Pepper Lunch

Japanese restaurant chain

Pepper Lunch (ペッパーランチ) is a Japanese "fast steak" restaurant franchise popular in the Tokyo area. Pepper Lunch is a subsidiary of Pepper Food Service Co., Ltd. The restaurant's Southeast Asian operations are formerly managed by Suntory F&B International (in Asia) and Former Oishii Group in Australia and the U. S. Since April 2023, Asia, Australia and U. S. restaurants are managed by Hotpalette.

Pepper Lunch was created in 1994 by chef and inventor Kunio Ichinose, who wanted to serve quality fast food without hiring a chef. He devised a method using hot metal plates that are heated to by an electromagnetic cooker. The raw meat with vegetables and/or rice are then placed on the plates, where they cook in front of the customer. The meat can be eaten rare or well done, depending on the customer's preference. The meal is then mixed with a choice of either the special honey brown sauce (Amakuchi) or garlic soy sauce (Karakuchi).

Pepper Lunch has a chain of stores in Japan, the United States, Australia, Hong Kong, Macau, Cambodia, China, Indonesia, Malaysia, Vietnam, Brunei, Philippines, Singapore and Thailand. Its Taiwan, Beijing, and Myanmar branches closed down in 2023. In Q4 2023 Taiwan branch reopen under new management.

In September 2009, all branches in Japan temporarily closed after 38 customers, aged 2 to 81, suffered from food poisoning. The cause was E. coli O157 poisoning, which spread throughout 19 stores among 14 prefectures in Japan. A supplier of diced beefsteak was ordered to recall the E. coli affected product.