Ruth Kedar

Brazilian artist and designer

Ruth Kedar (; born 27 January 1955) is a Brazilian artist and designer, best known for designing the Google logo that was displayed from May 31, 1999 to September 1, 2015. Larry Page and Sergey Brin were looking at designers to design their logo and website and Kedar was asked to present them with some preliminary design ideas. They liked her approach and design style, and she was hired to design both. The design was accepted due to its playful design, the customized Catull typeface and unique visual expression.

Born in Campinas, São Paulo, Brazil, she moved to Israel where she received a degree in Architecture from the Technion Israel Institute of Technology. She moved to the US to attend the Stanford University master's Program in Design.

Her master's thesis was on playing card design, and she was commissioned by Adobe Systems to be one of the designers of the Adobe Deck, a promotional deck of playing cards produced in 1988. She went on to design the award winning Analog Deck and Duolog Deck. She was a visiting art professor at the Stanford Art Department from 1988 to 1999. It was while at Stanford that she was commissioned to design the Google logo. Ruth practices the Martial Art of Aikido and holds the rank of Godan, 5th degree black belt. She teaches Aikido at Aikido West in Redwood City, CA. Ruth has tried to create artwork that shows nature and stories about her life and all that she has been through throughout her life. Kedar tries to use old artworks to inspire her to make new art. She calls this "conversations with my younger self". Ruth uses many different colors in her artwork because of where she grew up (São Paulo, Brazil). It is a city with a lot of culture and the economy is growing immensely.