XFX

Chinese electronics company

XFX Inc. is a Chinese electronics company that specializes in the manufacturing of video cards, power supplies and motherboards. XFX has its headquarters in Ontario, California, and is a division of Hong Kong based Pine Technology Holdings Limited , founded by Michael Chiu the CEO Pine Technology Holdings Limited.

Originally, XFX produced only Nvidia graphics cards; in 2009, XFX switched to manufacturing ATI (now AMD) graphics cards. While it kept selling Nvidia mid range cards for some time, it later ceased producing any GeForce graphics cards.

In addition to reference clocked graphic units, XFX also supplies overclocked graphic units that are similar to the ones produced by BFG, EVGA and ASUS. This is targeted at the enthusiast market, as well as those who may be unfamiliar with overclocking. These overclocked cards are often sold alongside cards with standard clocks at a slightly higher price. Overclocked systems are commonly designated with the names "Extreme Edition", "XXX Edition", "Black Edition" or "Alpha Dog Edition".

In 2006, XFX made an agreement to use the name of a computer tournament game player, Johnathan "Fatal1ty" Wendel, on a division of graphics cards. However, the Fatal1ty branding has seemingly been dropped for unknown reasons.

XFX produces many AMD Radeon cards from the R700 Series to the Evergreen series. From the R700 family, XFX only produced high end and enthusiast level graphics cards. From the Evergreen family, XFX produced cards from all levels; these cards include the HD5450, HD5550, HD5570, HD5650, HD5670, HD5770, HD5850, HD5870, and HD5970. High end cards from both the R700 and Evergreen families are given the Black Edition designation. From the Barts family, XFX produced an AMD Radeon HD 6870 card. XFX has also produced, from the AMD Radeon HD 6 Series, the HD 6850, HD 6870, HD 6950 and HD 6970. With the release of "Southern Island" family of AMD GPUs, XFX manufactured a full range of 7XXX series cards (including the 7970 and 7990, the single and dual GPU flagship cards of the AMD 7000 series). XFX has kept up with the latest "Volcanic Islands" family, being among the first to retail an entire range of R series cards.

XFX produced a low budget infomercial called Extreme PC Garage, which was claimed to be the pilot for a television series. XFX took an obsolete model PC and attempted to upgrade it. However, in the infomercial the entire PC was actually replaced with a custom built ATX case and expensive XFX components, which is not an "upgrade". The program was intended to mock the concept of MTV's Pimp My Ride.