L&M темекісінің тарихы және әлемдік танымалдылығы

American cigarette brand
the U. S. cigarette brand

L&M is an American brand of cigarettes, currently owned and manufactured by Altria and Philip Morris International. The name comes from the tobacco company founded in 1873 called Liggett & Myers, predecessor of today's Liggett Group, in which L&M was originally produced.

L&M was launched in 1885 by Liggett & Myers as a brand of plug chewing tobacco. In 1952 or 1953, the first L&M cigarettes were created, and they were one of the earliest brands to have a filter that was not one sided. When L&M was launched, their slogan was "American cigarettes of the highest quality with the best filter". Liggett Group later made a proposal to take the brand international due to their success in the American market. In 1999, the L&M trademark rights were acquired by the largest tobacco company in the United States, Philip Morris, and are still produced by them today. L&M was the fourth largest cigarette brand in the world, with 92 billion cigarettes produced in 2007. In 2016, L&M had a volume of 97 billion produced cigarettes. It is the third best selling international cigarette brand outside the United States and China. Hollywood celebrities such as Barbara Stanwyck, Rosalind Russell and Fredric March starred in various print advertisement to promote the brand by claiming that L&M filters were "Just what the doctor ordered!". Various TV advertisements were also created. The best known ones were the "Just What The Doctor Ordered", "Live Modern", "Stay Fresh, Stay Fresh With L&M", and "Come on Over to the L&M Side" ads.

L&M cigarettes are sold in Afghanistan, Albania, Algeria, Argentina, Armenia, Austria, Belgium, Belarus, Bolivia, Brazil, Bulgaria, Chile, Cyprus, Czech Republic, Denmark, Dominican Republic, Egypt, Estonia, Finland, France, Georgia, Germany, Greece, Guatemala, Ireland, India, Indonesia, Israel, Italy, Kazakhstan, Latvia, Libya, Lithuania, Luxembourg, Malaysia, Mexico, Moldova, Morocco, Netherlands, Norway, Oman, Peru, Poland, Portugal, Romania, Russia, Saudi Arabia, Serbia, Singapore, Slovakia, Slovenia, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, Ukraine, United Arab Emirates and the United States.

In the 1950s, L&M introduced an ad campaign called "Just What the Doctor Ordered!". This campaign came at the time L&M introduced the first filtered cigarette. In these L&M advertisements from the early 1950s, "just what the doctor ordered" had a double meaning. Not only did it imply that L&M cigarettes were satisfying in that they offered both flavour and protection, but it also implied that doctors approved of the brand. In an advertisement that appeared in a February 1954 issue of Life, Hollywood star Fredric March made an assertion after having read the letter written by a "Dr. Darkis" that was inset into the advertisement. Darkis explained in this letter that L&M filters used a "highly purified alpha cellulose" that was "entirely harmless" and "effectively filtered the smoke".

L&M sponsored the Carl Haas Racing's Lola cars driven by Peter Revson in the 1970 Can Am season and Jackie Stewart in 1971. In 1972 L&M supported the Penske Racing Porsches of George Follmer and Mark Donohue. L&M sponsored one of the Ducati bikes that Ben Bostrom drove in 2001 and 2002. The company also sponsored the Derbi factory team competing in the 2001 Grand Prix motorcycle racing season on the 125 cc class.

L&M, as well as Kellogg's, were the main sponsors of the Hotel de Paree television show from October 2, 1959, until June 3, 1960.