the fall of the Berlin Wall to gain name recognition in the former German Democratic Republic. Sponsorship
Autosport
West became the main sponsor of the small German Formula One team Zakspeed. The best result of the team was Martin Brundle's 5th place at the 1987 San Marino Grand Prix. Sponsorship continued until 1989, when the team left the competition. It was also the sponsor of the McLaren Formula One team (known as "West McLaren Mercedes") from 1997 to July 2005. West terminated its relationship with McLaren due to a European Union ban on tobacco advertising in 2005 and Vodafone and Emirates became their primary sponsor from 2006 onwards. In countries where tobacco advertising already was banned on a local level (like Germany and France), West used certain logos, covered the West logos with black gaps, put the first names of the drivers ("Mika" for Mika Häkkinen, "David" for David Coulthard, "Juan Pablo" for Juan Pablo Montoya, "Kimi" for Kimi Räikkönen, and so on) or put "East" on their cars, referring to East Germany at the time to circumvent those laws. In Argentina, West sponsored the Turismo Carretera team's Ford Falcon cars, made up of Juan María Traverso and the brothers Oscar Aventín and Antonio Aventín in 1983. Motorsport
West was the primary sponsor of Sito Pons' MotoGP team from 2000 to 2002, when Camel became their main sponsor from 2003 onwards. The best result in this period was shown by Loris Capirossi, finishing third in the 2001 500cc season. In countries where tobacco advertising was banned on a local level (like Germany and France), West put the first names of the riders ("Alex" for Alex Barros, "Loris"'' for Loris Capirossi and so on) on the front and sides of the bikes to circumvent those laws.
infobox brand
| name= West
| logo= West cigarettes logo. png
| image=
| caption=
| type= Cigarette
| currentowner= Imperial Brands
| producedby= Reemtsma
| origin= West Germany
| introduced=
| discontinued=
| related=
| markets= See Markets
| previousowners=
| trademarkregistrations=
| ambassadors=
| tagline= "Let's go West! ", "Test the West!"' | website=
| footnotes = Carcinogenicity: IARC group 1
West is a German brand of cigarettes, currently owned and manufactured by Imperial Brands. History
West was introduced to the German market in 1981 and initially were only available in specialised tobacco shops. The launch of the new brand was accompanied by a dynamic advertising campaign under the slogan "Let's go West!". Thanks to a successful pricing policy and positioning quality at a reasonable price, a year later the brand became one of the leading in Germany. Since approximately 1987 West became available in supermarkets and cigarette vending machines. West is the second strongest cigarette brand in Germany. In 1986, a new "Test the West!" advertising campaign was launched; the simplicity and originality of the new marketing strategies have been cited as key factors behind the uptick in brand recognition that was soon to follow. The campaign employed a strategy of placing paid promoters inside pubs, bars, restaurants and discotheques from which brand interest could be driven directly; in particular, by encouraging young people to engage in blindfolded product comparisons between West cigarettes and their current cigarette brand of choice. In 1989, West Lights were introduced. The expansion of the range and the high demand for West cigarettes made it possible in two years to begin sales in Central and Eastern Europe. In July 1995, it was reported that West was one of the most popular brands in the former German Democratic Republic, with the cigarette maker Philip Morris International declaring the total market share of international brands to have risen by almost 10% (to 39%) during the preceding 5 year span; the survey, conducted by Philip Morris Marktforschung, also showed that the former GDR brands had collectively endured losses of around 8% during the same timeframe. Nevertheless, with a total market share of 28.6%, in 1995 f6 remained the most popular cigarette smoked in the former GDR. In Poland, West became widely available in the mid 1990s, the brand was advertised by actor Bogusław Linda in 1996. In Russia, sales of West began in 1997, initially the cigarettes were available in two versions (Full Flavor and Lights) with a classic filter. The appearance of the new brand was accompanied by the advertising campaigns "The taste of now" and "The power of now", which started a year earlier in Europe. In 1999, to promote the brand, the company used the provocative advertising campaign "USE", which is the continuation of "Test the West!". The images used to popularize the brand had also become bolder. On the advertising posters, West's characters turn out to be in intriguing and unconventional situations: for example, a girl confesses and smokes together with a priest in a confession. The slogan of the campaign is "Equality for All". According to its results, West brand reached 11% of the share of the cigarette market in Germany. In July 1999, West cigarettes became available in the U. K.
To increase the competitiveness of the brand in Russia, the brand's specialists developed an innovative Streamtec filter in the form of a propeller, and in 2000 the brand was relaunched. In the early 2000s, the brand continued its active development. Thanks to the partnership with the McLaren F1 team, West's profile was raised. In production, West ST Ultra cigarettes were launched. Debut sales of West in Africa. In 2004, "Hongta Group" announced it would produce the cigarettes in China. Since 2009 there has been a significant expansion of the West line in the Russian market. West Tri Logic cigarettes with low levels of tar and nicotine and West Fusion were produced standard length cigarettes in Super Slims format. The following year, the production of West SSL cigarettes began in a super thin format. A year later, the launch of the production of West Compact format Queen size and West Duo classic King Size with a menthol capsule in the filter. In January 2010, Imperial Tobacco announced a change in the design of the West cigarettes. Through the fresh design, the company said it was making "a conscious effort for innovation and to create something that is both functional and aesthetically pleasing for our adult smokers". Marketing
Advertising campaigns
For a long time West cigarettes were advertised with more and more different campaigns. In 2003, the advertising campaign ("Für ") was carried out on Germany's posters and advertising pillars. The motifs showed the new seasonal pack edition of West. So there are a total of 5 different motifs painted in national colors faces from Germany, France, England, Italy and Brazil. The faces on the packs are representative of the enthusiasm and internationality in the country, which can be triggered for example by a FIFA World Cup. West also issued special editions of cigarette packaging: West Summer Edition, West Oster Edition, West Cola, West in Space Edition, Fest (Christmas cigarettes) and West Lemon Fresh were briefly introduced. Test the West
From 1986 onwards, the brand used the slogan "Test the West!" and made good use of it after the fall of the Berlin Wall to gain name recognition in the former German Democratic Republic. Sponsorship
Autosport
West became the main sponsor of the small German Formula One team Zakspeed. The best result of the team was Martin Brundle's 5th place at the 1987 San Marino Grand Prix. Sponsorship continued until 1989, when the team left the competition. It was also the sponsor of the McLaren Formula One team (known as "West McLaren Mercedes") from 1997 to July 2005. West terminated its relationship with McLaren due to a European Union ban on tobacco advertising in 2005 and Vodafone and Emirates became their primary sponsor from 2006 onwards. In countries where tobacco advertising already was banned on a local level (like Germany and France), West used certain logos, covered the West logos with black gaps, put the first names of the drivers ("Mika" for Mika Häkkinen, "David" for David Coulthard, "Juan Pablo" for Juan Pablo Montoya, "Kimi" for Kimi Räikkönen, and so on) or put "East" on their cars, referring to East Germany at the time to circumvent those laws. In Argentina, West sponsored the Turismo Carretera team's Ford Falcon cars, made up of Juan María Traverso and the brothers Oscar Aventín and Antonio Aventín in 1983. Motorsport
West was the primary sponsor of Sito Pons' MotoGP team from 2000 to 2002, when Camel became their main sponsor from 2003 onwards. The best result in this period was shown by Loris Capirossi, finishing third in the 2001 500cc season. In countries where tobacco advertising was banned on a local level (like Germany and France), West put the first names of the riders ("Alex" for Alex Barros, "Loris"'' for Loris Capirossi and so on) on the front and sides of the bikes to circumvent those laws.
| name= West
| logo= West cigarettes logo.png
| image=
| caption=
| type= Сигареты
| currentowner= Imperial Brands
| producedby= Reemtsma
| origin= Западная Германия
| introduced=
| discontinued=
| related=
| markets= См. Раздел «Рынки»
| previousowners=
| trademarkregistrations=
| ambassadors=
| tagline= "Поехали на Запад!", "Проверь West!"
| website=
| footnotes = Канцерогенность: группа 1 IARC
Cigarette brand
infobox brand
| name= West
| logo= West cigarettes logo. png
| image=
| caption=
| type= Cigarette
| currentowner= Imperial Brands
| producedby= Reemtsma
| origin= West Germany
| introduced=
| discontinued=
| related=
| markets= See Markets
| previousowners=
| trademarkregistrations=
| ambassadors=
| tagline= "Let's go West! ", "Test the West!"' | website=
| footnotes = Carcinogenicity: IARC group 1
West is a German brand of cigarettes, currently owned and manufactured by Imperial Brands. History
West was introduced to the German market in 1981 and initially were only available in specialised tobacco shops. The launch of the new brand was accompanied by a dynamic advertising campaign under the slogan "Let's go West!". Thanks to a successful pricing policy and positioning quality at a reasonable price, a year later the brand became one of the leading in Germany. Since approximately 1987 West became available in supermarkets and cigarette vending machines. West is the second strongest cigarette brand in Germany. In 1986, a new "Test the West!" advertising campaign was launched; the simplicity and originality of the new marketing strategies have been cited as key factors behind the uptick in brand recognition that was soon to follow. The campaign employed a strategy of placing paid promoters inside pubs, bars, restaurants and discotheques from which brand interest could be driven directly; in particular, by encouraging young people to engage in blindfolded product comparisons between West cigarettes and their current cigarette brand of choice. In 1989, West Lights were introduced. The expansion of the range and the high demand for West cigarettes made it possible in two years to begin sales in Central and Eastern Europe. In July 1995, it was reported that West was one of the most popular brands in the former German Democratic Republic, with the cigarette maker Philip Morris International declaring the total market share of international brands to have risen by almost 10% (to 39%) during the preceding 5 year span; the survey, conducted by Philip Morris Marktforschung, also showed that the former GDR brands had collectively endured losses of around 8% during the same timeframe. Nevertheless, with a total market share of 28.6%, in 1995 f6 remained the most popular cigarette smoked in the former GDR. In Poland, West became widely available in the mid 1990s, the brand was advertised by actor Bogusław Linda in 1996. In Russia, sales of West began in 1997, initially the cigarettes were available in two versions (Full Flavor and Lights) with a classic filter. The appearance of the new brand was accompanied by the advertising campaigns "The taste of now" and "The power of now", which started a year earlier in Europe. In 1999, to promote the brand, the company used the provocative advertising campaign "USE", which is the continuation of "Test the West!". The images used to popularize the brand had also become bolder. On the advertising posters, West's characters turn out to be in intriguing and unconventional situations: for example, a girl confesses and smokes together with a priest in a confession. The slogan of the campaign is "Equality for All". According to its results, West brand reached 11% of the share of the cigarette market in Germany. In July 1999, West cigarettes became available in the U. K.
To increase the competitiveness of the brand in Russia, the brand's specialists developed an innovative Streamtec filter in the form of a propeller, and in 2000 the brand was relaunched. In the early 2000s, the brand continued its active development. Thanks to the partnership with the McLaren F1 team, West's profile was raised. In production, West ST Ultra cigarettes were launched. Debut sales of West in Africa. In 2004, "Hongta Group" announced it would produce the cigarettes in China. Since 2009 there has been a significant expansion of the West line in the Russian market. West Tri Logic cigarettes with low levels of tar and nicotine and West Fusion were produced standard length cigarettes in Super Slims format. The following year, the production of West SSL cigarettes began in a super thin format. A year later, the launch of the production of West Compact format Queen size and West Duo classic King Size with a menthol capsule in the filter. In January 2010, Imperial Tobacco announced a change in the design of the West cigarettes. Through the fresh design, the company said it was making "a conscious effort for innovation and to create something that is both functional and aesthetically pleasing for our adult smokers". Marketing
Advertising campaigns
For a long time West cigarettes were advertised with more and more different campaigns. In 2003, the advertising campaign ("Für ") was carried out on Germany's posters and advertising pillars. The motifs showed the new seasonal pack edition of West. So there are a total of 5 different motifs painted in national colors faces from Germany, France, England, Italy and Brazil. The faces on the packs are representative of the enthusiasm and internationality in the country, which can be triggered for example by a FIFA World Cup. West also issued special editions of cigarette packaging: West Summer Edition, West Oster Edition, West Cola, West in Space Edition, Fest (Christmas cigarettes) and West Lemon Fresh were briefly introduced. Test the West
From 1986 onwards, the brand used the slogan "Test the West!" and made good use of it after the fall of the Berlin Wall to gain name recognition in the former German Democratic Republic. Sponsorship
Autosport
West became the main sponsor of the small German Formula One team Zakspeed. The best result of the team was Martin Brundle's 5th place at the 1987 San Marino Grand Prix. Sponsorship continued until 1989, when the team left the competition. It was also the sponsor of the McLaren Formula One team (known as "West McLaren Mercedes") from 1997 to July 2005. West terminated its relationship with McLaren due to a European Union ban on tobacco advertising in 2005 and Vodafone and Emirates became their primary sponsor from 2006 onwards. In countries where tobacco advertising already was banned on a local level (like Germany and France), West used certain logos, covered the West logos with black gaps, put the first names of the drivers ("Mika" for Mika Häkkinen, "David" for David Coulthard, "Juan Pablo" for Juan Pablo Montoya, "Kimi" for Kimi Räikkönen, and so on) or put "East" on their cars, referring to East Germany at the time to circumvent those laws. In Argentina, West sponsored the Turismo Carretera team's Ford Falcon cars, made up of Juan María Traverso and the brothers Oscar Aventín and Antonio Aventín in 1983. Motorsport
West was the primary sponsor of Sito Pons' MotoGP team from 2000 to 2002, when Camel became their main sponsor from 2003 onwards. The best result in this period was shown by Loris Capirossi, finishing third in the 2001 500cc season. In countries where tobacco advertising was banned on a local level (like Germany and France), West put the first names of the riders ("Alex" for Alex Barros, "Loris"'' for Loris Capirossi and so on) on the front and sides of the bikes to circumvent those laws.
infobox brand
| name= West
| logo= West cigarettes logo. png
| image=
| caption=
| type= Cigarette
| currentowner= Imperial Brands
| producedby= Reemtsma
| origin= West Germany
| introduced=
| discontinued=
| related=
| markets= See Markets
| previousowners=
| trademarkregistrations=
| ambassadors=
| tagline= "Let's go West! ", "Test the West!"' | website=
| footnotes = Carcinogenicity: IARC group 1
West is a German brand of cigarettes, currently owned and manufactured by Imperial Brands. History
West was introduced to the German market in 1981 and initially were only available in specialised tobacco shops. The launch of the new brand was accompanied by a dynamic advertising campaign under the slogan "Let's go West!". Thanks to a successful pricing policy and positioning quality at a reasonable price, a year later the brand became one of the leading in Germany. Since approximately 1987 West became available in supermarkets and cigarette vending machines. West is the second strongest cigarette brand in Germany. In 1986, a new "Test the West!" advertising campaign was launched; the simplicity and originality of the new marketing strategies have been cited as key factors behind the uptick in brand recognition that was soon to follow. The campaign employed a strategy of placing paid promoters inside pubs, bars, restaurants and discotheques from which brand interest could be driven directly; in particular, by encouraging young people to engage in blindfolded product comparisons between West cigarettes and their current cigarette brand of choice. In 1989, West Lights were introduced. The expansion of the range and the high demand for West cigarettes made it possible in two years to begin sales in Central and Eastern Europe. In July 1995, it was reported that West was one of the most popular brands in the former German Democratic Republic, with the cigarette maker Philip Morris International declaring the total market share of international brands to have risen by almost 10% (to 39%) during the preceding 5 year span; the survey, conducted by Philip Morris Marktforschung, also showed that the former GDR brands had collectively endured losses of around 8% during the same timeframe. Nevertheless, with a total market share of 28.6%, in 1995 f6 remained the most popular cigarette smoked in the former GDR. In Poland, West became widely available in the mid 1990s, the brand was advertised by actor Bogusław Linda in 1996. In Russia, sales of West began in 1997, initially the cigarettes were available in two versions (Full Flavor and Lights) with a classic filter. The appearance of the new brand was accompanied by the advertising campaigns "The taste of now" and "The power of now", which started a year earlier in Europe. In 1999, to promote the brand, the company used the provocative advertising campaign "USE", which is the continuation of "Test the West!". The images used to popularize the brand had also become bolder. On the advertising posters, West's characters turn out to be in intriguing and unconventional situations: for example, a girl confesses and smokes together with a priest in a confession. The slogan of the campaign is "Equality for All". According to its results, West brand reached 11% of the share of the cigarette market in Germany. In July 1999, West cigarettes became available in the U. K.
To increase the competitiveness of the brand in Russia, the brand's specialists developed an innovative Streamtec filter in the form of a propeller, and in 2000 the brand was relaunched. In the early 2000s, the brand continued its active development. Thanks to the partnership with the McLaren F1 team, West's profile was raised. In production, West ST Ultra cigarettes were launched. Debut sales of West in Africa. In 2004, "Hongta Group" announced it would produce the cigarettes in China. Since 2009 there has been a significant expansion of the West line in the Russian market. West Tri Logic cigarettes with low levels of tar and nicotine and West Fusion were produced standard length cigarettes in Super Slims format. The following year, the production of West SSL cigarettes began in a super thin format. A year later, the launch of the production of West Compact format Queen size and West Duo classic King Size with a menthol capsule in the filter. In January 2010, Imperial Tobacco announced a change in the design of the West cigarettes. Through the fresh design, the company said it was making "a conscious effort for innovation and to create something that is both functional and aesthetically pleasing for our adult smokers". Marketing
Advertising campaigns
For a long time West cigarettes were advertised with more and more different campaigns. In 2003, the advertising campaign ("Für ") was carried out on Germany's posters and advertising pillars. The motifs showed the new seasonal pack edition of West. So there are a total of 5 different motifs painted in national colors faces from Germany, France, England, Italy and Brazil. The faces on the packs are representative of the enthusiasm and internationality in the country, which can be triggered for example by a FIFA World Cup. West also issued special editions of cigarette packaging: West Summer Edition, West Oster Edition, West Cola, West in Space Edition, Fest (Christmas cigarettes) and West Lemon Fresh were briefly introduced. Test the West
From 1986 onwards, the brand used the slogan "Test the West!" and made good use of it after the fall of the Berlin Wall to gain name recognition in the former German Democratic Republic. Sponsorship
Autosport
West became the main sponsor of the small German Formula One team Zakspeed. The best result of the team was Martin Brundle's 5th place at the 1987 San Marino Grand Prix. Sponsorship continued until 1989, when the team left the competition. It was also the sponsor of the McLaren Formula One team (known as "West McLaren Mercedes") from 1997 to July 2005. West terminated its relationship with McLaren due to a European Union ban on tobacco advertising in 2005 and Vodafone and Emirates became their primary sponsor from 2006 onwards. In countries where tobacco advertising already was banned on a local level (like Germany and France), West used certain logos, covered the West logos with black gaps, put the first names of the drivers ("Mika" for Mika Häkkinen, "David" for David Coulthard, "Juan Pablo" for Juan Pablo Montoya, "Kimi" for Kimi Räikkönen, and so on) or put "East" on their cars, referring to East Germany at the time to circumvent those laws. In Argentina, West sponsored the Turismo Carretera team's Ford Falcon cars, made up of Juan María Traverso and the brothers Oscar Aventín and Antonio Aventín in 1983. Motorsport
West was the primary sponsor of Sito Pons' MotoGP team from 2000 to 2002, when Camel became their main sponsor from 2003 onwards. The best result in this period was shown by Loris Capirossi, finishing third in the 2001 500cc season. In countries where tobacco advertising was banned on a local level (like Germany and France), West put the first names of the riders ("Alex" for Alex Barros, "Loris"'' for Loris Capirossi and so on) on the front and sides of the bikes to circumvent those laws.
West — немецкий бренд сигарет, в настоящее время принадлежащий и производимый компанией Imperial Brands. История
Cigarette brand
infobox brand
| name= West
| logo= West cigarettes logo. png
| image=
| caption=
| type= Cigarette
| currentowner= Imperial Brands
| producedby= Reemtsma
| origin= West Germany
| introduced=
| discontinued=
| related=
| markets= See Markets
| previousowners=
| trademarkregistrations=
| ambassadors=
| tagline= "Let's go West! ", "Test the West!"' | website=
| footnotes = Carcinogenicity: IARC group 1
West is a German brand of cigarettes, currently owned and manufactured by Imperial Brands. History
West was introduced to the German market in 1981 and initially were only available in specialised tobacco shops. The launch of the new brand was accompanied by a dynamic advertising campaign under the slogan "Let's go West!". Thanks to a successful pricing policy and positioning quality at a reasonable price, a year later the brand became one of the leading in Germany. Since approximately 1987 West became available in supermarkets and cigarette vending machines. West is the second strongest cigarette brand in Germany. In 1986, a new "Test the West!" advertising campaign was launched; the simplicity and originality of the new marketing strategies have been cited as key factors behind the uptick in brand recognition that was soon to follow. The campaign employed a strategy of placing paid promoters inside pubs, bars, restaurants and discotheques from which brand interest could be driven directly; in particular, by encouraging young people to engage in blindfolded product comparisons between West cigarettes and their current cigarette brand of choice. In 1989, West Lights were introduced. The expansion of the range and the high demand for West cigarettes made it possible in two years to begin sales in Central and Eastern Europe. In July 1995, it was reported that West was one of the most popular brands in the former German Democratic Republic, with the cigarette maker Philip Morris International declaring the total market share of international brands to have risen by almost 10% (to 39%) during the preceding 5 year span; the survey, conducted by Philip Morris Marktforschung, also showed that the former GDR brands had collectively endured losses of around 8% during the same timeframe. Nevertheless, with a total market share of 28.6%, in 1995 f6 remained the most popular cigarette smoked in the former GDR. In Poland, West became widely available in the mid 1990s, the brand was advertised by actor Bogusław Linda in 1996. In Russia, sales of West began in 1997, initially the cigarettes were available in two versions (Full Flavor and Lights) with a classic filter. The appearance of the new brand was accompanied by the advertising campaigns "The taste of now" and "The power of now", which started a year earlier in Europe. In 1999, to promote the brand, the company used the provocative advertising campaign "USE", which is the continuation of "Test the West!". The images used to popularize the brand had also become bolder. On the advertising posters, West's characters turn out to be in intriguing and unconventional situations: for example, a girl confesses and smokes together with a priest in a confession. The slogan of the campaign is "Equality for All". According to its results, West brand reached 11% of the share of the cigarette market in Germany. In July 1999, West cigarettes became available in the U. K.
To increase the competitiveness of the brand in Russia, the brand's specialists developed an innovative Streamtec filter in the form of a propeller, and in 2000 the brand was relaunched. In the early 2000s, the brand continued its active development. Thanks to the partnership with the McLaren F1 team, West's profile was raised. In production, West ST Ultra cigarettes were launched. Debut sales of West in Africa. In 2004, "Hongta Group" announced it would produce the cigarettes in China. Since 2009 there has been a significant expansion of the West line in the Russian market. West Tri Logic cigarettes with low levels of tar and nicotine and West Fusion were produced standard length cigarettes in Super Slims format. The following year, the production of West SSL cigarettes began in a super thin format. A year later, the launch of the production of West Compact format Queen size and West Duo classic King Size with a menthol capsule in the filter. In January 2010, Imperial Tobacco announced a change in the design of the West cigarettes. Through the fresh design, the company said it was making "a conscious effort for innovation and to create something that is both functional and aesthetically pleasing for our adult smokers". Marketing
Advertising campaigns
For a long time West cigarettes were advertised with more and more different campaigns. In 2003, the advertising campaign ("Für ") was carried out on Germany's posters and advertising pillars. The motifs showed the new seasonal pack edition of West. So there are a total of 5 different motifs painted in national colors faces from Germany, France, England, Italy and Brazil. The faces on the packs are representative of the enthusiasm and internationality in the country, which can be triggered for example by a FIFA World Cup. West also issued special editions of cigarette packaging: West Summer Edition, West Oster Edition, West Cola, West in Space Edition, Fest (Christmas cigarettes) and West Lemon Fresh were briefly introduced. Test the West
From 1986 onwards, the brand used the slogan "Test the West!" and made good use of it after the fall of the Berlin Wall to gain name recognition in the former German Democratic Republic. Sponsorship
Autosport
West became the main sponsor of the small German Formula One team Zakspeed. The best result of the team was Martin Brundle's 5th place at the 1987 San Marino Grand Prix. Sponsorship continued until 1989, when the team left the competition. It was also the sponsor of the McLaren Formula One team (known as "West McLaren Mercedes") from 1997 to July 2005. West terminated its relationship with McLaren due to a European Union ban on tobacco advertising in 2005 and Vodafone and Emirates became their primary sponsor from 2006 onwards. In countries where tobacco advertising already was banned on a local level (like Germany and France), West used certain logos, covered the West logos with black gaps, put the first names of the drivers ("Mika" for Mika Häkkinen, "David" for David Coulthard, "Juan Pablo" for Juan Pablo Montoya, "Kimi" for Kimi Räikkönen, and so on) or put "East" on their cars, referring to East Germany at the time to circumvent those laws. In Argentina, West sponsored the Turismo Carretera team's Ford Falcon cars, made up of Juan María Traverso and the brothers Oscar Aventín and Antonio Aventín in 1983. Motorsport
West was the primary sponsor of Sito Pons' MotoGP team from 2000 to 2002, when Camel became their main sponsor from 2003 onwards. The best result in this period was shown by Loris Capirossi, finishing third in the 2001 500cc season. In countries where tobacco advertising was banned on a local level (like Germany and France), West put the first names of the riders ("Alex" for Alex Barros, "Loris"'' for Loris Capirossi and so on) on the front and sides of the bikes to circumvent those laws.
infobox brand
| name= West
| logo= West cigarettes logo. png
| image=
| caption=
| type= Cigarette
| currentowner= Imperial Brands
| producedby= Reemtsma
| origin= West Germany
| introduced=
| discontinued=
| related=
| markets= See Markets
| previousowners=
| trademarkregistrations=
| ambassadors=
| tagline= "Let's go West! ", "Test the West!"' | website=
| footnotes = Carcinogenicity: IARC group 1
West is a German brand of cigarettes, currently owned and manufactured by Imperial Brands. History
West was introduced to the German market in 1981 and initially were only available in specialised tobacco shops. The launch of the new brand was accompanied by a dynamic advertising campaign under the slogan "Let's go West!". Thanks to a successful pricing policy and positioning quality at a reasonable price, a year later the brand became one of the leading in Germany. Since approximately 1987 West became available in supermarkets and cigarette vending machines. West is the second strongest cigarette brand in Germany. In 1986, a new "Test the West!" advertising campaign was launched; the simplicity and originality of the new marketing strategies have been cited as key factors behind the uptick in brand recognition that was soon to follow. The campaign employed a strategy of placing paid promoters inside pubs, bars, restaurants and discotheques from which brand interest could be driven directly; in particular, by encouraging young people to engage in blindfolded product comparisons between West cigarettes and their current cigarette brand of choice. In 1989, West Lights were introduced. The expansion of the range and the high demand for West cigarettes made it possible in two years to begin sales in Central and Eastern Europe. In July 1995, it was reported that West was one of the most popular brands in the former German Democratic Republic, with the cigarette maker Philip Morris International declaring the total market share of international brands to have risen by almost 10% (to 39%) during the preceding 5 year span; the survey, conducted by Philip Morris Marktforschung, also showed that the former GDR brands had collectively endured losses of around 8% during the same timeframe. Nevertheless, with a total market share of 28.6%, in 1995 f6 remained the most popular cigarette smoked in the former GDR. In Poland, West became widely available in the mid 1990s, the brand was advertised by actor Bogusław Linda in 1996. In Russia, sales of West began in 1997, initially the cigarettes were available in two versions (Full Flavor and Lights) with a classic filter. The appearance of the new brand was accompanied by the advertising campaigns "The taste of now" and "The power of now", which started a year earlier in Europe. In 1999, to promote the brand, the company used the provocative advertising campaign "USE", which is the continuation of "Test the West!". The images used to popularize the brand had also become bolder. On the advertising posters, West's characters turn out to be in intriguing and unconventional situations: for example, a girl confesses and smokes together with a priest in a confession. The slogan of the campaign is "Equality for All". According to its results, West brand reached 11% of the share of the cigarette market in Germany. In July 1999, West cigarettes became available in the U. K.
To increase the competitiveness of the brand in Russia, the brand's specialists developed an innovative Streamtec filter in the form of a propeller, and in 2000 the brand was relaunched. In the early 2000s, the brand continued its active development. Thanks to the partnership with the McLaren F1 team, West's profile was raised. In production, West ST Ultra cigarettes were launched. Debut sales of West in Africa. In 2004, "Hongta Group" announced it would produce the cigarettes in China. Since 2009 there has been a significant expansion of the West line in the Russian market. West Tri Logic cigarettes with low levels of tar and nicotine and West Fusion were produced standard length cigarettes in Super Slims format. The following year, the production of West SSL cigarettes began in a super thin format. A year later, the launch of the production of West Compact format Queen size and West Duo classic King Size with a menthol capsule in the filter. In January 2010, Imperial Tobacco announced a change in the design of the West cigarettes. Through the fresh design, the company said it was making "a conscious effort for innovation and to create something that is both functional and aesthetically pleasing for our adult smokers". Marketing
Advertising campaigns
For a long time West cigarettes were advertised with more and more different campaigns. In 2003, the advertising campaign ("Für ") was carried out on Germany's posters and advertising pillars. The motifs showed the new seasonal pack edition of West. So there are a total of 5 different motifs painted in national colors faces from Germany, France, England, Italy and Brazil. The faces on the packs are representative of the enthusiasm and internationality in the country, which can be triggered for example by a FIFA World Cup. West also issued special editions of cigarette packaging: West Summer Edition, West Oster Edition, West Cola, West in Space Edition, Fest (Christmas cigarettes) and West Lemon Fresh were briefly introduced. Test the West
From 1986 onwards, the brand used the slogan "Test the West!" and made good use of it after the fall of the Berlin Wall to gain name recognition in the former German Democratic Republic. Sponsorship
Autosport
West became the main sponsor of the small German Formula One team Zakspeed. The best result of the team was Martin Brundle's 5th place at the 1987 San Marino Grand Prix. Sponsorship continued until 1989, when the team left the competition. It was also the sponsor of the McLaren Formula One team (known as "West McLaren Mercedes") from 1997 to July 2005. West terminated its relationship with McLaren due to a European Union ban on tobacco advertising in 2005 and Vodafone and Emirates became their primary sponsor from 2006 onwards. In countries where tobacco advertising already was banned on a local level (like Germany and France), West used certain logos, covered the West logos with black gaps, put the first names of the drivers ("Mika" for Mika Häkkinen, "David" for David Coulthard, "Juan Pablo" for Juan Pablo Montoya, "Kimi" for Kimi Räikkönen, and so on) or put "East" on their cars, referring to East Germany at the time to circumvent those laws. In Argentina, West sponsored the Turismo Carretera team's Ford Falcon cars, made up of Juan María Traverso and the brothers Oscar Aventín and Antonio Aventín in 1983. Motorsport
West was the primary sponsor of Sito Pons' MotoGP team from 2000 to 2002, when Camel became their main sponsor from 2003 onwards. The best result in this period was shown by Loris Capirossi, finishing third in the 2001 500cc season. In countries where tobacco advertising was banned on a local level (like Germany and France), West put the first names of the riders ("Alex" for Alex Barros, "Loris"'' for Loris Capirossi and so on) on the front and sides of the bikes to circumvent those laws.
West был представлен на немецком рынке в 1981 году и изначально был доступен только в специализированных табачных магазинах. Запуск нового бренда сопровождался динамичной рекламной кампанией под лозунгом "Поехали на Запад!". Благодаря успешной ценовой политике и позиционированию качества по разумной цене, уже через год бренд стал одним из лидеров в Германии. Примерно с 1987 года West стал доступен в супермаркетах и автоматах по продаже сигарет. West — второй по популярности бренд сигарет в Германии. В 1986 году была запущена новая рекламная кампания "Проверь West!". Простота и оригинальность новых маркетинговых стратегий были названы ключевыми факторами, способствовавшими быстрому росту узнаваемости бренда. Кампания использовала стратегию размещения платных промоутеров в пабах, барах, ресторанах и дискотеках, чтобы напрямую стимулировать интерес к бренду, в частности, поощряя молодых людей участвовать в «слепых» сравнительных тестах между сигаретами West и их привычным брендом. В 1989 году были представлены West Lights. Расширение ассортимента и высокий спрос на сигареты West позволили через два года начать продажи в Центральной и Восточной Европе. В июле 1995 года сообщалось, что West был одним из самых популярных брендов в бывшей Германской Демократической Республике, а производитель сигарет Philip Morris International заявил, что общая доля международных брендов на рынке выросла почти на 10% (до 39%) за предыдущие 5 лет. Опрос, проведенный Philip Morris Marktforschung, также показал, что бренды бывшей ГДР в совокупности понесли убытки около 8% за тот же период. Тем не менее, с общей долей рынка в 28,6%, в 1995 году f6 оставалась самой популярной сигаретой, куримой в бывшей ГДР. В Польше West стал широко доступен в середине 1990-х годов, и бренд рекламировал актер Богуслав Линда в 1996 году. В России продажи West начались в 1997 году, изначально сигареты были доступны в двух вариантах (Full Flavor и Lights) с классическим фильтром. Появление нового бренда сопровождалось рекламными кампаниями "Вкус настоящего" и "Сила настоящего", которые стартовали годом ранее в Европе. В 1999 году для продвижения бренда компания использовала провокационную рекламную кампанию "USE", являющуюся продолжением "Проверь West!". Изображения, использованные для популяризации бренда, также стали более смелыми. На рекламных плакатах персонажи West оказываются в интригующих и нетрадиционных ситуациях: например, девушка исповедуется и курит вместе со священником в исповедальне. Слоган кампании — "Равенство для всех". По результатам кампании доля бренда West на рынке сигарет в Германии достигла 11%. В июле 1999 года сигареты West стали доступны в Великобритании.
Cigarette brand
infobox brand
| name= West
| logo= West cigarettes logo. png
| image=
| caption=
| type= Cigarette
| currentowner= Imperial Brands
| producedby= Reemtsma
| origin= West Germany
| introduced=
| discontinued=
| related=
| markets= See Markets
| previousowners=
| trademarkregistrations=
| ambassadors=
| tagline= "Let's go West! ", "Test the West!"' | website=
| footnotes = Carcinogenicity: IARC group 1
West is a German brand of cigarettes, currently owned and manufactured by Imperial Brands. History
West was introduced to the German market in 1981 and initially were only available in specialised tobacco shops. The launch of the new brand was accompanied by a dynamic advertising campaign under the slogan "Let's go West!". Thanks to a successful pricing policy and positioning quality at a reasonable price, a year later the brand became one of the leading in Germany. Since approximately 1987 West became available in supermarkets and cigarette vending machines. West is the second strongest cigarette brand in Germany. In 1986, a new "Test the West!" advertising campaign was launched; the simplicity and originality of the new marketing strategies have been cited as key factors behind the uptick in brand recognition that was soon to follow. The campaign employed a strategy of placing paid promoters inside pubs, bars, restaurants and discotheques from which brand interest could be driven directly; in particular, by encouraging young people to engage in blindfolded product comparisons between West cigarettes and their current cigarette brand of choice. In 1989, West Lights were introduced. The expansion of the range and the high demand for West cigarettes made it possible in two years to begin sales in Central and Eastern Europe. In July 1995, it was reported that West was one of the most popular brands in the former German Democratic Republic, with the cigarette maker Philip Morris International declaring the total market share of international brands to have risen by almost 10% (to 39%) during the preceding 5 year span; the survey, conducted by Philip Morris Marktforschung, also showed that the former GDR brands had collectively endured losses of around 8% during the same timeframe. Nevertheless, with a total market share of 28.6%, in 1995 f6 remained the most popular cigarette smoked in the former GDR. In Poland, West became widely available in the mid 1990s, the brand was advertised by actor Bogusław Linda in 1996. In Russia, sales of West began in 1997, initially the cigarettes were available in two versions (Full Flavor and Lights) with a classic filter. The appearance of the new brand was accompanied by the advertising campaigns "The taste of now" and "The power of now", which started a year earlier in Europe. In 1999, to promote the brand, the company used the provocative advertising campaign "USE", which is the continuation of "Test the West!". The images used to popularize the brand had also become bolder. On the advertising posters, West's characters turn out to be in intriguing and unconventional situations: for example, a girl confesses and smokes together with a priest in a confession. The slogan of the campaign is "Equality for All". According to its results, West brand reached 11% of the share of the cigarette market in Germany. In July 1999, West cigarettes became available in the U. K.
To increase the competitiveness of the brand in Russia, the brand's specialists developed an innovative Streamtec filter in the form of a propeller, and in 2000 the brand was relaunched. In the early 2000s, the brand continued its active development. Thanks to the partnership with the McLaren F1 team, West's profile was raised. In production, West ST Ultra cigarettes were launched. Debut sales of West in Africa. In 2004, "Hongta Group" announced it would produce the cigarettes in China. Since 2009 there has been a significant expansion of the West line in the Russian market. West Tri Logic cigarettes with low levels of tar and nicotine and West Fusion were produced standard length cigarettes in Super Slims format. The following year, the production of West SSL cigarettes began in a super thin format. A year later, the launch of the production of West Compact format Queen size and West Duo classic King Size with a menthol capsule in the filter. In January 2010, Imperial Tobacco announced a change in the design of the West cigarettes. Through the fresh design, the company said it was making "a conscious effort for innovation and to create something that is both functional and aesthetically pleasing for our adult smokers". Marketing
Advertising campaigns
For a long time West cigarettes were advertised with more and more different campaigns. In 2003, the advertising campaign ("Für ") was carried out on Germany's posters and advertising pillars. The motifs showed the new seasonal pack edition of West. So there are a total of 5 different motifs painted in national colors faces from Germany, France, England, Italy and Brazil. The faces on the packs are representative of the enthusiasm and internationality in the country, which can be triggered for example by a FIFA World Cup. West also issued special editions of cigarette packaging: West Summer Edition, West Oster Edition, West Cola, West in Space Edition, Fest (Christmas cigarettes) and West Lemon Fresh were briefly introduced. Test the West
From 1986 onwards, the brand used the slogan "Test the West!" and made good use of it after the fall of the Berlin Wall to gain name recognition in the former German Democratic Republic. Sponsorship
Autosport
West became the main sponsor of the small German Formula One team Zakspeed. The best result of the team was Martin Brundle's 5th place at the 1987 San Marino Grand Prix. Sponsorship continued until 1989, when the team left the competition. It was also the sponsor of the McLaren Formula One team (known as "West McLaren Mercedes") from 1997 to July 2005. West terminated its relationship with McLaren due to a European Union ban on tobacco advertising in 2005 and Vodafone and Emirates became their primary sponsor from 2006 onwards. In countries where tobacco advertising already was banned on a local level (like Germany and France), West used certain logos, covered the West logos with black gaps, put the first names of the drivers ("Mika" for Mika Häkkinen, "David" for David Coulthard, "Juan Pablo" for Juan Pablo Montoya, "Kimi" for Kimi Räikkönen, and so on) or put "East" on their cars, referring to East Germany at the time to circumvent those laws. In Argentina, West sponsored the Turismo Carretera team's Ford Falcon cars, made up of Juan María Traverso and the brothers Oscar Aventín and Antonio Aventín in 1983. Motorsport
West was the primary sponsor of Sito Pons' MotoGP team from 2000 to 2002, when Camel became their main sponsor from 2003 onwards. The best result in this period was shown by Loris Capirossi, finishing third in the 2001 500cc season. In countries where tobacco advertising was banned on a local level (like Germany and France), West put the first names of the riders ("Alex" for Alex Barros, "Loris"'' for Loris Capirossi and so on) on the front and sides of the bikes to circumvent those laws.
infobox brand
| name= West
| logo= West cigarettes logo. png
| image=
| caption=
| type= Cigarette
| currentowner= Imperial Brands
| producedby= Reemtsma
| origin= West Germany
| introduced=
| discontinued=
| related=
| markets= See Markets
| previousowners=
| trademarkregistrations=
| ambassadors=
| tagline= "Let's go West! ", "Test the West!"' | website=
| footnotes = Carcinogenicity: IARC group 1
West is a German brand of cigarettes, currently owned and manufactured by Imperial Brands. History
West was introduced to the German market in 1981 and initially were only available in specialised tobacco shops. The launch of the new brand was accompanied by a dynamic advertising campaign under the slogan "Let's go West!". Thanks to a successful pricing policy and positioning quality at a reasonable price, a year later the brand became one of the leading in Germany. Since approximately 1987 West became available in supermarkets and cigarette vending machines. West is the second strongest cigarette brand in Germany. In 1986, a new "Test the West!" advertising campaign was launched; the simplicity and originality of the new marketing strategies have been cited as key factors behind the uptick in brand recognition that was soon to follow. The campaign employed a strategy of placing paid promoters inside pubs, bars, restaurants and discotheques from which brand interest could be driven directly; in particular, by encouraging young people to engage in blindfolded product comparisons between West cigarettes and their current cigarette brand of choice. In 1989, West Lights were introduced. The expansion of the range and the high demand for West cigarettes made it possible in two years to begin sales in Central and Eastern Europe. In July 1995, it was reported that West was one of the most popular brands in the former German Democratic Republic, with the cigarette maker Philip Morris International declaring the total market share of international brands to have risen by almost 10% (to 39%) during the preceding 5 year span; the survey, conducted by Philip Morris Marktforschung, also showed that the former GDR brands had collectively endured losses of around 8% during the same timeframe. Nevertheless, with a total market share of 28.6%, in 1995 f6 remained the most popular cigarette smoked in the former GDR. In Poland, West became widely available in the mid 1990s, the brand was advertised by actor Bogusław Linda in 1996. In Russia, sales of West began in 1997, initially the cigarettes were available in two versions (Full Flavor and Lights) with a classic filter. The appearance of the new brand was accompanied by the advertising campaigns "The taste of now" and "The power of now", which started a year earlier in Europe. In 1999, to promote the brand, the company used the provocative advertising campaign "USE", which is the continuation of "Test the West!". The images used to popularize the brand had also become bolder. On the advertising posters, West's characters turn out to be in intriguing and unconventional situations: for example, a girl confesses and smokes together with a priest in a confession. The slogan of the campaign is "Equality for All". According to its results, West brand reached 11% of the share of the cigarette market in Germany. In July 1999, West cigarettes became available in the U. K.
To increase the competitiveness of the brand in Russia, the brand's specialists developed an innovative Streamtec filter in the form of a propeller, and in 2000 the brand was relaunched. In the early 2000s, the brand continued its active development. Thanks to the partnership with the McLaren F1 team, West's profile was raised. In production, West ST Ultra cigarettes were launched. Debut sales of West in Africa. In 2004, "Hongta Group" announced it would produce the cigarettes in China. Since 2009 there has been a significant expansion of the West line in the Russian market. West Tri Logic cigarettes with low levels of tar and nicotine and West Fusion were produced standard length cigarettes in Super Slims format. The following year, the production of West SSL cigarettes began in a super thin format. A year later, the launch of the production of West Compact format Queen size and West Duo classic King Size with a menthol capsule in the filter. In January 2010, Imperial Tobacco announced a change in the design of the West cigarettes. Through the fresh design, the company said it was making "a conscious effort for innovation and to create something that is both functional and aesthetically pleasing for our adult smokers". Marketing
Advertising campaigns
For a long time West cigarettes were advertised with more and more different campaigns. In 2003, the advertising campaign ("Für ") was carried out on Germany's posters and advertising pillars. The motifs showed the new seasonal pack edition of West. So there are a total of 5 different motifs painted in national colors faces from Germany, France, England, Italy and Brazil. The faces on the packs are representative of the enthusiasm and internationality in the country, which can be triggered for example by a FIFA World Cup. West also issued special editions of cigarette packaging: West Summer Edition, West Oster Edition, West Cola, West in Space Edition, Fest (Christmas cigarettes) and West Lemon Fresh were briefly introduced. Test the West
From 1986 onwards, the brand used the slogan "Test the West!" and made good use of it after the fall of the Berlin Wall to gain name recognition in the former German Democratic Republic. Sponsorship
Autosport
West became the main sponsor of the small German Formula One team Zakspeed. The best result of the team was Martin Brundle's 5th place at the 1987 San Marino Grand Prix. Sponsorship continued until 1989, when the team left the competition. It was also the sponsor of the McLaren Formula One team (known as "West McLaren Mercedes") from 1997 to July 2005. West terminated its relationship with McLaren due to a European Union ban on tobacco advertising in 2005 and Vodafone and Emirates became their primary sponsor from 2006 onwards. In countries where tobacco advertising already was banned on a local level (like Germany and France), West used certain logos, covered the West logos with black gaps, put the first names of the drivers ("Mika" for Mika Häkkinen, "David" for David Coulthard, "Juan Pablo" for Juan Pablo Montoya, "Kimi" for Kimi Räikkönen, and so on) or put "East" on their cars, referring to East Germany at the time to circumvent those laws. In Argentina, West sponsored the Turismo Carretera team's Ford Falcon cars, made up of Juan María Traverso and the brothers Oscar Aventín and Antonio Aventín in 1983. Motorsport
West was the primary sponsor of Sito Pons' MotoGP team from 2000 to 2002, when Camel became their main sponsor from 2003 onwards. The best result in this period was shown by Loris Capirossi, finishing third in the 2001 500cc season. In countries where tobacco advertising was banned on a local level (like Germany and France), West put the first names of the riders ("Alex" for Alex Barros, "Loris"'' for Loris Capirossi and so on) on the front and sides of the bikes to circumvent those laws.
Для повышения конкурентоспособности бренда в России специалисты разработали инновационный фильтр Streamtec в форме винта, и в 2000 году бренд был перезапущен. В начале 2000-х годов бренд продолжил активное развитие. Благодаря партнерству с командой McLaren F1, West повысил свой имидж. В производство были запущены сигареты West ST Ultra. Начались продажи West в Африке. В 2004 году "Hongta Group" объявила о намерении производить сигареты в Китае. С 2009 года на российском рынке произошло значительное расширение линейки West. Были выпущены сигареты West Tri Logic с низким содержанием смолы и никотина и West Fusion — сигареты стандартной длины в формате Super Slims. В следующем году началось производство сигарет West SSL в сверхтонком формате. Год спустя было запущено производство сигарет West Compact формата Queen size и West Duo Classic King Size с ментоловой капсулой в фильтре. В январе 2010 года Imperial Tobacco объявила об изменении дизайна сигарет West. Компания заявила, что новый дизайн — это «сознательное стремление к инновациям и созданию чего-то одновременно функционального и эстетически привлекательного для наших взрослых курильщиков». Маркетинг
Cigarette brand
infobox brand
| name= West
| logo= West cigarettes logo. png
| image=
| caption=
| type= Cigarette
| currentowner= Imperial Brands
| producedby= Reemtsma
| origin= West Germany
| introduced=
| discontinued=
| related=
| markets= See Markets
| previousowners=
| trademarkregistrations=
| ambassadors=
| tagline= "Let's go West! ", "Test the West!"' | website=
| footnotes = Carcinogenicity: IARC group 1
West is a German brand of cigarettes, currently owned and manufactured by Imperial Brands. History
West was introduced to the German market in 1981 and initially were only available in specialised tobacco shops. The launch of the new brand was accompanied by a dynamic advertising campaign under the slogan "Let's go West!". Thanks to a successful pricing policy and positioning quality at a reasonable price, a year later the brand became one of the leading in Germany. Since approximately 1987 West became available in supermarkets and cigarette vending machines. West is the second strongest cigarette brand in Germany. In 1986, a new "Test the West!" advertising campaign was launched; the simplicity and originality of the new marketing strategies have been cited as key factors behind the uptick in brand recognition that was soon to follow. The campaign employed a strategy of placing paid promoters inside pubs, bars, restaurants and discotheques from which brand interest could be driven directly; in particular, by encouraging young people to engage in blindfolded product comparisons between West cigarettes and their current cigarette brand of choice. In 1989, West Lights were introduced. The expansion of the range and the high demand for West cigarettes made it possible in two years to begin sales in Central and Eastern Europe. In July 1995, it was reported that West was one of the most popular brands in the former German Democratic Republic, with the cigarette maker Philip Morris International declaring the total market share of international brands to have risen by almost 10% (to 39%) during the preceding 5 year span; the survey, conducted by Philip Morris Marktforschung, also showed that the former GDR brands had collectively endured losses of around 8% during the same timeframe. Nevertheless, with a total market share of 28.6%, in 1995 f6 remained the most popular cigarette smoked in the former GDR. In Poland, West became widely available in the mid 1990s, the brand was advertised by actor Bogusław Linda in 1996. In Russia, sales of West began in 1997, initially the cigarettes were available in two versions (Full Flavor and Lights) with a classic filter. The appearance of the new brand was accompanied by the advertising campaigns "The taste of now" and "The power of now", which started a year earlier in Europe. In 1999, to promote the brand, the company used the provocative advertising campaign "USE", which is the continuation of "Test the West!". The images used to popularize the brand had also become bolder. On the advertising posters, West's characters turn out to be in intriguing and unconventional situations: for example, a girl confesses and smokes together with a priest in a confession. The slogan of the campaign is "Equality for All". According to its results, West brand reached 11% of the share of the cigarette market in Germany. In July 1999, West cigarettes became available in the U. K.
To increase the competitiveness of the brand in Russia, the brand's specialists developed an innovative Streamtec filter in the form of a propeller, and in 2000 the brand was relaunched. In the early 2000s, the brand continued its active development. Thanks to the partnership with the McLaren F1 team, West's profile was raised. In production, West ST Ultra cigarettes were launched. Debut sales of West in Africa. In 2004, "Hongta Group" announced it would produce the cigarettes in China. Since 2009 there has been a significant expansion of the West line in the Russian market. West Tri Logic cigarettes with low levels of tar and nicotine and West Fusion were produced standard length cigarettes in Super Slims format. The following year, the production of West SSL cigarettes began in a super thin format. A year later, the launch of the production of West Compact format Queen size and West Duo classic King Size with a menthol capsule in the filter. In January 2010, Imperial Tobacco announced a change in the design of the West cigarettes. Through the fresh design, the company said it was making "a conscious effort for innovation and to create something that is both functional and aesthetically pleasing for our adult smokers". Marketing
Advertising campaigns
For a long time West cigarettes were advertised with more and more different campaigns. In 2003, the advertising campaign ("Für ") was carried out on Germany's posters and advertising pillars. The motifs showed the new seasonal pack edition of West. So there are a total of 5 different motifs painted in national colors faces from Germany, France, England, Italy and Brazil. The faces on the packs are representative of the enthusiasm and internationality in the country, which can be triggered for example by a FIFA World Cup. West also issued special editions of cigarette packaging: West Summer Edition, West Oster Edition, West Cola, West in Space Edition, Fest (Christmas cigarettes) and West Lemon Fresh were briefly introduced. Test the West
From 1986 onwards, the brand used the slogan "Test the West!" and made good use of it after the fall of the Berlin Wall to gain name recognition in the former German Democratic Republic. Sponsorship
Autosport
West became the main sponsor of the small German Formula One team Zakspeed. The best result of the team was Martin Brundle's 5th place at the 1987 San Marino Grand Prix. Sponsorship continued until 1989, when the team left the competition. It was also the sponsor of the McLaren Formula One team (known as "West McLaren Mercedes") from 1997 to July 2005. West terminated its relationship with McLaren due to a European Union ban on tobacco advertising in 2005 and Vodafone and Emirates became their primary sponsor from 2006 onwards. In countries where tobacco advertising already was banned on a local level (like Germany and France), West used certain logos, covered the West logos with black gaps, put the first names of the drivers ("Mika" for Mika Häkkinen, "David" for David Coulthard, "Juan Pablo" for Juan Pablo Montoya, "Kimi" for Kimi Räikkönen, and so on) or put "East" on their cars, referring to East Germany at the time to circumvent those laws. In Argentina, West sponsored the Turismo Carretera team's Ford Falcon cars, made up of Juan María Traverso and the brothers Oscar Aventín and Antonio Aventín in 1983. Motorsport
West was the primary sponsor of Sito Pons' MotoGP team from 2000 to 2002, when Camel became their main sponsor from 2003 onwards. The best result in this period was shown by Loris Capirossi, finishing third in the 2001 500cc season. In countries where tobacco advertising was banned on a local level (like Germany and France), West put the first names of the riders ("Alex" for Alex Barros, "Loris"'' for Loris Capirossi and so on) on the front and sides of the bikes to circumvent those laws.
infobox brand
| name= West
| logo= West cigarettes logo. png
| image=
| caption=
| type= Cigarette
| currentowner= Imperial Brands
| producedby= Reemtsma
| origin= West Germany
| introduced=
| discontinued=
| related=
| markets= See Markets
| previousowners=
| trademarkregistrations=
| ambassadors=
| tagline= "Let's go West! ", "Test the West!"' | website=
| footnotes = Carcinogenicity: IARC group 1
West is a German brand of cigarettes, currently owned and manufactured by Imperial Brands. History
West was introduced to the German market in 1981 and initially were only available in specialised tobacco shops. The launch of the new brand was accompanied by a dynamic advertising campaign under the slogan "Let's go West!". Thanks to a successful pricing policy and positioning quality at a reasonable price, a year later the brand became one of the leading in Germany. Since approximately 1987 West became available in supermarkets and cigarette vending machines. West is the second strongest cigarette brand in Germany. In 1986, a new "Test the West!" advertising campaign was launched; the simplicity and originality of the new marketing strategies have been cited as key factors behind the uptick in brand recognition that was soon to follow. The campaign employed a strategy of placing paid promoters inside pubs, bars, restaurants and discotheques from which brand interest could be driven directly; in particular, by encouraging young people to engage in blindfolded product comparisons between West cigarettes and their current cigarette brand of choice. In 1989, West Lights were introduced. The expansion of the range and the high demand for West cigarettes made it possible in two years to begin sales in Central and Eastern Europe. In July 1995, it was reported that West was one of the most popular brands in the former German Democratic Republic, with the cigarette maker Philip Morris International declaring the total market share of international brands to have risen by almost 10% (to 39%) during the preceding 5 year span; the survey, conducted by Philip Morris Marktforschung, also showed that the former GDR brands had collectively endured losses of around 8% during the same timeframe. Nevertheless, with a total market share of 28.6%, in 1995 f6 remained the most popular cigarette smoked in the former GDR. In Poland, West became widely available in the mid 1990s, the brand was advertised by actor Bogusław Linda in 1996. In Russia, sales of West began in 1997, initially the cigarettes were available in two versions (Full Flavor and Lights) with a classic filter. The appearance of the new brand was accompanied by the advertising campaigns "The taste of now" and "The power of now", which started a year earlier in Europe. In 1999, to promote the brand, the company used the provocative advertising campaign "USE", which is the continuation of "Test the West!". The images used to popularize the brand had also become bolder. On the advertising posters, West's characters turn out to be in intriguing and unconventional situations: for example, a girl confesses and smokes together with a priest in a confession. The slogan of the campaign is "Equality for All". According to its results, West brand reached 11% of the share of the cigarette market in Germany. In July 1999, West cigarettes became available in the U. K.
To increase the competitiveness of the brand in Russia, the brand's specialists developed an innovative Streamtec filter in the form of a propeller, and in 2000 the brand was relaunched. In the early 2000s, the brand continued its active development. Thanks to the partnership with the McLaren F1 team, West's profile was raised. In production, West ST Ultra cigarettes were launched. Debut sales of West in Africa. In 2004, "Hongta Group" announced it would produce the cigarettes in China. Since 2009 there has been a significant expansion of the West line in the Russian market. West Tri Logic cigarettes with low levels of tar and nicotine and West Fusion were produced standard length cigarettes in Super Slims format. The following year, the production of West SSL cigarettes began in a super thin format. A year later, the launch of the production of West Compact format Queen size and West Duo classic King Size with a menthol capsule in the filter. In January 2010, Imperial Tobacco announced a change in the design of the West cigarettes. Through the fresh design, the company said it was making "a conscious effort for innovation and to create something that is both functional and aesthetically pleasing for our adult smokers". Marketing
Advertising campaigns
For a long time West cigarettes were advertised with more and more different campaigns. In 2003, the advertising campaign ("Für ") was carried out on Germany's posters and advertising pillars. The motifs showed the new seasonal pack edition of West. So there are a total of 5 different motifs painted in national colors faces from Germany, France, England, Italy and Brazil. The faces on the packs are representative of the enthusiasm and internationality in the country, which can be triggered for example by a FIFA World Cup. West also issued special editions of cigarette packaging: West Summer Edition, West Oster Edition, West Cola, West in Space Edition, Fest (Christmas cigarettes) and West Lemon Fresh were briefly introduced. Test the West
From 1986 onwards, the brand used the slogan "Test the West!" and made good use of it after the fall of the Berlin Wall to gain name recognition in the former German Democratic Republic. Sponsorship
Autosport
West became the main sponsor of the small German Formula One team Zakspeed. The best result of the team was Martin Brundle's 5th place at the 1987 San Marino Grand Prix. Sponsorship continued until 1989, when the team left the competition. It was also the sponsor of the McLaren Formula One team (known as "West McLaren Mercedes") from 1997 to July 2005. West terminated its relationship with McLaren due to a European Union ban on tobacco advertising in 2005 and Vodafone and Emirates became their primary sponsor from 2006 onwards. In countries where tobacco advertising already was banned on a local level (like Germany and France), West used certain logos, covered the West logos with black gaps, put the first names of the drivers ("Mika" for Mika Häkkinen, "David" for David Coulthard, "Juan Pablo" for Juan Pablo Montoya, "Kimi" for Kimi Räikkönen, and so on) or put "East" on their cars, referring to East Germany at the time to circumvent those laws. In Argentina, West sponsored the Turismo Carretera team's Ford Falcon cars, made up of Juan María Traverso and the brothers Oscar Aventín and Antonio Aventín in 1983. Motorsport
West was the primary sponsor of Sito Pons' MotoGP team from 2000 to 2002, when Camel became their main sponsor from 2003 onwards. The best result in this period was shown by Loris Capirossi, finishing third in the 2001 500cc season. In countries where tobacco advertising was banned on a local level (like Germany and France), West put the first names of the riders ("Alex" for Alex Barros, "Loris"'' for Loris Capirossi and so on) on the front and sides of the bikes to circumvent those laws.
Рекламные кампании
Cigarette brand
infobox brand
| name= West
| logo= West cigarettes logo. png
| image=
| caption=
| type= Cigarette
| currentowner= Imperial Brands
| producedby= Reemtsma
| origin= West Germany
| introduced=
| discontinued=
| related=
| markets= See Markets
| previousowners=
| trademarkregistrations=
| ambassadors=
| tagline= "Let's go West! ", "Test the West!"' | website=
| footnotes = Carcinogenicity: IARC group 1
West is a German brand of cigarettes, currently owned and manufactured by Imperial Brands. History
West was introduced to the German market in 1981 and initially were only available in specialised tobacco shops. The launch of the new brand was accompanied by a dynamic advertising campaign under the slogan "Let's go West!". Thanks to a successful pricing policy and positioning quality at a reasonable price, a year later the brand became one of the leading in Germany. Since approximately 1987 West became available in supermarkets and cigarette vending machines. West is the second strongest cigarette brand in Germany. In 1986, a new "Test the West!" advertising campaign was launched; the simplicity and originality of the new marketing strategies have been cited as key factors behind the uptick in brand recognition that was soon to follow. The campaign employed a strategy of placing paid promoters inside pubs, bars, restaurants and discotheques from which brand interest could be driven directly; in particular, by encouraging young people to engage in blindfolded product comparisons between West cigarettes and their current cigarette brand of choice. In 1989, West Lights were introduced. The expansion of the range and the high demand for West cigarettes made it possible in two years to begin sales in Central and Eastern Europe. In July 1995, it was reported that West was one of the most popular brands in the former German Democratic Republic, with the cigarette maker Philip Morris International declaring the total market share of international brands to have risen by almost 10% (to 39%) during the preceding 5 year span; the survey, conducted by Philip Morris Marktforschung, also showed that the former GDR brands had collectively endured losses of around 8% during the same timeframe. Nevertheless, with a total market share of 28.6%, in 1995 f6 remained the most popular cigarette smoked in the former GDR. In Poland, West became widely available in the mid 1990s, the brand was advertised by actor Bogusław Linda in 1996. In Russia, sales of West began in 1997, initially the cigarettes were available in two versions (Full Flavor and Lights) with a classic filter. The appearance of the new brand was accompanied by the advertising campaigns "The taste of now" and "The power of now", which started a year earlier in Europe. In 1999, to promote the brand, the company used the provocative advertising campaign "USE", which is the continuation of "Test the West!". The images used to popularize the brand had also become bolder. On the advertising posters, West's characters turn out to be in intriguing and unconventional situations: for example, a girl confesses and smokes together with a priest in a confession. The slogan of the campaign is "Equality for All". According to its results, West brand reached 11% of the share of the cigarette market in Germany. In July 1999, West cigarettes became available in the U. K.
To increase the competitiveness of the brand in Russia, the brand's specialists developed an innovative Streamtec filter in the form of a propeller, and in 2000 the brand was relaunched. In the early 2000s, the brand continued its active development. Thanks to the partnership with the McLaren F1 team, West's profile was raised. In production, West ST Ultra cigarettes were launched. Debut sales of West in Africa. In 2004, "Hongta Group" announced it would produce the cigarettes in China. Since 2009 there has been a significant expansion of the West line in the Russian market. West Tri Logic cigarettes with low levels of tar and nicotine and West Fusion were produced standard length cigarettes in Super Slims format. The following year, the production of West SSL cigarettes began in a super thin format. A year later, the launch of the production of West Compact format Queen size and West Duo classic King Size with a menthol capsule in the filter. In January 2010, Imperial Tobacco announced a change in the design of the West cigarettes. Through the fresh design, the company said it was making "a conscious effort for innovation and to create something that is both functional and aesthetically pleasing for our adult smokers". Marketing
Advertising campaigns
For a long time West cigarettes were advertised with more and more different campaigns. In 2003, the advertising campaign ("Für ") was carried out on Germany's posters and advertising pillars. The motifs showed the new seasonal pack edition of West. So there are a total of 5 different motifs painted in national colors faces from Germany, France, England, Italy and Brazil. The faces on the packs are representative of the enthusiasm and internationality in the country, which can be triggered for example by a FIFA World Cup. West also issued special editions of cigarette packaging: West Summer Edition, West Oster Edition, West Cola, West in Space Edition, Fest (Christmas cigarettes) and West Lemon Fresh were briefly introduced. Test the West
From 1986 onwards, the brand used the slogan "Test the West!" and made good use of it after the fall of the Berlin Wall to gain name recognition in the former German Democratic Republic. Sponsorship
Autosport
West became the main sponsor of the small German Formula One team Zakspeed. The best result of the team was Martin Brundle's 5th place at the 1987 San Marino Grand Prix. Sponsorship continued until 1989, when the team left the competition. It was also the sponsor of the McLaren Formula One team (known as "West McLaren Mercedes") from 1997 to July 2005. West terminated its relationship with McLaren due to a European Union ban on tobacco advertising in 2005 and Vodafone and Emirates became their primary sponsor from 2006 onwards. In countries where tobacco advertising already was banned on a local level (like Germany and France), West used certain logos, covered the West logos with black gaps, put the first names of the drivers ("Mika" for Mika Häkkinen, "David" for David Coulthard, "Juan Pablo" for Juan Pablo Montoya, "Kimi" for Kimi Räikkönen, and so on) or put "East" on their cars, referring to East Germany at the time to circumvent those laws. In Argentina, West sponsored the Turismo Carretera team's Ford Falcon cars, made up of Juan María Traverso and the brothers Oscar Aventín and Antonio Aventín in 1983. Motorsport
West was the primary sponsor of Sito Pons' MotoGP team from 2000 to 2002, when Camel became their main sponsor from 2003 onwards. The best result in this period was shown by Loris Capirossi, finishing third in the 2001 500cc season. In countries where tobacco advertising was banned on a local level (like Germany and France), West put the first names of the riders ("Alex" for Alex Barros, "Loris"'' for Loris Capirossi and so on) on the front and sides of the bikes to circumvent those laws.
infobox brand
| name= West
| logo= West cigarettes logo. png
| image=
| caption=
| type= Cigarette
| currentowner= Imperial Brands
| producedby= Reemtsma
| origin= West Germany
| introduced=
| discontinued=
| related=
| markets= See Markets
| previousowners=
| trademarkregistrations=
| ambassadors=
| tagline= "Let's go West! ", "Test the West!"' | website=
| footnotes = Carcinogenicity: IARC group 1
West is a German brand of cigarettes, currently owned and manufactured by Imperial Brands. History
West was introduced to the German market in 1981 and initially were only available in specialised tobacco shops. The launch of the new brand was accompanied by a dynamic advertising campaign under the slogan "Let's go West!". Thanks to a successful pricing policy and positioning quality at a reasonable price, a year later the brand became one of the leading in Germany. Since approximately 1987 West became available in supermarkets and cigarette vending machines. West is the second strongest cigarette brand in Germany. In 1986, a new "Test the West!" advertising campaign was launched; the simplicity and originality of the new marketing strategies have been cited as key factors behind the uptick in brand recognition that was soon to follow. The campaign employed a strategy of placing paid promoters inside pubs, bars, restaurants and discotheques from which brand interest could be driven directly; in particular, by encouraging young people to engage in blindfolded product comparisons between West cigarettes and their current cigarette brand of choice. In 1989, West Lights were introduced. The expansion of the range and the high demand for West cigarettes made it possible in two years to begin sales in Central and Eastern Europe. In July 1995, it was reported that West was one of the most popular brands in the former German Democratic Republic, with the cigarette maker Philip Morris International declaring the total market share of international brands to have risen by almost 10% (to 39%) during the preceding 5 year span; the survey, conducted by Philip Morris Marktforschung, also showed that the former GDR brands had collectively endured losses of around 8% during the same timeframe. Nevertheless, with a total market share of 28.6%, in 1995 f6 remained the most popular cigarette smoked in the former GDR. In Poland, West became widely available in the mid 1990s, the brand was advertised by actor Bogusław Linda in 1996. In Russia, sales of West began in 1997, initially the cigarettes were available in two versions (Full Flavor and Lights) with a classic filter. The appearance of the new brand was accompanied by the advertising campaigns "The taste of now" and "The power of now", which started a year earlier in Europe. In 1999, to promote the brand, the company used the provocative advertising campaign "USE", which is the continuation of "Test the West!". The images used to popularize the brand had also become bolder. On the advertising posters, West's characters turn out to be in intriguing and unconventional situations: for example, a girl confesses and smokes together with a priest in a confession. The slogan of the campaign is "Equality for All". According to its results, West brand reached 11% of the share of the cigarette market in Germany. In July 1999, West cigarettes became available in the U. K.
To increase the competitiveness of the brand in Russia, the brand's specialists developed an innovative Streamtec filter in the form of a propeller, and in 2000 the brand was relaunched. In the early 2000s, the brand continued its active development. Thanks to the partnership with the McLaren F1 team, West's profile was raised. In production, West ST Ultra cigarettes were launched. Debut sales of West in Africa. In 2004, "Hongta Group" announced it would produce the cigarettes in China. Since 2009 there has been a significant expansion of the West line in the Russian market. West Tri Logic cigarettes with low levels of tar and nicotine and West Fusion were produced standard length cigarettes in Super Slims format. The following year, the production of West SSL cigarettes began in a super thin format. A year later, the launch of the production of West Compact format Queen size and West Duo classic King Size with a menthol capsule in the filter. In January 2010, Imperial Tobacco announced a change in the design of the West cigarettes. Through the fresh design, the company said it was making "a conscious effort for innovation and to create something that is both functional and aesthetically pleasing for our adult smokers". Marketing
Advertising campaigns
For a long time West cigarettes were advertised with more and more different campaigns. In 2003, the advertising campaign ("Für ") was carried out on Germany's posters and advertising pillars. The motifs showed the new seasonal pack edition of West. So there are a total of 5 different motifs painted in national colors faces from Germany, France, England, Italy and Brazil. The faces on the packs are representative of the enthusiasm and internationality in the country, which can be triggered for example by a FIFA World Cup. West also issued special editions of cigarette packaging: West Summer Edition, West Oster Edition, West Cola, West in Space Edition, Fest (Christmas cigarettes) and West Lemon Fresh were briefly introduced. Test the West
From 1986 onwards, the brand used the slogan "Test the West!" and made good use of it after the fall of the Berlin Wall to gain name recognition in the former German Democratic Republic. Sponsorship
Autosport
West became the main sponsor of the small German Formula One team Zakspeed. The best result of the team was Martin Brundle's 5th place at the 1987 San Marino Grand Prix. Sponsorship continued until 1989, when the team left the competition. It was also the sponsor of the McLaren Formula One team (known as "West McLaren Mercedes") from 1997 to July 2005. West terminated its relationship with McLaren due to a European Union ban on tobacco advertising in 2005 and Vodafone and Emirates became their primary sponsor from 2006 onwards. In countries where tobacco advertising already was banned on a local level (like Germany and France), West used certain logos, covered the West logos with black gaps, put the first names of the drivers ("Mika" for Mika Häkkinen, "David" for David Coulthard, "Juan Pablo" for Juan Pablo Montoya, "Kimi" for Kimi Räikkönen, and so on) or put "East" on their cars, referring to East Germany at the time to circumvent those laws. In Argentina, West sponsored the Turismo Carretera team's Ford Falcon cars, made up of Juan María Traverso and the brothers Oscar Aventín and Antonio Aventín in 1983. Motorsport
West was the primary sponsor of Sito Pons' MotoGP team from 2000 to 2002, when Camel became their main sponsor from 2003 onwards. The best result in this period was shown by Loris Capirossi, finishing third in the 2001 500cc season. In countries where tobacco advertising was banned on a local level (like Germany and France), West put the first names of the riders ("Alex" for Alex Barros, "Loris"'' for Loris Capirossi and so on) on the front and sides of the bikes to circumvent those laws.
В течение долгого времени сигареты West рекламировались с помощью все более разнообразных кампаний. В 2003 году на плакатах и рекламных столбах Германии была проведена рекламная кампания "Für". Мотивы изображали новую сезонную версию упаковки West. Всего было создано 5 различных мотивов, выполненных в национальных цветах флагов Германии, Франции, Англии, Италии и Бразилии. Лица на упаковках символизируют энтузиазм и интернациональность, которые может вызвать, например, Чемпионат мира по футболу FIFA. West также выпускала специальные версии упаковки сигарет: West Summer Edition, West Oster Edition, West Cola, West in Space Edition, Fest (рождественские сигареты) и West Lemon Fresh, которые были представлены на короткое время.
Cigarette brand
infobox brand
| name= West
| logo= West cigarettes logo. png
| image=
| caption=
| type= Cigarette
| currentowner= Imperial Brands
| producedby= Reemtsma
| origin= West Germany
| introduced=
| discontinued=
| related=
| markets= See Markets
| previousowners=
| trademarkregistrations=
| ambassadors=
| tagline= "Let's go West! ", "Test the West!"' | website=
| footnotes = Carcinogenicity: IARC group 1
West is a German brand of cigarettes, currently owned and manufactured by Imperial Brands. History
West was introduced to the German market in 1981 and initially were only available in specialised tobacco shops. The launch of the new brand was accompanied by a dynamic advertising campaign under the slogan "Let's go West!". Thanks to a successful pricing policy and positioning quality at a reasonable price, a year later the brand became one of the leading in Germany. Since approximately 1987 West became available in supermarkets and cigarette vending machines. West is the second strongest cigarette brand in Germany. In 1986, a new "Test the West!" advertising campaign was launched; the simplicity and originality of the new marketing strategies have been cited as key factors behind the uptick in brand recognition that was soon to follow. The campaign employed a strategy of placing paid promoters inside pubs, bars, restaurants and discotheques from which brand interest could be driven directly; in particular, by encouraging young people to engage in blindfolded product comparisons between West cigarettes and their current cigarette brand of choice. In 1989, West Lights were introduced. The expansion of the range and the high demand for West cigarettes made it possible in two years to begin sales in Central and Eastern Europe. In July 1995, it was reported that West was one of the most popular brands in the former German Democratic Republic, with the cigarette maker Philip Morris International declaring the total market share of international brands to have risen by almost 10% (to 39%) during the preceding 5 year span; the survey, conducted by Philip Morris Marktforschung, also showed that the former GDR brands had collectively endured losses of around 8% during the same timeframe. Nevertheless, with a total market share of 28.6%, in 1995 f6 remained the most popular cigarette smoked in the former GDR. In Poland, West became widely available in the mid 1990s, the brand was advertised by actor Bogusław Linda in 1996. In Russia, sales of West began in 1997, initially the cigarettes were available in two versions (Full Flavor and Lights) with a classic filter. The appearance of the new brand was accompanied by the advertising campaigns "The taste of now" and "The power of now", which started a year earlier in Europe. In 1999, to promote the brand, the company used the provocative advertising campaign "USE", which is the continuation of "Test the West!". The images used to popularize the brand had also become bolder. On the advertising posters, West's characters turn out to be in intriguing and unconventional situations: for example, a girl confesses and smokes together with a priest in a confession. The slogan of the campaign is "Equality for All". According to its results, West brand reached 11% of the share of the cigarette market in Germany. In July 1999, West cigarettes became available in the U. K.
To increase the competitiveness of the brand in Russia, the brand's specialists developed an innovative Streamtec filter in the form of a propeller, and in 2000 the brand was relaunched. In the early 2000s, the brand continued its active development. Thanks to the partnership with the McLaren F1 team, West's profile was raised. In production, West ST Ultra cigarettes were launched. Debut sales of West in Africa. In 2004, "Hongta Group" announced it would produce the cigarettes in China. Since 2009 there has been a significant expansion of the West line in the Russian market. West Tri Logic cigarettes with low levels of tar and nicotine and West Fusion were produced standard length cigarettes in Super Slims format. The following year, the production of West SSL cigarettes began in a super thin format. A year later, the launch of the production of West Compact format Queen size and West Duo classic King Size with a menthol capsule in the filter. In January 2010, Imperial Tobacco announced a change in the design of the West cigarettes. Through the fresh design, the company said it was making "a conscious effort for innovation and to create something that is both functional and aesthetically pleasing for our adult smokers". Marketing
Advertising campaigns
For a long time West cigarettes were advertised with more and more different campaigns. In 2003, the advertising campaign ("Für ") was carried out on Germany's posters and advertising pillars. The motifs showed the new seasonal pack edition of West. So there are a total of 5 different motifs painted in national colors faces from Germany, France, England, Italy and Brazil. The faces on the packs are representative of the enthusiasm and internationality in the country, which can be triggered for example by a FIFA World Cup. West also issued special editions of cigarette packaging: West Summer Edition, West Oster Edition, West Cola, West in Space Edition, Fest (Christmas cigarettes) and West Lemon Fresh were briefly introduced. Test the West
From 1986 onwards, the brand used the slogan "Test the West!" and made good use of it after the fall of the Berlin Wall to gain name recognition in the former German Democratic Republic. Sponsorship
Autosport
West became the main sponsor of the small German Formula One team Zakspeed. The best result of the team was Martin Brundle's 5th place at the 1987 San Marino Grand Prix. Sponsorship continued until 1989, when the team left the competition. It was also the sponsor of the McLaren Formula One team (known as "West McLaren Mercedes") from 1997 to July 2005. West terminated its relationship with McLaren due to a European Union ban on tobacco advertising in 2005 and Vodafone and Emirates became their primary sponsor from 2006 onwards. In countries where tobacco advertising already was banned on a local level (like Germany and France), West used certain logos, covered the West logos with black gaps, put the first names of the drivers ("Mika" for Mika Häkkinen, "David" for David Coulthard, "Juan Pablo" for Juan Pablo Montoya, "Kimi" for Kimi Räikkönen, and so on) or put "East" on their cars, referring to East Germany at the time to circumvent those laws. In Argentina, West sponsored the Turismo Carretera team's Ford Falcon cars, made up of Juan María Traverso and the brothers Oscar Aventín and Antonio Aventín in 1983. Motorsport
West was the primary sponsor of Sito Pons' MotoGP team from 2000 to 2002, when Camel became their main sponsor from 2003 onwards. The best result in this period was shown by Loris Capirossi, finishing third in the 2001 500cc season. In countries where tobacco advertising was banned on a local level (like Germany and France), West put the first names of the riders ("Alex" for Alex Barros, "Loris"'' for Loris Capirossi and so on) on the front and sides of the bikes to circumvent those laws.
infobox brand
| name= West
| logo= West cigarettes logo. png
| image=
| caption=
| type= Cigarette
| currentowner= Imperial Brands
| producedby= Reemtsma
| origin= West Germany
| introduced=
| discontinued=
| related=
| markets= See Markets
| previousowners=
| trademarkregistrations=
| ambassadors=
| tagline= "Let's go West! ", "Test the West!"' | website=
| footnotes = Carcinogenicity: IARC group 1
West is a German brand of cigarettes, currently owned and manufactured by Imperial Brands. History
West was introduced to the German market in 1981 and initially were only available in specialised tobacco shops. The launch of the new brand was accompanied by a dynamic advertising campaign under the slogan "Let's go West!". Thanks to a successful pricing policy and positioning quality at a reasonable price, a year later the brand became one of the leading in Germany. Since approximately 1987 West became available in supermarkets and cigarette vending machines. West is the second strongest cigarette brand in Germany. In 1986, a new "Test the West!" advertising campaign was launched; the simplicity and originality of the new marketing strategies have been cited as key factors behind the uptick in brand recognition that was soon to follow. The campaign employed a strategy of placing paid promoters inside pubs, bars, restaurants and discotheques from which brand interest could be driven directly; in particular, by encouraging young people to engage in blindfolded product comparisons between West cigarettes and their current cigarette brand of choice. In 1989, West Lights were introduced. The expansion of the range and the high demand for West cigarettes made it possible in two years to begin sales in Central and Eastern Europe. In July 1995, it was reported that West was one of the most popular brands in the former German Democratic Republic, with the cigarette maker Philip Morris International declaring the total market share of international brands to have risen by almost 10% (to 39%) during the preceding 5 year span; the survey, conducted by Philip Morris Marktforschung, also showed that the former GDR brands had collectively endured losses of around 8% during the same timeframe. Nevertheless, with a total market share of 28.6%, in 1995 f6 remained the most popular cigarette smoked in the former GDR. In Poland, West became widely available in the mid 1990s, the brand was advertised by actor Bogusław Linda in 1996. In Russia, sales of West began in 1997, initially the cigarettes were available in two versions (Full Flavor and Lights) with a classic filter. The appearance of the new brand was accompanied by the advertising campaigns "The taste of now" and "The power of now", which started a year earlier in Europe. In 1999, to promote the brand, the company used the provocative advertising campaign "USE", which is the continuation of "Test the West!". The images used to popularize the brand had also become bolder. On the advertising posters, West's characters turn out to be in intriguing and unconventional situations: for example, a girl confesses and smokes together with a priest in a confession. The slogan of the campaign is "Equality for All". According to its results, West brand reached 11% of the share of the cigarette market in Germany. In July 1999, West cigarettes became available in the U. K.
To increase the competitiveness of the brand in Russia, the brand's specialists developed an innovative Streamtec filter in the form of a propeller, and in 2000 the brand was relaunched. In the early 2000s, the brand continued its active development. Thanks to the partnership with the McLaren F1 team, West's profile was raised. In production, West ST Ultra cigarettes were launched. Debut sales of West in Africa. In 2004, "Hongta Group" announced it would produce the cigarettes in China. Since 2009 there has been a significant expansion of the West line in the Russian market. West Tri Logic cigarettes with low levels of tar and nicotine and West Fusion were produced standard length cigarettes in Super Slims format. The following year, the production of West SSL cigarettes began in a super thin format. A year later, the launch of the production of West Compact format Queen size and West Duo classic King Size with a menthol capsule in the filter. In January 2010, Imperial Tobacco announced a change in the design of the West cigarettes. Through the fresh design, the company said it was making "a conscious effort for innovation and to create something that is both functional and aesthetically pleasing for our adult smokers". Marketing
Advertising campaigns
For a long time West cigarettes were advertised with more and more different campaigns. In 2003, the advertising campaign ("Für ") was carried out on Germany's posters and advertising pillars. The motifs showed the new seasonal pack edition of West. So there are a total of 5 different motifs painted in national colors faces from Germany, France, England, Italy and Brazil. The faces on the packs are representative of the enthusiasm and internationality in the country, which can be triggered for example by a FIFA World Cup. West also issued special editions of cigarette packaging: West Summer Edition, West Oster Edition, West Cola, West in Space Edition, Fest (Christmas cigarettes) and West Lemon Fresh were briefly introduced. Test the West
From 1986 onwards, the brand used the slogan "Test the West!" and made good use of it after the fall of the Berlin Wall to gain name recognition in the former German Democratic Republic. Sponsorship
Autosport
West became the main sponsor of the small German Formula One team Zakspeed. The best result of the team was Martin Brundle's 5th place at the 1987 San Marino Grand Prix. Sponsorship continued until 1989, when the team left the competition. It was also the sponsor of the McLaren Formula One team (known as "West McLaren Mercedes") from 1997 to July 2005. West terminated its relationship with McLaren due to a European Union ban on tobacco advertising in 2005 and Vodafone and Emirates became their primary sponsor from 2006 onwards. In countries where tobacco advertising already was banned on a local level (like Germany and France), West used certain logos, covered the West logos with black gaps, put the first names of the drivers ("Mika" for Mika Häkkinen, "David" for David Coulthard, "Juan Pablo" for Juan Pablo Montoya, "Kimi" for Kimi Räikkönen, and so on) or put "East" on their cars, referring to East Germany at the time to circumvent those laws. In Argentina, West sponsored the Turismo Carretera team's Ford Falcon cars, made up of Juan María Traverso and the brothers Oscar Aventín and Antonio Aventín in 1983. Motorsport
West was the primary sponsor of Sito Pons' MotoGP team from 2000 to 2002, when Camel became their main sponsor from 2003 onwards. The best result in this period was shown by Loris Capirossi, finishing third in the 2001 500cc season. In countries where tobacco advertising was banned on a local level (like Germany and France), West put the first names of the riders ("Alex" for Alex Barros, "Loris"'' for Loris Capirossi and so on) on the front and sides of the bikes to circumvent those laws.
Проверь West
Cigarette brand
infobox brand
| name= West
| logo= West cigarettes logo. png
| image=
| caption=
| type= Cigarette
| currentowner= Imperial Brands
| producedby= Reemtsma
| origin= West Germany
| introduced=
| discontinued=
| related=
| markets= See Markets
| previousowners=
| trademarkregistrations=
| ambassadors=
| tagline= "Let's go West! ", "Test the West!"' | website=
| footnotes = Carcinogenicity: IARC group 1
West is a German brand of cigarettes, currently owned and manufactured by Imperial Brands. History
West was introduced to the German market in 1981 and initially were only available in specialised tobacco shops. The launch of the new brand was accompanied by a dynamic advertising campaign under the slogan "Let's go West!". Thanks to a successful pricing policy and positioning quality at a reasonable price, a year later the brand became one of the leading in Germany. Since approximately 1987 West became available in supermarkets and cigarette vending machines. West is the second strongest cigarette brand in Germany. In 1986, a new "Test the West!" advertising campaign was launched; the simplicity and originality of the new marketing strategies have been cited as key factors behind the uptick in brand recognition that was soon to follow. The campaign employed a strategy of placing paid promoters inside pubs, bars, restaurants and discotheques from which brand interest could be driven directly; in particular, by encouraging young people to engage in blindfolded product comparisons between West cigarettes and their current cigarette brand of choice. In 1989, West Lights were introduced. The expansion of the range and the high demand for West cigarettes made it possible in two years to begin sales in Central and Eastern Europe. In July 1995, it was reported that West was one of the most popular brands in the former German Democratic Republic, with the cigarette maker Philip Morris International declaring the total market share of international brands to have risen by almost 10% (to 39%) during the preceding 5 year span; the survey, conducted by Philip Morris Marktforschung, also showed that the former GDR brands had collectively endured losses of around 8% during the same timeframe. Nevertheless, with a total market share of 28.6%, in 1995 f6 remained the most popular cigarette smoked in the former GDR. In Poland, West became widely available in the mid 1990s, the brand was advertised by actor Bogusław Linda in 1996. In Russia, sales of West began in 1997, initially the cigarettes were available in two versions (Full Flavor and Lights) with a classic filter. The appearance of the new brand was accompanied by the advertising campaigns "The taste of now" and "The power of now", which started a year earlier in Europe. In 1999, to promote the brand, the company used the provocative advertising campaign "USE", which is the continuation of "Test the West!". The images used to popularize the brand had also become bolder. On the advertising posters, West's characters turn out to be in intriguing and unconventional situations: for example, a girl confesses and smokes together with a priest in a confession. The slogan of the campaign is "Equality for All". According to its results, West brand reached 11% of the share of the cigarette market in Germany. In July 1999, West cigarettes became available in the U. K.
To increase the competitiveness of the brand in Russia, the brand's specialists developed an innovative Streamtec filter in the form of a propeller, and in 2000 the brand was relaunched. In the early 2000s, the brand continued its active development. Thanks to the partnership with the McLaren F1 team, West's profile was raised. In production, West ST Ultra cigarettes were launched. Debut sales of West in Africa. In 2004, "Hongta Group" announced it would produce the cigarettes in China. Since 2009 there has been a significant expansion of the West line in the Russian market. West Tri Logic cigarettes with low levels of tar and nicotine and West Fusion were produced standard length cigarettes in Super Slims format. The following year, the production of West SSL cigarettes began in a super thin format. A year later, the launch of the production of West Compact format Queen size and West Duo classic King Size with a menthol capsule in the filter. In January 2010, Imperial Tobacco announced a change in the design of the West cigarettes. Through the fresh design, the company said it was making "a conscious effort for innovation and to create something that is both functional and aesthetically pleasing for our adult smokers". Marketing
Advertising campaigns
For a long time West cigarettes were advertised with more and more different campaigns. In 2003, the advertising campaign ("Für ") was carried out on Germany's posters and advertising pillars. The motifs showed the new seasonal pack edition of West. So there are a total of 5 different motifs painted in national colors faces from Germany, France, England, Italy and Brazil. The faces on the packs are representative of the enthusiasm and internationality in the country, which can be triggered for example by a FIFA World Cup. West also issued special editions of cigarette packaging: West Summer Edition, West Oster Edition, West Cola, West in Space Edition, Fest (Christmas cigarettes) and West Lemon Fresh were briefly introduced. Test the West
From 1986 onwards, the brand used the slogan "Test the West!" and made good use of it after the fall of the Berlin Wall to gain name recognition in the former German Democratic Republic. Sponsorship
Autosport
West became the main sponsor of the small German Formula One team Zakspeed. The best result of the team was Martin Brundle's 5th place at the 1987 San Marino Grand Prix. Sponsorship continued until 1989, when the team left the competition. It was also the sponsor of the McLaren Formula One team (known as "West McLaren Mercedes") from 1997 to July 2005. West terminated its relationship with McLaren due to a European Union ban on tobacco advertising in 2005 and Vodafone and Emirates became their primary sponsor from 2006 onwards. In countries where tobacco advertising already was banned on a local level (like Germany and France), West used certain logos, covered the West logos with black gaps, put the first names of the drivers ("Mika" for Mika Häkkinen, "David" for David Coulthard, "Juan Pablo" for Juan Pablo Montoya, "Kimi" for Kimi Räikkönen, and so on) or put "East" on their cars, referring to East Germany at the time to circumvent those laws. In Argentina, West sponsored the Turismo Carretera team's Ford Falcon cars, made up of Juan María Traverso and the brothers Oscar Aventín and Antonio Aventín in 1983. Motorsport
West was the primary sponsor of Sito Pons' MotoGP team from 2000 to 2002, when Camel became their main sponsor from 2003 onwards. The best result in this period was shown by Loris Capirossi, finishing third in the 2001 500cc season. In countries where tobacco advertising was banned on a local level (like Germany and France), West put the first names of the riders ("Alex" for Alex Barros, "Loris"'' for Loris Capirossi and so on) on the front and sides of the bikes to circumvent those laws.
infobox brand
| name= West
| logo= West cigarettes logo. png
| image=
| caption=
| type= Cigarette
| currentowner= Imperial Brands
| producedby= Reemtsma
| origin= West Germany
| introduced=
| discontinued=
| related=
| markets= See Markets
| previousowners=
| trademarkregistrations=
| ambassadors=
| tagline= "Let's go West! ", "Test the West!"' | website=
| footnotes = Carcinogenicity: IARC group 1
West is a German brand of cigarettes, currently owned and manufactured by Imperial Brands. History
West was introduced to the German market in 1981 and initially were only available in specialised tobacco shops. The launch of the new brand was accompanied by a dynamic advertising campaign under the slogan "Let's go West!". Thanks to a successful pricing policy and positioning quality at a reasonable price, a year later the brand became one of the leading in Germany. Since approximately 1987 West became available in supermarkets and cigarette vending machines. West is the second strongest cigarette brand in Germany. In 1986, a new "Test the West!" advertising campaign was launched; the simplicity and originality of the new marketing strategies have been cited as key factors behind the uptick in brand recognition that was soon to follow. The campaign employed a strategy of placing paid promoters inside pubs, bars, restaurants and discotheques from which brand interest could be driven directly; in particular, by encouraging young people to engage in blindfolded product comparisons between West cigarettes and their current cigarette brand of choice. In 1989, West Lights were introduced. The expansion of the range and the high demand for West cigarettes made it possible in two years to begin sales in Central and Eastern Europe. In July 1995, it was reported that West was one of the most popular brands in the former German Democratic Republic, with the cigarette maker Philip Morris International declaring the total market share of international brands to have risen by almost 10% (to 39%) during the preceding 5 year span; the survey, conducted by Philip Morris Marktforschung, also showed that the former GDR brands had collectively endured losses of around 8% during the same timeframe. Nevertheless, with a total market share of 28.6%, in 1995 f6 remained the most popular cigarette smoked in the former GDR. In Poland, West became widely available in the mid 1990s, the brand was advertised by actor Bogusław Linda in 1996. In Russia, sales of West began in 1997, initially the cigarettes were available in two versions (Full Flavor and Lights) with a classic filter. The appearance of the new brand was accompanied by the advertising campaigns "The taste of now" and "The power of now", which started a year earlier in Europe. In 1999, to promote the brand, the company used the provocative advertising campaign "USE", which is the continuation of "Test the West!". The images used to popularize the brand had also become bolder. On the advertising posters, West's characters turn out to be in intriguing and unconventional situations: for example, a girl confesses and smokes together with a priest in a confession. The slogan of the campaign is "Equality for All". According to its results, West brand reached 11% of the share of the cigarette market in Germany. In July 1999, West cigarettes became available in the U. K.
To increase the competitiveness of the brand in Russia, the brand's specialists developed an innovative Streamtec filter in the form of a propeller, and in 2000 the brand was relaunched. In the early 2000s, the brand continued its active development. Thanks to the partnership with the McLaren F1 team, West's profile was raised. In production, West ST Ultra cigarettes were launched. Debut sales of West in Africa. In 2004, "Hongta Group" announced it would produce the cigarettes in China. Since 2009 there has been a significant expansion of the West line in the Russian market. West Tri Logic cigarettes with low levels of tar and nicotine and West Fusion were produced standard length cigarettes in Super Slims format. The following year, the production of West SSL cigarettes began in a super thin format. A year later, the launch of the production of West Compact format Queen size and West Duo classic King Size with a menthol capsule in the filter. In January 2010, Imperial Tobacco announced a change in the design of the West cigarettes. Through the fresh design, the company said it was making "a conscious effort for innovation and to create something that is both functional and aesthetically pleasing for our adult smokers". Marketing
Advertising campaigns
For a long time West cigarettes were advertised with more and more different campaigns. In 2003, the advertising campaign ("Für ") was carried out on Germany's posters and advertising pillars. The motifs showed the new seasonal pack edition of West. So there are a total of 5 different motifs painted in national colors faces from Germany, France, England, Italy and Brazil. The faces on the packs are representative of the enthusiasm and internationality in the country, which can be triggered for example by a FIFA World Cup. West also issued special editions of cigarette packaging: West Summer Edition, West Oster Edition, West Cola, West in Space Edition, Fest (Christmas cigarettes) and West Lemon Fresh were briefly introduced. Test the West
From 1986 onwards, the brand used the slogan "Test the West!" and made good use of it after the fall of the Berlin Wall to gain name recognition in the former German Democratic Republic. Sponsorship
Autosport
West became the main sponsor of the small German Formula One team Zakspeed. The best result of the team was Martin Brundle's 5th place at the 1987 San Marino Grand Prix. Sponsorship continued until 1989, when the team left the competition. It was also the sponsor of the McLaren Formula One team (known as "West McLaren Mercedes") from 1997 to July 2005. West terminated its relationship with McLaren due to a European Union ban on tobacco advertising in 2005 and Vodafone and Emirates became their primary sponsor from 2006 onwards. In countries where tobacco advertising already was banned on a local level (like Germany and France), West used certain logos, covered the West logos with black gaps, put the first names of the drivers ("Mika" for Mika Häkkinen, "David" for David Coulthard, "Juan Pablo" for Juan Pablo Montoya, "Kimi" for Kimi Räikkönen, and so on) or put "East" on their cars, referring to East Germany at the time to circumvent those laws. In Argentina, West sponsored the Turismo Carretera team's Ford Falcon cars, made up of Juan María Traverso and the brothers Oscar Aventín and Antonio Aventín in 1983. Motorsport
West was the primary sponsor of Sito Pons' MotoGP team from 2000 to 2002, when Camel became their main sponsor from 2003 onwards. The best result in this period was shown by Loris Capirossi, finishing third in the 2001 500cc season. In countries where tobacco advertising was banned on a local level (like Germany and France), West put the first names of the riders ("Alex" for Alex Barros, "Loris"'' for Loris Capirossi and so on) on the front and sides of the bikes to circumvent those laws.
Начиная с 1986 года, бренд использовал слоган "Проверь West!" и успешно использовал его после падения Берлинской стены для повышения узнаваемости бренда в бывшей Германской Демократической Республике.
Cigarette brand
infobox brand
| name= West
| logo= West cigarettes logo. png
| image=
| caption=
| type= Cigarette
| currentowner= Imperial Brands
| producedby= Reemtsma
| origin= West Germany
| introduced=
| discontinued=
| related=
| markets= See Markets
| previousowners=
| trademarkregistrations=
| ambassadors=
| tagline= "Let's go West! ", "Test the West!"' | website=
| footnotes = Carcinogenicity: IARC group 1
West is a German brand of cigarettes, currently owned and manufactured by Imperial Brands. History
West was introduced to the German market in 1981 and initially were only available in specialised tobacco shops. The launch of the new brand was accompanied by a dynamic advertising campaign under the slogan "Let's go West!". Thanks to a successful pricing policy and positioning quality at a reasonable price, a year later the brand became one of the leading in Germany. Since approximately 1987 West became available in supermarkets and cigarette vending machines. West is the second strongest cigarette brand in Germany. In 1986, a new "Test the West!" advertising campaign was launched; the simplicity and originality of the new marketing strategies have been cited as key factors behind the uptick in brand recognition that was soon to follow. The campaign employed a strategy of placing paid promoters inside pubs, bars, restaurants and discotheques from which brand interest could be driven directly; in particular, by encouraging young people to engage in blindfolded product comparisons between West cigarettes and their current cigarette brand of choice. In 1989, West Lights were introduced. The expansion of the range and the high demand for West cigarettes made it possible in two years to begin sales in Central and Eastern Europe. In July 1995, it was reported that West was one of the most popular brands in the former German Democratic Republic, with the cigarette maker Philip Morris International declaring the total market share of international brands to have risen by almost 10% (to 39%) during the preceding 5 year span; the survey, conducted by Philip Morris Marktforschung, also showed that the former GDR brands had collectively endured losses of around 8% during the same timeframe. Nevertheless, with a total market share of 28.6%, in 1995 f6 remained the most popular cigarette smoked in the former GDR. In Poland, West became widely available in the mid 1990s, the brand was advertised by actor Bogusław Linda in 1996. In Russia, sales of West began in 1997, initially the cigarettes were available in two versions (Full Flavor and Lights) with a classic filter. The appearance of the new brand was accompanied by the advertising campaigns "The taste of now" and "The power of now", which started a year earlier in Europe. In 1999, to promote the brand, the company used the provocative advertising campaign "USE", which is the continuation of "Test the West!". The images used to popularize the brand had also become bolder. On the advertising posters, West's characters turn out to be in intriguing and unconventional situations: for example, a girl confesses and smokes together with a priest in a confession. The slogan of the campaign is "Equality for All". According to its results, West brand reached 11% of the share of the cigarette market in Germany. In July 1999, West cigarettes became available in the U. K.
To increase the competitiveness of the brand in Russia, the brand's specialists developed an innovative Streamtec filter in the form of a propeller, and in 2000 the brand was relaunched. In the early 2000s, the brand continued its active development. Thanks to the partnership with the McLaren F1 team, West's profile was raised. In production, West ST Ultra cigarettes were launched. Debut sales of West in Africa. In 2004, "Hongta Group" announced it would produce the cigarettes in China. Since 2009 there has been a significant expansion of the West line in the Russian market. West Tri Logic cigarettes with low levels of tar and nicotine and West Fusion were produced standard length cigarettes in Super Slims format. The following year, the production of West SSL cigarettes began in a super thin format. A year later, the launch of the production of West Compact format Queen size and West Duo classic King Size with a menthol capsule in the filter. In January 2010, Imperial Tobacco announced a change in the design of the West cigarettes. Through the fresh design, the company said it was making "a conscious effort for innovation and to create something that is both functional and aesthetically pleasing for our adult smokers". Marketing
Advertising campaigns
For a long time West cigarettes were advertised with more and more different campaigns. In 2003, the advertising campaign ("Für ") was carried out on Germany's posters and advertising pillars. The motifs showed the new seasonal pack edition of West. So there are a total of 5 different motifs painted in national colors faces from Germany, France, England, Italy and Brazil. The faces on the packs are representative of the enthusiasm and internationality in the country, which can be triggered for example by a FIFA World Cup. West also issued special editions of cigarette packaging: West Summer Edition, West Oster Edition, West Cola, West in Space Edition, Fest (Christmas cigarettes) and West Lemon Fresh were briefly introduced. Test the West
From 1986 onwards, the brand used the slogan "Test the West!" and made good use of it after the fall of the Berlin Wall to gain name recognition in the former German Democratic Republic. Sponsorship
Autosport
West became the main sponsor of the small German Formula One team Zakspeed. The best result of the team was Martin Brundle's 5th place at the 1987 San Marino Grand Prix. Sponsorship continued until 1989, when the team left the competition. It was also the sponsor of the McLaren Formula One team (known as "West McLaren Mercedes") from 1997 to July 2005. West terminated its relationship with McLaren due to a European Union ban on tobacco advertising in 2005 and Vodafone and Emirates became their primary sponsor from 2006 onwards. In countries where tobacco advertising already was banned on a local level (like Germany and France), West used certain logos, covered the West logos with black gaps, put the first names of the drivers ("Mika" for Mika Häkkinen, "David" for David Coulthard, "Juan Pablo" for Juan Pablo Montoya, "Kimi" for Kimi Räikkönen, and so on) or put "East" on their cars, referring to East Germany at the time to circumvent those laws. In Argentina, West sponsored the Turismo Carretera team's Ford Falcon cars, made up of Juan María Traverso and the brothers Oscar Aventín and Antonio Aventín in 1983. Motorsport
West was the primary sponsor of Sito Pons' MotoGP team from 2000 to 2002, when Camel became their main sponsor from 2003 onwards. The best result in this period was shown by Loris Capirossi, finishing third in the 2001 500cc season. In countries where tobacco advertising was banned on a local level (like Germany and France), West put the first names of the riders ("Alex" for Alex Barros, "Loris"'' for Loris Capirossi and so on) on the front and sides of the bikes to circumvent those laws.
infobox brand
| name= West
| logo= West cigarettes logo. png
| image=
| caption=
| type= Cigarette
| currentowner= Imperial Brands
| producedby= Reemtsma
| origin= West Germany
| introduced=
| discontinued=
| related=
| markets= See Markets
| previousowners=
| trademarkregistrations=
| ambassadors=
| tagline= "Let's go West! ", "Test the West!"' | website=
| footnotes = Carcinogenicity: IARC group 1
West is a German brand of cigarettes, currently owned and manufactured by Imperial Brands. History
West was introduced to the German market in 1981 and initially were only available in specialised tobacco shops. The launch of the new brand was accompanied by a dynamic advertising campaign under the slogan "Let's go West!". Thanks to a successful pricing policy and positioning quality at a reasonable price, a year later the brand became one of the leading in Germany. Since approximately 1987 West became available in supermarkets and cigarette vending machines. West is the second strongest cigarette brand in Germany. In 1986, a new "Test the West!" advertising campaign was launched; the simplicity and originality of the new marketing strategies have been cited as key factors behind the uptick in brand recognition that was soon to follow. The campaign employed a strategy of placing paid promoters inside pubs, bars, restaurants and discotheques from which brand interest could be driven directly; in particular, by encouraging young people to engage in blindfolded product comparisons between West cigarettes and their current cigarette brand of choice. In 1989, West Lights were introduced. The expansion of the range and the high demand for West cigarettes made it possible in two years to begin sales in Central and Eastern Europe. In July 1995, it was reported that West was one of the most popular brands in the former German Democratic Republic, with the cigarette maker Philip Morris International declaring the total market share of international brands to have risen by almost 10% (to 39%) during the preceding 5 year span; the survey, conducted by Philip Morris Marktforschung, also showed that the former GDR brands had collectively endured losses of around 8% during the same timeframe. Nevertheless, with a total market share of 28.6%, in 1995 f6 remained the most popular cigarette smoked in the former GDR. In Poland, West became widely available in the mid 1990s, the brand was advertised by actor Bogusław Linda in 1996. In Russia, sales of West began in 1997, initially the cigarettes were available in two versions (Full Flavor and Lights) with a classic filter. The appearance of the new brand was accompanied by the advertising campaigns "The taste of now" and "The power of now", which started a year earlier in Europe. In 1999, to promote the brand, the company used the provocative advertising campaign "USE", which is the continuation of "Test the West!". The images used to popularize the brand had also become bolder. On the advertising posters, West's characters turn out to be in intriguing and unconventional situations: for example, a girl confesses and smokes together with a priest in a confession. The slogan of the campaign is "Equality for All". According to its results, West brand reached 11% of the share of the cigarette market in Germany. In July 1999, West cigarettes became available in the U. K.
To increase the competitiveness of the brand in Russia, the brand's specialists developed an innovative Streamtec filter in the form of a propeller, and in 2000 the brand was relaunched. In the early 2000s, the brand continued its active development. Thanks to the partnership with the McLaren F1 team, West's profile was raised. In production, West ST Ultra cigarettes were launched. Debut sales of West in Africa. In 2004, "Hongta Group" announced it would produce the cigarettes in China. Since 2009 there has been a significant expansion of the West line in the Russian market. West Tri Logic cigarettes with low levels of tar and nicotine and West Fusion were produced standard length cigarettes in Super Slims format. The following year, the production of West SSL cigarettes began in a super thin format. A year later, the launch of the production of West Compact format Queen size and West Duo classic King Size with a menthol capsule in the filter. In January 2010, Imperial Tobacco announced a change in the design of the West cigarettes. Through the fresh design, the company said it was making "a conscious effort for innovation and to create something that is both functional and aesthetically pleasing for our adult smokers". Marketing
Advertising campaigns
For a long time West cigarettes were advertised with more and more different campaigns. In 2003, the advertising campaign ("Für ") was carried out on Germany's posters and advertising pillars. The motifs showed the new seasonal pack edition of West. So there are a total of 5 different motifs painted in national colors faces from Germany, France, England, Italy and Brazil. The faces on the packs are representative of the enthusiasm and internationality in the country, which can be triggered for example by a FIFA World Cup. West also issued special editions of cigarette packaging: West Summer Edition, West Oster Edition, West Cola, West in Space Edition, Fest (Christmas cigarettes) and West Lemon Fresh were briefly introduced. Test the West
From 1986 onwards, the brand used the slogan "Test the West!" and made good use of it after the fall of the Berlin Wall to gain name recognition in the former German Democratic Republic. Sponsorship
Autosport
West became the main sponsor of the small German Formula One team Zakspeed. The best result of the team was Martin Brundle's 5th place at the 1987 San Marino Grand Prix. Sponsorship continued until 1989, when the team left the competition. It was also the sponsor of the McLaren Formula One team (known as "West McLaren Mercedes") from 1997 to July 2005. West terminated its relationship with McLaren due to a European Union ban on tobacco advertising in 2005 and Vodafone and Emirates became their primary sponsor from 2006 onwards. In countries where tobacco advertising already was banned on a local level (like Germany and France), West used certain logos, covered the West logos with black gaps, put the first names of the drivers ("Mika" for Mika Häkkinen, "David" for David Coulthard, "Juan Pablo" for Juan Pablo Montoya, "Kimi" for Kimi Räikkönen, and so on) or put "East" on their cars, referring to East Germany at the time to circumvent those laws. In Argentina, West sponsored the Turismo Carretera team's Ford Falcon cars, made up of Juan María Traverso and the brothers Oscar Aventín and Antonio Aventín in 1983. Motorsport
West was the primary sponsor of Sito Pons' MotoGP team from 2000 to 2002, when Camel became their main sponsor from 2003 onwards. The best result in this period was shown by Loris Capirossi, finishing third in the 2001 500cc season. In countries where tobacco advertising was banned on a local level (like Germany and France), West put the first names of the riders ("Alex" for Alex Barros, "Loris"'' for Loris Capirossi and so on) on the front and sides of the bikes to circumvent those laws.
Спонсорство
Cigarette brand
infobox brand
| name= West
| logo= West cigarettes logo. png
| image=
| caption=
| type= Cigarette
| currentowner= Imperial Brands
| producedby= Reemtsma
| origin= West Germany
| introduced=
| discontinued=
| related=
| markets= See Markets
| previousowners=
| trademarkregistrations=
| ambassadors=
| tagline= "Let's go West! ", "Test the West!"' | website=
| footnotes = Carcinogenicity: IARC group 1
West is a German brand of cigarettes, currently owned and manufactured by Imperial Brands. History
West was introduced to the German market in 1981 and initially were only available in specialised tobacco shops. The launch of the new brand was accompanied by a dynamic advertising campaign under the slogan "Let's go West!". Thanks to a successful pricing policy and positioning quality at a reasonable price, a year later the brand became one of the leading in Germany. Since approximately 1987 West became available in supermarkets and cigarette vending machines. West is the second strongest cigarette brand in Germany. In 1986, a new "Test the West!" advertising campaign was launched; the simplicity and originality of the new marketing strategies have been cited as key factors behind the uptick in brand recognition that was soon to follow. The campaign employed a strategy of placing paid promoters inside pubs, bars, restaurants and discotheques from which brand interest could be driven directly; in particular, by encouraging young people to engage in blindfolded product comparisons between West cigarettes and their current cigarette brand of choice. In 1989, West Lights were introduced. The expansion of the range and the high demand for West cigarettes made it possible in two years to begin sales in Central and Eastern Europe. In July 1995, it was reported that West was one of the most popular brands in the former German Democratic Republic, with the cigarette maker Philip Morris International declaring the total market share of international brands to have risen by almost 10% (to 39%) during the preceding 5 year span; the survey, conducted by Philip Morris Marktforschung, also showed that the former GDR brands had collectively endured losses of around 8% during the same timeframe. Nevertheless, with a total market share of 28.6%, in 1995 f6 remained the most popular cigarette smoked in the former GDR. In Poland, West became widely available in the mid 1990s, the brand was advertised by actor Bogusław Linda in 1996. In Russia, sales of West began in 1997, initially the cigarettes were available in two versions (Full Flavor and Lights) with a classic filter. The appearance of the new brand was accompanied by the advertising campaigns "The taste of now" and "The power of now", which started a year earlier in Europe. In 1999, to promote the brand, the company used the provocative advertising campaign "USE", which is the continuation of "Test the West!". The images used to popularize the brand had also become bolder. On the advertising posters, West's characters turn out to be in intriguing and unconventional situations: for example, a girl confesses and smokes together with a priest in a confession. The slogan of the campaign is "Equality for All". According to its results, West brand reached 11% of the share of the cigarette market in Germany. In July 1999, West cigarettes became available in the U. K.
To increase the competitiveness of the brand in Russia, the brand's specialists developed an innovative Streamtec filter in the form of a propeller, and in 2000 the brand was relaunched. In the early 2000s, the brand continued its active development. Thanks to the partnership with the McLaren F1 team, West's profile was raised. In production, West ST Ultra cigarettes were launched. Debut sales of West in Africa. In 2004, "Hongta Group" announced it would produce the cigarettes in China. Since 2009 there has been a significant expansion of the West line in the Russian market. West Tri Logic cigarettes with low levels of tar and nicotine and West Fusion were produced standard length cigarettes in Super Slims format. The following year, the production of West SSL cigarettes began in a super thin format. A year later, the launch of the production of West Compact format Queen size and West Duo classic King Size with a menthol capsule in the filter. In January 2010, Imperial Tobacco announced a change in the design of the West cigarettes. Through the fresh design, the company said it was making "a conscious effort for innovation and to create something that is both functional and aesthetically pleasing for our adult smokers". Marketing
Advertising campaigns
For a long time West cigarettes were advertised with more and more different campaigns. In 2003, the advertising campaign ("Für ") was carried out on Germany's posters and advertising pillars. The motifs showed the new seasonal pack edition of West. So there are a total of 5 different motifs painted in national colors faces from Germany, France, England, Italy and Brazil. The faces on the packs are representative of the enthusiasm and internationality in the country, which can be triggered for example by a FIFA World Cup. West also issued special editions of cigarette packaging: West Summer Edition, West Oster Edition, West Cola, West in Space Edition, Fest (Christmas cigarettes) and West Lemon Fresh were briefly introduced. Test the West
From 1986 onwards, the brand used the slogan "Test the West!" and made good use of it after the fall of the Berlin Wall to gain name recognition in the former German Democratic Republic. Sponsorship
Autosport
West became the main sponsor of the small German Formula One team Zakspeed. The best result of the team was Martin Brundle's 5th place at the 1987 San Marino Grand Prix. Sponsorship continued until 1989, when the team left the competition. It was also the sponsor of the McLaren Formula One team (known as "West McLaren Mercedes") from 1997 to July 2005. West terminated its relationship with McLaren due to a European Union ban on tobacco advertising in 2005 and Vodafone and Emirates became their primary sponsor from 2006 onwards. In countries where tobacco advertising already was banned on a local level (like Germany and France), West used certain logos, covered the West logos with black gaps, put the first names of the drivers ("Mika" for Mika Häkkinen, "David" for David Coulthard, "Juan Pablo" for Juan Pablo Montoya, "Kimi" for Kimi Räikkönen, and so on) or put "East" on their cars, referring to East Germany at the time to circumvent those laws. In Argentina, West sponsored the Turismo Carretera team's Ford Falcon cars, made up of Juan María Traverso and the brothers Oscar Aventín and Antonio Aventín in 1983. Motorsport
West was the primary sponsor of Sito Pons' MotoGP team from 2000 to 2002, when Camel became their main sponsor from 2003 onwards. The best result in this period was shown by Loris Capirossi, finishing third in the 2001 500cc season. In countries where tobacco advertising was banned on a local level (like Germany and France), West put the first names of the riders ("Alex" for Alex Barros, "Loris"'' for Loris Capirossi and so on) on the front and sides of the bikes to circumvent those laws.
infobox brand
| name= West
| logo= West cigarettes logo. png
| image=
| caption=
| type= Cigarette
| currentowner= Imperial Brands
| producedby= Reemtsma
| origin= West Germany
| introduced=
| discontinued=
| related=
| markets= See Markets
| previousowners=
| trademarkregistrations=
| ambassadors=
| tagline= "Let's go West! ", "Test the West!"' | website=
| footnotes = Carcinogenicity: IARC group 1
West is a German brand of cigarettes, currently owned and manufactured by Imperial Brands. History
West was introduced to the German market in 1981 and initially were only available in specialised tobacco shops. The launch of the new brand was accompanied by a dynamic advertising campaign under the slogan "Let's go West!". Thanks to a successful pricing policy and positioning quality at a reasonable price, a year later the brand became one of the leading in Germany. Since approximately 1987 West became available in supermarkets and cigarette vending machines. West is the second strongest cigarette brand in Germany. In 1986, a new "Test the West!" advertising campaign was launched; the simplicity and originality of the new marketing strategies have been cited as key factors behind the uptick in brand recognition that was soon to follow. The campaign employed a strategy of placing paid promoters inside pubs, bars, restaurants and discotheques from which brand interest could be driven directly; in particular, by encouraging young people to engage in blindfolded product comparisons between West cigarettes and their current cigarette brand of choice. In 1989, West Lights were introduced. The expansion of the range and the high demand for West cigarettes made it possible in two years to begin sales in Central and Eastern Europe. In July 1995, it was reported that West was one of the most popular brands in the former German Democratic Republic, with the cigarette maker Philip Morris International declaring the total market share of international brands to have risen by almost 10% (to 39%) during the preceding 5 year span; the survey, conducted by Philip Morris Marktforschung, also showed that the former GDR brands had collectively endured losses of around 8% during the same timeframe. Nevertheless, with a total market share of 28.6%, in 1995 f6 remained the most popular cigarette smoked in the former GDR. In Poland, West became widely available in the mid 1990s, the brand was advertised by actor Bogusław Linda in 1996. In Russia, sales of West began in 1997, initially the cigarettes were available in two versions (Full Flavor and Lights) with a classic filter. The appearance of the new brand was accompanied by the advertising campaigns "The taste of now" and "The power of now", which started a year earlier in Europe. In 1999, to promote the brand, the company used the provocative advertising campaign "USE", which is the continuation of "Test the West!". The images used to popularize the brand had also become bolder. On the advertising posters, West's characters turn out to be in intriguing and unconventional situations: for example, a girl confesses and smokes together with a priest in a confession. The slogan of the campaign is "Equality for All". According to its results, West brand reached 11% of the share of the cigarette market in Germany. In July 1999, West cigarettes became available in the U. K.
To increase the competitiveness of the brand in Russia, the brand's specialists developed an innovative Streamtec filter in the form of a propeller, and in 2000 the brand was relaunched. In the early 2000s, the brand continued its active development. Thanks to the partnership with the McLaren F1 team, West's profile was raised. In production, West ST Ultra cigarettes were launched. Debut sales of West in Africa. In 2004, "Hongta Group" announced it would produce the cigarettes in China. Since 2009 there has been a significant expansion of the West line in the Russian market. West Tri Logic cigarettes with low levels of tar and nicotine and West Fusion were produced standard length cigarettes in Super Slims format. The following year, the production of West SSL cigarettes began in a super thin format. A year later, the launch of the production of West Compact format Queen size and West Duo classic King Size with a menthol capsule in the filter. In January 2010, Imperial Tobacco announced a change in the design of the West cigarettes. Through the fresh design, the company said it was making "a conscious effort for innovation and to create something that is both functional and aesthetically pleasing for our adult smokers". Marketing
Advertising campaigns
For a long time West cigarettes were advertised with more and more different campaigns. In 2003, the advertising campaign ("Für ") was carried out on Germany's posters and advertising pillars. The motifs showed the new seasonal pack edition of West. So there are a total of 5 different motifs painted in national colors faces from Germany, France, England, Italy and Brazil. The faces on the packs are representative of the enthusiasm and internationality in the country, which can be triggered for example by a FIFA World Cup. West also issued special editions of cigarette packaging: West Summer Edition, West Oster Edition, West Cola, West in Space Edition, Fest (Christmas cigarettes) and West Lemon Fresh were briefly introduced. Test the West
From 1986 onwards, the brand used the slogan "Test the West!" and made good use of it after the fall of the Berlin Wall to gain name recognition in the former German Democratic Republic. Sponsorship
Autosport
West became the main sponsor of the small German Formula One team Zakspeed. The best result of the team was Martin Brundle's 5th place at the 1987 San Marino Grand Prix. Sponsorship continued until 1989, when the team left the competition. It was also the sponsor of the McLaren Formula One team (known as "West McLaren Mercedes") from 1997 to July 2005. West terminated its relationship with McLaren due to a European Union ban on tobacco advertising in 2005 and Vodafone and Emirates became their primary sponsor from 2006 onwards. In countries where tobacco advertising already was banned on a local level (like Germany and France), West used certain logos, covered the West logos with black gaps, put the first names of the drivers ("Mika" for Mika Häkkinen, "David" for David Coulthard, "Juan Pablo" for Juan Pablo Montoya, "Kimi" for Kimi Räikkönen, and so on) or put "East" on their cars, referring to East Germany at the time to circumvent those laws. In Argentina, West sponsored the Turismo Carretera team's Ford Falcon cars, made up of Juan María Traverso and the brothers Oscar Aventín and Antonio Aventín in 1983. Motorsport
West was the primary sponsor of Sito Pons' MotoGP team from 2000 to 2002, when Camel became their main sponsor from 2003 onwards. The best result in this period was shown by Loris Capirossi, finishing third in the 2001 500cc season. In countries where tobacco advertising was banned on a local level (like Germany and France), West put the first names of the riders ("Alex" for Alex Barros, "Loris"'' for Loris Capirossi and so on) on the front and sides of the bikes to circumvent those laws.
Автоспорт
Cigarette brand
infobox brand
| name= West
| logo= West cigarettes logo. png
| image=
| caption=
| type= Cigarette
| currentowner= Imperial Brands
| producedby= Reemtsma
| origin= West Germany
| introduced=
| discontinued=
| related=
| markets= See Markets
| previousowners=
| trademarkregistrations=
| ambassadors=
| tagline= "Let's go West! ", "Test the West!"' | website=
| footnotes = Carcinogenicity: IARC group 1
West is a German brand of cigarettes, currently owned and manufactured by Imperial Brands. History
West was introduced to the German market in 1981 and initially were only available in specialised tobacco shops. The launch of the new brand was accompanied by a dynamic advertising campaign under the slogan "Let's go West!". Thanks to a successful pricing policy and positioning quality at a reasonable price, a year later the brand became one of the leading in Germany. Since approximately 1987 West became available in supermarkets and cigarette vending machines. West is the second strongest cigarette brand in Germany. In 1986, a new "Test the West!" advertising campaign was launched; the simplicity and originality of the new marketing strategies have been cited as key factors behind the uptick in brand recognition that was soon to follow. The campaign employed a strategy of placing paid promoters inside pubs, bars, restaurants and discotheques from which brand interest could be driven directly; in particular, by encouraging young people to engage in blindfolded product comparisons between West cigarettes and their current cigarette brand of choice. In 1989, West Lights were introduced. The expansion of the range and the high demand for West cigarettes made it possible in two years to begin sales in Central and Eastern Europe. In July 1995, it was reported that West was one of the most popular brands in the former German Democratic Republic, with the cigarette maker Philip Morris International declaring the total market share of international brands to have risen by almost 10% (to 39%) during the preceding 5 year span; the survey, conducted by Philip Morris Marktforschung, also showed that the former GDR brands had collectively endured losses of around 8% during the same timeframe. Nevertheless, with a total market share of 28.6%, in 1995 f6 remained the most popular cigarette smoked in the former GDR. In Poland, West became widely available in the mid 1990s, the brand was advertised by actor Bogusław Linda in 1996. In Russia, sales of West began in 1997, initially the cigarettes were available in two versions (Full Flavor and Lights) with a classic filter. The appearance of the new brand was accompanied by the advertising campaigns "The taste of now" and "The power of now", which started a year earlier in Europe. In 1999, to promote the brand, the company used the provocative advertising campaign "USE", which is the continuation of "Test the West!". The images used to popularize the brand had also become bolder. On the advertising posters, West's characters turn out to be in intriguing and unconventional situations: for example, a girl confesses and smokes together with a priest in a confession. The slogan of the campaign is "Equality for All". According to its results, West brand reached 11% of the share of the cigarette market in Germany. In July 1999, West cigarettes became available in the U. K.
To increase the competitiveness of the brand in Russia, the brand's specialists developed an innovative Streamtec filter in the form of a propeller, and in 2000 the brand was relaunched. In the early 2000s, the brand continued its active development. Thanks to the partnership with the McLaren F1 team, West's profile was raised. In production, West ST Ultra cigarettes were launched. Debut sales of West in Africa. In 2004, "Hongta Group" announced it would produce the cigarettes in China. Since 2009 there has been a significant expansion of the West line in the Russian market. West Tri Logic cigarettes with low levels of tar and nicotine and West Fusion were produced standard length cigarettes in Super Slims format. The following year, the production of West SSL cigarettes began in a super thin format. A year later, the launch of the production of West Compact format Queen size and West Duo classic King Size with a menthol capsule in the filter. In January 2010, Imperial Tobacco announced a change in the design of the West cigarettes. Through the fresh design, the company said it was making "a conscious effort for innovation and to create something that is both functional and aesthetically pleasing for our adult smokers". Marketing
Advertising campaigns
For a long time West cigarettes were advertised with more and more different campaigns. In 2003, the advertising campaign ("Für ") was carried out on Germany's posters and advertising pillars. The motifs showed the new seasonal pack edition of West. So there are a total of 5 different motifs painted in national colors faces from Germany, France, England, Italy and Brazil. The faces on the packs are representative of the enthusiasm and internationality in the country, which can be triggered for example by a FIFA World Cup. West also issued special editions of cigarette packaging: West Summer Edition, West Oster Edition, West Cola, West in Space Edition, Fest (Christmas cigarettes) and West Lemon Fresh were briefly introduced. Test the West
From 1986 onwards, the brand used the slogan "Test the West!" and made good use of it after the fall of the Berlin Wall to gain name recognition in the former German Democratic Republic. Sponsorship
Autosport
West became the main sponsor of the small German Formula One team Zakspeed. The best result of the team was Martin Brundle's 5th place at the 1987 San Marino Grand Prix. Sponsorship continued until 1989, when the team left the competition. It was also the sponsor of the McLaren Formula One team (known as "West McLaren Mercedes") from 1997 to July 2005. West terminated its relationship with McLaren due to a European Union ban on tobacco advertising in 2005 and Vodafone and Emirates became their primary sponsor from 2006 onwards. In countries where tobacco advertising already was banned on a local level (like Germany and France), West used certain logos, covered the West logos with black gaps, put the first names of the drivers ("Mika" for Mika Häkkinen, "David" for David Coulthard, "Juan Pablo" for Juan Pablo Montoya, "Kimi" for Kimi Räikkönen, and so on) or put "East" on their cars, referring to East Germany at the time to circumvent those laws. In Argentina, West sponsored the Turismo Carretera team's Ford Falcon cars, made up of Juan María Traverso and the brothers Oscar Aventín and Antonio Aventín in 1983. Motorsport
West was the primary sponsor of Sito Pons' MotoGP team from 2000 to 2002, when Camel became their main sponsor from 2003 onwards. The best result in this period was shown by Loris Capirossi, finishing third in the 2001 500cc season. In countries where tobacco advertising was banned on a local level (like Germany and France), West put the first names of the riders ("Alex" for Alex Barros, "Loris"'' for Loris Capirossi and so on) on the front and sides of the bikes to circumvent those laws.
infobox brand
| name= West
| logo= West cigarettes logo. png
| image=
| caption=
| type= Cigarette
| currentowner= Imperial Brands
| producedby= Reemtsma
| origin= West Germany
| introduced=
| discontinued=
| related=
| markets= See Markets
| previousowners=
| trademarkregistrations=
| ambassadors=
| tagline= "Let's go West! ", "Test the West!"' | website=
| footnotes = Carcinogenicity: IARC group 1
West is a German brand of cigarettes, currently owned and manufactured by Imperial Brands. History
West was introduced to the German market in 1981 and initially were only available in specialised tobacco shops. The launch of the new brand was accompanied by a dynamic advertising campaign under the slogan "Let's go West!". Thanks to a successful pricing policy and positioning quality at a reasonable price, a year later the brand became one of the leading in Germany. Since approximately 1987 West became available in supermarkets and cigarette vending machines. West is the second strongest cigarette brand in Germany. In 1986, a new "Test the West!" advertising campaign was launched; the simplicity and originality of the new marketing strategies have been cited as key factors behind the uptick in brand recognition that was soon to follow. The campaign employed a strategy of placing paid promoters inside pubs, bars, restaurants and discotheques from which brand interest could be driven directly; in particular, by encouraging young people to engage in blindfolded product comparisons between West cigarettes and their current cigarette brand of choice. In 1989, West Lights were introduced. The expansion of the range and the high demand for West cigarettes made it possible in two years to begin sales in Central and Eastern Europe. In July 1995, it was reported that West was one of the most popular brands in the former German Democratic Republic, with the cigarette maker Philip Morris International declaring the total market share of international brands to have risen by almost 10% (to 39%) during the preceding 5 year span; the survey, conducted by Philip Morris Marktforschung, also showed that the former GDR brands had collectively endured losses of around 8% during the same timeframe. Nevertheless, with a total market share of 28.6%, in 1995 f6 remained the most popular cigarette smoked in the former GDR. In Poland, West became widely available in the mid 1990s, the brand was advertised by actor Bogusław Linda in 1996. In Russia, sales of West began in 1997, initially the cigarettes were available in two versions (Full Flavor and Lights) with a classic filter. The appearance of the new brand was accompanied by the advertising campaigns "The taste of now" and "The power of now", which started a year earlier in Europe. In 1999, to promote the brand, the company used the provocative advertising campaign "USE", which is the continuation of "Test the West!". The images used to popularize the brand had also become bolder. On the advertising posters, West's characters turn out to be in intriguing and unconventional situations: for example, a girl confesses and smokes together with a priest in a confession. The slogan of the campaign is "Equality for All". According to its results, West brand reached 11% of the share of the cigarette market in Germany. In July 1999, West cigarettes became available in the U. K.
To increase the competitiveness of the brand in Russia, the brand's specialists developed an innovative Streamtec filter in the form of a propeller, and in 2000 the brand was relaunched. In the early 2000s, the brand continued its active development. Thanks to the partnership with the McLaren F1 team, West's profile was raised. In production, West ST Ultra cigarettes were launched. Debut sales of West in Africa. In 2004, "Hongta Group" announced it would produce the cigarettes in China. Since 2009 there has been a significant expansion of the West line in the Russian market. West Tri Logic cigarettes with low levels of tar and nicotine and West Fusion were produced standard length cigarettes in Super Slims format. The following year, the production of West SSL cigarettes began in a super thin format. A year later, the launch of the production of West Compact format Queen size and West Duo classic King Size with a menthol capsule in the filter. In January 2010, Imperial Tobacco announced a change in the design of the West cigarettes. Through the fresh design, the company said it was making "a conscious effort for innovation and to create something that is both functional and aesthetically pleasing for our adult smokers". Marketing
Advertising campaigns
For a long time West cigarettes were advertised with more and more different campaigns. In 2003, the advertising campaign ("Für ") was carried out on Germany's posters and advertising pillars. The motifs showed the new seasonal pack edition of West. So there are a total of 5 different motifs painted in national colors faces from Germany, France, England, Italy and Brazil. The faces on the packs are representative of the enthusiasm and internationality in the country, which can be triggered for example by a FIFA World Cup. West also issued special editions of cigarette packaging: West Summer Edition, West Oster Edition, West Cola, West in Space Edition, Fest (Christmas cigarettes) and West Lemon Fresh were briefly introduced. Test the West
From 1986 onwards, the brand used the slogan "Test the West!" and made good use of it after the fall of the Berlin Wall to gain name recognition in the former German Democratic Republic. Sponsorship
Autosport
West became the main sponsor of the small German Formula One team Zakspeed. The best result of the team was Martin Brundle's 5th place at the 1987 San Marino Grand Prix. Sponsorship continued until 1989, when the team left the competition. It was also the sponsor of the McLaren Formula One team (known as "West McLaren Mercedes") from 1997 to July 2005. West terminated its relationship with McLaren due to a European Union ban on tobacco advertising in 2005 and Vodafone and Emirates became their primary sponsor from 2006 onwards. In countries where tobacco advertising already was banned on a local level (like Germany and France), West used certain logos, covered the West logos with black gaps, put the first names of the drivers ("Mika" for Mika Häkkinen, "David" for David Coulthard, "Juan Pablo" for Juan Pablo Montoya, "Kimi" for Kimi Räikkönen, and so on) or put "East" on their cars, referring to East Germany at the time to circumvent those laws. In Argentina, West sponsored the Turismo Carretera team's Ford Falcon cars, made up of Juan María Traverso and the brothers Oscar Aventín and Antonio Aventín in 1983. Motorsport
West was the primary sponsor of Sito Pons' MotoGP team from 2000 to 2002, when Camel became their main sponsor from 2003 onwards. The best result in this period was shown by Loris Capirossi, finishing third in the 2001 500cc season. In countries where tobacco advertising was banned on a local level (like Germany and France), West put the first names of the riders ("Alex" for Alex Barros, "Loris"'' for Loris Capirossi and so on) on the front and sides of the bikes to circumvent those laws.
West стал главным спонсором небольшой немецкой команды Формулы-1 Zakspeed. Лучшим результатом команды стало 5-е место Мартина Брундла на Гран-при Сан-Марино 1987 года. Спонсорство продолжалось до 1989 года, когда команда покинула соревнования. West также был спонсором команды Формулы-1 McLaren (известной как "West McLaren Mercedes") с 1997 по июль 2005 года. West прекратил сотрудничество с McLaren из-за запрета Европейского Союза на рекламу табака в 2005 году, и Vodafone и Emirates стали их основными спонсорами с 2006 года. В странах, где реклама табака уже была запрещена на местном уровне (например, в Германии и Франции), West использовал определенные логотипы, закрывал логотипы West черными прямоугольниками, указывал только имена гонщиков ("Мика" для Мики Хаккинена, "Дэвид" для Дэвида Култхарда, "Хуан Пабло" для Хуана Пабло Монтойи, "Кими" для Кими Райкконена и т. д.) или размещал надпись "East" на своих машинах, ссылаясь на Восточную Германию, чтобы обойти эти законы. В Аргентине West спонсировал автомобили Ford Falcon команды Turismo Carretera, в состав которой входили Хуан Мария Траверсо и братья Оскар Авентин и Антонио Авентин в 1983 году.
Cigarette brand
infobox brand
| name= West
| logo= West cigarettes logo. png
| image=
| caption=
| type= Cigarette
| currentowner= Imperial Brands
| producedby= Reemtsma
| origin= West Germany
| introduced=
| discontinued=
| related=
| markets= See Markets
| previousowners=
| trademarkregistrations=
| ambassadors=
| tagline= "Let's go West! ", "Test the West!"' | website=
| footnotes = Carcinogenicity: IARC group 1
West is a German brand of cigarettes, currently owned and manufactured by Imperial Brands. History
West was introduced to the German market in 1981 and initially were only available in specialised tobacco shops. The launch of the new brand was accompanied by a dynamic advertising campaign under the slogan "Let's go West!". Thanks to a successful pricing policy and positioning quality at a reasonable price, a year later the brand became one of the leading in Germany. Since approximately 1987 West became available in supermarkets and cigarette vending machines. West is the second strongest cigarette brand in Germany. In 1986, a new "Test the West!" advertising campaign was launched; the simplicity and originality of the new marketing strategies have been cited as key factors behind the uptick in brand recognition that was soon to follow. The campaign employed a strategy of placing paid promoters inside pubs, bars, restaurants and discotheques from which brand interest could be driven directly; in particular, by encouraging young people to engage in blindfolded product comparisons between West cigarettes and their current cigarette brand of choice. In 1989, West Lights were introduced. The expansion of the range and the high demand for West cigarettes made it possible in two years to begin sales in Central and Eastern Europe. In July 1995, it was reported that West was one of the most popular brands in the former German Democratic Republic, with the cigarette maker Philip Morris International declaring the total market share of international brands to have risen by almost 10% (to 39%) during the preceding 5 year span; the survey, conducted by Philip Morris Marktforschung, also showed that the former GDR brands had collectively endured losses of around 8% during the same timeframe. Nevertheless, with a total market share of 28.6%, in 1995 f6 remained the most popular cigarette smoked in the former GDR. In Poland, West became widely available in the mid 1990s, the brand was advertised by actor Bogusław Linda in 1996. In Russia, sales of West began in 1997, initially the cigarettes were available in two versions (Full Flavor and Lights) with a classic filter. The appearance of the new brand was accompanied by the advertising campaigns "The taste of now" and "The power of now", which started a year earlier in Europe. In 1999, to promote the brand, the company used the provocative advertising campaign "USE", which is the continuation of "Test the West!". The images used to popularize the brand had also become bolder. On the advertising posters, West's characters turn out to be in intriguing and unconventional situations: for example, a girl confesses and smokes together with a priest in a confession. The slogan of the campaign is "Equality for All". According to its results, West brand reached 11% of the share of the cigarette market in Germany. In July 1999, West cigarettes became available in the U. K.
To increase the competitiveness of the brand in Russia, the brand's specialists developed an innovative Streamtec filter in the form of a propeller, and in 2000 the brand was relaunched. In the early 2000s, the brand continued its active development. Thanks to the partnership with the McLaren F1 team, West's profile was raised. In production, West ST Ultra cigarettes were launched. Debut sales of West in Africa. In 2004, "Hongta Group" announced it would produce the cigarettes in China. Since 2009 there has been a significant expansion of the West line in the Russian market. West Tri Logic cigarettes with low levels of tar and nicotine and West Fusion were produced standard length cigarettes in Super Slims format. The following year, the production of West SSL cigarettes began in a super thin format. A year later, the launch of the production of West Compact format Queen size and West Duo classic King Size with a menthol capsule in the filter. In January 2010, Imperial Tobacco announced a change in the design of the West cigarettes. Through the fresh design, the company said it was making "a conscious effort for innovation and to create something that is both functional and aesthetically pleasing for our adult smokers". Marketing
Advertising campaigns
For a long time West cigarettes were advertised with more and more different campaigns. In 2003, the advertising campaign ("Für ") was carried out on Germany's posters and advertising pillars. The motifs showed the new seasonal pack edition of West. So there are a total of 5 different motifs painted in national colors faces from Germany, France, England, Italy and Brazil. The faces on the packs are representative of the enthusiasm and internationality in the country, which can be triggered for example by a FIFA World Cup. West also issued special editions of cigarette packaging: West Summer Edition, West Oster Edition, West Cola, West in Space Edition, Fest (Christmas cigarettes) and West Lemon Fresh were briefly introduced. Test the West
From 1986 onwards, the brand used the slogan "Test the West!" and made good use of it after the fall of the Berlin Wall to gain name recognition in the former German Democratic Republic. Sponsorship
Autosport
West became the main sponsor of the small German Formula One team Zakspeed. The best result of the team was Martin Brundle's 5th place at the 1987 San Marino Grand Prix. Sponsorship continued until 1989, when the team left the competition. It was also the sponsor of the McLaren Formula One team (known as "West McLaren Mercedes") from 1997 to July 2005. West terminated its relationship with McLaren due to a European Union ban on tobacco advertising in 2005 and Vodafone and Emirates became their primary sponsor from 2006 onwards. In countries where tobacco advertising already was banned on a local level (like Germany and France), West used certain logos, covered the West logos with black gaps, put the first names of the drivers ("Mika" for Mika Häkkinen, "David" for David Coulthard, "Juan Pablo" for Juan Pablo Montoya, "Kimi" for Kimi Räikkönen, and so on) or put "East" on their cars, referring to East Germany at the time to circumvent those laws. In Argentina, West sponsored the Turismo Carretera team's Ford Falcon cars, made up of Juan María Traverso and the brothers Oscar Aventín and Antonio Aventín in 1983. Motorsport
West was the primary sponsor of Sito Pons' MotoGP team from 2000 to 2002, when Camel became their main sponsor from 2003 onwards. The best result in this period was shown by Loris Capirossi, finishing third in the 2001 500cc season. In countries where tobacco advertising was banned on a local level (like Germany and France), West put the first names of the riders ("Alex" for Alex Barros, "Loris"'' for Loris Capirossi and so on) on the front and sides of the bikes to circumvent those laws.
infobox brand
| name= West
| logo= West cigarettes logo. png
| image=
| caption=
| type= Cigarette
| currentowner= Imperial Brands
| producedby= Reemtsma
| origin= West Germany
| introduced=
| discontinued=
| related=
| markets= See Markets
| previousowners=
| trademarkregistrations=
| ambassadors=
| tagline= "Let's go West! ", "Test the West!"' | website=
| footnotes = Carcinogenicity: IARC group 1
West is a German brand of cigarettes, currently owned and manufactured by Imperial Brands. History
West was introduced to the German market in 1981 and initially were only available in specialised tobacco shops. The launch of the new brand was accompanied by a dynamic advertising campaign under the slogan "Let's go West!". Thanks to a successful pricing policy and positioning quality at a reasonable price, a year later the brand became one of the leading in Germany. Since approximately 1987 West became available in supermarkets and cigarette vending machines. West is the second strongest cigarette brand in Germany. In 1986, a new "Test the West!" advertising campaign was launched; the simplicity and originality of the new marketing strategies have been cited as key factors behind the uptick in brand recognition that was soon to follow. The campaign employed a strategy of placing paid promoters inside pubs, bars, restaurants and discotheques from which brand interest could be driven directly; in particular, by encouraging young people to engage in blindfolded product comparisons between West cigarettes and their current cigarette brand of choice. In 1989, West Lights were introduced. The expansion of the range and the high demand for West cigarettes made it possible in two years to begin sales in Central and Eastern Europe. In July 1995, it was reported that West was one of the most popular brands in the former German Democratic Republic, with the cigarette maker Philip Morris International declaring the total market share of international brands to have risen by almost 10% (to 39%) during the preceding 5 year span; the survey, conducted by Philip Morris Marktforschung, also showed that the former GDR brands had collectively endured losses of around 8% during the same timeframe. Nevertheless, with a total market share of 28.6%, in 1995 f6 remained the most popular cigarette smoked in the former GDR. In Poland, West became widely available in the mid 1990s, the brand was advertised by actor Bogusław Linda in 1996. In Russia, sales of West began in 1997, initially the cigarettes were available in two versions (Full Flavor and Lights) with a classic filter. The appearance of the new brand was accompanied by the advertising campaigns "The taste of now" and "The power of now", which started a year earlier in Europe. In 1999, to promote the brand, the company used the provocative advertising campaign "USE", which is the continuation of "Test the West!". The images used to popularize the brand had also become bolder. On the advertising posters, West's characters turn out to be in intriguing and unconventional situations: for example, a girl confesses and smokes together with a priest in a confession. The slogan of the campaign is "Equality for All". According to its results, West brand reached 11% of the share of the cigarette market in Germany. In July 1999, West cigarettes became available in the U. K.
To increase the competitiveness of the brand in Russia, the brand's specialists developed an innovative Streamtec filter in the form of a propeller, and in 2000 the brand was relaunched. In the early 2000s, the brand continued its active development. Thanks to the partnership with the McLaren F1 team, West's profile was raised. In production, West ST Ultra cigarettes were launched. Debut sales of West in Africa. In 2004, "Hongta Group" announced it would produce the cigarettes in China. Since 2009 there has been a significant expansion of the West line in the Russian market. West Tri Logic cigarettes with low levels of tar and nicotine and West Fusion were produced standard length cigarettes in Super Slims format. The following year, the production of West SSL cigarettes began in a super thin format. A year later, the launch of the production of West Compact format Queen size and West Duo classic King Size with a menthol capsule in the filter. In January 2010, Imperial Tobacco announced a change in the design of the West cigarettes. Through the fresh design, the company said it was making "a conscious effort for innovation and to create something that is both functional and aesthetically pleasing for our adult smokers". Marketing
Advertising campaigns
For a long time West cigarettes were advertised with more and more different campaigns. In 2003, the advertising campaign ("Für ") was carried out on Germany's posters and advertising pillars. The motifs showed the new seasonal pack edition of West. So there are a total of 5 different motifs painted in national colors faces from Germany, France, England, Italy and Brazil. The faces on the packs are representative of the enthusiasm and internationality in the country, which can be triggered for example by a FIFA World Cup. West also issued special editions of cigarette packaging: West Summer Edition, West Oster Edition, West Cola, West in Space Edition, Fest (Christmas cigarettes) and West Lemon Fresh were briefly introduced. Test the West
From 1986 onwards, the brand used the slogan "Test the West!" and made good use of it after the fall of the Berlin Wall to gain name recognition in the former German Democratic Republic. Sponsorship
Autosport
West became the main sponsor of the small German Formula One team Zakspeed. The best result of the team was Martin Brundle's 5th place at the 1987 San Marino Grand Prix. Sponsorship continued until 1989, when the team left the competition. It was also the sponsor of the McLaren Formula One team (known as "West McLaren Mercedes") from 1997 to July 2005. West terminated its relationship with McLaren due to a European Union ban on tobacco advertising in 2005 and Vodafone and Emirates became their primary sponsor from 2006 onwards. In countries where tobacco advertising already was banned on a local level (like Germany and France), West used certain logos, covered the West logos with black gaps, put the first names of the drivers ("Mika" for Mika Häkkinen, "David" for David Coulthard, "Juan Pablo" for Juan Pablo Montoya, "Kimi" for Kimi Räikkönen, and so on) or put "East" on their cars, referring to East Germany at the time to circumvent those laws. In Argentina, West sponsored the Turismo Carretera team's Ford Falcon cars, made up of Juan María Traverso and the brothers Oscar Aventín and Antonio Aventín in 1983. Motorsport
West was the primary sponsor of Sito Pons' MotoGP team from 2000 to 2002, when Camel became their main sponsor from 2003 onwards. The best result in this period was shown by Loris Capirossi, finishing third in the 2001 500cc season. In countries where tobacco advertising was banned on a local level (like Germany and France), West put the first names of the riders ("Alex" for Alex Barros, "Loris"'' for Loris Capirossi and so on) on the front and sides of the bikes to circumvent those laws.
Мотоспорт
Cigarette brand
infobox brand
| name= West
| logo= West cigarettes logo. png
| image=
| caption=
| type= Cigarette
| currentowner= Imperial Brands
| producedby= Reemtsma
| origin= West Germany
| introduced=
| discontinued=
| related=
| markets= See Markets
| previousowners=
| trademarkregistrations=
| ambassadors=
| tagline= "Let's go West! ", "Test the West!"' | website=
| footnotes = Carcinogenicity: IARC group 1
West is a German brand of cigarettes, currently owned and manufactured by Imperial Brands. History
West was introduced to the German market in 1981 and initially were only available in specialised tobacco shops. The launch of the new brand was accompanied by a dynamic advertising campaign under the slogan "Let's go West!". Thanks to a successful pricing policy and positioning quality at a reasonable price, a year later the brand became one of the leading in Germany. Since approximately 1987 West became available in supermarkets and cigarette vending machines. West is the second strongest cigarette brand in Germany. In 1986, a new "Test the West!" advertising campaign was launched; the simplicity and originality of the new marketing strategies have been cited as key factors behind the uptick in brand recognition that was soon to follow. The campaign employed a strategy of placing paid promoters inside pubs, bars, restaurants and discotheques from which brand interest could be driven directly; in particular, by encouraging young people to engage in blindfolded product comparisons between West cigarettes and their current cigarette brand of choice. In 1989, West Lights were introduced. The expansion of the range and the high demand for West cigarettes made it possible in two years to begin sales in Central and Eastern Europe. In July 1995, it was reported that West was one of the most popular brands in the former German Democratic Republic, with the cigarette maker Philip Morris International declaring the total market share of international brands to have risen by almost 10% (to 39%) during the preceding 5 year span; the survey, conducted by Philip Morris Marktforschung, also showed that the former GDR brands had collectively endured losses of around 8% during the same timeframe. Nevertheless, with a total market share of 28.6%, in 1995 f6 remained the most popular cigarette smoked in the former GDR. In Poland, West became widely available in the mid 1990s, the brand was advertised by actor Bogusław Linda in 1996. In Russia, sales of West began in 1997, initially the cigarettes were available in two versions (Full Flavor and Lights) with a classic filter. The appearance of the new brand was accompanied by the advertising campaigns "The taste of now" and "The power of now", which started a year earlier in Europe. In 1999, to promote the brand, the company used the provocative advertising campaign "USE", which is the continuation of "Test the West!". The images used to popularize the brand had also become bolder. On the advertising posters, West's characters turn out to be in intriguing and unconventional situations: for example, a girl confesses and smokes together with a priest in a confession. The slogan of the campaign is "Equality for All". According to its results, West brand reached 11% of the share of the cigarette market in Germany. In July 1999, West cigarettes became available in the U. K.
To increase the competitiveness of the brand in Russia, the brand's specialists developed an innovative Streamtec filter in the form of a propeller, and in 2000 the brand was relaunched. In the early 2000s, the brand continued its active development. Thanks to the partnership with the McLaren F1 team, West's profile was raised. In production, West ST Ultra cigarettes were launched. Debut sales of West in Africa. In 2004, "Hongta Group" announced it would produce the cigarettes in China. Since 2009 there has been a significant expansion of the West line in the Russian market. West Tri Logic cigarettes with low levels of tar and nicotine and West Fusion were produced standard length cigarettes in Super Slims format. The following year, the production of West SSL cigarettes began in a super thin format. A year later, the launch of the production of West Compact format Queen size and West Duo classic King Size with a menthol capsule in the filter. In January 2010, Imperial Tobacco announced a change in the design of the West cigarettes. Through the fresh design, the company said it was making "a conscious effort for innovation and to create something that is both functional and aesthetically pleasing for our adult smokers". Marketing
Advertising campaigns
For a long time West cigarettes were advertised with more and more different campaigns. In 2003, the advertising campaign ("Für ") was carried out on Germany's posters and advertising pillars. The motifs showed the new seasonal pack edition of West. So there are a total of 5 different motifs painted in national colors faces from Germany, France, England, Italy and Brazil. The faces on the packs are representative of the enthusiasm and internationality in the country, which can be triggered for example by a FIFA World Cup. West also issued special editions of cigarette packaging: West Summer Edition, West Oster Edition, West Cola, West in Space Edition, Fest (Christmas cigarettes) and West Lemon Fresh were briefly introduced. Test the West
From 1986 onwards, the brand used the slogan "Test the West!" and made good use of it after the fall of the Berlin Wall to gain name recognition in the former German Democratic Republic. Sponsorship
Autosport
West became the main sponsor of the small German Formula One team Zakspeed. The best result of the team was Martin Brundle's 5th place at the 1987 San Marino Grand Prix. Sponsorship continued until 1989, when the team left the competition. It was also the sponsor of the McLaren Formula One team (known as "West McLaren Mercedes") from 1997 to July 2005. West terminated its relationship with McLaren due to a European Union ban on tobacco advertising in 2005 and Vodafone and Emirates became their primary sponsor from 2006 onwards. In countries where tobacco advertising already was banned on a local level (like Germany and France), West used certain logos, covered the West logos with black gaps, put the first names of the drivers ("Mika" for Mika Häkkinen, "David" for David Coulthard, "Juan Pablo" for Juan Pablo Montoya, "Kimi" for Kimi Räikkönen, and so on) or put "East" on their cars, referring to East Germany at the time to circumvent those laws. In Argentina, West sponsored the Turismo Carretera team's Ford Falcon cars, made up of Juan María Traverso and the brothers Oscar Aventín and Antonio Aventín in 1983. Motorsport
West was the primary sponsor of Sito Pons' MotoGP team from 2000 to 2002, when Camel became their main sponsor from 2003 onwards. The best result in this period was shown by Loris Capirossi, finishing third in the 2001 500cc season. In countries where tobacco advertising was banned on a local level (like Germany and France), West put the first names of the riders ("Alex" for Alex Barros, "Loris"'' for Loris Capirossi and so on) on the front and sides of the bikes to circumvent those laws.
infobox brand
| name= West
| logo= West cigarettes logo. png
| image=
| caption=
| type= Cigarette
| currentowner= Imperial Brands
| producedby= Reemtsma
| origin= West Germany
| introduced=
| discontinued=
| related=
| markets= See Markets
| previousowners=
| trademarkregistrations=
| ambassadors=
| tagline= "Let's go West! ", "Test the West!"' | website=
| footnotes = Carcinogenicity: IARC group 1
West is a German brand of cigarettes, currently owned and manufactured by Imperial Brands. History
West was introduced to the German market in 1981 and initially were only available in specialised tobacco shops. The launch of the new brand was accompanied by a dynamic advertising campaign under the slogan "Let's go West!". Thanks to a successful pricing policy and positioning quality at a reasonable price, a year later the brand became one of the leading in Germany. Since approximately 1987 West became available in supermarkets and cigarette vending machines. West is the second strongest cigarette brand in Germany. In 1986, a new "Test the West!" advertising campaign was launched; the simplicity and originality of the new marketing strategies have been cited as key factors behind the uptick in brand recognition that was soon to follow. The campaign employed a strategy of placing paid promoters inside pubs, bars, restaurants and discotheques from which brand interest could be driven directly; in particular, by encouraging young people to engage in blindfolded product comparisons between West cigarettes and their current cigarette brand of choice. In 1989, West Lights were introduced. The expansion of the range and the high demand for West cigarettes made it possible in two years to begin sales in Central and Eastern Europe. In July 1995, it was reported that West was one of the most popular brands in the former German Democratic Republic, with the cigarette maker Philip Morris International declaring the total market share of international brands to have risen by almost 10% (to 39%) during the preceding 5 year span; the survey, conducted by Philip Morris Marktforschung, also showed that the former GDR brands had collectively endured losses of around 8% during the same timeframe. Nevertheless, with a total market share of 28.6%, in 1995 f6 remained the most popular cigarette smoked in the former GDR. In Poland, West became widely available in the mid 1990s, the brand was advertised by actor Bogusław Linda in 1996. In Russia, sales of West began in 1997, initially the cigarettes were available in two versions (Full Flavor and Lights) with a classic filter. The appearance of the new brand was accompanied by the advertising campaigns "The taste of now" and "The power of now", which started a year earlier in Europe. In 1999, to promote the brand, the company used the provocative advertising campaign "USE", which is the continuation of "Test the West!". The images used to popularize the brand had also become bolder. On the advertising posters, West's characters turn out to be in intriguing and unconventional situations: for example, a girl confesses and smokes together with a priest in a confession. The slogan of the campaign is "Equality for All". According to its results, West brand reached 11% of the share of the cigarette market in Germany. In July 1999, West cigarettes became available in the U. K.
To increase the competitiveness of the brand in Russia, the brand's specialists developed an innovative Streamtec filter in the form of a propeller, and in 2000 the brand was relaunched. In the early 2000s, the brand continued its active development. Thanks to the partnership with the McLaren F1 team, West's profile was raised. In production, West ST Ultra cigarettes were launched. Debut sales of West in Africa. In 2004, "Hongta Group" announced it would produce the cigarettes in China. Since 2009 there has been a significant expansion of the West line in the Russian market. West Tri Logic cigarettes with low levels of tar and nicotine and West Fusion were produced standard length cigarettes in Super Slims format. The following year, the production of West SSL cigarettes began in a super thin format. A year later, the launch of the production of West Compact format Queen size and West Duo classic King Size with a menthol capsule in the filter. In January 2010, Imperial Tobacco announced a change in the design of the West cigarettes. Through the fresh design, the company said it was making "a conscious effort for innovation and to create something that is both functional and aesthetically pleasing for our adult smokers". Marketing
Advertising campaigns
For a long time West cigarettes were advertised with more and more different campaigns. In 2003, the advertising campaign ("Für ") was carried out on Germany's posters and advertising pillars. The motifs showed the new seasonal pack edition of West. So there are a total of 5 different motifs painted in national colors faces from Germany, France, England, Italy and Brazil. The faces on the packs are representative of the enthusiasm and internationality in the country, which can be triggered for example by a FIFA World Cup. West also issued special editions of cigarette packaging: West Summer Edition, West Oster Edition, West Cola, West in Space Edition, Fest (Christmas cigarettes) and West Lemon Fresh were briefly introduced. Test the West
From 1986 onwards, the brand used the slogan "Test the West!" and made good use of it after the fall of the Berlin Wall to gain name recognition in the former German Democratic Republic. Sponsorship
Autosport
West became the main sponsor of the small German Formula One team Zakspeed. The best result of the team was Martin Brundle's 5th place at the 1987 San Marino Grand Prix. Sponsorship continued until 1989, when the team left the competition. It was also the sponsor of the McLaren Formula One team (known as "West McLaren Mercedes") from 1997 to July 2005. West terminated its relationship with McLaren due to a European Union ban on tobacco advertising in 2005 and Vodafone and Emirates became their primary sponsor from 2006 onwards. In countries where tobacco advertising already was banned on a local level (like Germany and France), West used certain logos, covered the West logos with black gaps, put the first names of the drivers ("Mika" for Mika Häkkinen, "David" for David Coulthard, "Juan Pablo" for Juan Pablo Montoya, "Kimi" for Kimi Räikkönen, and so on) or put "East" on their cars, referring to East Germany at the time to circumvent those laws. In Argentina, West sponsored the Turismo Carretera team's Ford Falcon cars, made up of Juan María Traverso and the brothers Oscar Aventín and Antonio Aventín in 1983. Motorsport
West was the primary sponsor of Sito Pons' MotoGP team from 2000 to 2002, when Camel became their main sponsor from 2003 onwards. The best result in this period was shown by Loris Capirossi, finishing third in the 2001 500cc season. In countries where tobacco advertising was banned on a local level (like Germany and France), West put the first names of the riders ("Alex" for Alex Barros, "Loris"'' for Loris Capirossi and so on) on the front and sides of the bikes to circumvent those laws.
West был основным спонсором команды Sito Pons MotoGP с 2000 по 2002 год, когда Camel стал их основным спонсором с 2003 года. Лучшим результатом за этот период стало 3-е место Лориса Капиросси в сезоне 500cc 2001 года. В странах, где реклама табака была запрещена на местном уровне (например, в Германии и Франции), West размещал только имена гонщиков ("Алекс" для Алекса Барроса, "Лорис" для Лориса Капиросси и т. д.) на передней и боковых частях мотоциклов, чтобы обойти эти законы.
Cigarette brand
infobox brand
| name= West
| logo= West cigarettes logo. png
| image=
| caption=
| type= Cigarette
| currentowner= Imperial Brands
| producedby= Reemtsma
| origin= West Germany
| introduced=
| discontinued=
| related=
| markets= See Markets
| previousowners=
| trademarkregistrations=
| ambassadors=
| tagline= "Let's go West! ", "Test the West!"' | website=
| footnotes = Carcinogenicity: IARC group 1
West is a German brand of cigarettes, currently owned and manufactured by Imperial Brands. History
West was introduced to the German market in 1981 and initially were only available in specialised tobacco shops. The launch of the new brand was accompanied by a dynamic advertising campaign under the slogan "Let's go West!". Thanks to a successful pricing policy and positioning quality at a reasonable price, a year later the brand became one of the leading in Germany. Since approximately 1987 West became available in supermarkets and cigarette vending machines. West is the second strongest cigarette brand in Germany. In 1986, a new "Test the West!" advertising campaign was launched; the simplicity and originality of the new marketing strategies have been cited as key factors behind the uptick in brand recognition that was soon to follow. The campaign employed a strategy of placing paid promoters inside pubs, bars, restaurants and discotheques from which brand interest could be driven directly; in particular, by encouraging young people to engage in blindfolded product comparisons between West cigarettes and their current cigarette brand of choice. In 1989, West Lights were introduced. The expansion of the range and the high demand for West cigarettes made it possible in two years to begin sales in Central and Eastern Europe. In July 1995, it was reported that West was one of the most popular brands in the former German Democratic Republic, with the cigarette maker Philip Morris International declaring the total market share of international brands to have risen by almost 10% (to 39%) during the preceding 5 year span; the survey, conducted by Philip Morris Marktforschung, also showed that the former GDR brands had collectively endured losses of around 8% during the same timeframe. Nevertheless, with a total market share of 28.6%, in 1995 f6 remained the most popular cigarette smoked in the former GDR. In Poland, West became widely available in the mid 1990s, the brand was advertised by actor Bogusław Linda in 1996. In Russia, sales of West began in 1997, initially the cigarettes were available in two versions (Full Flavor and Lights) with a classic filter. The appearance of the new brand was accompanied by the advertising campaigns "The taste of now" and "The power of now", which started a year earlier in Europe. In 1999, to promote the brand, the company used the provocative advertising campaign "USE", which is the continuation of "Test the West!". The images used to popularize the brand had also become bolder. On the advertising posters, West's characters turn out to be in intriguing and unconventional situations: for example, a girl confesses and smokes together with a priest in a confession. The slogan of the campaign is "Equality for All". According to its results, West brand reached 11% of the share of the cigarette market in Germany. In July 1999, West cigarettes became available in the U. K.
To increase the competitiveness of the brand in Russia, the brand's specialists developed an innovative Streamtec filter in the form of a propeller, and in 2000 the brand was relaunched. In the early 2000s, the brand continued its active development. Thanks to the partnership with the McLaren F1 team, West's profile was raised. In production, West ST Ultra cigarettes were launched. Debut sales of West in Africa. In 2004, "Hongta Group" announced it would produce the cigarettes in China. Since 2009 there has been a significant expansion of the West line in the Russian market. West Tri Logic cigarettes with low levels of tar and nicotine and West Fusion were produced standard length cigarettes in Super Slims format. The following year, the production of West SSL cigarettes began in a super thin format. A year later, the launch of the production of West Compact format Queen size and West Duo classic King Size with a menthol capsule in the filter. In January 2010, Imperial Tobacco announced a change in the design of the West cigarettes. Through the fresh design, the company said it was making "a conscious effort for innovation and to create something that is both functional and aesthetically pleasing for our adult smokers". Marketing
Advertising campaigns
For a long time West cigarettes were advertised with more and more different campaigns. In 2003, the advertising campaign ("Für ") was carried out on Germany's posters and advertising pillars. The motifs showed the new seasonal pack edition of West. So there are a total of 5 different motifs painted in national colors faces from Germany, France, England, Italy and Brazil. The faces on the packs are representative of the enthusiasm and internationality in the country, which can be triggered for example by a FIFA World Cup. West also issued special editions of cigarette packaging: West Summer Edition, West Oster Edition, West Cola, West in Space Edition, Fest (Christmas cigarettes) and West Lemon Fresh were briefly introduced. Test the West
From 1986 onwards, the brand used the slogan "Test the West!" and made good use of it after the fall of the Berlin Wall to gain name recognition in the former German Democratic Republic. Sponsorship
Autosport
West became the main sponsor of the small German Formula One team Zakspeed. The best result of the team was Martin Brundle's 5th place at the 1987 San Marino Grand Prix. Sponsorship continued until 1989, when the team left the competition. It was also the sponsor of the McLaren Formula One team (known as "West McLaren Mercedes") from 1997 to July 2005. West terminated its relationship with McLaren due to a European Union ban on tobacco advertising in 2005 and Vodafone and Emirates became their primary sponsor from 2006 onwards. In countries where tobacco advertising already was banned on a local level (like Germany and France), West used certain logos, covered the West logos with black gaps, put the first names of the drivers ("Mika" for Mika Häkkinen, "David" for David Coulthard, "Juan Pablo" for Juan Pablo Montoya, "Kimi" for Kimi Räikkönen, and so on) or put "East" on their cars, referring to East Germany at the time to circumvent those laws. In Argentina, West sponsored the Turismo Carretera team's Ford Falcon cars, made up of Juan María Traverso and the brothers Oscar Aventín and Antonio Aventín in 1983. Motorsport
West was the primary sponsor of Sito Pons' MotoGP team from 2000 to 2002, when Camel became their main sponsor from 2003 onwards. The best result in this period was shown by Loris Capirossi, finishing third in the 2001 500cc season. In countries where tobacco advertising was banned on a local level (like Germany and France), West put the first names of the riders ("Alex" for Alex Barros, "Loris"'' for Loris Capirossi and so on) on the front and sides of the bikes to circumvent those laws.
infobox brand
| name= West
| logo= West cigarettes logo. png
| image=
| caption=
| type= Cigarette
| currentowner= Imperial Brands
| producedby= Reemtsma
| origin= West Germany
| introduced=
| discontinued=
| related=
| markets= See Markets
| previousowners=
| trademarkregistrations=
| ambassadors=
| tagline= "Let's go West! ", "Test the West!"' | website=
| footnotes = Carcinogenicity: IARC group 1
West is a German brand of cigarettes, currently owned and manufactured by Imperial Brands. History
West was introduced to the German market in 1981 and initially were only available in specialised tobacco shops. The launch of the new brand was accompanied by a dynamic advertising campaign under the slogan "Let's go West!". Thanks to a successful pricing policy and positioning quality at a reasonable price, a year later the brand became one of the leading in Germany. Since approximately 1987 West became available in supermarkets and cigarette vending machines. West is the second strongest cigarette brand in Germany. In 1986, a new "Test the West!" advertising campaign was launched; the simplicity and originality of the new marketing strategies have been cited as key factors behind the uptick in brand recognition that was soon to follow. The campaign employed a strategy of placing paid promoters inside pubs, bars, restaurants and discotheques from which brand interest could be driven directly; in particular, by encouraging young people to engage in blindfolded product comparisons between West cigarettes and their current cigarette brand of choice. In 1989, West Lights were introduced. The expansion of the range and the high demand for West cigarettes made it possible in two years to begin sales in Central and Eastern Europe. In July 1995, it was reported that West was one of the most popular brands in the former German Democratic Republic, with the cigarette maker Philip Morris International declaring the total market share of international brands to have risen by almost 10% (to 39%) during the preceding 5 year span; the survey, conducted by Philip Morris Marktforschung, also showed that the former GDR brands had collectively endured losses of around 8% during the same timeframe. Nevertheless, with a total market share of 28.6%, in 1995 f6 remained the most popular cigarette smoked in the former GDR. In Poland, West became widely available in the mid 1990s, the brand was advertised by actor Bogusław Linda in 1996. In Russia, sales of West began in 1997, initially the cigarettes were available in two versions (Full Flavor and Lights) with a classic filter. The appearance of the new brand was accompanied by the advertising campaigns "The taste of now" and "The power of now", which started a year earlier in Europe. In 1999, to promote the brand, the company used the provocative advertising campaign "USE", which is the continuation of "Test the West!". The images used to popularize the brand had also become bolder. On the advertising posters, West's characters turn out to be in intriguing and unconventional situations: for example, a girl confesses and smokes together with a priest in a confession. The slogan of the campaign is "Equality for All". According to its results, West brand reached 11% of the share of the cigarette market in Germany. In July 1999, West cigarettes became available in the U. K.
To increase the competitiveness of the brand in Russia, the brand's specialists developed an innovative Streamtec filter in the form of a propeller, and in 2000 the brand was relaunched. In the early 2000s, the brand continued its active development. Thanks to the partnership with the McLaren F1 team, West's profile was raised. In production, West ST Ultra cigarettes were launched. Debut sales of West in Africa. In 2004, "Hongta Group" announced it would produce the cigarettes in China. Since 2009 there has been a significant expansion of the West line in the Russian market. West Tri Logic cigarettes with low levels of tar and nicotine and West Fusion were produced standard length cigarettes in Super Slims format. The following year, the production of West SSL cigarettes began in a super thin format. A year later, the launch of the production of West Compact format Queen size and West Duo classic King Size with a menthol capsule in the filter. In January 2010, Imperial Tobacco announced a change in the design of the West cigarettes. Through the fresh design, the company said it was making "a conscious effort for innovation and to create something that is both functional and aesthetically pleasing for our adult smokers". Marketing
Advertising campaigns
For a long time West cigarettes were advertised with more and more different campaigns. In 2003, the advertising campaign ("Für ") was carried out on Germany's posters and advertising pillars. The motifs showed the new seasonal pack edition of West. So there are a total of 5 different motifs painted in national colors faces from Germany, France, England, Italy and Brazil. The faces on the packs are representative of the enthusiasm and internationality in the country, which can be triggered for example by a FIFA World Cup. West also issued special editions of cigarette packaging: West Summer Edition, West Oster Edition, West Cola, West in Space Edition, Fest (Christmas cigarettes) and West Lemon Fresh were briefly introduced. Test the West
From 1986 onwards, the brand used the slogan "Test the West!" and made good use of it after the fall of the Berlin Wall to gain name recognition in the former German Democratic Republic. Sponsorship
Autosport
West became the main sponsor of the small German Formula One team Zakspeed. The best result of the team was Martin Brundle's 5th place at the 1987 San Marino Grand Prix. Sponsorship continued until 1989, when the team left the competition. It was also the sponsor of the McLaren Formula One team (known as "West McLaren Mercedes") from 1997 to July 2005. West terminated its relationship with McLaren due to a European Union ban on tobacco advertising in 2005 and Vodafone and Emirates became their primary sponsor from 2006 onwards. In countries where tobacco advertising already was banned on a local level (like Germany and France), West used certain logos, covered the West logos with black gaps, put the first names of the drivers ("Mika" for Mika Häkkinen, "David" for David Coulthard, "Juan Pablo" for Juan Pablo Montoya, "Kimi" for Kimi Räikkönen, and so on) or put "East" on their cars, referring to East Germany at the time to circumvent those laws. In Argentina, West sponsored the Turismo Carretera team's Ford Falcon cars, made up of Juan María Traverso and the brothers Oscar Aventín and Antonio Aventín in 1983. Motorsport
West was the primary sponsor of Sito Pons' MotoGP team from 2000 to 2002, when Camel became their main sponsor from 2003 onwards. The best result in this period was shown by Loris Capirossi, finishing third in the 2001 500cc season. In countries where tobacco advertising was banned on a local level (like Germany and France), West put the first names of the riders ("Alex" for Alex Barros, "Loris"'' for Loris Capirossi and so on) on the front and sides of the bikes to circumvent those laws.
Другие виды спорта
West спонсировал Словацкую экстралигу с 1997 по 2001 год. West также спонсировал множество бойцов смешанных единоборств-любителей. West также был спонсором «Ференцвароша» в их первый период участия в Лиге чемпионов 95/96.
West sponsored the Slovak Extraliga from 1997 to 2001. West also sponsored numerous amateur cage fighters. West also sponsorship Ferencvaros during their first period in Championa League 95/96.
Рынки
West в основном продается в Германии, но также продавался или до сих пор продается в Объединенных Арабских Эмиратах, Люксембурге, Бельгии, Нидерландах, Финляндии, Австрии, Португалии, Испании, на Канарских островах, в Италии, Литве, Польше, Румынии, Венгрии, Чехии, Словакии, Словении, Северной Македонии, Боснии и Герцеговине, Сербии, Косово, Алжире, Аргентине, Греции, Турции, Египте, Азербайджане, Эстонии, Беларуси, Украине, России, Казахстане, Монголии, Китае, Тайване, Гонконге, Соединенных Штатах и Бразилии.
West is mainly sold in Germany, but also was or still is sold in the United Arab Emirates, Luxembourg, Belgium, the Netherlands, Finland, Austria, Portugal, Spain, Canary Islands, Italy, Lithuania, Poland, Romania, Hungary, Czech Republic, Slovakia, Slovenia, North Macedonia, Bosnia and Herzegovina, Serbia, Kosovo, Algeria, Argentina, Greece, Turkey, Egypt Azerbaijan, Estonia, Belarus, Ukraine, Russia, Kazakhstan, Mongolia, China, Taiwan, Hong Kong, United States and Brazil.