Хенкель: Тарихы мен даму жолы

German consumer goods company
the surname

In the fiscal year 2023, Henkel reported sales of around 21.5 billion euros and an operating profit of 2.011 billion euros. Henkel holds 47,750 employees with 83% working outside of Germany. by Friedrich Karl Henkel and two other partners who were owners of a factory producing sodium silicate. They marketed his first product, "Universalwaschmittel", a universal detergent based on sodium silicate. In 1878, Henkel bought out the two partners, and the first German brand name detergent appeared: Henkel's Bleich Soda. Made from sodium silicate and soda, it was the result of Fritz Henkel's own research. The soda was obtained from Matthes & Weber in Duisburg, a company that Henkel first bought in 1917 then sold in 1994. That year, to take advantage of the better transport links and sales opportunities, Henkel relocated his company to Düsseldorf on the Rhine. In 1930 Hugo Henkel took charge of the company. Following the Nazi seizure of power in 1933, he joined the Nazi Party (membership number 2,266,961) and served as a member of the Düsseldorf City Council. In the following years, the Henkel company received several awards by the regime and was designated a National Socialist Model Enterprise by the Beauty of Labour organization. After being pressured by the local party chapter, Hugo Henkel stepped down as managing director in 1938. Werner Lüps, the oldest grandson of company founder Fritz Henkel, took his position until his death in 1942. Lüps was a fervent supporter of the National Socialist cause even before 1933 and used the fact that Hermann Göring, Commander in Chief of the Luftwaffe, was a distant paternal relative, to be promoted. During his rule, the company increased its shares of Degussa AG significantly, especially after the Kristallnacht in November 1938. During World War II, several hundred foreign civilian slavery workers and prisoners of war were working for the company. On 16 April 1945, American troops occupied Henkel's Düsseldorf site. On 5 June, the British military command in Düsseldorf took over from the Americans. From 20 July, the British military government gradually granted permission for the production of adhesives, P3 and water glass by Henkel, and for soaps and detergents as well as shoe polish by Thompson. In February 1946, Matthes & Weber in Duisburg was given permission to process available raw materials into soda. On 20 September 1945, five members of the Henkel family and another seven members of the Management Board and the Supervisory Board were interned. In 1949, the launch of Schauma shampoo by Schwarzkopf marked the start of the most successful German shampoos. In 1954, Henkel subsidiary Dreiring launched Fa soap, a new type of toilet soap. From 1970 onward it was joined by a series of Fa deodorants, shower gels and bubble baths, making Fa one of the best known umbrella brands in the toiletry sector. Pritt, the world's first glue stick, made its debut in 1969. Over the years, other products were introduced under this brand, underlining Henkel's importance in the office and stationery supplies sector. Exports of Pritt began in the same year, eventually making this Henkel's most widespread global brand. Vernel fabric softener and enzyme based bioactive Persil 70 appeared. Starting in the 1960s, Henkel has combined organic growth with strategic company acquisitions:
In 1960, by acquiring Standard Chemical Products, Inc. (known as Henkel Inc from 1971), Henkel entered the U. S. chemical products market. In 1962, Henkel acquired Sichel Werke AG, Hannover, its main German competitor in the adhesives sector. In 1974, Henkel acquired shares in The Clorox Company to facilitate the production and sale of certain products developed by Henkel for household and bulk consumers (sold in 2004). In 1983, Henkel acquired the AOK facial care range from the company von Heyden GmbH and thus strengthened its position in the cosmetics retail trade. In 1991, Henkel acquired Teroson of Heidelberg (in existence since 1898) and integrated it into its Adhesives and Surface Technologies business sectors. In 1995, Henkel acquired the cosmetics company Hans Schwarzkopf GmbH. In 1996, Henkel acquired Thiem Automotive, a division of National Starch and Chemical Company. The acquisition included a manufacturing plant in Oak Creek, Wisconsin. In 1997, Henkel purchased the Loctite Corporation. The purchase of The Dial Corporation in 2004 was Henkel's biggest acquisition in its history at the time. This renowned American personal care and household cleaning products company gave Henkel a strong foothold on the North American market. In 2004, Henkel also acquired the American cosmetics company Advanced Research Laboratories (ARL), that has developed and marketed hair cosmetics. Also in 2004, Henkel acquired Orbseal. The former Orbseal plant in Richmond, MO was converted to a Henkel plant. In April 2008, Henkel acquired National Starch, the adhesives and electronic materials businesses previously owned by AkzoNobel. In 2007, the two business segments of National Starch generated sales of £1.25 billion (about €1.83 billion). The purchase price was £2.7 billion (about €3.7 billion). In 2008, Henkel KGaA became Henkel AG & Co. KGaA. That same year, Prof. Dr. Ulrich Lehner retired from his position as Chairman of the Management Board of Henkel KGaA. He was succeeded by Kasper Rorsted. In September 2009, Simone Bagel Trah was elected as new Chairwoman by the Henkel Shareholders' Committee as well as Henkel's Supervisory Board. The retirement of Albrecht Woeste, who had been member of the Committee since 1976 and its president since 1990, marked the transition from the fourth generation of the Henkel family to the fifth. On 5 May 2011, Jyothy Laboratories bought 50.97% stake in Henkel India. It has offered to buy 20% more in Henkel India through a compulsory open offer mandated by SEBI norms. In 2014, Henkel offered to buy French based laundry aids to shoe polish manufacturer Spotless for 940 million Euros (about $1.3 billion) in cash. The deal would slightly increase Henkel's share of the $82 billion global laundry care market to 8.7%, still well behind Procter & Gamble's 26.6% and the 14.8% market share held by Unilever, which sells Persil detergent—a Henkel brand—in some markets. The takeover, which was subject to approval from antitrust authorities, was completed in May 2015. Effective 1 May 2016, Hans Van Bylen took over the position as Chairman of the Henkel Management Board. Also in 2016, Henkel acquired the laundry and home care company Sun Products for 3.2 billion euros ($3.6 billion), thus becoming the No. 2 supplier in the North American laundry care market, and presented its new strategic priorities and financial ambition for 2020. In 2017, Henkel announces to manage its corporate venture capital activities in a dedicated unit (Henkel Ventures) to invest up to 150 million euros in start ups with digital or technological expertise. In the same year, Henkel buys Darex Packaging Technologies and Sonderhoff Group, expanding the Adhesive Technologies business. With the acquisition of Nattura Laboratorios in 2017, Henkel also expands its footprint in the US and Latin American professional hair care market. On September 7, Henkel inaugurates its new North American Consumer Goods headquarters in Stamford, Connecticut. This move is part of the integration of The Sun Products Corporation, which Henkel acquired the year before. In December 2017, Henkel also closes the acquisition of Shiseido's North American hair professional business, including brands like Joico and Zotos. In October 2019, Carsten Knobel was appointed to succeed Hans Van Bylen as CEO of Henkel as of January 1, 2020. In November 2019, Henkel acquired hair care company DevaCurl from a fund managed by Ares Management Corporation. Also in 2019 Henkel won an Innovation Award from the Adhesives and Sealants Council for "Loctite Universal Structural Bonders Powered by Hybrid Technology," which is a solution for OEM engineers looking for ways to improve assembly applications. Product Development Lead accepts ASC Innovation Award

Around 31% Shares owned by British investors, 30% Shares owned by American investors, followed by Germany (7%), Canada (7%), rest of Europe (19%) and Asia Pacific (5%).

Henkel's main competitors in its cleaning division are Unilever, Procter & Gamble and Reckitt Benckiser. In its beauty division, its main competitors are Unilever, Procter & Gamble, Coty, Sephora and L'Oréal. In its chemical and adhesive division, it has many competitors, but the main multinational competitors are Bostik and H. B. Fuller. Henkel has been found by the European Commission to have established a price fixing cartel for washing powder in Europe, along with Procter & Gamble and Unilever, which were fined €211.2 million and €104 million respectively, in April 2011. As the provider of the tip off leading to investigations, Henkel was not fined. Henkel was fined by Autorité de la concurrence in France in 2016 for price fixing on personal hygiene products.

Henkel is organized into three business units: Adhesive Technologies, Beauty Care, and Laundry & Home Care. Henkel leads the global market in the field of adhesives. Henkel's Beauty Care and Laundry & Home Care consumer businesses also hold top positions in numerous markets and categories.

Henkel Consumer Brands is covering products in the areas of Laundry & Home Care and Hair. Among the most well known brands of the hair and body care category are Schwarzkopf (Kosmetik), Dial, and Syoss. In 2017, Henkel successfully launched #mydentity hair color together with Guy Tang, a leading hairdresser and social media influencer. In 2018, Henkel presented the Schwarzkopf SalonLab at CES – a digital hair salon experience using technology to customize products. The company continues to expand its portfolio of professional hair care products, currently owning brands Alterna, Authentic Beauty Concept, Joico, Kenra, Pravana, and Sexy Hair. Henkel's most famous brand is Persil, introduced in 1907, the first commercial "self activated" laundry detergent, which means a bubble forming bleach (sodium perborate) with a soap component (silicate). The abbreviation of the names of the two main components perborate and silicate compose the product name. Persil is the biggest brand for Henkel's Laundry & Home Care category, generating sales of more than 1 billion euros in 2017. Today, Henkel's Laundry & Home Care category ranges from heavy duty detergents, speciality detergents and laundry additives to dishwashing products, hard surface and WC cleaners, air fresheners and insect control products. Other brands include Purex washing powder and liquid laundry detergent, Sun liquid laundry detergent, Vernel/Silan fabric softener, Somat/Glist dishwasher tablets, and Pril washing up liquid. In the United States and Canada only (the brands elsewhere are owned by Unilever) All, Wisk, Snuggle, and Sunlight detergent and fabric softener brands are also Henkel brands. The brands owned by Unilever elsewhere, plus Sun, were acquired by Henkel through its acquisition of Sun Products in 2016. Persil Abaya Shampoo or Persil Black is a liquid detergent that Henkel introduced to the Saudi Arabian market in 2007 and later to other Gulf Cooperation Council region markets. The company sells the liquid as a specialist detergent for abayas, the loose, traditionally black, robe like garments worn by women in many Islamic cultures.

In 1993, 1994, and 1997, Henkel & Schwarzkopf organized the Miss Fa beauty pageant in Russia and CIS. 1997's pageant "Miss Fa Russia & CIS" was the largest, held in major cities of Russia, Ukraine, Belarus and Kazakhstan as part of the show "World of Fantastic sensation". The 26 winners of the regional rounds participated the final in Yalta, with Elena Khibliko ultimately winning the title. Sales of the Fa brand throughout Russia increased by 40% for the year, while overall sales of the company's products increased by 30%. The cost of this event is $1 million.