Милтон Глазер: Америкалық график дизайнердің өмірі мен шығармашылығы

American graphic designer (1929–2020)

Milton Glaser (June 26, 1929June 26, 2020) was an American graphic designer, recognized for his designs, including the I Love New York logo; a 1966 poster for Bob Dylan; the logos for DC Comics, Stony Brook University, Brooklyn Brewery; and his graphic work on the introduction of the iconic 1969 Olivetti Valentine typewriter. In 1954, he also co founded Push Pin Studios, co founded New York magazine with Clay Felker, and established Milton Glaser, Inc. In 1969, he produced and designed "Short Subject", commonly known as "Mickey Mouse in Vietnam", a short 16mm anti war film directed by Whitney Lee Savage (father of Adam Savage). His artwork has been featured in exhibits, and placed in permanent collections in many museums worldwide. Throughout his long career, he designed many posters, publications and architectural designs. He received many awards for his work, including the National Medal of the Arts award from President Barack Obama in 2009 and was the first graphic designer to receive this award. The family resided in the South Bronx. Glaser joined after his return from Italy. The studio "redefined and expanded the imprimatur of the designer, illustrator, and visual culture at large". His work is displayed in the Cooper Hewitt National Design Museum, New York; the Victoria and Albert Museum, London; and the Israel Museum, Jerusalem. Glaser was the subject of the 2008 documentary film To Inform and Delight: The World of Milton Glaser. A tribute to Glaser, still working in his 90th year, was published in The New York Times in 2019.

Milton Glaser was the uncle of Gabby Glaser, of the band Luscious Jackson. He was also a first cousin once removed of graphic designer Steven Brower; Glaser was Browser’s mother’s cousin. He died of a stroke and renal failure in New York City on his 91st birthday. Six million posters have been printed and distributed, and sell for hundreds of dollars as collectibles. The logo consists of the capital "I" and a red heart, stacked on top of the letters "NY" in American Typewriter typeface, symbolizing New York. His inspiration for the logo was Robert Indiana's LOVE design, with the four letters stacked on top of each other. "Glaser loved New York so much that he gave his work to the city for free, hoping it would become public property." After the September 11 terrorist attacks, the logo became even more of a symbol, creating unity between the public. Glaser designed a modified version saying, "I Love New York More Than Ever", in response to the attacks. The red heart has a small blackened and burned area along one edge to symbolize the attack on the World Trade Center site.

In 1968, Glaser and Clay Felker founded New York magazine. The magazine was about being on the reader's side, "it was about what was happening in New York City at the time." One example of this is "The Underground Gourmet". It was about cheap restaurants in New York. Glaser wrote the column for seven years with Jerome Snyder. It was one of the most popular columns in the magazine. New York "became the model for the city magazines, and stimulated a host of imitations". In 1993, thanks to Glaser's history with New York, he was tapped by John F. Kennedy Jr., in conjunction with his partner Michael J. Berman, to work with them to create the image they were seeking for their start up magazine George.

In 1970, Glaser designed his namesake typeface, Glaser Stencil, which drew inspiration from geometric sans serif fonts such as Futura and Avant Garde.

Art Decko (Photo Lettering Inc.)
Babycurls (Photo Lettering Inc.) Stemming from this experience, a documentary titled A Social Design story has been produced, available on Amazon Prime Video USA and UK.

In 2004, Glaser won a National Design Award Lifetime Achievement from the Cooper Hewitt National Design Museum for his profound and meaningful long term contributions to the contemporary practice of design.