Fenton Communications

American public relations firm
Fenton Communications is a public relations firm that was founded by David Fenton in 1982. They describe themselves as the "largest public interest communications firm in the country", and maintain offices in Washington, DC, Los Angeles, San Francisco, and New York City. The CEO of Fenton is Valarie De La Garza. She succeeded Ben Wyskida as CEO in 2021.

In 1989, FC, along with the Natural Resources Defense Council (NRDC), was involved in what came to be known as the Alar Scare. In this campaign, Fenton organized an attack on the use of Alar, a growth regulator which was used in the production of about 1/12th of apples in the U. S. The NRDC claimed that Alar was toxic to babies, and studies showed that very large dosages caused a small rate of cancer in research animals. Fenton's campaign was very successful, resulting in a huge decline in apple consumption. Farmers and industry groups claimed that the scare was unfounded or at least largely overstated. Reaction to the scare led to the proliferation of Food libel laws around the United States. David Fenton stated that FC's goal was to create so many repetitions of NRDC's message that average American consumers would hear it from many different media outlets in a short time. The story then would achieve a life of its own and continue to affect policy and consumer habits for some time, using extremely limited resources. In 1991 apple growers filed a highly publicized lawsuit against Fenton Communications and others for their role in the Alar Scare.

In the 1990s, the Chicago Tribune alleged that the company used Command Trust, an organization of women who had survived toxic breast implants to generate huge amounts of publicity in British tabloids and talk shows. This was refuted by Command Trust founder and breast implant survivor Sybil Niden Goldrich.