НикНакс: Тарихы мен дауы шешулер

NikNaks made by Simba Chips
Type of extruded corn snack

Nik Naks are a type of extruded corn snack previously manufactured by Sooner Foods in Scunthorpe, England. The snack was introduced as Crunchy Wotsits, with a cheese flavour, in 1981. The brand was purchased by Golden Wonder in 1987 and then sold to United Biscuits in 2006. In December 2012, United Biscuits agreed to sell the KP Snacks brand, including Nik Naks, to the European Intersnack Group. as of 2021, Nik Naks are made in three flavours (all of the format "X 'n' Y") with different colour packaging for each.

The brand ran a notable advertising campaign in the '90s created by animator Bill Plympton, based on his short film Push Comes to Shove, in which two men's heads transform into a variety of shapes. This was subsequently followed up by 5 second adverts describing how ugly the snack was versus how great it tasted. In 1993, the brand ran an instant win promotion giving away rubbish. Such things as tummy fluff, a 2p piece and bits of string were given away. During 2004–5, its advertising led with the tag line 'Eat the Freak', coined due to their odd appearance. One commercial, set on a cross Channel ferry, was a modern parody of the sci fi classic Alien, wherein a passenger eats a Nik Nak only to have it explode from his stomach and begin dancing to "Le Freak" by Chic.

In 2014, the UK brand of Nik Naks was involved in a copyright and branding dispute with the South African brand of the same name, NikNaks, manufactured by Simba Chips. KP Snacks informed importers of the South African brand into the United Kingdom to stop all imports due to the same name the two different products share.