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Representations of gorillas are common in popular culture in the Western world with the full range of electronic media having gorillas as mascots, gorillas behaving like humans, and humans behaving like gorillas.

The French sculptor Emmanuel Frémiet won a medal of honour at the Salon of 1887 for his masterly Gorilla Carrying off a Woman ("Gorille enlevant une Femme"). The sculpture depicts a gorilla abducting a woman, something totally alien to actual gorilla behaviour. The Frémiet sculpture had somehow caught the public's imagination, as witnessed by the repeated popularity of the King Kong theme.

The 1942 Superman cartoon Terror on the Midway featured the Man of Steel fighting a gorilla that has escaped during a circus fire. In the 1944 Donald Duck cartoon Donald Duck and the Gorilla, a gorilla named Ajax escapes from the city zoo and terrorizes Donald Duck. Magilla Gorilla is a well known Hanna Barbera cartoon from the 1960s. In the Dragon Ball franchise, the protagonist Goku and several other characters belong to an extraterrestrial species known as Saiyans that can transform into gigantic gorilla like beings called Great Apes. In the animated 1999 Disney version of Tarzan, the hero's adopted family are gorillas (unlike the "Great Apes" of the original book), including Kala (voiced by Glenn Close), Kerchak (voiced by Lance Henriksen) and Terk (voiced by Rosie O'Donnell). In 2005 animated prequel film Tarzan II, several additional characters are introduced: Uto (voiced by Brad Garrett), Kago (voiced by Ron Perlman), Mama Gunda (voiced by Estelle Harris), and Zugo (voiced by George Carlin). In the Tarzan parody animated TV series George of the Jungle, George's best friend is an erudite talking gorilla named Ape. In the Disney 1997 film adaptation, Ape is voiced by John Cleese. Windsor, a supporting character in the animated Cartoon Network series, My Gym Partner's a Monkey, is a gorilla. In the anime series Cromartie High School, a gorilla is one of the more powerful delinquents at Cromartie High. He (she?) also plays backup guitar for "Freddie", a fellow student who may or may not be Freddie Mercury. The Iron Kong in the Zoids universe is a mecha shaped like a gorilla. In the Beast Wars and Beast Machines TV series, the leader of the Maximals, Optimus Primal, adopted an organic skinned "beast mode" of a gorilla; and later in the series a TransMetal gorilla, and then (Beast Machines) he became a techno organic gorilla. In the animated television series Ben 10, the future version of Dr. Animo has a detachable human head and the body of a gorilla as seen in the episode "Ben 10,000". Ultimate Spidermonkey from Ben 10: Ultimate Alien is based on a gorilla mixed with a spider. Gor illa/Gor is a gorilla made sentient by an alien race in the science fiction cartoon Captain Simian & the Space Monkeys. Several gorilla characters appear in the Disney Junior series The Lion Guard, including Majinuni (voiced by Daniel Howell), Hafifu (voiced by Phil Lester), King Sokwe (voiced by John Rhys Davies), and Shujaa (voiced by Christopher Jackson). A western lowland gorilla named Momo appears in the Class of 3000 episode "Funky Monkey". He lives in the Zoo Atlanta and wants to be a drummer like Lil D.
In the manga One Punch Man, there is a character named "Armored Gorilla".

In The Adventures of Tintin comic The Black Island, a gorilla called Ranko was featured, who people thought was a monster. Gorillas were frequently used as a gimmick to sell comics during the Silver Age of Comic Books: see Gorillas in comics. Several intelligent gorilla characters appear in DC Comics media: the heroes Congorilla and Solovar, and the villains Gorilla Grodd and Monsieur Mallah. Marvel Apes, a Marvel Comics mini series in which The Gibbon is transported into an alternate earth where all the Superheroes have simian counterparts (Captain Apemerica). In the Planet of the Apes comic books, normal sized gorillas fill security/military roles. Grease Monkey is a science fiction series centered around intelligent gorillas. In the space opera webcomic Schlock Mercenary, one of the recurring characters is an uplifted gorilla (i. e. a gorilla that has genetically enhanced, human level sentience). This gorilla also bears the name Kerchak.

Gorilla, 2007 Cadbury advertising campaign. Rainforest Cafe's Wild Bunch features a gorilla named Bamba.