Сан-Паулудың сәнді дүкені "Daslu" тарихы

Department store in São Paulo, Brazil

Daslu was an upmarket multi brand boutique department store in São Paulo, Brazil. The boutique is known as the "fashion designers mecca" of Brazil as it houses more than 60 labels plus 30 store in stores and is the place where Brazilian socialites, ranging from multi millionaire soccer players to conglomerate bigwigs shop for the latest accessories and clothing.

The history of Daslu began in 1958 when it was opened by businesswomen and socialites Lúcia Piva de Albuquerque Tranchesi and Lourdes Aranha dos Santos, who sold clothes brought back from trips abroad. First operating out of Piva's home, the boutique catered to São Paulo's elites, and the owners donated a portion of profits to charity. As the business thrived and its offerings expanded, the store grew by purchasing adjacent properties, eventually connecting 23 houses into a large and unique shop floor. By 2005, Daslu had outgrown even this, and moved into the four story, 17,000 square meter (183,000 square foot) neoclassical Villa Daslu, in São Paulo's Vila Olimpia district. The Villa was so large and comprehensively luxurious that its offerings included a Maserati dealership, a rooftop helipad, and a consecrated loggia for full service weddings. However, the year also saw Daslu raided by the government on charges of tax evasion. Prolonged legal troubles saw Daslu prohibited from importing merchandise for 13 months, and pushed the company into deep financial troubles. In 2011, nearing bankruptcy, the company sold itself to a Brazilian private equity fund for R$65 million. This included R$21 million in cash to recapitalize the business, erasure of R$44 million in debts to the fund, and assumption of debts to other creditors. Eliana Tranchesi was the sole stockholder of the company at the time, and received a symbolic R$1000 for her holdings, as well as franchise rights for a later Daslu store, pending the results of her appeal. It took over six months to untangle Daslu's financial affairs, but the Villa sold to Iguatemi S. A. and a new store opened at the Shopping Cidade Jardim. Eliana Tranchesi died of lung cancer in São Paulo, on February 24, 2012. She was 55 years old. In October 2016, the JK Igautemi shopping center secured a court judgment evicting Daslo for R$3 million in owed rent. The newspaper O Estado de S. Paulo found that the store faced other debts totaling over R$100 million and was having trouble paying employee salaries. Daslu closed its Ribeirão Preto location the following month, leaving the Cidade Jardim location and one other in Rio de Janeiro. After the company closed its remaining stores, Mitre Realty, a São Paulo based real estate developer, purchased the Daslu brand at auction in June 2022.

Both the flagship store and the brand itself attracted significant controversy. The opulent Villa Daslu was located directly between a freeway and Coliseu, one of the city's many favelas or shanty towns. Days before the store's opening in 2005, a Brazilian government study reported that the country's wealth disparity was the second largest in the world, behind only Sierra Leone. Customers at the opening drank 2,680 bottles of complimentary Veuve Clicquot champagne, and within weeks, students protested at the Villa's gates, begging entering customers for money. In response, Eliana Tranchesi claimed that Daslu was "doing [its] part by providing jobs to Brazilians and paying taxes," as well as providing free day care and basic schooling for the children of all of its employees.

Despite its claims of paying taxes, Daslu fell under criminal investigation for tax evasion and filing of fraudulent import documents. In July 2005, a month after the Villa Daslu opened, more than 300 federal police and tax agents raided the store and its offices in four Brazilian states. The government claimed that the company had used shell companies abroad to produce fake invoices and underreport the value of its imports. Eliana herself was arrested at her home and later released. On December 13, 2006, Daslu was fined approximately US$112 million (BRL$236 million) for a tax evasion scheme dating back to the year 2000.