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National beauty pageant competition in Sweden

The Miss Sweden or Miss Universe Sweden (in Swedish: Fröken Sverige), is the title of the Swedish beauty pageant, qualifying delegates to the Miss Universe competition. In 2009 the pageant renamed as Miss Universe Sweden and the first national final was held on 6 June 2009, the National Day of Sweden. Among the judges were Yvonne Ryding, Miss Universe 1984. The pageant is a late branch of the Miss Sweden contest. The director of the contest is Joakim Granberg of the Starworld Entertainment Corporation.

Miss Sweden which ran from 1949 to 2003, introduced by the female magazine VeckoRevyn and later operated by production company Strix in partnership with MTG. The competition qualified delegates to the global contest Miss Universe. The event was founded by Bonnier Media Group in 1948; the franchise was held from 1949 until 1999 by the magazine VeckoRevyn, and from 2000 to 2004 by the production company Strix. The first Miss Sweden pageant was won by Kerstin Ringberg. Through the years, many of the contestants went on to notable careers in music, acting and modelling, both domestically and internationally, including Anita Ekberg, Mary Stävin, Lena Olin, Jessica Folcker and Victoria Silvstedt. Franchise holder between 2001 and 2004: Strix Productions and sv. The event was cancelled after 2004, due to harassment by feminist organizations of the organizers, Strix. Between 2006 and 2009 Nya Fröken Sverige built for a new era in Sweden. The winner sent to Miss Universe. The franchise holder moved to Miss Universe Sweden which is called as Miss Sweden in modern era since 2009. Beginning in 2012, three winners and two runners up are selected. The Miss Universe Sweden competes in Miss Universe, the Miss International Sweden goes to compete in Miss International and the Miss Earth Sweden vies in Miss Earth.